Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/
---
In this episode, we explore how to collect zero-party data to drive Shopify store conversions.
Joining the conversation is Timothy Andersen, Co-founder of Gojiberry, a leading Shopify survey tool. Timothy shares valuable insights on leveraging customer-provided data for better marketing decisions, inventory planning, and building trust.
Learn the difference between data types and discover practical strategies for collecting and acting on zero-party data to improve your eCommerce business.
Topics discussed in this episode:
- What zero-party data is and why it's more reliable than third-party cookies.
- How to implement surveys at different customer journey touchpoints.
- Why marketing attribution surveys often contradict Google Analytics data.
- What questions to ask in post-purchase surveys.
- How to create engaging surveys with high response rates.
- What the ideal survey incentive amount is ($1 per minute).
- How one retailer reduced $80,000 in dead stock using product surveys.
- Why sharing survey data improves team decision-making.
- How to balance survey frequency without annoying customers.
- Why human connection through surveys builds trust in the AI era.
Links & Resources
Website: https://www.gojiberry.app/
Shopify App Store: https://apps.shopify.com/gojiberry
LinkedIn: https://www.linkedin.com/in/timothy-andersen/
Get access to more free resources by visiting the show notes at
https://tinyurl.com/3r2j8p4f
MORE RESOURCES
Enjoying this episode? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/
Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/
Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/
Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422
Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/
Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!
Popular Podcasts
40s and Free Agents: NFL Draft Season
Daniel Jeremiah of Move the Sticks and Gregg Rosenthal of NFL Daily join forces to break down every team's needs this offseason.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.