Episode 33: Evolution of Concierge Medicine Marketing with Michael Tetreault

In this episode, Steven Schwartz and Michael Tetreault discuss the evolution of concierge medicine and the importance of effective marketing strategies for medical practices. They explore various aspects of digital marketing, including website design, patient retention, and the significance of building strong relationships with patients. The conversation highlights the need for medical professionals to adapt to changing patient expectations and leverage technology to enhance their practices.

Chapters

00:00 Introduction to Concierge Medicine and Marketing

03:00 The Evolution of Concierge Medicine

05:20 Concierge Medical Marketing: Services and Strategies

11:25 Designing Websites to Convert

14:07 Understanding Customer Avatars and Targeting

19:52 The Power of Marketing Automation

27:27 Automating Patient Engagement

28:52 The Importance of Connection in Healthcare

30:42 New School Marketing Strategies

34:38 Understanding the Need for Marketing

42:25 Creating Value in Patient Relationships

43:46 Free Resources for Medical Professionals

45:48 Recommended Reading for Growth

48:25 Personal Reflections and Faith