This is the New "Third Place" that Defeated Coffee Shops

Welcome to the Wellness Era: Gyms are the New Third Space
Behind the Brand with EOS Fitness

The pandemic killed the coffee shop culture. When Starbucks and local cafes removed their chairs and cut off WiFi access during COVID-19, millions of remote workers, freelancers, and students lost their favorite hangout spots.

But remember Jeff Goldblum’s quote from the movie Jurassic Park? “Life finds a way.” Yes, human nature can’t be kept in a vacuum–thus a new community hub has emerged to fill the void: the gym. But this movement is bigger than your workout. We are living in the wellness era. 

"After the pandemic, there's been this shift in how we view ourselves, our bodies, what we're putting in our bodies, what we're doing," says Shilpi Sullivan, Chief Marketing Officer of EOS Fitness. "And I think that's where the new third space really emerged."

Listen to my full conversation with EOS CMO, Shilpi Sullivan on Youtube or wherever you get your podcasts like iTunes or Spotify. You can also search “Behind the Brand with Bryan Elliott” to catch up on previous episodes from some of the smartest people on the planet.

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