October 11, 2024 • 18 mins
Unlock the secrets to transforming your detailing business into a high-end, customer-centric experience with insights from the book, "Big Money Detailer Marketing" by Davy Tyburski, America's Chief Profit Officer. Ever wondered how luxury coffee shops and elite dentists create a world of opulence for their clients? Join us as we explore how you can replicate their success, elevate your client services, and systemize your operations for efficiency and growth. Learn to become a trusted resource for your customers by embracing a strategic approach to customer education and experience.
Step up your marketing game by harnessing the power of compelling content. We share how storytelling transcends simple before-and-after showcases, turning them into captivating narratives that draw in potential clients. Discover innovative strategies like cross-promoting with local businesses to expand your reach, and the importance of loyalty programs in ensuring repeat business. This episode isn't just about business tactics—it's about balancing professional success with personal well-being, ensuring you thrive without burning out. Tune in for a comprehensive guide to thriving in the detailing industry while maintaining harmony in your life.
INTRO
Your host is Davy Tyburski, America’s Chief Profit Officer® and Founder BigMoneyDetailer.com.
Go to BigMoneyDetailer.com/referrals to discover how-to double your referrals right now!
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OUTRO
Congratulations and thank you for joining us for this episode! Discover even more strategies and tips on how to increase your detailing sales revenue, improve your cash flow and boost your bottom line, go to BigMoneyDetailer.com right now!
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Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Spokesperson (00:00):
Welcome to the BigMoneyDetailercom podcast.
You're in the right place todiscover the insider secrets to
earn more so you can serve more.
Here is your host, the founderof BigMoney Detailer and also
known as America's Chief ProfitOfficer, Davy Tyburski.
Be sure to visit us atBigMoneyDetailercom.
Davy Tyburski (00:21):
All right, it's Davy here.
Hey, we're going to jump rightin.
We are going to do something alittle bit different today here
on the podcast, and we are goingto roll with an interview that
was done in regards to ourlatest book.
It's Big Money DetailerMarketing.
Let's jump right in.
Rudy (00:36):
We're diving into a book with a title that's bolder than
a chrome bumper in the middaysun.
We're talking about big moneydetailer marketing.
Rachel (00:46):
Yeah, big money detailer marketing.
Gotta love a book that justcomes out and says what it's all
about.
Rudy (00:51):
Right, no subtlety here, just straight to the point, and
you know me, I had to grab acopy the second I saw it.
Who doesn't want more of thatbig money, right?
Rachel (00:57):
Right.
Rudy (00:58):
But the thing is, with a title like that, part of me is
thinking okay, is this legit oris this just hype?
Rachel (01:03):
Yeah, you and me both.
You always have to wonder withthese business books right, Like
how much is real talk and howmuch is just marketing fluff.
Rudy (01:10):
Exactly so.
We're going to unpack this book, see what's inside and, more
importantly, figure out what youguys the listeners can actually
use to level up your detailingbusinesses.
(01:45):
Like the dude's coming from thishigh level corporate world and
now he's all about detailing.
Did that work for you?
You know I was skeptical at first, I'll be honest, but
one of the things that reallystruck me was this idea he keeps
coming back to about notreinventing the wheel.
He's basically saying, look,you can learn a lot from other
industries, even if they seemtotally unrelated to detailing.
He talks about that a lot likedentists, dentists.
(02:06):
I remember thinking what aredetailers supposed to learn from
dentists besides like how touse a really tiny buffer?
Rachel (02:14):
Right.
But he actually makes a reallygood point.
He talks about how high enddentists they're masters of
perception and client experience.
Think about it.
You walk into their office.
It's spotless right.
There's calming music, maybeeven a little aromatherapy going
on.
They make you feel like amillion bucks.
Rudy (02:31):
Yeah, they've definitely got that whole vibe down.
Rachel (02:33):
Exactly, and Tyburski is saying detailers can learn from
that.
We can create that same kind ofhigh end, luxurious experience
for our clients.
Rudy (02:41):
It's about more than just a clean car.
It's about the whole experience.
So, okay, I'm starting to seewhere he's coming from with this
whole learning from otherindustries thing, and the more I
think about it, the more I seehow it applies.
Like, look at what those fancycoffee shops do.
They've turned a simple cup ofcoffee into this whole
experience right, it's true,yeah.
The atmosphere, the aroma, thewhole presentation.
(03:05):
It makes you feel like you'retreating yourself.
Rachel (03:07):
Absolutely, and detailers we can totally tap
into that.
We can make our clients feellike they're not just getting
their car detailed.
Rudy (03:16):
They're getting pampered.
So we're talking about thisidea of not reinventing the
wheel and learning from otherindustries, and one of the
examples you brought up which Ithought was super interesting
was how detailers can learn fromhigh end dentists when it comes
to creating a certain clientexperience.
But then, Tyburski, he takesthis idea even further right.
He starts talking about howdetailers can learn from
(03:38):
industries like fitness studios,even software companies.
At first I was like hold on,how does coding software have
anything to do with detailingcars?
Rachel (03:47):
I'll admit that one threw me for a loop too at first
.
Rudy (03:50):
But then he started talking about this thing.
He calls systemizing forsuccess, and it kind of clicked.
Rachel (03:56):
Yeah, systemizing is huge.
Rudy (03:58):
He's basically saying that successful businesses, no
matter what they do, they havesystems in place for everything.
Rachel (04:04):
They do yeah.
Rudy (04:05):
From how they answer the phone, to how they manage their
appointments, to how they tracktheir finances it's all
systemized.
Rachel (04:12):
And that makes a ton of sense, right?
Because when you have systemsin place, things run smoother,
you're more efficient and youcan handle more business without
getting bogged down in theday-to-day chaos.
Rudy (04:22):
Right and that frees you up to focus on the bigger
picture, like growing yourbusiness and making that big
money.
Rachel (04:27):
Exactly.
Rudy (04:31):
So, even though the specific systems might be
different for a software companyversus a detailing business,
the underlying principles is thesame right.
It's about creating a frameworkthat allows you to operate at
your best.
Rachel (04:40):
Absolutely, and I think that's something that a lot of
detailers, especially those whoare just starting out, can
really benefit from, becausewhen you're first starting out
it's easy to get caught up injust trying to get the work done
.
But if you can take the time tobuild a solid foundation, to
create systems that work for you, it'll pay off big time in the
long run.
Rudy (04:59):
And that's something that I think often gets lost in the
hustle.
You know like we're so busydoing the work, we forget to
work on the business.
Rachel (05:05):
It's true, but this book , it really emphasizes that
taking the time to step back, toanalyze, to systemize, it's not
a distraction, it's aninvestment.
Rudy (05:16):
And a smart one at that.
Rachel (05:18):
And that leads us to another important takeaway from
the book incorporating customereducation into your marketing
strategy.
Rudy (05:25):
Yes, I love this part.
It's not enough to just sell aservice or product anymore.
Rachel (05:29):
You have to provide value beyond the transaction.
Rudy (05:32):
Become a trusted resource for your audience.
Share your knowledge, offerhelpful tips and advice.
Rachel (05:37):
Exactly, and you can do this through blog posts, social
media updates, even in-personworkshops.
Rudy (05:42):
Or even just creating a series of informative videos on
YouTube or Instagram.
Rachel (05:46):
The key is to provide valuable, engaging content that
resonates with your targetaudience.
Rudy (05:51):
And positions you as the expert in your field.
Rachel (05:54):
And the book is some really great examples Like if
you're in the detailing industry, you could share car care tips
for different seasons.
Rudy (06:00):
Oh I love that.
Or explain the different typesof detailing services, or even
debunk common car cleaning myths.
Rachel (06:07):
Exactly.
It's about making your industrymore accessible to the average
person.
Rudy (06:12):
And building trust with your audience by becoming a
source of valuable information.
Rachel (06:16):
Because when you empower your customers with knowledge,
you're not just selling them aservice, you're building a
relationship.
Rudy (06:22):
And those relationships are what will ultimately lead to
long-term business growth.
Rachel (06:27):
One of the biggest things that jumped out at me was
the emphasis on those beforeand after photos for social
media.
You know those ones right.
Rudy (06:34):
Oh yeah, absolutely they just grab you.
Totally.
I think we've all beenscrolling through our phones and
, bam, there it is, thatsparkling clean car.
Rachel (06:42):
Totally, but it's got to be those professional looking
shots.
You know what I mean.
Rudy (06:46):
For sure.
Quality over quantity, yeahRight.
Rachel (06:48):
Exactly, and this guide really drives that point home,
even suggesting you get creativewith your angles and lighting,
almost like they do on those carmakeover shows.
Rudy (06:57):
Oh for sure, Capture that wow factor.
Rachel (06:59):
Yeah.
Rudy (07:00):
It's just like those home renovation shows.
Take something ordinary, makeit amazing.
Rachel (07:10):
You like those home renovation shows.
Take something ordinary, makeit amazing.
You're showing off thosedetailing skills, telling a
visual story.
I love that visual storytellingand speaker of stories.
This guide also gets intoinfluencer marketing.
And before you think, wait, Idon't have the budget for a
celebrity car wash, Hold on,it's not what you think.
Rudy (07:20):
No, no, no.
It's not about that at all.
For detailers like you, it'smore about teaming up with
people who are already pluggedinto that car scene.
Rachel (07:28):
So like who.
Rudy (07:29):
Think local car bloggers, those car enthusiasts on
Instagram, even car clubs inyour area.
They've already got a following, people who trust their word,
and that's gold.
Rachel (07:40):
It's like that ripple effect right.
Rudy (07:41):
Exactly.
You're tapping into theiraudience, reaching new customers
who are already primed to lovewhat you do.
Rachel (07:49):
It reminds me of how those tech startups blew up, you
know.
Rudy (07:52):
Oh yeah, influencer marketing was huge for them.
Rachel (07:54):
All right, so we've talked about making a splash
online, but what aboutdominating your local market?
That's where Google, myBusiness, comes in.
Rudy (08:01):
Oh man, it's like having a shop that never closes.
Rachel (08:04):
It's true.
Think about it.
You're craving pizza.
What's the first thing you do?
Rudy (08:09):
Phone in hand, searching for the closest tastiest pizza
joint.
Am I right?
Rachel (08:13):
Exactly, and you want your detailing business to be
that top search result.
Rudy (08:18):
Absolutely Front and center when someone's looking
for a detail.
Rachel (08:21):
And just like you want those rave reviews for your
pizza place.
Rudy (08:24):
Oh, for sure.
Rachel (08:25):
Your detailing business needs them too.
Rudy (08:27):
Those reviews are everything.
Rachel (08:28):
This guide really stresses how important it is to
get those positive reviews onyour Google my Business page.
Rudy (08:36):
Makes sense.
It's social proof.
Rachel (08:37):
Exactly, people trust what others say, especially for
services like ours.
Rudy (08:41):
Think about it.
Are you going to try a newrestaurant with terrible reviews
?
No way, not a chance.
Same with detailing yeah,people want to see that others
have had a good experience.
Rachel (08:51):
It's like that digital word of mouth and it's powerful
stuff.
Okay, so we've covered onlinepresence, but now let's get into
the content itself.
Rudy (08:59):
Okay, let's do it.
Rachel (09:00):
This guide kept hammering home this idea Content
is king.
Rudy (09:05):
Oh, absolutely, content is king and queen.
Rachel (09:08):
I love that.
It's so true, but it's morethan just those before and after
shots.
Rudy (09:11):
Right, it's got to be deeper than that.
Rachel (09:13):
Exactly.
You're not just cleaning a car,You're restoring it, giving it
new life right.
Rudy (09:17):
You're an artist and the car is your canvas.
Rachel (09:20):
I love that.
Rudy (09:25):
So don't just show the finished product.
Bring people along for thejourney.
A series of photos, a shortbehind-the-scenes video that's
captivating?
Rachel (09:29):
Ah, totally, it's like giving them a sneak peek into
your process.
Rudy (09:32):
People love that.
Our brains are hardwired forstories.
It's how we connect.
Rachel (09:36):
It makes it memorable, you know.
Rudy (09:38):
Exactly A good story sticks with you long after
you've scrolled past it.
Rachel (09:41):
That's so true.
And speaking of stories, wecan't forget customer
testimonials.
They're like little successstories for your business.
Rudy (09:49):
Customer testimonials are pure gold.
You know, we're bombarded withmarketing messages all day long.
Rachel (09:55):
Oh, tell me about it.
Rudy (09:56):
It's easy to tune it out.
Rachel (09:57):
Yeah.
Rudy (09:58):
But when you hear a real person raving about something,
it cuts through all that noise.
Rachel (10:03):
It's true.
Rudy (10:05):
It's true.
It's way more believable.
It's like getting arecommendation from a friend.
It carries so much more weight.
Rachel (10:09):
Okay, so get ready to think outside of the garage,
because this next part is wherethings get interesting.
Rudy (10:16):
This is where we get to unleash some serious marketing
magic.
All about collaboration.
This guide really pushes theidea of partnering with other
local businesses.
You know that whole crosspromotion thing.
Rachel (10:29):
Oh, I love that.
It's like that saying risingtides raise all ships.
Rudy (10:32):
Exactly so say there's this cool coffee shop in your
neighborhood.
Rachel (10:36):
Okay, yeah, I'm picturing it.
Rudy (10:37):
You team up with them and offer a detail and caffeine fix
deal.
People get a discount on theirlatte after they get their car
detailed by you.
Rachel (10:44):
Oh, that's smart, Everyone wins.
Rudy (10:46):
Exactly, or how about this ?
You connect with a localwedding venue, offer a just
married detailing package, youknow, for those couples who want
their getaway car sparkling,that's brilliant.
It's all about finding thosebusinesses that complement yours
, creating these win-winsituations.
Rachel (11:03):
You tap into their customer base, they get to offer
something unique to theirclients and they love it.
Rudy (11:08):
And it's something that often gets overlooked,
especially by smaller businesses.
Rachel (11:11):
Yeah, for sure.
Rudy (11:12):
But it can be a game changer.
Rachel (11:13):
Totally agree.
And speaking of classicstrategies that work, this guide
is all about building customerloyalty with you guessed it
loyalty programs.
Rudy (11:24):
Yeah, loyalty programs, gotta love them.
Rachel (11:26):
Right, they work.
Rudy (11:28):
Think about it, those businesses you keep going back
to.
They've probably hooked youwith some kind of loyalty
program.
Rachel (11:34):
Totally, my coffee punch card is my best friend.
Rudy (11:36):
There you go, or those airline miles that feel like
winning the lottery.
Rachel (11:40):
Okay, I admit I'm a sucker for airline miles.
Rudy (11:42):
We all are, but see what I mean.
It's about rewarding thosecustomers who keep coming back.
Rachel (11:47):
Exactly.
It makes them feel valued and,let's be honest, who doesn't
love a good reward?
Rudy (11:51):
Exactly, and the best part is it doesn't have to be
complicated.
A simple punch card for a freecar wash after a certain number
of visits, a point system fordiscounts the possibilities are
endless.
Rachel (12:03):
It's all about making it easy and enticing for people to
come back to you.
Rudy (12:07):
And you know, one thing that really surprised me about
this book was how much emphasisTaberski puts on the personal
side of things.
Rachel (12:14):
Oh yeah, he talks a lot about that, doesn't he?
Rudy (12:16):
He does Like he's got this whole section on the five F's.
Rachel (12:19):
The five F's right.
Rudy (12:20):
Family, faith, fitness, fun and, of course, fortune,
which I guess is where the bigmoney comes from.
Yeah, of course, but I thoughtit was really interesting how he
ties all of those thingstogether.
Me too he's not just sayingwork hard and you'll make money.
He's saying take care ofyourself, nurture your
relationships, have fun and thesuccess will follow.
Rachel (12:42):
Yeah, it's a very holistic approach.
Rudy (12:49):
And honestly, I think that's something we need to hear
more of.
You know like in the detailingworld it's easy to get caught up
in the grind, working longhours chasing after that next
job.
Rachel (12:55):
Oh, tell me about it, I've been there.
Rudy (12:57):
But Tyburski is reminding us that there's more to life
than just work.
Rachel (13:01):
There is, and that's actually something I've been
thinking about a lot lately,especially after reading this
book, because it's easy to getso focused on building the
business that you forget to takecare of yourself.
And if you're not taking careof yourself, how can you
possibly be at your best foryour clients, for your family,
for your business?
It's just not sustainable inthe long run.
Rudy (13:20):
I 100% agree, and that's something we don't talk about
enough in the detailing industryor really in any industry for
that matter Burnout is real andit can really take a toll on you
, both personally andprofessionally.
Rachel (13:31):
Exactly so.
I appreciate that Tyburski isaddressing this and he's making
it a central part of hisphilosophy.
Rudy (13:37):
And you know he actually walks the walk himself.
He talks about how he's builtthis whole successful business,
but he's also made time for hisfamily, for his faith, for his
hobbies.
Rachel (13:47):
Yeah, he's got that whole work-life balance thing
going on.
Rudy (13:49):
Right, and he's not saying it's easy, but he's saying it's
possible and honestly, that'sreally inspiring to see someone
who's achieved that level ofsuccess.
But they're not some kind ofworkaholic robot, you know.
Rachel (14:00):
Totally.
He seems like a real person.
You know someone who's figuredout how to make it all work, and
that's refreshing.
Rudy (14:06):
Yeah, and I think that's one of the things that makes
this book so compelling.
It's not just a business book,it's like a philosophy for life,
and that's something I reallyrespect about Taberski.
He's not just trying to sell ussomething, he's trying to help
us build better businesses andbetter lives, and that's what
it's all about, right?
So, as we wrap up this deepdive, I'm really curious what's
one thing that really stuck withyou from big money detailer
(14:28):
marketing.
Rachel (14:30):
Ooh, that's a tough one.
There's so much good stuff inthere.
I think for me it goes back tothat idea of lateral thinking.
It's so easy to get stuck inour own little world.
You know to think that the onlypeople we can learn from are
other detailers.
Rudy (14:43):
It's true.
We get so focused on our ownlane that we forget to look
around.
Rachel (14:47):
Right, and Tyburski is reminding us to open up, to look
for inspiration in unexpectedplaces, whether it's from
dentists or coffee shops or evensoftware companies.
There are lessons to be learnedeverywhere.
Rudy (15:02):
I love that and I think it's the perfect note to end on.
So, for all you detailers outthere listening, here's your
challenge for this week Thinkabout one industry that you
admire, one that you think isdoing something really well, and
then ask yourself what can Ilearn from them?
How can I apply theirstrategies, their systems, their
mindset to my own detailingbusiness?
Rachel (15:19):
It's about finding what works for you.
Rudy (15:21):
Exactly.
Rachel (15:22):
But before we wrap up, there's one more thing from this
guide that really got methinking and I think it's a
perfect note to end on.
This guide is a big fan of the80-20 rule and it really got me
thinking.
How can we, as detailers, useit to boost our marketing?
Rudy (15:37):
Oh, it's a game changer, especially for smaller
businesses.
Basically, it means 80% of yourresults come from 20% of your
efforts.
Rachel (15:44):
So it's about finding those actions that really move
the needle.
Rudy (15:47):
Exactly Focus your energy where it counts.
Rachel (15:49):
I love that.
So for detailers listening,what would you say those top 20%
activities are?
Rudy (15:55):
Good question.
It could be those eye-catchingbefore and after photos on
Instagram you know, the onesthat stop people mid-scroll.
Or that partnership you'vebuilt with the local coffee shop
, bringing in a steady stream ofnew faces.
Maybe it's those awesomecustomer testimonials on your
website that seal the deal.
Rachel (16:12):
So it's about figuring out what's working best for your
business.
Rudy (16:15):
Exactly which strategies are generating the most buzz,
the most bookings, those word ofmouth referrals, and then you
double down on those.
Rachel (16:23):
Work smarter, not harder right.
Rudy (16:25):
Exactly, maximize your impact and watch your business
grow.
Rachel (16:29):
This has been amazing.
We've covered so much groundsocial media, online reviews,
content, collaborations, loyaltyprograms.
It's a goldmine of information.
Rudy (16:38):
It's been a blast.
Remember knowledge is great,but you got to put it into
action.
Take these ideas, make themyour own and watch your
detailing business shine.
Rachel (16:47):
Couldn't have said it better myself it's time to
transform your business from ahidden gem to the go-to spot.
Spokesperson (16:52):
Until next time, happy detailing everyone,
Congratulations and thank youfor joining us for this episode.
Discover even more strategiesand tips on how to increase your
detailing sales revenue,improve your cash flow and boost
your bottom line.
Go to BigMoneyDetailercom rightnow.
Welcome to the BigMoneyDetailercom podcast.
You're in the right place todiscover the insider secrets to
earn more so you can serve more.
Here is your host, the founderof BigMoney Detailer and also
known as America's Chief ProfitOfficer, Davy Tyburski.
Be sure to visit us atBigMoneyDetailercom.
Davy Tyburski (00:21):
All right, it's Davy here.
Hey, we're going to jump rightin.
We are going to do something alittle bit different today here
on the podcast, and we are goingto roll with an interview that
was done in regards to ourlatest book.
It's Big Money DetailerMarketing.
Let's jump right in.
Rudy (00:36):
We're diving into a book with a title that's bolder than
a chrome bumper in the middaysun.
We're talking about big moneydetailer marketing.
Rachel (00:46):
Yeah, big money detailer marketing.
Gotta love a book that justcomes out and says what it's all
about.
Rudy (00:51):
Right, no subtlety here, just straight to the point, and
you know me, I had to grab acopy the second I saw it.
Who doesn't want more of thatbig money, right?
Rachel (00:57):
Right.
Rudy (00:58):
But the thing is, with a title like that, part of me is
thinking okay, is this legit oris this just hype?
Rachel (01:03):
Yeah, you and me both.
You always have to wonder withthese business books right, Like
how much is real talk and howmuch is just marketing fluff.
Rudy (01:10):
Exactly so.
We're going to unpack this book, see what's inside and, more
importantly, figure out what youguys the listeners can actually
use to level up your detailingbusinesses.
(01:45):
Like the dude's coming from thishigh level corporate world and
now he's all about detailing.
Did that work for you?
You know I was skeptical at first, I'll be honest, but
one of the things that reallystruck me was this idea he keeps
coming back to about notreinventing the wheel.
He's basically saying, look,you can learn a lot from other
industries, even if they seemtotally unrelated to detailing.
He talks about that a lot likedentists, dentists.
(02:06):
I remember thinking what aredetailers supposed to learn from
dentists besides like how touse a really tiny buffer?
Rachel (02:14):
Right.
But he actually makes a reallygood point.
He talks about how high enddentists they're masters of
perception and client experience.
Think about it.
You walk into their office.
It's spotless right.
There's calming music, maybeeven a little aromatherapy going
on.
They make you feel like amillion bucks.
Rudy (02:31):
Yeah, they've definitely got that whole vibe down.
Rachel (02:33):
Exactly, and Tyburski is saying detailers can learn from
that.
We can create that same kind ofhigh end, luxurious experience
for our clients.
Rudy (02:41):
It's about more than just a clean car.
It's about the whole experience.
So, okay, I'm starting to seewhere he's coming from with this
whole learning from otherindustries thing, and the more I
think about it, the more I seehow it applies.
Like, look at what those fancycoffee shops do.
They've turned a simple cup ofcoffee into this whole
experience right, it's true,yeah.
The atmosphere, the aroma, thewhole presentation.
(03:05):
It makes you feel like you'retreating yourself.
Rachel (03:07):
Absolutely, and detailers we can totally tap
into that.
We can make our clients feellike they're not just getting
their car detailed.
Rudy (03:16):
They're getting pampered.
So we're talking about thisidea of not reinventing the
wheel and learning from otherindustries, and one of the
examples you brought up which Ithought was super interesting
was how detailers can learn fromhigh end dentists when it comes
to creating a certain clientexperience.
But then, Tyburski, he takesthis idea even further right.
He starts talking about howdetailers can learn from
(03:38):
industries like fitness studios,even software companies.
At first I was like hold on,how does coding software have
anything to do with detailingcars?
Rachel (03:47):
I'll admit that one threw me for a loop too at first
.
Rudy (03:50):
But then he started talking about this thing.
He calls systemizing forsuccess, and it kind of clicked.
Rachel (03:56):
Yeah, systemizing is huge.
Rudy (03:58):
He's basically saying that successful businesses, no
matter what they do, they havesystems in place for everything.
Rachel (04:04):
They do yeah.
Rudy (04:05):
From how they answer the phone, to how they manage their
appointments, to how they tracktheir finances it's all
systemized.
Rachel (04:12):
And that makes a ton of sense, right?
Because when you have systemsin place, things run smoother,
you're more efficient and youcan handle more business without
getting bogged down in theday-to-day chaos.
Rudy (04:22):
Right and that frees you up to focus on the bigger
picture, like growing yourbusiness and making that big
money.
Rachel (04:27):
Exactly.
Rudy (04:31):
So, even though the specific systems might be
different for a software companyversus a detailing business,
the underlying principles is thesame right.
It's about creating a frameworkthat allows you to operate at
your best.
Rachel (04:40):
Absolutely, and I think that's something that a lot of
detailers, especially those whoare just starting out, can
really benefit from, becausewhen you're first starting out
it's easy to get caught up injust trying to get the work done
.
But if you can take the time tobuild a solid foundation, to
create systems that work for you, it'll pay off big time in the
long run.
Rudy (04:59):
And that's something that I think often gets lost in the
hustle.
You know like we're so busydoing the work, we forget to
work on the business.
Rachel (05:05):
It's true, but this book , it really emphasizes that
taking the time to step back, toanalyze, to systemize, it's not
a distraction, it's aninvestment.
Rudy (05:16):
And a smart one at that.
Rachel (05:18):
And that leads us to another important takeaway from
the book incorporating customereducation into your marketing
strategy.
Rudy (05:25):
Yes, I love this part.
It's not enough to just sell aservice or product anymore.
Rachel (05:29):
You have to provide value beyond the transaction.
Rudy (05:32):
Become a trusted resource for your audience.
Share your knowledge, offerhelpful tips and advice.
Rachel (05:37):
Exactly, and you can do this through blog posts, social
media updates, even in-personworkshops.
Rudy (05:42):
Or even just creating a series of informative videos on
YouTube or Instagram.
Rachel (05:46):
The key is to provide valuable, engaging content that
resonates with your targetaudience.
Rudy (05:51):
And positions you as the expert in your field.
Rachel (05:54):
And the book is some really great examples Like if
you're in the detailing industry, you could share car care tips
for different seasons.
Rudy (06:00):
Oh I love that.
Or explain the different typesof detailing services, or even
debunk common car cleaning myths.
Rachel (06:07):
Exactly.
It's about making your industrymore accessible to the average
person.
Rudy (06:12):
And building trust with your audience by becoming a
source of valuable information.
Rachel (06:16):
Because when you empower your customers with knowledge,
you're not just selling them aservice, you're building a
relationship.
Rudy (06:22):
And those relationships are what will ultimately lead to
long-term business growth.
Rachel (06:27):
One of the biggest things that jumped out at me was
the emphasis on those beforeand after photos for social
media.
You know those ones right.
Rudy (06:34):
Oh yeah, absolutely they just grab you.
Totally.
I think we've all beenscrolling through our phones and
, bam, there it is, thatsparkling clean car.
Rachel (06:42):
Totally, but it's got to be those professional looking
shots.
You know what I mean.
Rudy (06:46):
For sure.
Quality over quantity, yeahRight.
Rachel (06:48):
Exactly, and this guide really drives that point home,
even suggesting you get creativewith your angles and lighting,
almost like they do on those carmakeover shows.
Rudy (06:57):
Oh for sure, Capture that wow factor.
Rachel (06:59):
Yeah.
Rudy (07:00):
It's just like those home renovation shows.
Take something ordinary, makeit amazing.
Rachel (07:10):
You like those home renovation shows.
Take something ordinary, makeit amazing.
You're showing off thosedetailing skills, telling a
visual story.
I love that visual storytellingand speaker of stories.
This guide also gets intoinfluencer marketing.
And before you think, wait, Idon't have the budget for a
celebrity car wash, Hold on,it's not what you think.
Rudy (07:20):
No, no, no.
It's not about that at all.
For detailers like you, it'smore about teaming up with
people who are already pluggedinto that car scene.
Rachel (07:28):
So like who.
Rudy (07:29):
Think local car bloggers, those car enthusiasts on
Instagram, even car clubs inyour area.
They've already got a following, people who trust their word,
and that's gold.
Rachel (07:40):
It's like that ripple effect right.
Rudy (07:41):
Exactly.
You're tapping into theiraudience, reaching new customers
who are already primed to lovewhat you do.
Rachel (07:49):
It reminds me of how those tech startups blew up, you
know.
Rudy (07:52):
Oh yeah, influencer marketing was huge for them.
Rachel (07:54):
All right, so we've talked about making a splash
online, but what aboutdominating your local market?
That's where Google, myBusiness, comes in.
Rudy (08:01):
Oh man, it's like having a shop that never closes.
Rachel (08:04):
It's true.
Think about it.
You're craving pizza.
What's the first thing you do?
Rudy (08:09):
Phone in hand, searching for the closest tastiest pizza
joint.
Am I right?
Rachel (08:13):
Exactly, and you want your detailing business to be
that top search result.
Rudy (08:18):
Absolutely Front and center when someone's looking
for a detail.
Rachel (08:21):
And just like you want those rave reviews for your
pizza place.
Rudy (08:24):
Oh, for sure.
Rachel (08:25):
Your detailing business needs them too.
Rudy (08:27):
Those reviews are everything.
Rachel (08:28):
This guide really stresses how important it is to
get those positive reviews onyour Google my Business page.
Rudy (08:36):
Makes sense.
It's social proof.
Rachel (08:37):
Exactly, people trust what others say, especially for
services like ours.
Rudy (08:41):
Think about it.
Are you going to try a newrestaurant with terrible reviews
?
No way, not a chance.
Same with detailing yeah,people want to see that others
have had a good experience.
Rachel (08:51):
It's like that digital word of mouth and it's powerful
stuff.
Okay, so we've covered onlinepresence, but now let's get into
the content itself.
Rudy (08:59):
Okay, let's do it.
Rachel (09:00):
This guide kept hammering home this idea Content
is king.
Rudy (09:05):
Oh, absolutely, content is king and queen.
Rachel (09:08):
I love that.
It's so true, but it's morethan just those before and after
shots.
Rudy (09:11):
Right, it's got to be deeper than that.
Rachel (09:13):
Exactly.
You're not just cleaning a car,You're restoring it, giving it
new life right.
Rudy (09:17):
You're an artist and the car is your canvas.
Rachel (09:20):
I love that.
Rudy (09:25):
So don't just show the finished product.
Bring people along for thejourney.
A series of photos, a shortbehind-the-scenes video that's
captivating?
Rachel (09:29):
Ah, totally, it's like giving them a sneak peek into
your process.
Rudy (09:32):
People love that.
Our brains are hardwired forstories.
It's how we connect.
Rachel (09:36):
It makes it memorable, you know.
Rudy (09:38):
Exactly A good story sticks with you long after
you've scrolled past it.
Rachel (09:41):
That's so true.
And speaking of stories, wecan't forget customer
testimonials.
They're like little successstories for your business.
Rudy (09:49):
Customer testimonials are pure gold.
You know, we're bombarded withmarketing messages all day long.
Rachel (09:55):
Oh, tell me about it.
Rudy (09:56):
It's easy to tune it out.
Rachel (09:57):
Yeah.
Rudy (09:58):
But when you hear a real person raving about something,
it cuts through all that noise.
Rachel (10:03):
It's true.
Rudy (10:05):
It's true.
It's way more believable.
It's like getting arecommendation from a friend.
It carries so much more weight.
Rachel (10:09):
Okay, so get ready to think outside of the garage,
because this next part is wherethings get interesting.
Rudy (10:16):
This is where we get to unleash some serious marketing
magic.
All about collaboration.
This guide really pushes theidea of partnering with other
local businesses.
You know that whole crosspromotion thing.
Rachel (10:29):
Oh, I love that.
It's like that saying risingtides raise all ships.
Rudy (10:32):
Exactly so say there's this cool coffee shop in your
neighborhood.
Rachel (10:36):
Okay, yeah, I'm picturing it.
Rudy (10:37):
You team up with them and offer a detail and caffeine fix
deal.
People get a discount on theirlatte after they get their car
detailed by you.
Rachel (10:44):
Oh, that's smart, Everyone wins.
Rudy (10:46):
Exactly, or how about this ?
You connect with a localwedding venue, offer a just
married detailing package, youknow, for those couples who want
their getaway car sparkling,that's brilliant.
It's all about finding thosebusinesses that complement yours
, creating these win-winsituations.
Rachel (11:03):
You tap into their customer base, they get to offer
something unique to theirclients and they love it.
Rudy (11:08):
And it's something that often gets overlooked,
especially by smaller businesses.
Rachel (11:11):
Yeah, for sure.
Rudy (11:12):
But it can be a game changer.
Rachel (11:13):
Totally agree.
And speaking of classicstrategies that work, this guide
is all about building customerloyalty with you guessed it
loyalty programs.
Rudy (11:24):
Yeah, loyalty programs, gotta love them.
Rachel (11:26):
Right, they work.
Rudy (11:28):
Think about it, those businesses you keep going back
to.
They've probably hooked youwith some kind of loyalty
program.
Rachel (11:34):
Totally, my coffee punch card is my best friend.
Rudy (11:36):
There you go, or those airline miles that feel like
winning the lottery.
Rachel (11:40):
Okay, I admit I'm a sucker for airline miles.
Rudy (11:42):
We all are, but see what I mean.
It's about rewarding thosecustomers who keep coming back.
Rachel (11:47):
Exactly.
It makes them feel valued and,let's be honest, who doesn't
love a good reward?
Rudy (11:51):
Exactly, and the best part is it doesn't have to be
complicated.
A simple punch card for a freecar wash after a certain number
of visits, a point system fordiscounts the possibilities are
endless.
Rachel (12:03):
It's all about making it easy and enticing for people to
come back to you.
Rudy (12:07):
And you know, one thing that really surprised me about
this book was how much emphasisTaberski puts on the personal
side of things.
Rachel (12:14):
Oh yeah, he talks a lot about that, doesn't he?
Rudy (12:16):
He does Like he's got this whole section on the five F's.
Rachel (12:19):
The five F's right.
Rudy (12:20):
Family, faith, fitness, fun and, of course, fortune,
which I guess is where the bigmoney comes from.
Yeah, of course, but I thoughtit was really interesting how he
ties all of those thingstogether.
Me too he's not just sayingwork hard and you'll make money.
He's saying take care ofyourself, nurture your
relationships, have fun and thesuccess will follow.
Rachel (12:42):
Yeah, it's a very holistic approach.
Rudy (12:49):
And honestly, I think that's something we need to hear
more of.
You know like in the detailingworld it's easy to get caught up
in the grind, working longhours chasing after that next
job.
Rachel (12:55):
Oh, tell me about it, I've been there.
Rudy (12:57):
But Tyburski is reminding us that there's more to life
than just work.
Rachel (13:01):
There is, and that's actually something I've been
thinking about a lot lately,especially after reading this
book, because it's easy to getso focused on building the
business that you forget to takecare of yourself.
And if you're not taking careof yourself, how can you
possibly be at your best foryour clients, for your family,
for your business?
It's just not sustainable inthe long run.
Rudy (13:20):
I 100% agree, and that's something we don't talk about
enough in the detailing industryor really in any industry for
that matter Burnout is real andit can really take a toll on you
, both personally andprofessionally.
Rachel (13:31):
Exactly so.
I appreciate that Tyburski isaddressing this and he's making
it a central part of hisphilosophy.
Rudy (13:37):
And you know he actually walks the walk himself.
He talks about how he's builtthis whole successful business,
but he's also made time for hisfamily, for his faith, for his
hobbies.
Rachel (13:47):
Yeah, he's got that whole work-life balance thing
going on.
Rudy (13:49):
Right, and he's not saying it's easy, but he's saying it's
possible and honestly, that'sreally inspiring to see someone
who's achieved that level ofsuccess.
But they're not some kind ofworkaholic robot, you know.
Rachel (14:00):
Totally.
He seems like a real person.
You know someone who's figuredout how to make it all work, and
that's refreshing.
Rudy (14:06):
Yeah, and I think that's one of the things that makes
this book so compelling.
It's not just a business book,it's like a philosophy for life,
and that's something I reallyrespect about Taberski.
He's not just trying to sell ussomething, he's trying to help
us build better businesses andbetter lives, and that's what
it's all about, right?
So, as we wrap up this deepdive, I'm really curious what's
one thing that really stuck withyou from big money detailer
(14:28):
marketing.
Rachel (14:30):
Ooh, that's a tough one.
There's so much good stuff inthere.
I think for me it goes back tothat idea of lateral thinking.
It's so easy to get stuck inour own little world.
You know to think that the onlypeople we can learn from are
other detailers.
Rudy (14:43):
It's true.
We get so focused on our ownlane that we forget to look
around.
Rachel (14:47):
Right, and Tyburski is reminding us to open up, to look
for inspiration in unexpectedplaces, whether it's from
dentists or coffee shops or evensoftware companies.
There are lessons to be learnedeverywhere.
Rudy (15:02):
I love that and I think it's the perfect note to end on.
So, for all you detailers outthere listening, here's your
challenge for this week Thinkabout one industry that you
admire, one that you think isdoing something really well, and
then ask yourself what can Ilearn from them?
How can I apply theirstrategies, their systems, their
mindset to my own detailingbusiness?
Rachel (15:19):
It's about finding what works for you.
Rudy (15:21):
Exactly.
Rachel (15:22):
But before we wrap up, there's one more thing from this
guide that really got methinking and I think it's a
perfect note to end on.
This guide is a big fan of the80-20 rule and it really got me
thinking.
How can we, as detailers, useit to boost our marketing?
Rudy (15:37):
Oh, it's a game changer, especially for smaller
businesses.
Basically, it means 80% of yourresults come from 20% of your
efforts.
Rachel (15:44):
So it's about finding those actions that really move
the needle.
Rudy (15:47):
Exactly Focus your energy where it counts.
Rachel (15:49):
I love that.
So for detailers listening,what would you say those top 20%
activities are?
Rudy (15:55):
Good question.
It could be those eye-catchingbefore and after photos on
Instagram you know, the onesthat stop people mid-scroll.
Or that partnership you'vebuilt with the local coffee shop
, bringing in a steady stream ofnew faces.
Maybe it's those awesomecustomer testimonials on your
website that seal the deal.
Rachel (16:12):
So it's about figuring out what's working best for your
business.
Rudy (16:15):
Exactly which strategies are generating the most buzz,
the most bookings, those word ofmouth referrals, and then you
double down on those.
Rachel (16:23):
Work smarter, not harder right.
Rudy (16:25):
Exactly, maximize your impact and watch your business
grow.
Rachel (16:29):
This has been amazing.
We've covered so much groundsocial media, online reviews,
content, collaborations, loyaltyprograms.
It's a goldmine of information.
Rudy (16:38):
It's been a blast.
Remember knowledge is great,but you got to put it into
action.
Take these ideas, make themyour own and watch your
detailing business shine.
Rachel (16:47):
Couldn't have said it better myself it's time to
transform your business from ahidden gem to the go-to spot.
Spokesperson (16:52):
Until next time, happy detailing everyone,
Congratulations and thank youfor joining us for this episode.
Discover even more strategiesand tips on how to increase your
detailing sales revenue,improve your cash flow and boost
your bottom line.
Go to BigMoneyDetailercom rightnow.
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