I Gained Over 6,000 Followers Within A Month With This Secret Method

Ready to rock the boat with your brand and content? And what if I told you that your haters are actually helping you reach a wider audience? Join me in this episode of the Business Chef Podcast as I share my personal journey of building an engaging and controversial brand on TikTok, where I was able to rack up over 6,000 followers in just a month.

Discover how I created a blend of personal, brandable and monetizable content that consistently pushed the envelope. We'll discuss how to handle criticism, why "haters" are a necessary part of your content's outreach, and how to find your tribe - those who align with your beliefs and values. This episode is jam-packed with insights and strategies designed to supercharge your business or social media presence. So buckle up and let's get this roller coaster ride started!

Episode Transcript

Speaker 1 (00:00):
Hey guys, welcome to Business Chef Podcast, where we
talk about how to make contentpersonal, brand and monetize
your skills online, other thanworking in the kitchen, so that
you can have multiple incomesource to feed your family, live
better life and, mostimportantly, love yourself.
As a chef, I'm on my journey,building a million dollar empire
, documenting my process and I'msharing with all of you, so

(00:21):
please share and enjoy.
I've been working on my TikTokfor the last month.
This is how I got more than5,000, 6,000 followers within
just a month, and I've beenobserving all of the platforms
that I'm working on right nowand TikTok is so far working the
best.
But there are things that Ialso learned why TikTok is not

(00:41):
really a great platform for someof the people, and here's why.
So, first of all, I'm a guy whoalways talk about this
marketing and food businessabout chefs, restaurants, social
media, marketing, organiccontent, videography.
I've been creating a lot ofshort form content out of that
long form videos from YouTubeand I've been posting
consistently on TikTok andInstagram, and my first few

(01:02):
posts, my first few videos, wentviral in TikTok.
Apparently, I don't know why,but it went viral.
I got over 300,000 views andyou know, maybe some of the
people who are already famous inTikTok.
You guys might think, oh,that's nothing, but yeah, it's
actually nothing.
But considering the fact thatI'm here in this platform for
only about a month, you knowthat's I think that's a great

(01:23):
result.
Like 6,000 followers within amonth.
I think that's a great result.
And I started analyzing why Icould get all these followers,
why I could get all thisattention within a short period
of time, and this is somethingthat I want to share, and I'm
sure that this strategy willhelp you in a lot of ways to
grow your business or grow yourattention, your social media
marketing.
So the first factor that mycontent have is I'm talking

(01:43):
about similar contentconsistently.
Like I don't go everywhere.
I talk about one specificcontent which is about Russian
business chef and marketing.
Okay, that's my unique content,which I talk about it
consistently every single day.
And second one is talk aboutsomething controversial.
Before we talk about this, likewhat is being controversial, if

(02:03):
you guys realize, you know, inthis noisy world there's a lot
of different.
You know ideologies and valuesand opinions, right?
So everybody has their ownbeliefs and their thoughts about
what's wrong and what's right,but that's not something that
you should consider when itcomes to creating controversial
content.
There's one very importantthing that you have to keep in
mind, which is you have to treatall types of opinions and
ideologies in this world as aneutral opinion.

(02:25):
You cannot consider them as aright or wrong or black or white
.
Everything is neutral.
So what it means is, when youhave an opinion that you believe
in or someone else believes in,it doesn't mean that every
other people will believe it too.
Just because you believe that'svalue, it doesn't mean that
everybody else will have thesame belief as you do.
So what does it mean?
It means that it is okay totalk about, to express about

(02:50):
your opinions.
Okay, this is some.
This is very important.
Keep this to your heart.
This is not something that youknow with your head.
This is something that youshould take with your heart.
It is okay to talk aboutsomething that you believe in on
social media.
It is okay Because, again,there's nothing right or wrong.
You're just being yourself.
You're just talking about youropinions.
You're expressing your valuesand what you believe in, which

(03:11):
means every opinions, everyideas in this world can be
agreed and can be denied.
So one of the many beliefs thatyou have can be agreed by a lot
of people and can also bedenied by a lot of people, and
that doesn't mean that youropinion is right or wrong.
That's just your belief, that'sjust what you believe in.
That's what matters.
So talking about somethingcontroversial, it just literally

(03:33):
means expressing your opinionsand your beliefs openly to the
public.
That itself is a controversialcontent.
For example, if I say readingone book a week will make you
rich, that statement can bedenied by millions of wealthy
and rich people and can beagreed by millions of rich and
wealthy people as well.
There are millions of wealthypeople out there who reads one

(03:56):
book a week and got wealthy, andthere are rich and wealthy
people who built their wealthwithout reading a book a week.
So is that statement true orfalse, or right or wrong?
It is neutral.
There's no right or wrong Ifyou believe in something.
That's a secret about creatingcontroversial content.
I think the best example that Ihave in my personal, my TikTok

(04:17):
content is that I talked aboutthis fine dining business one
day, which I mentioned that finedining restaurants cannot be
run or operated by individualsbecause the food cost is
extremely high, the startup costextremely high and it's also
very hard to manage and theprofit margin is razor, razor
thin and it's a very toughbusiness to start as a sole
printer, which also, you know,more than 95% of them shut down

(04:40):
within the 15 couple years.
That's what I observed, that'swhat I learned from this
industry while I was workingthere for my decade of my life,
and even that, if you actuallythink about it, that statement
itself fine dining cannot beoperated and run by individuals.
Right, if you think about it,it's right.
And it's also wrong.
Right, think about it.
There are fine diningrestaurants out there run by

(05:01):
individuals and being successful.
They exist.
They exist, I'm not lying, theyexist.
And there are individual finedining restaurants also shut
down within a couple of years,and there are like 95% of them.
So which one is true, which oneis false?
Like, can you say which one isright and which one is wrong?
You can't.
As a consumer, as a person who'swatching all those contents,
you guys have a choice whichbelief that you're going to have

(05:23):
, which means it is okay toexpress what you think and tell
people what you think about aspecific topic openly, in public
.
That is fine.
These two factors were mysecrets of getting these massive
followers within a month,within a short period of time.
So, posting a content undersimilar topic consistently every
single day and talk aboutsomething controversial, which

(05:44):
means expressing your ownbeliefs and thoughts and your
opinions.
But, as you guys expected, ifyou do that, you guys will get a
lot of haters, especially inTikTok, unlike Instagram.
When you post somethingcontroversial, I guarantee you
more than half of your commentswill be your haters.
You will get ripped apart.
People think getting haters issomething bad or that makes them

(06:05):
stressed out.
I approach it in a different way.
I don't think it's the rightway to approach haters like that
, because before we all talkabout who are those haters and
how do we deal with them, whatshould I do about them, before
we talk about all that, let'sjust talk about all this
fundamental of haters.
Why do they exist?
How did that happen?
Maybe you are not beingaggressive on your content, but

(06:27):
you still get haters.
Like, why, like?
Why does that happen?
It is a very same concept.
If you go out there with yourfriends let's say 20 people and
you start talking about yourbeliefs, that your beliefs about
, let's say, homeless actualityor your veganism stuff like a
topic that people might disagreeor agree.
When you aggressively expressyour opinions, your beliefs, to

(06:47):
all those 20 friends, how manydo you think will agree with
your values and beliefs?
How many do you think will belike oh, I don't care.
And how many do you think willfucking hate you for saying that
?
Out of all the 20 people, maybefive will hate you, maybe
another 12 will don't give afuck about you and three
probably fall in love with youridea and your beliefs.

(07:07):
That's like a normal, liketypical ratio of when you
express your beliefs to openpublic.
Haters are the same thing.
There are a lot of haters onlybecause your content was reached
to millions of people.
That is the only reason.
A lot bigger number of peoplewatch your content.
Content.
That means you get a lot ofhaters.
That's just normal.
But at the same time, what doyou get?
You get a hundred times morenumber of people who don't

(07:29):
really give a fuck about you.
Also, a hundred times biggernumber of people who get values
from your contents.
That's normal.
That's how I approach this.
Hater problems Like.
That's my secret.
Whenever I look at all thesehaters and comments, I just
think that, oh, actually, myfans are getting bigger and
bigger, like there are morepeople, I'm reaching more people
, and there are more fans andfans created.

(07:49):
At the same time, there arehaters are being created too,
which is I don't really care,because, again, the main
objective of being on socialmedia is to find people who
agree with your beliefs.
That is the ultimate goal ofbeing on social media.
And you know what, if you guysare worried, you want to be
liked people don't give a fuckabout you.