CRESCENDO: Amplifying The Voices of Women in Business

CRESCENDO: Amplifying The Voices of Women in Business

Welcome to CRESCENDO, where the journey of self-discovery meets the adventure of entrepreneurship for female founders, entrepreneurs, and small business owners. Join us as we unravel the complexities of building a business that aligns with your authentic self, amplifies your impact, and secures the sustainability and profitability you desire. Hosted by entrepreneur and small business expert, Rachel Lubchansky, each episode of this podcast invites you into the inner workings of remarkable women who are embracing their true voice in business. From candid conversations to practical insights, we delve into topics spanning business strategies, financial wisdom, marketing tactics, operational excellence, and beyond. Tune in weekly to glean women’s wisdom, uncover actionable tips, and engage in insightful interviews that illuminate the path to entrepreneurial success. CRESCENDO is your guide to crafting a business that reflects the essence of who you are and empowers you to thrive in life and business. Join us on this journey of discovery, growth, and empowerment—where entrepreneurship becomes a catalyst for personal transformation.

Episodes

April 27, 2025 18 mins

Today, we’ll be discussing the power of lead magnets for attracting the right clients. Lead magnets help create value-first resources for your clients to build trust and connection without exhausting yourself. The episode covers a more detailed definition of a lead magnet, how it could benefit your business, and some examples. 

 

We also explore:

✨ The purpose of lead magnets

✨ Real-life examples of lead magnets (mine and some of my cl...

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What happens when you leave a stable corporate job, bomb as a teacher, and stumble into your true calling? You build a business that turns words into magic. In this lively episode, Annette Mashi shares how she went from Intel to in-demand copywriter, the lessons she’s learned along the way, and the strategies she uses to attract aligned clients through content, connection, and clarity.


In this candid and laughter-filled episode, I s...

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🎙️ In this episode, Rachel talks with THE Podcast Matchmaker, Michelle Glogovac. She shares her journey and discusses the power of storytelling, overcoming self-doubt, and practical tips for crafting standout podcast pitches.

 

Together, Rachel and Michelle explore:

✨ Embracing Your True Self: Being transparent and genuine can help connect with your audience on a deeper level.

✨ How to Personalize Your Pitch: When pitching to podcasts...

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Rachel Lubchansky announces a significant change in her business, niching down to Jewish women entrepreneurs. She explains the need for this shift due to the unique challenges faced by Jewish businesswomen. Rachel introduces J-FEM, a new supportive community for Jewish women in business, and invites listeners to join. She emphasizes her continued appreciation for non-Jewish supporters and shares her excitement about upcoming change...

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🎙️ In this episode, Rachel talks with dietitian and behavior change coach Rena Rosenthal Cohen. They discuss strategies for women to find balance, achieve health goals, and break free from restrictive dieting, especially within Jewish traditions. They also get into Rena’s holistic self-care approach that combines mindset and mechanics for sustainable health and weight loss.

Together, Rachel and Rena talk about:

✨ Cycle of Restrictiv...

🎙️ In this episode, we explore the transformative power of stepping out of the shadows and into the light as a business owner. From embracing visibility to overcoming the fears of imperfection, we’ll discuss why showing up authentically is the key to connecting with your ideal clients and unlocking growth. Tune in to discover actionable tips to build confidence, gain clarity, and create a business that thrives when you let yoursel...

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🎙️ In this episode, Rachel sits down with Rifka Lebowitz, a Certified Financial Planner, author, and founder of Living Financially Smarter in Israel. Rifka shares her inspiring journey from a secure banking career to building a thriving business in personal finance, an uncharted field in Israel when she first started. Over the past 16 years, she’s not only become a trusted expert but also a sought-after public speaker and author.

T...

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🎙️ In this episode, Rachel shares ten transformative lessons she learned over the past year. A lot has happened in 2024, and it’s important that we slow down to think about how to avoid what went wrong and how to continue what went right. Today, we’ll learn about:

 

✨ Energetic Exchange: Business success often results from aligning energy with values and actions, not just from pushing harder.

✨ Consistency: Consistent efforts, even i...

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🎙️ In this episode, Rachel sits down with teacher, healer, and mentor Rena Forester, whose work centers around helping people connect themselves to heal and grow. She shares her journey from the world of education into the universe of yoga, where she found healing and eventually came to help others heal. Together, Rachel and Rena discuss:

 

✨ The importance of prioritizing wellbeing, cultivating self-care, and connecting deeply with...

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🎙️ In this episode, Rachel sits down with public speaker, therapist, and speaking coach Kari Knutson who shares her inspiring journey from therapist to professional speaker, navigating the challenges of entrepreneurship, mindset shifts, and learning to confidently own her voice. Together, Rachel and Kari discuss: 
✨ How to embrace your authentic self and "get big" without ego, but through service. 
✨ Overcoming the fear of public sp...

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This episode explores the complexities behind buying decisions, focusing on balancing cost and value. Using personal anecdotes, we get into the importance of quality, relationships, and confidence in both consumer and business contexts. We need to be more intentional with pricing and invest in worthwhile and meaningful options.

 

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Registration is now open for my Revenue Roadmap workshop, an in-person event here in Modiin on Decem...

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On this episode of CRESCENDO, we interview Susan Kramer, an accomplished nonprofit development expert. We talk about overcoming fears, finding and amplifying one's authentic voice, and the importance of relationships and mentoring in building a successful entrepreneurial journey.

 

Susan has served as Chief Development Officer at Allied Jewish Federation of Colorado, where she implemented an annual campaign producing $13M from 6.2K ...

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On this episode of CRESCENDO, we interview Ruth Rubin, a high school dropout turned successful entrepreneur. Together, they delve into Ruth's inspiring journey from manual labor to founding a global HR company. Ruth shares invaluable insights on resilience, finding one's unique value in business, and balancing multiple roles as a mother and mentor. The conversation emphasizes the importance of authenticity, self-belief, and perseve...

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On this episode of CRESCENDO, we interview Gila Levitt, a Torah marriage and intimacy specialist. We discuss Gila’s journey from in-person teaching to online courses, emphasizing the importance of niching, the power of community support, and leadership skills. The episode covers strategies for client engagement, redefining marketing, overcoming business challenges, and highlights the impact of lifelong learning and personal growth ...

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On this episode of CRESCENDO, we delve into WHO you need to be - not WHAT you need to do - to build a successful and sustainable business. Tune in as I uncover the foundations that support you in building a business from the inside out and share the mindsets, beliefs, and practices that enable you to become the person who realizes her vision.

 

Ready to take the inner work and meld it with the outer work to grow your business?
Join my...

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On this episode of CRESCENDO, we interview Sara Royf, an entrepreneur who successfully scaled a nonprofit using LinkedIn and now coaches business owners on the platform. Sarah shares the secrets to leveraging LinkedIn to help your business. Our discussion highlights practical tips for LinkedIn use and entrepreneurial advice, emphasizing the importance of relationships and niching down. 

 

 

About Sara Royf:

Sara Royf discovered the po...

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On this episode of CRESCENDO, we’re joined by Justine Friedman. She’s a registered clinical dietitian and mindset mentor. While Justine shares with us a wealth of knowledge from her expertise in health, she also gets into the business side of things. How do you align yourself in the center of both worlds of your truth and business?

 

 

About Justine:

Justine Friedman is a Registered Clinical Dietician and Mindset Mentor empowering bus...

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When trying to sell a product or service, it’s almost impossible not to feel “salesy”. In this episode, we’ll be going through five tips to avoid that ick. Get your notepads ready and stay tuned!

 

 

Rachel E. Lubchansky is an entrepreneur (launched, grew, sold her first business 20 years ago) turned business mentor and strategist empowering women with the practical strategies, skills, and support they need to bring in more clients, ...

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On this episode of CRESCENDO, we’re joined by Julie Meyerowitz. She’s a dynamic communication coach who was traditionally trained as a speech-language pathologist at Columbia University in New York. Over the years, Julie has developed her own unique methods to challenge the gold standard treatments for autism and has helped many clients find their voices both literally and metaphorically. We also get into Julie's transformation as ...

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Learn how Gila Tolub aligns her work with her values and makes a meaningful impact amidst personal and national challenges. Truly a must-listen!

 

About Gila:

Gila Tolub is a French-Israeli growth advisor, consultant, and speaker specializing in healthcare innovation. With over 20 years of experience, including 12 years at McKinsey & Company, she has co-led their Vaccine Practice, Health Equity practice, and global health technology n...

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