In this week’s episode of Amazon Legends, we delve into Amazon's new AI systems, Rufus and Cosmo, revolutionizing platform sales. Vanessa Hung, founder of Online Seller Solutions, joins us to optimize catalog, inventory, and account health. From eCommerce Account Manager to Amazon expert and Sellerverse creator, Vanessa shares insights on AI's impact on search results, product recommendations, and audience targeting. Discover why audience-based targeting is crucial and how to update your listings for AI. Gain tips on DSP integration for ad spend optimization, navigating new fees, efficient packaging, and shipping strategies. Stay ahead with expert strategies on Amazon.
Takeaways:
Quote of the Show:
In the past, listing creation revolved around targeting specific keywords for titles, bullet points, and descriptions. It allowed control over product visibility based on these keywords. But now, with AI analyzing content, it goes beyond mere keyword targeting. AI understands not just the content, but also customer experiences from reviews, questions, videos, and images. This complexity requires approval from AI before products are shown to customers.
Links :
Linkedin : https://www.linkedin.com/in/vanessaamazonproblemsolver/
Website : https://www.onlinesellersolutions.com/
Email : vannesa@onlinesellersolutions.com
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