24. Budget Friendly Business - How to Market Without Breaking the Bank

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In today’s episode of Caffeinated Chaos, Whitney dives into budget-friendly marketing strategies that won't drain your wallet. Whether you're just starting out or looking for a fresh way to market your business on a tight budget, this episode is packed with practical tips you can implement right away! From leveraging social media to collaborating with other businesses and tapping into the power of email marketing, Whitney shares how you can grow your business without spending thousands. Tune in for actionable strategies that are all about connection, consistency, and creativity!

In This Episode, You'll Learn:

1. Debunking the Myth of Expensive Marketing:
   It’s not about how much you spend; it’s about connection and consistency.
2. Social Media Tips:
   Focus on one or two platforms, create engaging content (especially Instagram reels), and show up consistently.
   Challenge: Post three times this week and start five conversations in your DMs.
3. The Power of Community Over Competition:
   Collaborate with other business owners, share each other's content, and offer value—not sales.
   Challenge: Find a business bestie and brainstorm a collaboration this month.
4. Email Marketing:
   Why it’s crucial for your business and how to start. Focus on lead magnets, consistency, and delivering value.
   Challenge: Set up a freebie (checklist, mini guide, discount code) this week and start collecting emails.
5. Bare Minimum Marketing Strategy:
   Show up on social media, engage with your audience, grow your email list, and leverage partnerships to start seeing results.

Challenge for the Week:

• Post three times on social media
• Start five conversations in your DMs
• Find a business bestie and brainstorm a collaboration
• Set up a freebie to grow your email list

Cheers! Thank you for joining us for another episode. Have a chaotic moment, question, or topic you want us to cover? Drop us a message or leave a review! If you loved this episode, share it with a friend who thrives in beautiful chaos too.

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Episode Transcript

(00:00):
Welcome to Caffeinated Chaos,where business deals happen
between diaper changes andfriendships are fueled by
caffeine.
I'm Whitney Uggen, your host,and I'm here to talk all things
business, parenthood, and ofcourse, keeping up with the
BFFs.
Whether you're juggling theboardroom, the playroom, or just
here for some coffee fueledchaos, we've got you covered.

(00:20):
Get ready for real talk, laughs,and a whole lot of heart as we
dive into the beautiful messthat is entrepreneurship,
parenthood, and everything inbetween.
So let's embrace the chaostogether.
Caffeinated, of course.
Welcome back to Cafe Chaos.
I am a little sick right now, soI apologize for the sniffles,

(00:44):
but today's episode is a reallygreat one, and it's all about
marketing your business withoutbreaking the bank.
Here's the thing, marketing yourbusiness doesn't have to cost
thousands of dollars.
You don't need a fancy website,expensive ads or marketing
degree to get your brand outthere.
I know because I've been therestaring at my bank account

(01:04):
wondering how the heck am Isupposed to grow my business
when I barely have enough for acoffee run?
Okay, so we're talking aboutbudget friendly marketing
strategies that actually work,whether you're just starting out
or you need to refresh yourmarketing without draining your
wallet, this episode is for you.
So let's get started.

(01:25):
First, let's debunk a huge myth.
Marketing is not about how muchmoney you spend, it's about
connection and consistency.
You don't need a huge budget.
You just need a clear.
Message and a way to get infront of the right people
because some of the best markingstrategies are completely free.
So here's the secret.

(01:46):
People don't buy because of thefancy graphics or polished ads
they buy because they feelconnected to you and your brand.
Alright, let's get into somereal practical ways to market
your business without breakingthe bank one.
Social media pick one or twoplatforms and show up
consistently.

(02:07):
Use Instagram reels.
Video is king right now, and youdon't need a big budget to go
viral.
Talk to your audience, not atthem.
Engage in dms, reply tocomments, and build
relationships.
Okay, so this week's challenge,I want you to post at least

(02:28):
three times and start at leastfive conversations in your dm.
I will be doing it and so willyou.
Okay.
Number two, community overcompetition.
I want you to leverage what youalready have, collaborate with
other business owners, do IGLive, share each other's
content, cross promote, joinFacebook groups where your

(02:51):
audience hangs out and offervalue, not spammy sales.
Okay?
I want you to offer value.
Then tap into word of mouthmarketing, ask past customers to
share your business with theirfriends.
Mm-hmm.
So part of our challenge, again,is going to be finding one
business bestie and brainstorm acollab this month.

(03:15):
If you can't think of one, feelfree to DM us and let's collab
and let's brainstorm together.
Number three, email marketing.
I love email marketing.
Social media is great, but.
You don't own your audiencethere.
Your email list is basicallyyour safety net, and I feel
like.
Many people have talked aboutthis subject, so I'm just gonna

(03:35):
touch briefly on it.
Start with a simple lead magnet,so something that's free to get
people on your list.
And remember, you want to makesure that that free thing still
holds value.
Okay?
Send emails consistently.
Don't spam'em, but just sendthem consistently, even if it's
just like twice a month, stay ontheir radar.

(03:58):
So part of the challenge.
Here's another part.
Set up one freebie this week, achecklist, a mini guide or a
discount code, and startcollecting emails.
If you need help with that, feelfree to reach out to us.
Okay, so here is the bareminimum bones marketing

(04:18):
strategy.
If you're tight on time andmoney, show up on social media.
Engage with your audience, growyour email list, and leverage
those partnerships.
They are small.
Things, but they are consistentsteps that can add up over time.
You don't need to do everything.

(04:38):
Just start with what feels theeasiest and keep going.
If you are gonna participate inour challenge with any of the
tasks I've given you, please tagus at Caffe Chaos Podcast on
Instagram or connect with us onthreads.
We are on threads all the time.
Well, I can say I'm on threadsall the time.
Oh.
So go ahead and connect with usthere.

(05:00):
Remember, you don't need a bigbudget.
You just need to show up andconnect and keep going.
Be consistent.
Marketing doesn't have to becomplicated or expensive.
Just start where you are.
If you've loved this episode,screenshot it, share it on
Instagram tag is of course, anddon't forget to subscribe so

(05:21):
that you don't miss out on nextweek's episodes.
Until next time, keep creatingand embrace the chaos.
I will see you all in the nextepisode.