Mastering Social Media Marketing as a Chef

Want to master the art of social media marketing as a chef? This episode is the ultimate recipe for success! Learn the secret ingredients that make up a great online presence and how to serve up a delicious brand that stands out in the crowded social media landscape. Hear from me, Wayne, and uncover the four basic steps to kick-start your journey: deciding what to sell, selecting the perfect platform, engaging with your audience effectively, and reaching out. Get the inside scoop on each platform's unique audience and discover why YouTube might be your kitchen of choice. 

Beyond the platforms and branding, we'll also expose the crucial tactics to engage your audience. Whether it's organic content that lets your personality shine through, paid ads that put your brand in the spotlight or cold outreach that brings new opportunities knocking on your door, I dish out the truth about each and how to implement them for maximum flavor. Plus, you'll learn the secrets of my own productivity system that lets me maximize content volume. To top it all off, we'll explore my upcoming educational program, the Business Chef Academy, designed to help chefs like you take their online business to the next level. So tie your apron, sharpen your knives and prepare to cook up a storm in the social media marketing world. This is an episode you won't want to miss!

Episode Transcript

Speaker 0 (00:00):
Hey guys, wayne here.
So how to start a social mediamarketing as a chef.
If you are a chef who wants toactually do something bigger
other than just working in arestaurant, you wanna put your
name out there in social media.
But if you watch all thesevideos in YouTube how to market
yourself, how to start yoursocial media marketing, all
those stuff it kinda feel likeit's not targeted towards
culinary experts just like you.

(00:20):
Guys.
If you are a chef who is readyto put your name out there, you
wanna be on social media.
You wanna do something bigger.
You wanna be our personal chef.
You wanna create courses.
You wanna create workshops,classes.
You want to engage with people.
You wanna sell something.
You wanna create a secondaryincome source.
This video is for you, and whenyou think about social media
marketing, you always have thislike there are so much things to
do, all taking videos, takingpictures.

(00:42):
It's so hard.
So I made it extremely simplefor you guys.
I break it down into four steps, so you follow these four steps
.
You will do the minimum basicin order for you to get started
in social media marketing.
The first step is you need tochoose what to sell.
There are mainly three thingsthat you can sell as a chef is a
service, which is like personalchef or food stylist and stuff

(01:03):
like that professional services.
Second is products, so it canbe physical products, it can be
a digital products.
Third one is attention.
So the point of building apersonal brand and doing a
social media marketing isactually to create an attention.
But there are two types ofattention.
For example, you're doing acomedy, you're doing
entertainment content, a cookingshow, for example, contents

(01:23):
that most of the public watch.
If you're going for that,you're building a brand.
That requires a massive amountof attention.
And the other types ofattention is creating a small
audience that you mainly solveproblems for, for example.
So in my case, teaching chefshow to create videos so that
they can put their name outthere in social media.
I'm not teaching chefs how tocook.

(01:43):
I'm teaching chefs how to makevideos so that they can put
their name out there moreeffectively.
This kind of topic is not foreverybody and this topic is not
for every chefs.
This kind of topic I need asmall amount of audience.
I'm not trying to build amassive audience.
I'm trying to find a very smallpie of this whole chefs
industry and I'm trying to solvethe specific problem for them.

(02:04):
So this is the second type ofattention that you're going to
create with your personal brand.
The next step is you gotta picka platform.
Once you choose what to sellnow, you have a rough idea of
who you're going to offer thatproducts to.
So you gotta pick a platformbased on your target market and
your audience, because everyplatforms have different types
of audience, like YouTube,instagram, tiktok, for example,

(02:26):
and LinkedIn.
This is what I actuallyrealized doing YouTube and
social media for this last twoyears.
They all have very differentcharacteristics of audience.
In my opinion, youtube is themost mature version of social
media.
When you create organic content, when you create resources,
when you create helpful,valuable contents in YouTube.

(02:46):
There are a lot of people whofind those contents valuable.
Right, people are on YouTubemostly to entertain themselves
or to learn something.
That is the two biggest purposeof people being on YouTube.
But the other way around.
In TikTok, I think, in myexperience, most people are
immature.
They're not knowledgeable.
They're only there to wastetheir time, consume contents

(03:07):
that doesn't even last 15, 30seconds.
If you look at the quality ofthe audience in TikTok, I felt
that, oh, this place is not anideal place where business
owners can sell their productsor services to.
It obviously works, but thepoint I'm trying to make is, for
example, if you reach a millionpeople, same condition YouTube,
instagram and TikTok theconversion rates in YouTube will

(03:27):
be most likely to be higherthan TikTok Because, as I
mentioned, youtube has morepeople who are trying to learn
stuff.
They don't have much people whoare trying to criticize and
just leave hateful comments torandom people.
There are people like that, butcomparatively to TikTok, there
are less.
So when you pick a platform,definitely recommend YouTube
other than the other two.
The results might show slowerthan Instagram and TikTok, but

(03:51):
if you're offering somethingprofessional services or
products I recommend you beingon YouTube rather than Instagram
or TikTok.
But ultimately you have to bein every social media and in
every platform.
When you're first starting out,I recommend you being on
YouTube.
The third step is choose how toengage.
So once you pick a platform,now you have a few different
ways on how to engage with youraudience.
The first basic method isposting organic contents, like

(04:13):
what I do on my YouTube andTikTok and my Instagram, and
giving them a lot of helpfulresources, showing them about
what I think about on a specifictopic.
You know it can be my workflow.
It can be something that I doreally well.
Posting organic content is oneof the most basic ways to engage
with your audience.
The second way is running yourpaid ads.
So, once you choose a platform,then now you can choose to

(04:34):
create a video or advertisingcontents and run a paid ad,
which you're paying Facebook orInstagram, tiktok or YouTube to
show your contents to a certainamount of people, depending on
how much you pay, and you'repaying for the traffic, you're
paying for the awareness, you'repaying for the engagement.
This is something that you alsomust do Ultimately when you're
first starting out.

(04:54):
I definitely recommend creatingorganic contents first and then
, once you build a specificamount of audience, then I
recommend you to run paid adsafter that.
The third one is reaching outlike cold emails, cold DMs, cold
SMS, like stuff like that, andin my opinion also, this method
is something that you must doafter you build enough with your
organic contents, because thereare certain things that work

(05:14):
better Once you have this basiccriteria and this organic
contents is one of the basicbasic criteria in social media
marketing Once you pick aplatform and you choose how to
engage with your audience, likethe method.
The last step is to max out thevolume as much as possible.
If you're creating organiccontents, you got to max out the
contents that you're postingout there.
If you're running paid ads, yougot to max out the ad budgets

(05:37):
as much as possible.
If you're reaching out, you gotto max out the amount of cold
DMs or cold emails that you'resending.
The way I'm doing right now isI post one YouTube video per
week and I create seven to eightor sometimes 10, short contents
out of that one video, and Ihave four videos in one month.
So I roughly have about 30 to35 video reels that's created

(05:57):
from those YouTube videos permonth.
And that's what I'm doing rightnow, and once I optimize the
workflow, I learn how to reducemy work time on that routine.
Now I'm also planning oncreating some other contents too
, maximizing my productivity andthe volume of contents that I'm
creating out there.
It's very important to startfirst and then do as much as
possible.
You know, spend a lot of timecreating one video.

(06:19):
When you first start out,you're going to spend like a
week to create one video.
Do that in the beginning.
It's very important to have amindset and a behavior that you
don't stop doing it.
It's going to be easier andeasier and eventually you're
going to be faster and fastercreating one video and
eventually you're going to takea few hours to make one video
right.
Once you do that, then now youmove on to the next step, which
is you optimize the workflow.

(06:39):
You increase the volume.
Once you keep spending yourwhole day, your whole week,
whole month on creating contents, you will feel like, oh, I need
to reduce my time doing thiswithout decreasing the volume
that I'm putting out there.
At that point you will find away to make the productivity on
a max level.
So me personally, the tools thatI use to create my contents out
there so for the video editingtools, I use the venture resolve

(07:00):
and Final Cut Pro.
I'm also trying to find themost ideal workflow that can
save my time.
So I started with Final Cut Pro, which is perfect for data
management when it comes tocreating contents, and now I
kind of want to add more of likeanimation and graphic design.
So I'm switching to the ventureresolve, which I'm also trying
to figure out, the idealworkflow, and the data

(07:21):
management, like the mediamanagement system that I can
implement onto the software.
So, honestly, if you arecurious about what kind of video
editing software that you gotto use, I recommend the venture
resolve because it's 100% free.
You can use on Windows, you canuse on Mac, doesn't really
matter.
And you're starting out.
Definitely recommend DaVinciResolve.
You can cut and edit mediamanagement.
You can color grade, creategraphic design, animation.

(07:43):
You know, on the same software.
Where the other software is,like Final Cut Pro and Premiere
Pro, you gotta use a separatesoftware to create animation and
graphic designs, which is likefor Apple that's motion and for
Dolby that's after effects.
So when you use DaVinci Resolve, you don't really have to worry
about those kind of things.
You can actually focus on, youknow, creating contents.
The only reason why I love touse Final Cut Pro is because of

(08:05):
the media management.
You know, if you're a chef youwould agree.
Organization is the mostimportant thing when you
actually work on something.
You cannot just, you know, dumpeverything in a camera, dump
everything in a litter containerand just put it everywhere
without any labels, right?
So media management is the samething.
When you create videos, it'svery important to where you put
your original files, where youput your project files and how
to label them.

(08:26):
Where you put all theseadditional resources, your music
files, your sound effects, yourb-rolls, all those stuff.
You've got to know how to labelthose properly and manage those
media properly.
And that is the whole point ofbeing good at creating videos.
And once you create those videosfrom the tools, you need a tool
to plan all your contents onsocial media in every different

(08:47):
platforms.
The reason for that is becauseyou cannot spend your whole day
on your Instagram or TikTok oron YouTube just uploading
contents, right?
It's going to take too long.
When you upload your contentsand when you're on your phone
the whole day, mostly, you'regoing to take a similar amount
of time that you're going toedit your video.
So I don't want you to spendtoo much time on just uploading
contents.
That's a waste of time.

(09:07):
So you need a tool.
You need the software so thatyou can plan out your social
media contents on a monthlybasis or a weekly basis.
That's what I do.
So for now, today is August28th.
My Instagram and TikTok andYouTube contents are fully
loaded until September 30th andright now I'm working on the
October content, so I'mbasically one month ahead.

(09:27):
So when I plan all thosecontents in the software, I only
have to spend like an hour ortwo hours just planning and
writing all these copies anddescriptions.
One hour, like two hours,that's it.
So that software I use Metricool, I think, is the best software
out there that lets you plan allyour contents on social media.
I definitely recommend usingthat software.
So if you're a chef who wantsto learn how to create contents

(09:48):
and make videos and how to editvideos, how to market your brand
, how to build a personal brand,how to market your products or
services, I created aneducational program for culinary
experts just like you guysBusiness Chef Academy, where I
teach all the chefs and expertson how to create their personal
brand, how to create videocontent and how to market their
products, and how to createtheir first online business and

(10:08):
how to put their name out theremore effectively with videos.
So if you're one of them,there's a link down below where
you can join the waitlist forBusiness Chef Academy.
I'll see you guys there.
If you guys have any questionsregarding social media marketing
, comment below and I'll see youin the next one.
Bye.