In this episode of Business Chop, Audrey "Tech Diva" Wiggins interviews Cat Valverde, an email and revenue strategist and founder of Profeshh. Cat discusses her focus on email marketing as a high-return, low-cost alternative to traditional ads, especially with rising ad costs from AI developments like Google's Search GPT. By emphasizing transparency, personalization, and direct engagement, Cat has crafted email frameworks that help businesses, especially course creators and SaaS companies, leverage their email lists to generate substantial revenue—often reaching six figures in 60-90 days.
Cat shares insights on ethically connecting with clients, stressing that personalized email interactions and AI tools like ChatGPT can re-engage inactive audiences effectively. She also advocates for using owned data (such as email lists) to avoid over reliance on platforms like Facebook, where algorithm shifts or account restrictions can suddenly limit reach. This strategic approach not only reduces costs but also creates partnerships and referral opportunities, boosting revenue and business resilience.
Here are some key highlights from the episode:
Cat combines AI tools like ChatGPT and Google’s upcoming Search GPT with email marketing, primarily for content brainstorming and keyword research. She notes that AI should serve as a supportive tool, not a replacement, allowing businesses to refine messaging while staying cost-effective.
With ad prices increasing due to AI-driven changes, Cat encourages businesses to pivot back to email marketing as a high-ROI channel, moving away from solely relying on ads for lead generation.
Cat invites listeners to her website, emailrevamp.com to access a free, 30-minute email marketing course.
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