Why Customer Surveys Are The Secret Weapon For Shopify Store Growth — Timothy Andersen | Why Zero-party Data Beats Third-party Cookies, How To Use Surveys In Customer Journey, What To Ask In Post-purchase Surveys, How To Boost Survey Response Rates (#379)

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In this episode, we explore how to collect zero-party data to drive Shopify store conversions.  

Joining the conversation is Timothy Andersen, Co-founder of Gojiberry, a leading Shopify survey tool. Timothy shares valuable insights on leveraging customer-provided data for better marketing decisions, inventory planning, and building trust.  

Learn the difference between data types and discover practical strategies for collecting and acting on zero-party data to improve your eCommerce business. 

Topics discussed in this episode: 

• What zero-party data is and why it's more reliable than third-party cookies. 
• How to implement surveys at different customer journey touchpoints. 
• Why marketing attribution surveys often contradict Google Analytics data. 
• What questions to ask in post-purchase surveys. 
• How to create engaging surveys with high response rates. 
• What the ideal survey incentive amount is ($1 per minute). 
• How one retailer reduced $80,000 in dead stock using product surveys. 
• Why sharing survey data improves team decision-making. 
• How to balance survey frequency without annoying customers. 
• Why human connection through surveys builds trust in the AI era. 

Links & Resources 

Website: https://www.gojiberry.app/
Shopify App Store: https://apps.shopify.com/gojiberry
LinkedIn: https://www.linkedin.com/in/timothy-andersen/ 

Get access to more free resources by visiting the show notes at
https://tinyurl.com/3r2j8p4f 

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