In this episode, James and Andy tackle the crucial step of conducting a paid media content audit.
Learn how to audit your existing content, identify gaps, and ensure that your content fits your sales motion while being optimized for the right channels.
What You’ll Learn:
1) How to keep your content clear, concise, and tailored for specific audiences.
2) Tips on categorizing your content to address pain points, handle objections, provide product education, and showcase social proof.
3) Ways to balance different content types so they hit home with your target audience, whether it's the champion or other key decision-makers.
4) Handy tips for adapting and repurposing content across various channels to get the most out of it.
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