Auto Shop Marketing: Digital Marketing for Auto Body & Paintless Dent Repair Shops
The Auto Shop Marketing podcast is designed to help various auto service shops get more calls, more quote requests, & increase their car count. We talk business & marketing strategies for Auto Repair Shops, Auto Body & Collision Repair Shops, Paintless Dent Repair (PDR) Shops, Detailers, & Auto Customization shops. Get proven digital marketing strategies specifically for web design, Google Ads, Facebook Ads, YouTube Ads, automation and AI, and follow ups. The podcast discusses the strategies used by Auto Shop Marketing Pros. https://www.autoshopmarketingpros.com/
Episodes
What if you couldn’t speak the language—would you still start a business? In this episode, James shares a powerful encounter with a man who doesn’t speak English yet is thriving in the trades. It’s a real-world reminder that you don’t need perfect conditions to get started—you just need to take action.
Whether you’re hesitating in business, fitness, or life, this story will challenge your excuses and inspire your next move.
🔑 Ke...
Want to grow your auto body or PDR shop in 2025? In this episode, we break down exactly how auto repair, collision, and dent repair shops can useGoogle Ads to generatemore leads, more calls, and more booked appointments—without wasting money on ads that don’t convert.
You'll learn:
✅ How to set upGoogle Ads for your shop the right way
✅ The bestkeywords & ad strategies for auto body, PDR, and repair shops
✅ How to t...
uccess doesn’t come easy. It takes grit, determination, and a never-give-up attitude to achieve your goals. In this episode of Auto Shop Marketing Pros, I share powerful lessons from my time as a Navy pilot—from nearly failing out of flight school to overcoming challenges in survival swimming. These experiences taught me the importance of perseverance, persistence, and faith—lessons that apply to business, entrepreneurship, and l...
In this inspiring episode, we sit down with Jarrett Ross, U.S. Air Force veteran, founder and Vice President of Virginia Dent, to explore his remarkable journey from an Air Force logistics specialist to a successful entrepreneur in the paintless dent repair (PDR) industry.
Jarrett shares how faith, perseverance, and family have driven his 25-year journey, building a thriving business that combines cutting-edge technology with a he...
Are you wondering if Facebook ads can bring customers to your auto shop?
In this video, we break down how Facebook ads work, why they’re effective, and how to use them to generate leads for auto body shops, PDR, detailing, hail repair, and custom upgrades. Learn about lead forms, targeting strategies, budget recommendations, and proven ad examples that deliver results.
If you’re ready to grow your shop with powerful Facebook ad st...
Opportunities don’t wait—they come and go, sometimes never to return. In this episode, we dive into the importance of recognizing and seizing life’s biggest opportunities, whether in relationships, business, or personal growth. Discover why having clear goals and a plan is crucial to being prepared for the opportunities that come your way.
In 2025, it’s time to dream big, set your goals, and be ready for what’s ahead. Don’t let l...
As the year comes to a close, it’s time to reflect on your wins, lessons, and missed opportunities from 2024. In this episode, we explore how documenting your achievements and setbacks can create a roadmap for success in the new year.
Whether you’re an auto shop owner, a business leader, or someone with personal fitness or relationship goals, this discussion will inspire you to take actionable steps toward growth.
Discover why per...
In this episode, I wanted to talk real quick about TikTok and how it may be banned in the USA, how it impacts your business.
Auto Shop Marketing Checklist. This is a 70 point marketing checklist that covers everything you need to review your online presence. Click here to get the checklist
Just starting out your Auto service business or have limited resources for ma...
I was able to attend (online) the 2024 Impact Leadership Conference .
It featured:
-John Maxwell
-Ed Mylett
-Chris Hodges
Here are my key takeaways.
Auto Shop Marketing Checklist. This is a 70 point marketing checklist that covers everything you need to review your online presence. Click here to get the checklist
Just starting out your Auto service business or have...
If you want to achieve your 2025 goals or any goals in life, there is a major key.
Committment.
You have to be committed to achieving it.
This sounds easy and obvious but that is why many people never achieve goals in business, fitness, health, and more.
Auto Shop Marketing Checklist. This is a 70 point marketing checklist that covers everything you need to review your online presence. Click here t...
This episode is a quick overview of the 2025 Auto Shop Growth Workshop:
This workshop focuses on auto shop growth strategies for 2025.
James Griffin from Auto Shop Marketing Pros presents a step-by-step process, beginning with defining a car count goal and calculating the necessary number of leads.
He then details marketing strategies, emphasizing online presence, Google and Facebook ads, and the importance of prompt lead follow...
Ready to make 2025 your most successful year yet? Dive into this value-packed episode where we uncover the best marketing strategies for auto repair shops, auto body & collision shops, paintless dent repair shops, and detailers to boost car count, increase leads, and maximize revenue.
Whether you’re an auto repair shop, collision center, PDR specialist, or detailing business, these actionable tips will help you stand out and th...
Happy Thanksgiving to you all!
Auto Shop Marketing Checklist. This is a 70 point marketing checklist that covers everything you need to review your online presence. Click here to get the checklist
Just starting out your Auto service business or have limited resources for marketing Check out our Auto Shop Marketing Secrets Course. This course is based on our experience helping...
Ready to take your auto shop to the next level?
In this episode, we break down how to set achievable revenue goals and align your marketing strategies to hit them.
Discover how to calculate the exact number of leads you need, optimize your lead-to-customer conversion rate, and plan a marketing budget that delivers an impressive ROI.
Whether you're looking to attract more customers or grow your monthly revenue, these actionable i...
In this episode of the Auto Shop Marketing Pros Podcast, we dive into the concept of "Speed to Lead"—the critical importance of responding to auto shop customer inquiries quickly.
Discover how fast follow-ups, automation, and AI tools can help your auto shop capture more leads, schedule more appointments, increase your car count, and ultimately grow your business.
We share actionable strategies for improving your response times a...
This is a throwback Friday episode of Cadillac Confessions.
James talks about the importance of taking action to achieve your goals regardless of your situation.
The other big piece is being grateful for what you have in life.
Auto Shop Marketing Checklist. This is a 70 point marketing checklist that covers everything you need to review your online presence. Click here to get the checklist...
In this episode of the Auto Shop Marketing Pros Podcast, James dives into easy, actionable tips for creating daily content that builds trust and strengthens your brand.
Whether you're an auto shop owner or run a small business, discover how to showcase your work, your team, and your happy customers in creative ways that resonate.
Learn how to leverage before-and-after photos, customer testimonials, and live videos to connect with...
In this episode, we share the audio of the 2024 Veterans Day Ceremony speech in Nixa, Missouri given by James Griffin.
James was the guest speaker as a retired 21 year Navy Commander.
Auto Shop Marketing Checklist. This is a 70 point marketing checklist that covers everything you need to review your online presence. Click here to get the checklist
Just starting out your Auto service b...
In this episode of the Auto Shop Marketing Pros podcast, we get a quick recap of our 2024 Auto Shop Growth workshop.
Learn how to build a strong online presence, move beyond referrals, leverage Google and Facebook ads, automate your lead follow-up, and implement customer tracking software. These insights, drawn from our latest workshop, will help you get more calls, increase customer count, and ultimately grow your auto shop.
Disc...
In this episode of the Auto Shop Marketing Pros Podcast, host James Griffin dives into what the recent presidential election could mean for auto shop owners.
But here’s the bottom line—success doesn’t depend on who’s in the White House; it depends on the actions you take. James shares strategies to help auto shop owners get in front of high-intent customers with a strong online presence, targeted advertising through Google and soc...
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