Branded
Welcome to "Branded," your comprehensive guide to creative branding. We're your hosts, Larry Roberts and Sara Lohse, and together we're going to help you build a brand that sticks! Branded is your go-to source for all things related to personal branding, thought leadership, and content creation. We're here to provide practical strategies and insights to help you enhance your brand, extend your reach, and generate engaged leads. Sara spent her career in the marketing world, helping countless companies tell their stories, and Larry experienced firsthand how a powerful brand can transform your business. Branded isn't just a podcast—it's your roadmap to building your personal brand. We'll explore all aspects of personal branding, from creating a cohesive brand identity and developing a unique value proposition to mastering social media strategies and understanding SEO. We’ll also talk about what it means to be a thought leader and how you can use content creation to get your message into the world, with a focus on the importance of authenticity, consistency, and storytelling in creating a brand that resonates with your target audience. We’ll feature interviews with top industry leaders, influencers, and experts who’ll share their journeys, experiences, and secrets to standing out in a crowded marketplace. These inspiring conversations offer valuable lessons and insights that can help you navigate your own creative branding journey. We understand that building a brand isn't a one-size-fits-all process. That's why we approach each episode with a fresh perspective, exploring different strategies and tactics to help you find the approach that works best for you, your goals, and your story. Plus, we'll be answering your questions in the episodes so we can provide personalized advice for your branding challenges in real-time. Whether you're an entrepreneur, a professional looking to elevate your career, or simply someone who wants to increase your online presence, "Branded" is the podcast for you. Join us each week as we help you craft a creative brand that's not just recognizable but unforgettable. So, subscribe to "Branded" on your favorite platform and find us online at listentobranded.com.
Episodes
Welcome back to Branded: your comprehensive guide to creative branding.
This week, we dove into a topic we’ve never fully tackled before: full funnel marketing—and how out-of-home advertising, specifically digital billboards, can play a bigger role in your brand-building than you might have imagined. To dig into this, we sat down with RJ Schultz, COO of Blip, an ad tech company making it radically easier and more affordable for bran...
Welcome back to Branded: your comprehensive guide to creative branding.
Today, we dive into the world of brand hijacking, a phenomenon where brands encounter unexpected public perceptions or shifts that either propel them forward or challenge their core values. We'll share a real-time story involving Larry's own experience with this topic and explore other well-known brands that have faced similar situations.
Larry opens up about a p...
Welcome back to Branded: your comprehensive guide to creative branding.
In today's episode, we're joined by an incredible guest, Philip Taylor, also known as PT, who is the founder of FinCon, a massive conference for financial creators. With his background as a CPA and his journey back into tax practice, PT offers invaluable insights into managing your brand from a financial standpoint, especially when it comes to taxes.
We dive into...
Welcome back to Branded: your comprehensive guide to creative branding. In this outside-the-box episode, we explore the world of agricultural branding. This might not be the first industry that comes to mind when you think about branding, but as we found out, it's deeply intertwined with the agricultural sector.
We were thrilled to welcome two experts to the show: Dr. Autumn Pickett and Dr. Shea Mackey. They shared their insights in...
Welcome back to Branded: your comprehensive guide to creative branding.
In today's episode, we dive into the intriguing world of brand loyalty and explore how to transform brands into cultural phenomena with super fans. We'll examine the triumphs of major brands like Apple and personal brands like Taylor Swift, who have mastered this art seamlessly.
We discuss the unique challenges smaller brands face in building loyalty amidst a sea...
Welcome back to Branded: your comprehensive guide to creative branding.
In this episode, we dive into the fascinating process of writing and self-publishing a book. Both of us have embarked on our own book-writing journeys, and we’re eager to share our unique experiences and the tools that have made it possible. Our discussion ranges from utilizing AI like ChatGPT and other technological aids, to overcoming the challenges like impos...
Welcome back to Branded: your comprehensive guide to creative branding.
In today’s episode, Sara fumbled her way through a conversation with Daniel Goddard, a former actor known from his roles in shows like "Beastmaster" and "The Young and the Restless." Daniel has since transitioned into the digital marketing realm and now focuses on developing AI networking applications. We journey through Daniel’s fascinating career transformatio...
Welcome back to Branded: your comprehensive guide to creative branding.
On today's episode, we dive into the experience of being an introvert in the podcasting and creative branding space. While podcasting might seem inherently extroverted, many of us navigate it as introverts, using unique strategies to manage energy and interactions.
We explore how introverts can comfortably and effectively express themselves in branding, whether t...
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