Contractor Marketing Tips And Tricks
"Contractor Marketing Tips & Tricks" is a podcast by Footbridge Media - a marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you. We offer practical marketing and business development advice for small businesses in the construction space - to help them to grow and develop their own presence. Our goal is that your business can be successful and attract customers without being overly dependent on only buying leads or any single lead stream. Your Success Is Our Business. Hosted by Chris Lonergan
Episodes
You didn’t get into this business to spend your days filling out forms, answering emails, or chasing paperwork. But for a lot of contractors, that’s exactly what the job has become. If it feels like you're stuck on your phone or behind a desk instead of out on the job site, you're not alone—and you're not stuck.Most contractors don’t realize just how much time slips through the cracks doing “non-job” work. It's easy...
If you’re still scheduling jobs by hand, juggling texts, voicemails, and a cobbled together calendar—you’re not just making your day harder. You’re leaving money on the table.
It’s a problem we see all the time with contractors and home service businesses. They’ve got the skills to do great work, but their process for booking jobs is stuck in the past.
And that outdated approach? It’s creating missed opportunities, double boo...
You're probably losing money—and you don't even realize it. Here's why.Why? Because you're not following up with your leads fast enough.Even if you're great at the actual work... If you're slow to respond, someone else is already getting the job.Let’s talk about how you can make sure you don’t let leads slip through the cracks, so that you can close more jobs and get more money.
Are late customer payments and slow cash flow keeping you up at night? You’re not alone.
Many contractors struggle with getting paid on time—and it’s killing their companies. Let’s talk about cash flow killers and how to fix them so you can keep your business afloat.
Today, we’re tackling one of the biggest problems in the industry: cash flow. Let's break down the most common cash flow killers and show you how to fix them...
If you're still tracking your customers with sticky notes, spreadsheets, or random texts — you're losing money.
Missed follow-ups, lost leads, and constant headaches are costing you jobs. But there's an easy fix you can incorporate into your contractor marketing game plan.
Let's break down the real cost of disorganized customer management and how a simple change can put more money in your pocket.
Today, we...
Most contractors are making these two mistakes, and it’s costing them leads and wasting their time. Are you one of them?
We ran the numbers, and it’s worse than you think. Let’s talk about these two small business problems and how to fix them.
Every year, Footbridge Media runs a contractor survey. We use this data to help educate our home service pros, identify strengths and weaknesses, and create a more well-rounded marketi...
"Call To Action" Is Key To Not Wasting Your Marketing And Advertising Spend
If you are spending time and money to getting customers to knock on your door – why wouldn't you be concerned with how to best get them to step over the threshold can convert from looker to buyer.
While there are many components that can make or break a user's experience on your website, today we're focusing on one element – your Call To...
Getting the most out of your advertising investment
Have you been tempted to try out Google Local Service Ads? Or maybe you’ve started up with LSAs before, but you quit because the return on investment didn’t work for you.
Let’s take a look at what Google Local Service Ads are, see if they are right for your business, learn how to max out your ROI, and plan out how to create a steady stream of leads and jobs for your business.
You might be missing out on one of the easiest ways to get new customers in your ideal market.
And no—it’s not some complicated digital marketing tactic. It’s Every Door Direct Mail (EDDM) from the United States Postal Service.
But here’s the thing—most people do it wrong. Let’s talk about how to use EDDM the right way as part of a complete marketing strategy so that you can minimize your costs and maximize your local customers in th...
Most contractors think doing great work is all it takes to win. The truth? That’s just the start.
Today, let’s talk about what steps you need to take to outperform 99% of your competition. I’ll show you what separates the top 1% of contractors from the rest—and how you can join them.
Full text for this episode: https://www.footbridgemedia.com/marketing-tips/home-service-company-outperform-competitors
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Rank faster in Google Maps and get more leads with these three known local ranking factors.The Map Pack - the top three local Google Business Profile results that get triggered for most home service-related search terms - is ideal placement for a contractor.
Being number one on the map pack usually means you’re getting more leads and more jobs.
And while Google usually doesn’t reveal a whole lot about how their search algorit...
Right now, your contracting side hustle is bringing in some extra cash. But what if it could be your full-time business?
Most contractors start small—working weekends, relying on word-of-mouth, and doing everything themselves. But at some point, you hit a wall.
If you’re tired of grinding just to make ends meet and want to turn your side gig into a real, thriving company, you need a plan.
Let’s talk about the key ste...
Running a business is not just doing the work - day in and day out. Aside from taking care of today’s customers, you need to have active plans and processes that grow your business to be bigger.
We have four proven strategies that can help you boost revenue, lock down more leads, and create long-term success.
Let’s talk about a few simple tactics you can start today so you can grow your business FASTER in 2025
Full Text: https://w...
Are Your Bad Habits Costing You Cash?
What are the little things that cost your business big?
Sometimes those sneaky little bad habits determine whether you make or break your bottom line.
When we are done here today, we’ll have actionable steps that you can take to capture more cash for your business.
Let’s talk about the five bad habits that lose you money on every single job.
Full text of podcast here: https://www.footbridgemedi...
Let’s talk about one of the most common mistakes business owner-operators make and how you can get hours of your life back.
If you’ve ever felt overwhelmed by the sheer volume of tasks on your plate—whether it’s operations, financial management, marketing, working with employees, or dealing with customers—you are not alone.
It’s easy to get bogged down and lose sight of your real job as a business owner: leading your company and dr...
Digital marketing often takes the spotlight, but print marketing isn’t going anywhere. In fact, it’s still one of the most effective ways to reach your customers—especially for contractors and home service companies.
Some people say print is dead. While your local newspaper readership may be down, people still interact with print marketing on a regular basis. There is something different about tactile, physical marketing materials...
Your website is your window to the world. For many homeowners and your potential customers, it is the first thing that they are going to look up if they are going to consider your small business.
And yet - so many business owners do not prioritize the success of their website and then wonder why their business isn’t growing.
If your website is not well-optimized, not engaging, not answering your customers’ questions - then it is ...
Let's talk about contractor marketing strategies - what things contractors and home service pros need to do to up their game, improve their business, and earn more leads. In just 21 minutes, we cover a comprehensive marketing plan that can help any home service company to make sure they are covering all of their bases for building their business in 2025 and beyond.
Full Text Version: https://www.footbridgemedia.com/marketing-tips...
What’s something that everyone wishes they had more of? Time!
More time for themselves, more time for their business, more time to get things done, more time with friends and family.
Today, let’s talk about how you can give yourself and your business the gift of more time while growing it like never before.
Full text: https://www.footbridgemedia.com/marketing-tips/giving-business-time
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How are you using ChatGPT to build your business? I’ve got 6 more ChatGPT prompts to improve your home services company.
Everyone is experimenting with ChatGPT and finding new ways to use AI to streamline their work processes and make life a little easier.
We’ve talked about ChatGPT construction business prompts in the past, but now we’ve got even more ways that you can improve your marketing, maximize your business efficiency, a...
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