March 17, 2025 • 32 mins
In this episode of Caffeinated Chaos, Whitney is joined by Catherine Cowart Roe, author of No More 24/7, as they dive into the critical mindset shifts every entrepreneur needs to make in order to avoid burnout, set clear boundaries, and build a more sustainable business. Catherine shares how her journey from burnout to balance led to discovering the importance of taking time away from work to live a fulfilling life.
Key Highlights:
- Mindset Shifts for Entrepreneurial Success – Catherine discusses how the hustle culture often leads to burnout and why it's essential to change your mindset to prioritize balance.
- Setting Healthy Boundaries – Practical advice on how to create clear boundaries between your work and personal life to prevent the overwhelming feeling of being "always on."
- Embracing Imperfection – The importance of showing up authentically instead of chasing perfection, especially in the age of social media.
- The Power of Community – Catherine highlights how connecting with others, especially those in similar entrepreneurial journeys, can provide support, accountability, and shared growth.
Actionable Tips:
- Define Your Work Hours – Set firm boundaries around when you’re available for work and when you’re off-duty to maintain personal time and reduce stress.
- Schedule Self-Care – Make time for activities that nurture your mental, emotional, and physical health, and treat it as a priority.
- Shift Your Focus from Perfection to Authenticity – Stop aiming for perfection and instead embrace being real and relatable, especially in your marketing and content creation.
- Find Your Tribe – Seek out a supportive network of entrepreneurs, whether it’s through online communities, networking groups, or mentorship, to help you stay grounded and motivated.
Pre-order No More 24/7: Are you ready to break free from the hustle and create a more balanced life and business? Order Catherine's book No More 24/7 today! Order link
Connect with Catherine:
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Welcome to Caffeinated Chaos,where business deals happen
between diaper changes andfriendships are fueled by
caffeine.
I'm Whitney Uggen, your host,and I'm here to talk all things
business, parenthood, and ofcourse, keeping up with the
BFFs.
Whether you're juggling theboardroom, the playroom, or just
here for some coffee fueledchaos, we've got you covered.
(00:20):
Get ready for real talk, laughs,and a whole lot of heart as we
dive into the beautiful messthat is entrepreneurship,
parenthood, and everything inbetween.
So let's embrace the chaostogether.
Caffeinated, of course.
Today's guest is all aboutefficiency, both in business and
in life.
Catherine Rowe is a CPA andmanagement efficiency expert
(00:44):
based in New Orleans, Louisiana,with over 15 years of experience
in public accounting, businessorganizing, and academia.
Whoa.
Right.
She's the founder of Cohort Row,CPAA, concierge, CPA, firm and
Cohort Row Academy where sheempowers entrepreneurs with
business management andfinancial literacy education
(01:05):
with a master's in accountingand degrees in business
administration and management.
Catherine is not only passionateabout helping business owners
streamline their operations andreclaim their time.
She is amazing and she's notstopping there.
Her upcoming book No more, 24 7.
If you've been watching myInstagram, you know that I've
been reading the early releaseof this book, but is launching
(01:28):
like in a week so I am superstoked because I am knee deep in
this book already and I can'twait to talk to Catherine all
about it her companion trainingprogram is designed to help
entrepreneurs break free fromthe grind and build a more
efficient, sustainable business,which we love here at Cafee
Chaos.
(01:48):
Beyond Her Work, Catherine isalso a dedicated runner
musician, and she's a mom.
This year she's even releasingan album under the name Grace
Alive.
Catherine is amazing.
You all are going to love her.
I can't wait to dive into thisconversation.
So let's welcome Catherine toCaffeinated Chaos.
(02:11):
Welcome to the podcast,Catherine.
How are you?
Awesome.
Thank you so much for having me.
So, you're based in New Orleans.
I'm in California.
So our listeners may not knowwho you are.
So give them a little rundown.
Yeah, absolutely.
So I own a virtual CPA firm.
(02:32):
And I'd say that's kind of, thatwas my start for
entrepreneurism.
And it's developed from there,where now I'm, you know, trying
to help people solve all kindsof different problems in
business.
And I've found that inentrepreneurship, Best path you
can take is where you're lookingfor, where is there a hole?
(02:55):
That somebody needs filled.
And is there a way that you caneither create or provide
something that can fill it and,just go with that and keep that
service mindset.
That's what I've kind of doneand, gone with that.
And, it's been a much morefulfilling life than just, you
(03:16):
know, sitting in a cubicle and,Answering to the man, not to
jump into that, like two secondsin, but yeah, it is what it is.
Yeah.
I mean, that's fair because alot of our listeners and a lot
of people out there are stillworking that full time corporate
job.
Right.
And so they're probably justlike you were sitting in the
(03:38):
cubicle daydreaming about likethe freedom that you can have
from having your own businessand doing something that you
actually care about.
Oh yeah, absolutely.
And it's tough when you're, uh,as, one of my former coworkers
told me last week in a lunchmeeting, you know, prison, just
(03:58):
kind of sitting in prison, yeah,and they don't pay you enough,
some, you know, most companiesdon't have that kind of like, I
always say like, make sure youget your worth.
Right.
And so I feel like.
I feel like having your ownbusiness, although it kind of
turns into a 24 7 job, you can,dictate your own worth and do
(04:23):
things at your own pace.
I know for me, like being a mom,with a toddler and a newborn,
it's just kind of like.
If I had to do like strictlycouple hours, and not have the
flexibility, it wouldn't feellike I'm giving, especially my
second child, the attention thatmy first child had, you know, so
(04:44):
absolutely.
Especially a lot of times whenyou're just trying to get
started in a venture, especiallyyour first venture, like let's
say you are, you know, stuck inthat nine to five, a lot of
times there's two ways you cango about, you can just quit it,
jump all in, either get someinvestors, get loans, whatever
you need to get things started.
And a lot of people do that,it's a big risk, but you know, a
(05:06):
lot of people have made thatwork and then the other side of
it is, what I did, because I'mhave not up until this point
been a real big risk taker.
I decided that I was just goingto do it all at the same time
and eventually ended up more orless working two full time jobs
(05:27):
during my pregnancy and I cutthat tie when I had my daughter.
They knew that I was leaving,that I was going out on
maternity leave, and that thatwas You're like, you're like, I
don't need three full time jobs.
You know?
(05:47):
Wow.
I can't, I couldn't even imaginedoing two full time jobs, being
pregnant, like kudos sneaks upon you.
That's, that's the only way ithappened.
If I'd known, you know, Iwouldn't have, it sneaks up on
you.
I didn't realize until afterwhen I realized just how much of
my business I had that I couldwork on.
I was like, well, I mean, I'mworking essentially more or less
(06:11):
full time hours, nothing changedfrom last year.
I changed from last year.
Yeah.
How do you feel like you'vechanged?
Just.
Is it being a mom?
Is it, you know, personal?
A lot of it was making thedecision to just first think
(06:33):
about yourself.
Cause it's really tough,especially if you're in service
based businesses where, youknow, your entire business is
you're trying to fill a need forother people.
You want to take on more.
You want to be able to dosomething productive for someone
else.
And a lot of times people thinkthat, yeah, you know what?
(06:53):
The way to do that is you justgot to push your all in, you do
it, you push your all in.
That's the way you're going tobe successful.
Um, give your everything.
And the problem is if you giveyour everything to anything,
there's nothing there's, you'regoing to run out of you.
That's what I always tellpeople.
There's only so much of you togo around and you have to think,
(07:15):
am I gonna, knock, thesepersonal care items that I need
and, just say, I'm going toforego that I'm going to get all
this stuff done and then younever take care of yourself and
then you're kind of just stuck.
For work.
And you just, you get burnedout.
And then on top of that, to,have children that you got to
take care of and you want themto see you and not just see you
(07:37):
sitting on a device at the sametime, it adds a little extra.
You have to start to think, whatdo you want for them?
What do you want them to thinktheir future should be and how
they should work?
Cause they're ultimately goingto learn whatever it is that you
do and faster than you think.
Oh, yeah.
Mine's only three and she'ssaying all these phrases that
(08:00):
she's heard from me and I'mlike, I don't think, I don't
know if I like hearing that,from her in the car driving.
She's like, what the heck?
I'm like, I don't think youshould say that.
Probably not.
Could be worse.
Yeah.
Could be worse, we know.
(08:21):
I also have a three year old andmy mom will call on FaceTime
cause they're from, SouthCalifornia.
So past LA and sometimes likethey'll come up, but most of the
time it's like when they want tointeract, they'll FaceTime her.
And my mom will be like doingsomething and like cooking or
whatever and she'll like grabsomething that's too hot and
she'll drop the S bomb and Ijust like instantly go and I go,
(08:45):
Oh, she calls her Lola.
I was like, Oh, Lola said poo.
Right.
And then so that I like.
I'm like, Oh, I know she heardit.
And so I'm like, Oh, Lola saidpoo.
And it just turns into thatokay, so it's not teaching her
that it's like, don't say thatmom, And then she makes fun of
my mom.
She's like, oh, you said poo,cause she's also three.
(09:08):
And so I was like, I think thisis a great time for like a
bathroom break or let's go get asnack while Lola finishes
cooking, you know?
And then you can always tell,like, that it, it, something
came from you, you can tell inthe tone, my daughter, she, she,
she looks exactly like myhusband.
She doesn't, I mean, I'm sure Ican tell she's mine by a lot of
(09:31):
reasons.
Right.
Um, but.
She looks just like him.
And, you know, sometimes, youknow, I forget that.
And then like, she'll saysomething, she'll pop something
out and, uh, the phrasing andeverything.
I'm like, yeah, I definitelysaid that.
Yeah, no, I 100 percent agreewith you.
Both my girls look like myhusband, my toddler.
I feel like she has.
(09:53):
My attitude and my eyebrows andthen my newborn just has like
literally just has my curly hairright now because she's starting
to get her personality in, butlike, they both look very much
like him, like round the cutelittle chipmunk.
Attitude eyebrows combo.
That's going to be here.
I know.
(10:16):
She came out and she, I don'tknow if your kid was like this,
but when my toddler was aboutlike six months to a year when
she slept, because like, she hadlike the gnarliest, like angry
face, like angry sleeping face.
And maybe it was just theeyebrows, but like, we're like,
Oh, look, she's sleeping in hercar.
(10:36):
So you like lift the thing upand she just looks so angry.
We used to call her an angrysleeper.
Everybody's got their littlecute thing.
Yeah.
And that'll be all the stuffthat you can, you know, show
again later in the future.
All the videos.
Oh, yeah.
I totally plan on being like,Oh, look at you at your wedding.
Look how angry she looks.
(10:58):
The baby picture, like combo.
Yeah, exactly.
Okay.
So we kind of touched on likethe kids and.
And working, from home and themseeing you, how do you set those
boundaries, between you as a CPAand working and then you as a
mom?
It is tough.
(11:18):
And I am still trying to keep alot of it separate.
But I think what a lot of peopleget stuck in is that a lot of
times you can't, and it's, Forthose times, how do you handle
it?
Eventually, your kids will getto an age where they can
understand, when you say I haveto do this, it's going to be
(11:40):
real quick.
I'm going to handle thissituation, then I'm done.
And then we're back.
Mine's not old enough to quiteunderstand that yet.
I think we're getting to a placewhere we can start.
But.
That's the direction that I'mhoping to go with that.
But most of the time it's, I dotry and keep everything pretty,
separate where I know that for acertain period of time, and it's
(12:03):
tough.
And if you have to put it in acalendar, it's not a shame
thing.
I used to think it was a shamething to say this space.
I'm not going to be looking andsee what's going on, setting it
aside.
And.
I felt, terrible that I had todo that, but if whatever works,
you can find something to forceyourself and give yourself the
(12:26):
boundary.
Cause a lot of times peoplethink about, Oh, what boundaries
do I need to give other people?
And that's very important.
You have to maintain yourautonomy, take care of yourself
and, you know, not, let yourselfget subject to abuse of any
kind, especially in the businessworld.
Cause that's a thing.
especially as women and justmake sure that are you following
(12:47):
your boundaries and are youmaintaining the boundaries you
set for yourself to protectyourself and keep you in the
path that you need to be on?
No, that, yeah, that, oh mygosh.
I feel like that is the hardestthing for people that like, when
I'm always like, set yourboundaries like this.
(13:09):
Back when I worked in the mentalhealth field, we would have
boundaries with, you know, thepeople that we were working, the
clients families, and all thattoo.
And then, One person, onecoworker came to me and she's
like, I really like thisboundary worksheet you put
together.
And I was like, thanks.
No problem.
Right.
And she goes, I am starting thiswith my family too.
(13:30):
And I was like, you should like,you should go, you know, your
teenagers need their time.
You need your time.
Your husband needs his time.
Like it's okay to have.
Individual time too, you know,and now she's just like, Oh, my
teenager cooked a lunch for methe other day.
And I was like, wow.
And she's like, she volunteered.
And I was like, wow.
(13:53):
And I was just like, you knowwhat?
Good for you.
Like, I'm glad that she'ssticking to it.
And she's like, Making thesestrides within her family, and
it's actually bringing herfamily closer together by
letting them be separate andbeing okay with being separated.
Of course she has teenagers andwe have littles.
But for me, I have this likelittle cubicle in our living
room where my like desk setupis.
(14:14):
So when I'm in here, she knowsI'm doing, she calls it,
Homework.
She's like, Mommy, are you doingyour homework?
And I'll go, yeah, I am.
Because she has like littleworkbooks and an ABC mouse.
And so she does her homework,right?
That's awesome.
She'll see me getting like setup with the ring light and the
microphone and everything.
And she knows that I'm going tobe talking to somebody and she
gets super curious, right?
(14:35):
Like right now she's sleepingbecause she's sick, but she,
it's super curious and so forthe longest time I was like, how
can I, like, help her understandthat, like, mommy needs her time
right now?
And so what we do is we do this,like, pre interview ritual where
we light a candle, we put onsome lotion, and then I will
start getting ready and thenshe'll put on, like, she'll come
(14:57):
over and she goes, I'm ready topowder your face.
And she'll, like, come overwith, like, translucent powder.
And she's like, powder mycheeks.
And she goes, wait, I missedyour nose.
And she'll powder my nose.
And I was like, okay, am Icamera ready?
And she goes, you look good,mommy.
You look pretty.
And I was like, oh, thank you,baby.
And then she goes, okay, bye.
And then she'll go off.
So now it's kind of turned intothis like, ritual that like,
(15:20):
when she knows I'm like, gettingmy ring light, getting my
microphone, she like, comes overwith the candle.
And she comes over, she waitswith the little powder.
You need to record that and saveit.
Oh my God, yeah.
On camera doing it.
Yeah.
I have a reel of her powdering,my face.
Perfect.
Getting ready.
She used to be in charge ofchapstick, however, whenever she
(15:40):
does that, it's like.
Ends up on my nose, ends up onmy chin, like, she doesn't quite
get that chapstick is for thelips, she walked in and she got,
lipstick and she decided to putit on herself, and I don't know
where she learned it, but shegave herself red lips, and then
gave herself fangs, she lookedlike vampire fangs, and I was
(16:01):
just like, your style is veryinteresting.
And she goes, I'm a princess.
I go, you look like a princessvampire.
And I was like, let's go to thebathroom.
She looked like a princess.
She looked, yeah, she lookedlike a vampire.
And then when we cleaned it off,she looked like the Joker, you
know, like just the smudge redlips.
(16:21):
So yeah, I, I completely get it.
And it's like, Having thisroutine, especially with littles
is slowly, like you said,helping them understand because,
when they become what, like 8,9, 10 at that point, they're
like half the days in school,and then they come home and,
they have their activities orwhatever.
(16:41):
And then when they're teenagers,it's lucky that they even care
what you're doing, that sticks,showing them, getting them to
understand, they see, Oh, thisis meaningful.
And this is fun.
Too many people don't think thatthey can have enjoyable work
time that it's all just thisdrag, but it doesn't have to be.
(17:05):
And showing that early on,whether they become angsty
teenagers or not, it sticks.
Yeah.
Oh my goodness.
I, I.
We have time.
We have time.
We got time.
I can't even think of herbecoming a teenager.
I can't even think of having twoteenage girls.
Cause in my family, there werefour kids.
(17:27):
Three girls and one boy.
And so I was just like, yeah, Iremember me and my sisters.
And so I just feel like.
If they both end up having myattitude as a teenager, oh,
gosh, somebody help my husband,you know.
I'll be begging you for help.
(17:48):
I feel so sorry for him.
Yeah.
okay.
So let's see.
We have, you know what?
You have a book coming out.
Let's talk about that.
Let's just, let's just switchgears.
We're going to switch gears.
All right.
So, so my book is called no more24 seven.
So I came up with the idea lastyear, I had a little bit of
(18:10):
downtime and I thought, I mightas well do something productive
with it and, started to think,what's been meaningful to me,
what has made a difference in mylife and, what could I have that
I could share with other peoplethat could potentially, make,
help them make changes in theirlives and, be even better.
Versions of themselves.
(18:31):
And, that's when I came up withthis idea of how I worked from,
coming from that mindset ofwhere I had to hang on to that
corporate job as a little safetynet and also, still be, working
in my business.
which never really intended tostart a full big business.
(18:51):
That was never like, I wouldn'ta kid with a dream for that or
anything.
And I think a lot of people endup like that too.
Right.
But coming from that and, thensuddenly full time working for
myself and having a newborn,Like that was together.
It was together.
And it was like, you got toeither get this straight, figure
it out.
(19:12):
Or Everything's going to becomea mess.
Nothing's going to work out.
And it's okay if things are amess sometimes.
That happens, but for everythingto just be a whole mess doesn't
really work.
Doesn't help anybody.
So I took my path of differentchanges that I made and
different ways that I changedthe way that I think about
(19:35):
different things.
And a lot of it is stuff thatseems like it just makes sense
And it's like, why is it stillso hard to do?
Yeah.
This sounds right.
Yeah.
I want to do that.
But I'm pulled back becausesociety is telling me I got to
be all in.
I got to push.
I'm not going to be competitiveunless I'm constantly out there,
(19:57):
unless I'm constantly doing thisand that.
And what are you working for atthat point?
Working to work because that'sactually worse than sitting in
prison.
Cause at least in prison, you goto prison at nine, you leave at
five.
But if you're prison, you justexpanded it.
And you've made the entireworld, including the internet
(20:18):
realm, right?
You're in prison, then you're nobetter off than you were before.
So it's all about taking that,pulling away from the mindset
and saying, no, I'm not going tobe constantly available.
I'm going to have my limits.
I'm going to get X, Y, Z done inthis time.
(20:38):
I'm going to handle these issuesin this time.
And then this other time iscompletely separate from that.
And that's really the wholeconcept of everything.
Oh, wow.
Amazing.
I am all for mind shift changesand in books like this, because
(21:01):
one, now knowing you, I know thesource of where it's coming from
and your story and it's makingyou know, for me when I can get
something like this fromsomebody I know, then It makes
me want to read the book morebecause I now have this personal
connection to the author.
But, also at the same time beinga psych major, the whole mindset
(21:22):
shift is such, a, there's somany limited beliefs that people
have and I feel like the waythat you're approaching it in
your book is going to be sogreat for people who Hustle,
hustle, hustle, but not reallygetting anywhere because it's
too, like, we love chaos here,but it's too chaotic, so that's,
(21:43):
that's my take on, on it so far,and, and we have a preorder link
in the show notes for everyone,right?
So when does it officially comeout?
So it is, I believe it's thethird Monday of March, if that's
March 24th, I believe it is.
Yes, yes, yes.
Yes, that is.
(22:05):
Yeah, so.
You guys got to get your preorders in now, right?
So yeah, it's going to be, it'sgoing to be big.
I really hope that this has alot of meaning for a lot of
folks.
That's my goal.
I, we don't need a society whereeveryone just has to be on all
the time because It's an option.
(22:26):
Yeah.
I feel like, also, just, thewhole, either trying to be
perfect, or also, and thentrying to be perfect, and that
gets you burned out, or you'reso behind because there's so
much, like you're trying to dotoo much.
It's like two different levelsof burnouts, you know?
(22:46):
And, I feel like, Our listeners,in particular, tend to navigate
towards that kind of topic,because with just looking at
what our episode downloads havebeen, a lot of people are
between, like, our top twoperforming episodes is parent
guilt versus business guilt, andthen, burnout is not a badge of
(23:08):
honor, so, you know, I feel likethose are things that people are
gravitating towards and tryingto, find ways to solve those
issues for themselves as well.
Well, nobody wants you to beperfect.
No.
People want you to be real.
Mm hmm.
Because perfect's not relatable.
And it's not true.
(23:28):
Yeah.
It's It's a picture, it's apresented image, but it's not
the actual.
Yeah, it's like going to amuseum and only seeing the best
of the best, you know?
What, what's that like Van Gogh,like how troubled he was, but
then, like, most of the timewhen you go to a museum, you're
(23:50):
just like, Oh, sunflowers,pretty self portrait, pretty,
you know, and they don't see allthe things he went through
behind the scenes.
So it's kind of like that agony.
Yeah.
Yeah.
It's that whole, it's that wholething.
And people take, you know,stuff, especially social media
at face value, where there'slike, she has a perfect house
and it's always clean and fivekids.
(24:11):
How does she do it?
And then there are articleswhere it's like these
influencers or some of them willhave secondary or vacation homes
and that's what they film alltheir content in, you know, and
then they're.
Or it's this corner, and theneverything else is just, it got
pushed elsewhere.
Everything is behind the camera,not in front of it.
(24:33):
Yeah.
The laundry is, there's a pileof it behind you, or behind the
couch?
I think that I do have a pile oflaundry behind the couch,
because my daughter hides thingsnow, behind She's collecting
like some kind of bread and wedon't know why that's okay I'll
(24:55):
raise you I'll raise you when mydaughter started walking and she
had those like little teethingcrackers or little stars Like
it's like little Gerber stuff,right?
She would hide them like she wasa little squirrel or chipmunk,
like, making little stockpiles.
And, and I'm just like, what'sthat smell?
Like, I, I smell them, you know?
(25:16):
Because if they wet, if they getwet, they start, like,
dissolving.
And then there were times whereI would find them in my shoes.
And I'm just like Girl stopacting like we don't feed you
like you don't have to hoardyour food.
We will give you more Oh mygoodness.
And so yeah, and so it's justlike Children are so funny.
(25:37):
I feel like the podcast would goon so long just talking to moms
about kids and experiences Imean, I guess that's why They're
amazing.
You've never experienced some ofthese, hilarious, ridiculous,
funny things without themaround.
It's just totally differentlife.
It's something to just roll withand, enjoy for the most part.
(26:00):
Gosh.
I hope she's just as funny whenshe grows up, too.
You know, like, quirky, funny.
Yeah, if not she will listen tothis episode and be like I did
what and I was like, yep Youwere my little chunk monk hiding
stuff, you know It's not likeshe's hiding it from her little
sister because at the timeJasmine was not born, but I'm
(26:22):
just like, you don't need littlecorners and she would hide so
many things, like apple slices,like under the rugs I'm getting
a pattern that it's all edible.
It's all, yeah, no, but then hertoys, everywhere, just out in
plain sight, but it was, I waslike, girl, stop acting like we
(26:44):
don't feed you, like, people aregonna get suspicious.
Yeah.
So I love how we keep likehaving these little moments of
like, let me tell you a toddlerstory.
And then we come back to ourfocus.
I love it.
I love it.
So I love to give actionablesteps for our viewers.
(27:05):
Right?
And so what do you think issomething, if someone is
resonating with this episode,Okay.
What is a good actionable stepfor them to take, towards moving
towards anything that we'vetalked about?
Yeah, absolutely.
So moving forward, if this kindof really resonates this whole,
I'm an entrepreneur, I'm workingall the time or most of the
(27:27):
time, and I want to pull back,absolutely get the book, reach
out.
We have a program, that we'resetting up that we're going to
do in different cohorts, taking.
Taking everyone through theprocess because with each
chapter, it adds on, almost inkind of a chronological order.
You could put it in order.
I mean, you can, you don't haveto, but it really kind of
(27:49):
follows.
That was kind of my line ofpath.
And to just go through all thattogether and with other people,
not just with me, it's groupthing.
And, so far, a lot of folks havereally enjoyed that.
And it's mostly thattogetherness.
And that's the most importantthing.
And that's my main message.
We're in this together, right?
We're all still working thisout.
(28:11):
I'm still trying to figure outbetter ways.
To do things and to be moreefficient and not be as involved
in certain things that I don'thave to be.
So it's a constant process,constant evaluation, finding new
stuff.
You're not going to be able topick a path, a specific path for
you that works now and stillworks.
(28:33):
And a few months or years, youhave to look at things again and
then adapt everything elsearound us adapts, we've got to
keep.
So it's a lot of it's not likeyou get this fix and then you're
all better.
You're like cured, like you hada disease and you're just cured.
It's just constant improvement,self improvement to get you on
the path and stay on the paththat you're designed to be on.
(28:56):
Awesome.
And again, listeners.
The link to the pre order is inthe show notes.
So go ahead and grab that too.
What else is in the show notesis how you can connect with
Catherine, but do you have apreferred method if someone
wants to reach out and connectwith you, whether it's about
your book or anything else thatthey've heard.
Email address info at cowartrow.
com.
(29:16):
That, goes straight to me and,and then we can connect that way
too.
I'd love to talk with anybodywho wants to, talk about
anything at all.
Yeah, we love an open book here.
I've shared so many stories andas the guest interviews go out,
like, all of them have somesimilar stories, but some
(29:38):
different ones because, youknow, some of them I'm talking
to dads and I'm talking to momsor I'm talking to like dog
parents who don't actually havechildren.
And so it's really interestingand fun to just have all these
kind of real conversations.
And I like it when people alsoreach out to, and then they tell
me their story and it's greatbecause we also have this
anonymous line that people cansubmit their like chaotic
(29:59):
stories to.
And so, yeah, it's all like allabout building community.
And I think it's important forwhat you said is that you have
the book, but then you also havethis program where people can
just connect.
And I feel like.
People don't have to do thisalone.
Do you hear me, listeners?
You don't have to do this alone,right?
All it takes is making that oneconnection and finding that one
(30:22):
person that you click with andthen moving forward and then,
networking, even if you are anintrovert.
It's about finding one personthat you connect with and that's
how you start the ball rolling,basically.
Absolutely.
Yeah.
Awesome.
Do you have any final thoughtsfor our listeners?
Reach out.
I really would love to hear fromanyone about yeah, anything, any
(30:46):
kind of story, any kind ofquestions I'm totally open.
I don't like to set too manyparameters because you never
know what that could, limit orrule out.
Not about that.
Yeah, exactly.
Okay, awesome.
Well, thank you for joining ustoday.
I really, really appreciate youbeing here.
I know that it's kind of chaoticwhere you are right now.
(31:08):
Listeners, Catherine was tellingme that, before we started
hitting record, that it's, like,snowing in Louisiana.
And that's insane.
First time like this in 130years.
We got almost 12 inches.
That's insane.
Well, life is better real and,this is our reality and, again,
(31:31):
be flexible, roll with itbecause life's always going to
throw different, differentthings at you.
Just how it goes.
Got to roll with it.
I love it.
Alright, well listeners, I willsee you in our next episode, and
Katherine, we'll chat after, ofcourse.
Awesome.
Thank you.
(31:53):
That's a wrap on another episodeof Caffeinated Chaos.
I hope you're leaving with alittle more clarity, a lot more
inspiration, and maybe even anextra shot of motivation.
If you loved today's episode,don't forget to follow us, leave
a review, and share it with afriend who could use just a
little chaos and caffeine intheir life.
Until next time, keep embracingthe mess, chase your dreams, and
(32:17):
make magic happen.
One caffeinated, chaotic momentat a time.
I will see you all soon.
Bye now.
Welcome to Caffeinated Chaos,where business deals happen
between diaper changes andfriendships are fueled by
caffeine.
I'm Whitney Uggen, your host,and I'm here to talk all things
business, parenthood, and ofcourse, keeping up with the
BFFs.
Whether you're juggling theboardroom, the playroom, or just
here for some coffee fueledchaos, we've got you covered.
(00:20):
Get ready for real talk, laughs,and a whole lot of heart as we
dive into the beautiful messthat is entrepreneurship,
parenthood, and everything inbetween.
So let's embrace the chaostogether.
Caffeinated, of course.
Today's guest is all aboutefficiency, both in business and
in life.
Catherine Rowe is a CPA andmanagement efficiency expert
(00:44):
based in New Orleans, Louisiana,with over 15 years of experience
in public accounting, businessorganizing, and academia.
Whoa.
Right.
She's the founder of Cohort Row,CPAA, concierge, CPA, firm and
Cohort Row Academy where sheempowers entrepreneurs with
business management andfinancial literacy education
(01:05):
with a master's in accountingand degrees in business
administration and management.
Catherine is not only passionateabout helping business owners
streamline their operations andreclaim their time.
She is amazing and she's notstopping there.
Her upcoming book No more, 24 7.
If you've been watching myInstagram, you know that I've
been reading the early releaseof this book, but is launching
(01:28):
like in a week so I am superstoked because I am knee deep in
this book already and I can'twait to talk to Catherine all
about it her companion trainingprogram is designed to help
entrepreneurs break free fromthe grind and build a more
efficient, sustainable business,which we love here at Cafee
Chaos.
(01:48):
Beyond Her Work, Catherine isalso a dedicated runner
musician, and she's a mom.
This year she's even releasingan album under the name Grace
Alive.
Catherine is amazing.
You all are going to love her.
I can't wait to dive into thisconversation.
So let's welcome Catherine toCaffeinated Chaos.
(02:11):
Welcome to the podcast,Catherine.
How are you?
Awesome.
Thank you so much for having me.
So, you're based in New Orleans.
I'm in California.
So our listeners may not knowwho you are.
So give them a little rundown.
Yeah, absolutely.
So I own a virtual CPA firm.
(02:32):
And I'd say that's kind of, thatwas my start for
entrepreneurism.
And it's developed from there,where now I'm, you know, trying
to help people solve all kindsof different problems in
business.
And I've found that inentrepreneurship, Best path you
can take is where you're lookingfor, where is there a hole?
(02:55):
That somebody needs filled.
And is there a way that you caneither create or provide
something that can fill it and,just go with that and keep that
service mindset.
That's what I've kind of doneand, gone with that.
And, it's been a much morefulfilling life than just, you
(03:16):
know, sitting in a cubicle and,Answering to the man, not to
jump into that, like two secondsin, but yeah, it is what it is.
Yeah.
I mean, that's fair because alot of our listeners and a lot
of people out there are stillworking that full time corporate
job.
Right.
And so they're probably justlike you were sitting in the
(03:38):
cubicle daydreaming about likethe freedom that you can have
from having your own businessand doing something that you
actually care about.
Oh yeah, absolutely.
And it's tough when you're, uh,as, one of my former coworkers
told me last week in a lunchmeeting, you know, prison, just
(03:58):
kind of sitting in prison, yeah,and they don't pay you enough,
some, you know, most companiesdon't have that kind of like, I
always say like, make sure youget your worth.
Right.
And so I feel like.
I feel like having your ownbusiness, although it kind of
turns into a 24 7 job, you can,dictate your own worth and do
(04:23):
things at your own pace.
I know for me, like being a mom,with a toddler and a newborn,
it's just kind of like.
If I had to do like strictlycouple hours, and not have the
flexibility, it wouldn't feellike I'm giving, especially my
second child, the attention thatmy first child had, you know, so
(04:44):
absolutely.
Especially a lot of times whenyou're just trying to get
started in a venture, especiallyyour first venture, like let's
say you are, you know, stuck inthat nine to five, a lot of
times there's two ways you cango about, you can just quit it,
jump all in, either get someinvestors, get loans, whatever
you need to get things started.
And a lot of people do that,it's a big risk, but you know, a
(05:06):
lot of people have made thatwork and then the other side of
it is, what I did, because I'mhave not up until this point
been a real big risk taker.
I decided that I was just goingto do it all at the same time
and eventually ended up more orless working two full time jobs
(05:27):
during my pregnancy and I cutthat tie when I had my daughter.
They knew that I was leaving,that I was going out on
maternity leave, and that thatwas You're like, you're like, I
don't need three full time jobs.
You know?
(05:47):
Wow.
I can't, I couldn't even imaginedoing two full time jobs, being
pregnant, like kudos sneaks upon you.
That's, that's the only way ithappened.
If I'd known, you know, Iwouldn't have, it sneaks up on
you.
I didn't realize until afterwhen I realized just how much of
my business I had that I couldwork on.
I was like, well, I mean, I'mworking essentially more or less
(06:11):
full time hours, nothing changedfrom last year.
I changed from last year.
Yeah.
How do you feel like you'vechanged?
Just.
Is it being a mom?
Is it, you know, personal?
A lot of it was making thedecision to just first think
(06:33):
about yourself.
Cause it's really tough,especially if you're in service
based businesses where, youknow, your entire business is
you're trying to fill a need forother people.
You want to take on more.
You want to be able to dosomething productive for someone
else.
And a lot of times people thinkthat, yeah, you know what?
(06:53):
The way to do that is you justgot to push your all in, you do
it, you push your all in.
That's the way you're going tobe successful.
Um, give your everything.
And the problem is if you giveyour everything to anything,
there's nothing there's, you'regoing to run out of you.
That's what I always tellpeople.
There's only so much of you togo around and you have to think,
(07:15):
am I gonna, knock, thesepersonal care items that I need
and, just say, I'm going toforego that I'm going to get all
this stuff done and then younever take care of yourself and
then you're kind of just stuck.
For work.
And you just, you get burnedout.
And then on top of that, to,have children that you got to
take care of and you want themto see you and not just see you
(07:37):
sitting on a device at the sametime, it adds a little extra.
You have to start to think, whatdo you want for them?
What do you want them to thinktheir future should be and how
they should work?
Cause they're ultimately goingto learn whatever it is that you
do and faster than you think.
Oh, yeah.
Mine's only three and she'ssaying all these phrases that
(08:00):
she's heard from me and I'mlike, I don't think, I don't
know if I like hearing that,from her in the car driving.
She's like, what the heck?
I'm like, I don't think youshould say that.
Probably not.
Could be worse.
Yeah.
Could be worse, we know.
(08:21):
I also have a three year old andmy mom will call on FaceTime
cause they're from, SouthCalifornia.
So past LA and sometimes likethey'll come up, but most of the
time it's like when they want tointeract, they'll FaceTime her.
And my mom will be like doingsomething and like cooking or
whatever and she'll like grabsomething that's too hot and
she'll drop the S bomb and Ijust like instantly go and I go,
(08:45):
Oh, she calls her Lola.
I was like, Oh, Lola said poo.
Right.
And then so that I like.
I'm like, Oh, I know she heardit.
And so I'm like, Oh, Lola saidpoo.
And it just turns into thatokay, so it's not teaching her
that it's like, don't say thatmom, And then she makes fun of
my mom.
She's like, oh, you said poo,cause she's also three.
(09:08):
And so I was like, I think thisis a great time for like a
bathroom break or let's go get asnack while Lola finishes
cooking, you know?
And then you can always tell,like, that it, it, something
came from you, you can tell inthe tone, my daughter, she, she,
she looks exactly like myhusband.
She doesn't, I mean, I'm sure Ican tell she's mine by a lot of
(09:31):
reasons.
Right.
Um, but.
She looks just like him.
And, you know, sometimes, youknow, I forget that.
And then like, she'll saysomething, she'll pop something
out and, uh, the phrasing andeverything.
I'm like, yeah, I definitelysaid that.
Yeah, no, I 100 percent agreewith you.
Both my girls look like myhusband, my toddler.
I feel like she has.
(09:53):
My attitude and my eyebrows andthen my newborn just has like
literally just has my curly hairright now because she's starting
to get her personality in, butlike, they both look very much
like him, like round the cutelittle chipmunk.
Attitude eyebrows combo.
That's going to be here.
I know.
(10:16):
She came out and she, I don'tknow if your kid was like this,
but when my toddler was aboutlike six months to a year when
she slept, because like, she hadlike the gnarliest, like angry
face, like angry sleeping face.
And maybe it was just theeyebrows, but like, we're like,
Oh, look, she's sleeping in hercar.
(10:36):
So you like lift the thing upand she just looks so angry.
We used to call her an angrysleeper.
Everybody's got their littlecute thing.
Yeah.
And that'll be all the stuffthat you can, you know, show
again later in the future.
All the videos.
Oh, yeah.
I totally plan on being like,Oh, look at you at your wedding.
Look how angry she looks.
(10:58):
The baby picture, like combo.
Yeah, exactly.
Okay.
So we kind of touched on likethe kids and.
And working, from home and themseeing you, how do you set those
boundaries, between you as a CPAand working and then you as a
mom?
It is tough.
(11:18):
And I am still trying to keep alot of it separate.
But I think what a lot of peopleget stuck in is that a lot of
times you can't, and it's, Forthose times, how do you handle
it?
Eventually, your kids will getto an age where they can
understand, when you say I haveto do this, it's going to be
(11:40):
real quick.
I'm going to handle thissituation, then I'm done.
And then we're back.
Mine's not old enough to quiteunderstand that yet.
I think we're getting to a placewhere we can start.
But.
That's the direction that I'mhoping to go with that.
But most of the time it's, I dotry and keep everything pretty,
separate where I know that for acertain period of time, and it's
(12:03):
tough.
And if you have to put it in acalendar, it's not a shame
thing.
I used to think it was a shamething to say this space.
I'm not going to be looking andsee what's going on, setting it
aside.
And.
I felt, terrible that I had todo that, but if whatever works,
you can find something to forceyourself and give yourself the
(12:26):
boundary.
Cause a lot of times peoplethink about, Oh, what boundaries
do I need to give other people?
And that's very important.
You have to maintain yourautonomy, take care of yourself
and, you know, not, let yourselfget subject to abuse of any
kind, especially in the businessworld.
Cause that's a thing.
especially as women and justmake sure that are you following
(12:47):
your boundaries and are youmaintaining the boundaries you
set for yourself to protectyourself and keep you in the
path that you need to be on?
No, that, yeah, that, oh mygosh.
I feel like that is the hardestthing for people that like, when
I'm always like, set yourboundaries like this.
(13:09):
Back when I worked in the mentalhealth field, we would have
boundaries with, you know, thepeople that we were working, the
clients families, and all thattoo.
And then, One person, onecoworker came to me and she's
like, I really like thisboundary worksheet you put
together.
And I was like, thanks.
No problem.
Right.
And she goes, I am starting thiswith my family too.
(13:30):
And I was like, you should like,you should go, you know, your
teenagers need their time.
You need your time.
Your husband needs his time.
Like it's okay to have.
Individual time too, you know,and now she's just like, Oh, my
teenager cooked a lunch for methe other day.
And I was like, wow.
And she's like, she volunteered.
And I was like, wow.
(13:53):
And I was just like, you knowwhat?
Good for you.
Like, I'm glad that she'ssticking to it.
And she's like, Making thesestrides within her family, and
it's actually bringing herfamily closer together by
letting them be separate andbeing okay with being separated.
Of course she has teenagers andwe have littles.
But for me, I have this likelittle cubicle in our living
room where my like desk setupis.
(14:14):
So when I'm in here, she knowsI'm doing, she calls it,
Homework.
She's like, Mommy, are you doingyour homework?
And I'll go, yeah, I am.
Because she has like littleworkbooks and an ABC mouse.
And so she does her homework,right?
That's awesome.
She'll see me getting like setup with the ring light and the
microphone and everything.
And she knows that I'm going tobe talking to somebody and she
gets super curious, right?
(14:35):
Like right now she's sleepingbecause she's sick, but she,
it's super curious and so forthe longest time I was like, how
can I, like, help her understandthat, like, mommy needs her time
right now?
And so what we do is we do this,like, pre interview ritual where
we light a candle, we put onsome lotion, and then I will
start getting ready and thenshe'll put on, like, she'll come
(14:57):
over and she goes, I'm ready topowder your face.
And she'll, like, come overwith, like, translucent powder.
And she's like, powder mycheeks.
And she goes, wait, I missedyour nose.
And she'll powder my nose.
And I was like, okay, am Icamera ready?
And she goes, you look good,mommy.
You look pretty.
And I was like, oh, thank you,baby.
And then she goes, okay, bye.
And then she'll go off.
So now it's kind of turned intothis like, ritual that like,
(15:20):
when she knows I'm like, gettingmy ring light, getting my
microphone, she like, comes overwith the candle.
And she comes over, she waitswith the little powder.
You need to record that and saveit.
Oh my God, yeah.
On camera doing it.
Yeah.
I have a reel of her powdering,my face.
Perfect.
Getting ready.
She used to be in charge ofchapstick, however, whenever she
(15:40):
does that, it's like.
Ends up on my nose, ends up onmy chin, like, she doesn't quite
get that chapstick is for thelips, she walked in and she got,
lipstick and she decided to putit on herself, and I don't know
where she learned it, but shegave herself red lips, and then
gave herself fangs, she lookedlike vampire fangs, and I was
(16:01):
just like, your style is veryinteresting.
And she goes, I'm a princess.
I go, you look like a princessvampire.
And I was like, let's go to thebathroom.
She looked like a princess.
She looked, yeah, she lookedlike a vampire.
And then when we cleaned it off,she looked like the Joker, you
know, like just the smudge redlips.
(16:21):
So yeah, I, I completely get it.
And it's like, Having thisroutine, especially with littles
is slowly, like you said,helping them understand because,
when they become what, like 8,9, 10 at that point, they're
like half the days in school,and then they come home and,
they have their activities orwhatever.
(16:41):
And then when they're teenagers,it's lucky that they even care
what you're doing, that sticks,showing them, getting them to
understand, they see, Oh, thisis meaningful.
And this is fun.
Too many people don't think thatthey can have enjoyable work
time that it's all just thisdrag, but it doesn't have to be.
(17:05):
And showing that early on,whether they become angsty
teenagers or not, it sticks.
Yeah.
Oh my goodness.
I, I.
We have time.
We have time.
We got time.
I can't even think of herbecoming a teenager.
I can't even think of having twoteenage girls.
Cause in my family, there werefour kids.
(17:27):
Three girls and one boy.
And so I was just like, yeah, Iremember me and my sisters.
And so I just feel like.
If they both end up having myattitude as a teenager, oh,
gosh, somebody help my husband,you know.
I'll be begging you for help.
(17:48):
I feel so sorry for him.
Yeah.
okay.
So let's see.
We have, you know what?
You have a book coming out.
Let's talk about that.
Let's just, let's just switchgears.
We're going to switch gears.
All right.
So, so my book is called no more24 seven.
So I came up with the idea lastyear, I had a little bit of
(18:10):
downtime and I thought, I mightas well do something productive
with it and, started to think,what's been meaningful to me,
what has made a difference in mylife and, what could I have that
I could share with other peoplethat could potentially, make,
help them make changes in theirlives and, be even better.
Versions of themselves.
(18:31):
And, that's when I came up withthis idea of how I worked from,
coming from that mindset ofwhere I had to hang on to that
corporate job as a little safetynet and also, still be, working
in my business.
which never really intended tostart a full big business.
(18:51):
That was never like, I wouldn'ta kid with a dream for that or
anything.
And I think a lot of people endup like that too.
Right.
But coming from that and, thensuddenly full time working for
myself and having a newborn,Like that was together.
It was together.
And it was like, you got toeither get this straight, figure
it out.
(19:12):
Or Everything's going to becomea mess.
Nothing's going to work out.
And it's okay if things are amess sometimes.
That happens, but for everythingto just be a whole mess doesn't
really work.
Doesn't help anybody.
So I took my path of differentchanges that I made and
different ways that I changedthe way that I think about
(19:35):
different things.
And a lot of it is stuff thatseems like it just makes sense
And it's like, why is it stillso hard to do?
Yeah.
This sounds right.
Yeah.
I want to do that.
But I'm pulled back becausesociety is telling me I got to
be all in.
I got to push.
I'm not going to be competitiveunless I'm constantly out there,
(19:57):
unless I'm constantly doing thisand that.
And what are you working for atthat point?
Working to work because that'sactually worse than sitting in
prison.
Cause at least in prison, you goto prison at nine, you leave at
five.
But if you're prison, you justexpanded it.
And you've made the entireworld, including the internet
(20:18):
realm, right?
You're in prison, then you're nobetter off than you were before.
So it's all about taking that,pulling away from the mindset
and saying, no, I'm not going tobe constantly available.
I'm going to have my limits.
I'm going to get X, Y, Z done inthis time.
(20:38):
I'm going to handle these issuesin this time.
And then this other time iscompletely separate from that.
And that's really the wholeconcept of everything.
Oh, wow.
Amazing.
I am all for mind shift changesand in books like this, because
(21:01):
one, now knowing you, I know thesource of where it's coming from
and your story and it's makingyou know, for me when I can get
something like this fromsomebody I know, then It makes
me want to read the book morebecause I now have this personal
connection to the author.
But, also at the same time beinga psych major, the whole mindset
(21:22):
shift is such, a, there's somany limited beliefs that people
have and I feel like the waythat you're approaching it in
your book is going to be sogreat for people who Hustle,
hustle, hustle, but not reallygetting anywhere because it's
too, like, we love chaos here,but it's too chaotic, so that's,
(21:43):
that's my take on, on it so far,and, and we have a preorder link
in the show notes for everyone,right?
So when does it officially comeout?
So it is, I believe it's thethird Monday of March, if that's
March 24th, I believe it is.
Yes, yes, yes.
Yes, that is.
(22:05):
Yeah, so.
You guys got to get your preorders in now, right?
So yeah, it's going to be, it'sgoing to be big.
I really hope that this has alot of meaning for a lot of
folks.
That's my goal.
I, we don't need a society whereeveryone just has to be on all
the time because It's an option.
(22:26):
Yeah.
I feel like, also, just, thewhole, either trying to be
perfect, or also, and thentrying to be perfect, and that
gets you burned out, or you'reso behind because there's so
much, like you're trying to dotoo much.
It's like two different levelsof burnouts, you know?
(22:46):
And, I feel like, Our listeners,in particular, tend to navigate
towards that kind of topic,because with just looking at
what our episode downloads havebeen, a lot of people are
between, like, our top twoperforming episodes is parent
guilt versus business guilt, andthen, burnout is not a badge of
(23:08):
honor, so, you know, I feel likethose are things that people are
gravitating towards and tryingto, find ways to solve those
issues for themselves as well.
Well, nobody wants you to beperfect.
No.
People want you to be real.
Mm hmm.
Because perfect's not relatable.
And it's not true.
(23:28):
Yeah.
It's It's a picture, it's apresented image, but it's not
the actual.
Yeah, it's like going to amuseum and only seeing the best
of the best, you know?
What, what's that like Van Gogh,like how troubled he was, but
then, like, most of the timewhen you go to a museum, you're
(23:50):
just like, Oh, sunflowers,pretty self portrait, pretty,
you know, and they don't see allthe things he went through
behind the scenes.
So it's kind of like that agony.
Yeah.
Yeah.
It's that whole, it's that wholething.
And people take, you know,stuff, especially social media
at face value, where there'slike, she has a perfect house
and it's always clean and fivekids.
(24:11):
How does she do it?
And then there are articleswhere it's like these
influencers or some of them willhave secondary or vacation homes
and that's what they film alltheir content in, you know, and
then they're.
Or it's this corner, and theneverything else is just, it got
pushed elsewhere.
Everything is behind the camera,not in front of it.
(24:33):
Yeah.
The laundry is, there's a pileof it behind you, or behind the
couch?
I think that I do have a pile oflaundry behind the couch,
because my daughter hides thingsnow, behind She's collecting
like some kind of bread and wedon't know why that's okay I'll
(24:55):
raise you I'll raise you when mydaughter started walking and she
had those like little teethingcrackers or little stars Like
it's like little Gerber stuff,right?
She would hide them like she wasa little squirrel or chipmunk,
like, making little stockpiles.
And, and I'm just like, what'sthat smell?
Like, I, I smell them, you know?
(25:16):
Because if they wet, if they getwet, they start, like,
dissolving.
And then there were times whereI would find them in my shoes.
And I'm just like Girl stopacting like we don't feed you
like you don't have to hoardyour food.
We will give you more Oh mygoodness.
And so yeah, and so it's justlike Children are so funny.
(25:37):
I feel like the podcast would goon so long just talking to moms
about kids and experiences Imean, I guess that's why They're
amazing.
You've never experienced some ofthese, hilarious, ridiculous,
funny things without themaround.
It's just totally differentlife.
It's something to just roll withand, enjoy for the most part.
(26:00):
Gosh.
I hope she's just as funny whenshe grows up, too.
You know, like, quirky, funny.
Yeah, if not she will listen tothis episode and be like I did
what and I was like, yep Youwere my little chunk monk hiding
stuff, you know It's not likeshe's hiding it from her little
sister because at the timeJasmine was not born, but I'm
(26:22):
just like, you don't need littlecorners and she would hide so
many things, like apple slices,like under the rugs I'm getting
a pattern that it's all edible.
It's all, yeah, no, but then hertoys, everywhere, just out in
plain sight, but it was, I waslike, girl, stop acting like we
(26:44):
don't feed you, like, people aregonna get suspicious.
Yeah.
So I love how we keep likehaving these little moments of
like, let me tell you a toddlerstory.
And then we come back to ourfocus.
I love it.
I love it.
So I love to give actionablesteps for our viewers.
(27:05):
Right?
And so what do you think issomething, if someone is
resonating with this episode,Okay.
What is a good actionable stepfor them to take, towards moving
towards anything that we'vetalked about?
Yeah, absolutely.
So moving forward, if this kindof really resonates this whole,
I'm an entrepreneur, I'm workingall the time or most of the
(27:27):
time, and I want to pull back,absolutely get the book, reach
out.
We have a program, that we'resetting up that we're going to
do in different cohorts, taking.
Taking everyone through theprocess because with each
chapter, it adds on, almost inkind of a chronological order.
You could put it in order.
I mean, you can, you don't haveto, but it really kind of
(27:49):
follows.
That was kind of my line ofpath.
And to just go through all thattogether and with other people,
not just with me, it's groupthing.
And, so far, a lot of folks havereally enjoyed that.
And it's mostly thattogetherness.
And that's the most importantthing.
And that's my main message.
We're in this together, right?
We're all still working thisout.
(28:11):
I'm still trying to figure outbetter ways.
To do things and to be moreefficient and not be as involved
in certain things that I don'thave to be.
So it's a constant process,constant evaluation, finding new
stuff.
You're not going to be able topick a path, a specific path for
you that works now and stillworks.
(28:33):
And a few months or years, youhave to look at things again and
then adapt everything elsearound us adapts, we've got to
keep.
So it's a lot of it's not likeyou get this fix and then you're
all better.
You're like cured, like you hada disease and you're just cured.
It's just constant improvement,self improvement to get you on
the path and stay on the paththat you're designed to be on.
(28:56):
Awesome.
And again, listeners.
The link to the pre order is inthe show notes.
So go ahead and grab that too.
What else is in the show notesis how you can connect with
Catherine, but do you have apreferred method if someone
wants to reach out and connectwith you, whether it's about
your book or anything else thatthey've heard.
Email address info at cowartrow.
com.
(29:16):
That, goes straight to me and,and then we can connect that way
too.
I'd love to talk with anybodywho wants to, talk about
anything at all.
Yeah, we love an open book here.
I've shared so many stories andas the guest interviews go out,
like, all of them have somesimilar stories, but some
(29:38):
different ones because, youknow, some of them I'm talking
to dads and I'm talking to momsor I'm talking to like dog
parents who don't actually havechildren.
And so it's really interestingand fun to just have all these
kind of real conversations.
And I like it when people alsoreach out to, and then they tell
me their story and it's greatbecause we also have this
anonymous line that people cansubmit their like chaotic
(29:59):
stories to.
And so, yeah, it's all like allabout building community.
And I think it's important forwhat you said is that you have
the book, but then you also havethis program where people can
just connect.
And I feel like.
People don't have to do thisalone.
Do you hear me, listeners?
You don't have to do this alone,right?
All it takes is making that oneconnection and finding that one
(30:22):
person that you click with andthen moving forward and then,
networking, even if you are anintrovert.
It's about finding one personthat you connect with and that's
how you start the ball rolling,basically.
Absolutely.
Yeah.
Awesome.
Do you have any final thoughtsfor our listeners?
Reach out.
I really would love to hear fromanyone about yeah, anything, any
(30:46):
kind of story, any kind ofquestions I'm totally open.
I don't like to set too manyparameters because you never
know what that could, limit orrule out.
Not about that.
Yeah, exactly.
Okay, awesome.
Well, thank you for joining ustoday.
I really, really appreciate youbeing here.
I know that it's kind of chaoticwhere you are right now.
(31:08):
Listeners, Catherine was tellingme that, before we started
hitting record, that it's, like,snowing in Louisiana.
And that's insane.
First time like this in 130years.
We got almost 12 inches.
That's insane.
Well, life is better real and,this is our reality and, again,
(31:31):
be flexible, roll with itbecause life's always going to
throw different, differentthings at you.
Just how it goes.
Got to roll with it.
I love it.
Alright, well listeners, I willsee you in our next episode, and
Katherine, we'll chat after, ofcourse.
Awesome.
Thank you.
(31:53):
That's a wrap on another episodeof Caffeinated Chaos.
I hope you're leaving with alittle more clarity, a lot more
inspiration, and maybe even anextra shot of motivation.
If you loved today's episode,don't forget to follow us, leave
a review, and share it with afriend who could use just a
little chaos and caffeine intheir life.
Until next time, keep embracingthe mess, chase your dreams, and
(32:17):
make magic happen.
One caffeinated, chaotic momentat a time.
I will see you all soon.
Bye now.
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