Behind Her Empire

Justine Tiu is the co-founder of The Woobles, a company that makes beginner-friendly crochet kits designed to help anyone confidently create their first plush.

Before launching The Woobles in 2020, Justine was thriving at Google, where she rose from UX designer to one of the youngest leaders on her team. But behind the success, she was quietly battling burnout, imposter syndrome, and a sense that something was missing. In search...

Katie Wilson is the co-founder of BelliWelli, a wellness brand transforming the digestive health space with delicious bars and easy-to-take fiber supplements.​

Katie didn’t set out to start a wellness brand—especially not from her kitchen. But after years of struggling with gut issues and finding zero snack options that were both effective and actually enjoyable to eat, she decided to take matters into her own hands. At the time...

Ready to level up your health, longevity, and maybe even fertility? Well, buckle up—today’s guest is about to drop some serious knowledge. Today, we’re joined by the incredible Kayla Barnes, a global leader in advancing female health through preventive and regenerative approaches. In fact, Kayla might just be the most measured woman in the world—her labs are publicly shared and meticulously tracked. Grab a pen—you’ll want to take n...

In this week’s episode, we’re re-airing one of our top episodes with Amanda Chantal Bacon, the CEO and founder of Moon Juice, a wellness company that sells plant-based products, including adaptogenic supplements, skincare, and foods.

Moon Juice was born in 2011 from Amanda's experience when she put her autoimmune condition into remission after being told it wasn’t possible from multiple doctors. Through her healing process, she ...

Ty Hiss is the co-founder of Fresh Sends, a lifestyle gifting brand that’s completely reimagining how we celebrate the people we love.

Ty’s path to entrepreneurship was anything but traditional. With no floral background, she took a leap of faith and turned a one-time wedding project into a nationwide brand—all out of a 900-square-foot Denver duplex. Fresh Sends started with its now-iconic “Send” bouquet (which went viral on Tik...

As we get older, our brains change, and it’s common to feel like your memory or focus isn’t quite what it used to be. But the good news is, there are simple ways to keep your mind sharp and healthy. In today’s episode, neuroscientist Wendy Suzuki joins us to break down brain health and share easy tips on everything from boosting memory and focus to managing anxiety and staying mentally clear. No matter if you're in your 30s or 60s,...

In this week’s episode, we’re re-airing one of our top episodes with Cassandra Thurswell, the founder of KITSCH, a global brand that creates eco-friendly hair care and beauty accessories for women. 

Cassandra came from a small town in Wisconsin to Los Angeles with the hopes of creating something meaningful in her life. But before launching her own business, she did whatever it took to make ends meet from working at a cupcak...

Allison McNamara is the founder of MARA, a skincare brand known for its luxurious, algae-infused formulas.

Before founding MARA in 2018, Allison had an impressive career as a journalist, producer, and TV host. A trip to Turkey in 2015 reignited her passion for skincare, inspiring her to create a brand rooted in marine-powered ingredients. When the idea hit her, Allison started working on MARA as a side project while balancing he...

Ever feel overwhelmed by headlines like “Stanley cups have lead” or the latest scare about microplastics? In today’s episode, Dr. Yvonne Burkart, a toxicologist and expert in low-tox living, breaks down how small, easy swaps can help you reduce toxic exposure without the overwhelm.

In this episode you’ll learn: 

* How to start your low-tox journey

* Are Stanley cups as bad as we think?

* The truth about synthetic fragrances

* M...

Tara Bosch is the founder of SmartSweets, the brand that redefined the candy aisle with its low-sugar treats.

Tara’s journey wasn’t always sweet. At 21, she dropped out of college and moved into her grandmother’s basement with a bold vision: to create a global brand that would revolutionize candy. Armed with a gummy bear mold from Amazon and zero food science experience, she spent months perfecting a sugar-free recipe. But turni...

Keren Eldad is an executive coach, speaker, author, and mentor to high achievers. She helps them break free from burnout, escape the perfectionism trap, and redefine success and true fulfillment on their own terms.

Keren’s journey began with her own wake-up call. Despite holding a prestigious C-suite role, being in a marriage that looked perfect on Instagram, and living what seemed like a dream life, she found herself deeply unf...

It’s time we dive into the world of histamines and how they can impact women’s health. We’ll be unraveling the mystery behind those weird, often undiagnosed symptoms like dizziness, fatigue, digestive issues, skin rashes, brain fog, joint pain, unexplained anxiety, and even heart palpitations. These symptoms often get brushed off or mistaken for something else, making it tricky to connect the dots with histamine intolerance or MCAS...

Dianna Cohen is the founder of Crown Affair, a luxury clean haircare brand that’s changing the way we approach haircare by focusing on ritual, mindfulness, and self-care.

Dianna’s journey to creating Crown Affair started in 2018 with a simple Google Doc. What began as a way to help a few friends with their hair routines has evolved into a brand loved by many—and it all started with the power of consistency. Dianna’s career traje...

Aliett Buttelman is the co-founder of Fazit, a beauty brand revolutionizing skincare and makeup with effortless, innovative patches.

Aliett’s journey wasn’t without its struggles. Before building Fazit, she faced rejection and setbacks that taught her invaluable lessons in resilience. From a career in modeling to consulting for beauty brands, she encountered her fair share of doubt. But in those moments of adversity, she found t...

“The Class” is more than just a workout—it’s a powerful journey that goes beyond breaking a sweat to help you release blocks, tap into your true potential, and connect with yourself and others. In this interview, creator Taryn Toomey reveals why her renowned transformative experience has become a favorite among fitness enthusiasts, spiritual seekers, and celebrities alike.

In this episode you’ll learn: 

* What makes “The Cla...

Keida Dervishi is the co-founder of Soulmate Customs, a personalized gift brand that turns cherished memories into custom embroidered and engraved gifts.

Keida launched Soulmate Customs in 2021 after creating a personalized embroidered sweatshirt for her mother’s birthday, inspiring a business focused on meaningful gifts. Before this, she explored various side hustles on Etsy and Depop, but none took off. Everything changed...

In this week’s episode, we’re re-airing one of our top episodes with Jamie O’Banion, the founder and CEO of BeautyBio, a clean skincare and tool brand that leads with transparency and efficacy.

Jamie’s passion for science came at a young age as she watched her father, a cosmetic chemist, in his lab developing products and eventually joined him after college. Ten years later, having witnessed brands using minimal concentrations o...

Say goodbye to painful periods and hello to healthier hormones! I’m so excited to share this week’s episode with you. My dear friend Kat Schneider, founder of Ritual, just launched a brand-new podcast with Dear Media called For The Real Body Builders, and I had the honor of being a guest on their very first episode alongside hormone expert Alisa Vitti. We discuss everything from seed cycling to the stigma surrounding periods, shari...

Rosa Li is the founder and CEO of wildwonder, a beverage brand revolutionizing gut health with the world’s first prebiotic and probiotic sparkling drink.

Growing up in Beijing, Rosa spent countless hours with her grandmother, learning about the healing power of traditional herbs and remedies. These early lessons in food as medicine planted the seeds for Rosa’s passion for wellness. However, it wasn’t until years later, while b...