CMO Insights
Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.
Episodes
January 19, 2024 • 22 mins
Elina Vilk, CMO, Hootsuite, joins Jeff in this engaging discussion about how a new CMO should evaluate the organization and their marketing team. Elina discusses her framework which she calls the “4-C’s” including customer, company, culture, and competitors.
Discussion points include:
Understanding your customer
Building and acclimating to company culture
Building the right team and structure
Knowing your competitors and the mark...
Mark as Played
January 19, 2024 • 20 mins
In this interview with Nathan Schlaffer, founder and CEO of MarketMate, Nathan shares insights on how generative AI is revolutionizing B2B marketing. He shares the impact of AI on content creation, messaging, and personalization at scale and how his platform MarketMate AI can help marketers leverage generative AI to solve challenges.
Discussion points include:
AI’s Impact on Marketing
Content Creation
Messaging
Personalization Acr...
Mark as Played
In the fast-paced and ever-evolving marketing landscape, businesses need to adapt and find innovative ways to connect with their audiences. Enter experiential marketing - a dynamic approach that builds brand loyalty and creates impactful connections. In this episode of the CMO Insights podcast, the remarkable Brook Jay, CEO and Founder of All Terrain Collective, shares her expertise and experiences in the world of experiential mark...
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In a world where marketing is evolving at breakneck speed, staying ahead of the curve is vital for success. Enter artificial intelligence (AI), a technology that promises to revolutionize the way marketers work.
In this episode of the CMO Insights podcast, respected CMO and Forgepoint Capital Advisor, Carolyn Crandall, delves into the transformative potential of artificial intelligence in marketing. Discover how AI empowers markete...
Mark as Played
In a world shaped by rapid technological advancements, marketing presents both exhilarating opportunities and formidable challenges. As the role of Chief Marketing Officer becomes increasingly pivotal, navigating the ever-changing landscape requires a deep understanding, adaptability, and the ability to drive results.
In this episode of CMO Insights, Louise Troen, the trailblazing Chief Marketing Officer of Reveri Health, discusses...
Mark as Played
September 14, 2023 • 19 mins
In today's business landscape, digital transformation has become more than just a buzzword; it's a necessity for companies looking to thrive in the digital age. In this episode of the CMO Insights podcast, Lauren Sallata, Chief Marketing Officer of Ricoh North America, discusses how she leads her company to embrace digital transformation and foster a culture of innovation and inclusion.
Discussion points include:
· A Digital-...
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In a world dominated by data and technology, marketing has evolved into a complex blend of creativity, strategy, and data-driven decision-making.
In this episode of CMO Insights, Nikhil Behl, Chief Marketing Officer of FICO, discusses how FICO leverages data and technology to drive its marketing strategy and positively impact financial literacy. This conversation delves into the fascinating journey of FICO's data-driven marketing a...
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In an era where data is the new gold and technology is driving unprecedented change, marketers are finding themselves at a crossroads between the allure of data-driven insights and the ever-important need to connect with customers on a human level. The challenge lies in striking the delicate balance between leveraging data and analytics for performance marketing while nurturing brand and emotional connections with customers. Norman...
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Global e-commerce has become a game-changer for businesses seeking to expand their reach and tap into new markets. To shed light on the intricacies of international expansion and the role of artificial intelligence (AI) in e-commerce, we bring you exclusive insights from Ted Rogers, Chief Marketing Officer at Digital River.
In this episode of CMO Insights, we'll delve into the challenges and opportunities associated with leveraging...
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In today's rapidly evolving business landscape, companies are constantly adapting to meet the changing needs of their customers. One such company is Thomson Reuters (TR), a global leader in legal, tax, and risk solutions. David Carrel, the Chief Marketing Officer of Thomson Reuters, and Jeff discuss the company's ongoing transformation and the role of marketing in driving this change.
Discussion points include:
Driving innovation ...
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In a rapidly evolving digital landscape, cybersecurity has become paramount for every organization. With the increasing number of threats and the migration of workloads to the cloud, companies seek robust solutions to protect their environments. However, the cybersecurity market is crowded, making it challenging for businesses to differentiate themselves and capture the attention of their target audience.
On this episode of the CMO...
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Pam Piligian, CMO of Navy Federal Credit Union, and Jeff delve into the captivating world of innovation and empathy, exploring their profound impact on driving member-centric growth. With a focus on building strong relationships and understanding customer needs, Pam uncovers how organizations can leverage these powerful forces to enhance their strategies and foster sustainable growth.
Discussion points include:
The importance of ...
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"AI won't replace us, it will elevate us!" Ed Breault, CMO at Aprimo, sheds light on the transformative power of AI in content operations. By embracing AI, radical transparency, and continuous growth, marketers can unlock their full potential and redefine the future of the industry. It's time to adapt and thrive!
In today's fast-paced business landscape, companies must constantly evolve to stay ahead of the curve. The integration o...
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Monu Kalsi, Vice President of Marketing, CNO Financial Group, joins Jeff in this engaging discussion about marketing as a profit center and the significant disruptive forces for marketing leaders. Monu shares how he drives performance by deeply understanding the company's roadmap, building the right team, and creating the marketing strategy to get revenue results.
Discussion points include:
Building the right team and structure
T...
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In Part 2 of a 2-part series, Jeff talks with Scott Brinker about the proliferation of technology and how to navigate the landscape for marketing and sales teams.
Discussion points include:
The rise of sales tech
The healthy tension between marketing and sales
Gartner's next prediction on marketing's reporting structure
Marketing and sales collaborating and 'attribution'
Scott's opinion on upcoming trends
Open ai and GPT-3 a...
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In Part 1 of a 2-part series, Jeff talks with Scott Brinker about the proliferation of technology and how to navigate the every growing landscape.
Discussion points include:
Managing your tech stack and aligning with your strategy
The current role of ai in marketing and tools like Jasper.ai and GPT-3
Integrating with your core CRM or MAP
Martech and the cloud data warehouse layer
The 90/10 business rule
Gartner predicted the ...
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If you are in Sales, do not miss this one! In this episode, Jeff dives into successful sales effectiveness thought leader, speaker and author Mike Kunkle who is currently VP Sales Effectiveness Services at SPARXiQ
Sales effectiveness is Mike's passion and you can hear it in his voice. In today's climate, sales has been really slow to adapt and evolve compared to the buyers. The buyers, by in large, are not pleased with the selling ...
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In this episode, Jeff talks 'all things Customer' with Shep Hyken, Customer Service and CX Expert . Shep is a New York Times and Wall Street Journal Best-Selling Author. Shep's passion for the customer has lead to an extremely successful career including multiple books and in-demand speaking engagements.
Shepard Presentations, LLC was started in August 1983. As a customer service speaker and author, Shep Hyken helps companies buil...
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November 16, 2022 • 28 mins
In this episode, Jeff checks in with longtime friend Rand Fishkin, CEO of Sparktoro, the fast growing audience research tool.
Sparktoro launched in April 2020. They could have pulled back but forged ahead as planned, and that decision paid off big!
Without going the venture capital route, Sparktoro became profitable in just six months! Sparktoro allows users to discover and target sources of influence that align to their audience -...
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November 2, 2022 • 22 mins
In this episode old friends Jeff and Jon Miller explore current challenges and the path ahead for marketing and marketers from the lens of ABM, ABX and AI.
An industry leader, you might recall that Jon Miller is cofounder at Engagio and Marketo! He knows a thing or two.
This packed discussion touches on:
The value of ABM and ABX to get more results
Why sales and marketing struggle with systems
How companies are missing the mark ...
Mark as Played
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