The CPG Guys
CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com
Episodes
In this episode, Sri interviews Jordan Berke, founder & CEO of TOMORROW, a leading digital retail advisory firm, enabling global retailers to accelerate growth through digitization.
Sri and Jordan tour an Amazon Fresh store as they unpack Amazon's omnichannel grocery strategy live from the original Amazon Fresh store in Los Angeles.
While much of Amazon's physical store rollout has been hit or miss, the Amazo...
In this episode, the CPG Guys are joined by Greg Pulsifer, SVP of eCommerce at Sam’s Club, the club format division of Walmart.
Find Greg on LinkedIn at: https://www.linkedin.com/in/gregpulsifer/
Find Sam’s Club on LinkedIn at: https://www.linkedin.com/company/sam's-club/
Find Sam’s Club online at: https://corporate.walmart.com/about/samsclub/sams-club-suppliers?
Greg answers these questions:
- Tell us about you the per...
The CPG Guys are joined in this episode straight from Sydney, Australia by Imteaz Ahamed, founder and CEO of an artificial intelligence platform called Applied Intelligence. This episode is contextual for the CPG industry and covers many topics related to what YOU as a listener - either from a brand or retailer are faced with today.
Find Imteaz Ahamed on Linkedin at : https://www.linkedin.com/in/imteaza/
The CPG Guys are joined by Michael La Kier, Vice President Brand Development at the Independent Grocers Alliance (IGA) the largest affiliation of independent grocers in the U.S. andaround the world, boasting 2,500 U.S. stores and 7,500+ globally. This episode was recorded at the 2025 Commerce Media Brand Summit produced by WB Research.
Find Michael on LinkedIn at: https://www.linkedin.com/in/michaellakier/
Find IGA on LinkedIn a...
In this episode, the CPG Guys are joined by Cristian Arcangeli, Vice President of Omnichannel and Customer Experience at illycaffè, an Italian family business, founded in Trieste in 1933 and committed to offering the greatest coffee to the world.
Find Cristian on LinkedIn at: https://www.linkedin.com/in/carcangeli/
Find illycaffè on LinkedIn at: https://www.linkedin.com/company/illycaffe/
Find Illycaffè online at: https://w...
The CPG Guys welcome the senior editor of the Path to Purchase Institute, Cyndi Loza, to discuss the latest retail media networks benchmarking report produced by them and the results. Some outcomes will surprise you, some are a confirmation and some retail media networks have missed the opportunity completely.
Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/
The CPG Guys are joined in this episode by the founder of Doughlicious - the London dough company. Indulgent, yet healthy cookies - yes, that's whipping up treats in her kitchen to becoming London’s cookie queen, Kathryn Bricken turned her American baking magic into a sweet success story. Her legendary homemade cookies, crafted with clean, premium ingredients and free from artificial nasties, sparked such a frenzy among friend...
The CPGGUYS cover the recently concluded Shoptalk spring 2025 from Las Vegas. What a show! Besides our opening networking reception, we had a chance to meet up with many brands, retailers and of course all our sponsors.
This episode is collectively sponsored by Epsilon, Dunnhumby, Osmos,
Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/
Find Sri Rajagopalan on L...
The CPGGUYS are joined in this episode by NA GM for Mars Pet Nutrition - Alanna McDonald. With brands such as L'Oreal & Procter & Gamble in her background, we knew this would be a solid foundational discussion on ways to think through today's category shaping trends and opportunities. This episode was shot LIVE at New York City at their office.
Apply to join the Cornell retail media program https://ecornell.cornell...
The CPGGUYS are joined in this episode by Sargento Foods General Manager, Erin Price. She is a General manager with significant experience in strategic planning, marketing, communications and brand management at leading CPG firms like General Mills, Johnson & Johnson & spectrum brands.
Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/
Follow Erin Price on...
The CPG Guys are joined in this episode by Tracey Massey, Chief Operating Officer at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together the two industry leaders with unparalleled global reach. Today NIQ has operations in 95+ countries representing 97% of the world’s...
The CPG Guys are joined in this episode by Simone Lumsden, SVP of Triangle Loyalty & Retail Media at Canadian Tire Corporation, Limited (“CTC”), one of Canada’s most admired and trusted companies that includes a retail segment, a financial services division and CT REIT. Their retail business is led by Canadian Tire, which provides Canadians with products for life in Canada across its Living, Playing, Fixing, Automotive and Seas...
The CPG Guys are joined in this episode by Emma Helsloot and Ana Laura Zain - cofounders of the Women in Retail Media Collective. Their mission :Connect, grow, and lead via a community designed to empower women to shape the future of retail media.
Find Emma Helsloot on Linkedin here: https://www.linkedin.com/in/emma-helsloot-78767a64/
Find Ana Laura Zain on Linkedin here: https://www.linkedin.com/in/analaurazain/
In this episode, the CPG Guys are joined by Chelsey Alexander,
Vice President, Emerging Digital Platforms at Bayer Consumer Health. The episode was recorded in Atlanta GA at the Commerce Brand Media Summit in March 2025.
Follow Chelsey Alexander on LinkedIn at: https://www.linkedin.com/in/chelsey-alexander-a3269757/
Follow Bayer on LinkedIn at: https://www.linkedin.com/company/bayer/
Follow Bayer online at: https://www.bayer.com/...
The CPGGUYS Sri Rajagopalan & Peter VS Bond muse the month that passed by. February means CAGNY - the annual Wall St analyst conference (Consumer Analyst Group of NY). Here, we got to meet several of the financial analysts and were able to discuss and learn what 2025 holds for us in the CPG industry.
Find Sri Rajagopalan on Linkedin here : https://www.linkedin.com/in/sri-rajagopalan-09a0062/
Find Peter VS Bond on Linkedin here : ...
In this episode, the CPG guys speak with Carrie Sander, Chief Customer Officer at Kellanova, formerly the snacks division of The Kellogg Company.
Find Carrie on LinkedIn at: http://linkedin.com/in/carrie-sander-b634b04
Find Kellanova on LinkedIn at: https://www.linkedin.com/company/kellanova/
Find Kellanova online at: https://www.kellanova.com/us/en/home.html
Carrie answers these questions:
- You’ve spent almost the entirety of your p...
The CPGGUYS were joined live at CES during the annual show in Las Vegas by Sam's club Chief experience officer & EVP - Diana Marshall. This is a leadership class for vendors on how to be successful at Sam's club and her own leadership of people, data and MAP. This is the first episode of Women's month. In March, we will feature the amazing female leaders who have shaped the CPG industry and Omnichannel retail.
**N...
The CPG Guys interview RBC Capital Markets' Managing Director Nik Modi at the 2025 Consumer Analyst Group of New York conference in Orlando FL.
Follow Nik Modi on LinkedIn at: https://www.linkedin.com/in/nik-modi-675926/
Follow RBC Capital Markets on LinkedIn at: https://www.linkedin.com/company/rbc-capital-markets/
Follow RBC Capital online at: https://www.rbccm.com/en/
Nik’s thoughts heading into CAGNY: https://drive.google.com/...
In this episode, the CPG Guys analyze the 2025 Consumer Analyst Group of New York (CAGNY) conference.
To learn more about CAGNY, click here: https://consumeranalystgroupny.com/
To access all of the CAGNY presentations, click here: https://drive.google.com/drive/folders/10E493RGHHjB3nwV7-Ga-t-RPCdLm719R?usp=drive_link
LA fire relief : https://www.directrelief.org/ (always research before giving)
This special episode of The CPGGUYS features four guests - the WINNERS of our 2024 Omnichannel awards - 'The OMNIES'. The Omnies recognizes a select few every year that have dedicated a career to evolving from brick & mortar to being truly omnichannel and championing it in the industry. Our four winners this past year have done exactly that. Our sincere CONGRATS to Doug Jossem from Walmart Connect, Tonya Douglas from ...
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