2024 Recap: Top 5 Episodes of the eCommerce Made Easy Podcast

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To close out the year, I’m recapping the top 5 most-loved episodes of 2024—ones you, the listeners, found the most valuable. Whether you’re tuning in for the first time or revisiting these episodes, this recap will highlight key takeaways and explain why these topics are essential for your business success.

So, what were the top 5 episodes this year? Let’s dive in and find out!


Top Podcast Episodes of 2024

#5: How To Improve Email Deliverability & How To Avoid Emails Going To Spam

#4: Leveraging Facebook Groups for E-Commerce & Online Business Success

#3: How to Leverage LinkedIn to Grow Your Business

#2: How to Write a Blog in Minutes Versus Hours Using AI

#1: Top 5 Mistakes Online Business Owners make with their Website


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Episode Transcript

Speaker 1 (00:02):
As we wrap up 2024, I want to thank you for being a
part of the e-commerce made easypodcasting journey.
This year has been full ofincredible conversations,
insights and actionable tips tohelp you grow your online
business.
To close out this year, I'mrecapping the top five most
loved episodes of 2024.
Ones you the found the mostvaluable.

(00:24):
Whether you're tuning in forthe first time or revisiting
these episodes, this recap willhighlight key takeaways and
explain why these topics areessential for your business
success.
So what are the top fiveepisodes of this year?
Let's dive in and find out.
Welcome to the e-commerce madeeasy podcast.
I'm your host, keri Saunders.

(00:45):
When we started this business,all I had was a couch, a laptop
and a nine month old my maingoal to help others.
Now, with over 20 years in thee-commerce building industry,
and even more than that in webdevelopment, I have seen a lot.
I love breaking down the hardtech into easily understandable
bits to help others besuccessful in their online
business.
Whether you're a seasonede-commerce veteran or just

(01:06):
starting out, you've come to theright place.
So sit back, relax and let'sdive into the world of
e-commerce together.
Welcome back to the show.
I'm so excited to share with youour top five podcast episodes
of 2024.
These are the ones you, thelistener, really loved,
resonated with and helped boostyour business.

(01:26):
To make things easier, we willalso be linking to each episode
in the show notes, in casethere's ones you haven't heard
yet and you want to listen to,or ones you may want to
re-listen to because you want toget some more actionable tips
out of the episode.
So let's start off with comingin at number five is episode
number 38, how to improve emaildeliverability and how to avoid

(01:50):
emails going to spam.
So in February 2024, google andother major email providers
cracked down on spam, and manybusiness owners were caught off
guard.
Emails weren't being deliveredor ended up in spam folders,
which is a marketing nightmare.
Right, you expect your emailsto land in the inbox of your

(02:10):
customers.
Even now, in December 2024,some businesses are still
unaware of the technical setupnow required to comply with
these new standards.
In this episode, I broke downthe tech behind these rules and
provided clear, actionable stepsto improve your email
deliverability.
We emphasize why email remainsone of the most effective

(02:33):
marketing tools for onlinebusinesses and how to ensure
that your messages reach theinbox.
If you've implemented thesetips.
You're already ahead of thecurve, but if not, this episode
is worth a listen, or even are-listen too, if you want to
double check that your emailsetup is fully optimized.
I find that when customerschange like their email service

(02:56):
provider or how they're doingemail, this needs to be
revisited every single timebecause you're going to need to
adjust some small things.
So if you've changed any ofthat since you've implemented
these changes if you've alreadyimplemented them I highly
encourage you go listen to thisepisode yet again.
Okay, so then what's number four?
Coming in?
At number four is episode 43,leveraging Facebook groups for

(03:19):
e-commerce and online businesssuccess.
So, in addition to have ahealthy email list, having a
community of your ideal clientsis key to business success.
We explored how Facebook groupscan be a cost-effective way to
connect to your audience, buildloyalty and keep your business
top of mind.
In this episode, we discussedpractical tips to save time

(03:40):
while managing your social mediausing theme days to avoid
decision fatigue and schedulingtime blocks to stay out of that
social media black hole that weall know is completely possible.
We also shared real-worldexamples of running your own
group or ethically participatingin others to enhance your
brand's reputation.
So if you haven't tuned in yet,this episode is packed with

(04:03):
actionable steps to help youmake the most of Facebook groups
and, if you have listened,revisit it to identify your next
best step to implement in 2025.
Okay, so, coming in at numberthree is episode number 56, how
to leverage LinkedIn to growyour business, and it is a juicy
one.
It is one of my personalfavorites.

(04:25):
If you're not on LinkedIn orunsure if you're using it
effectively, this episode is amust listen.
With over 7 million users andonly 4 to5% of those users
actively creating content,linkedin is a goldmine for
standing out.
Plus, linkedin users typicallyhave higher income levels,

(04:45):
averaging over $100,000, makingit the perfect platform to
connect with audiences who canafford your product or services.
Our guest expert in this episode, beverly Smith, shared
strategies like why LinkedIn isessential for business owners.
How to optimize your LinkedInprofile for maximum impact, how

(05:06):
to find and engage with yourideal clients.
The best ways to recycle andrepurpose content on LinkedIn to
avoid the content hamster wheelthat we can all fall in.
Right, if you've beenunderestimating LinkedIn, this
episode will totally change yourperspective.
I know it changed mine when Iwas having this wonderful
discussion with Beverly.

(05:26):
Okay.
So then, coming in at number twois episode 61, how to write a
blog in minutes versus hoursusing AI.
This episode was a game changerfor many of you and for me too.
Ai can seem overwhelming, butour guest expert, sam Gamble,
broke it down into simple,actionable steps.

(05:48):
She explained how to usecompound prompts to get detailed
, customized outputs from AItools like ChatGPT and CloudAI,
and with these strategies, youcan create comprehensive
outlines and SEO-focused blogs.
You can generate follow-upmaterial like social media posts
and email campaigns.

(06:08):
You can repurpose your contentwith ease while keeping your
authentic voice with AI, and shereally breaks this down and
makes it simple.
So, even though I use the wordcompound prompts, it's actually
really simple.
When you break it down, it'slike talking to your friend and
really explaining what you needand who they are.
And if you've been spendinghours creating content, this

(06:30):
episode will show you how tosave those hours while producing
high quality, impactfulmaterials that still sound like
you, and that is super important.
When AI is, it needs to bestill us, right?
So it is a great way to makeand refine your content with
ease using these tips that Samgave us.
So, trust me, once you startimplementing these tips.

(06:52):
You'll wonder how you evermanaged without AI.
I know I sometimes wonder nowtoo, because I'll get such
creative mental blocks on whenI'm making content, and AI helps
pull me right out of that, andSam gives us some great tips on
there.
And finally, coming in at numberone for 2024 is episode number
40, top five mistakes onlinebusiness owners make with their

(07:15):
website.
This episode struck a chordwith so many of you because your
website is a foundation of youronline business.
Right In this episode, weexplore the five most common
website mistakes and how to fixthem, including poor website
design, such as slow loadingtimes, making sure your design
is responsive, making sureyou're using clear, compelling

(07:36):
call to actions.
Also, we talked about missingkey pages, and these key pages
help us build trust, help usreally build that confidence in
our consumers, and we reallytalked about what's missing and
why you need to have it.
We also talked about mobileusers, as we touched on, and we

(07:56):
talked about why it's veryimportant, why mobile first
should be in your brain all thetime, even though I know for
some of us who came up and grewup with computers before mobiles
came into the play, it's hardto remember sometimes, but
mobile first is very importanthere.
We also talked about inadequateor disorganized content and

(08:17):
making sure that we're havingvery rich content that is
focused on one thing per page.
And then we also talked aboutcomplicated navigation and how
we can simplify it and whatreally needs to be at the top of
the page to make sure the usersare confident and comfortable
browsing around on your site.
This episode is a must listenif you want to ensure your

(08:40):
website's optimized for bothusers and for search engines.
2024 has been an incredible yearfor the eCommerce Made Easy
podcast, from improving youremail deliverability to
leveraging AI and socialplatforms and, finally, to
perfecting your website.
We've covered so much groundtogether this year and I want to
thank you, our listeners, fortuning in, sharing your feedback

(09:06):
and making this podcast a partof your journey.
It is truly an honor to be hereand helping you grow your
online business.
As we move into 2025, I'mexcited to bring you even more
actual strategies, expertinsights and inspiring
conversations to help you growyour online business.
Strategies, expert insights andinspiring conversations to help
you grow your online business.
If you enjoyed today's recap,please take a moment to leave a
review or share the podcast.
As a fellow business owner.
They might find one of theseepisodes we recapped to be

(09:29):
pivotal in their business in2025.
And we would love to have youshare that with them to help
them out.
And don't forget to subscribeso you don't miss what we have
planned for next year.
Thanks for an amazing year andI will see you in 2025.