March 25, 2025 • 39 mins
AI is changing the game for entrepreneurs—but are you using it the right way?
If you’ve ever felt overwhelmed by content creation, branding, or keeping up with marketing trends, you’re not alone. But what if AI could streamline your workflow, save you hours of time, and help you grow your business—without losing your authentic voice?
In this episode, I’m sitting down with AI Brand & Content Specialist Abha Malpani-Naismith to dive deep into:
✅ Common content creation mistakes entrepreneurs make and how to fix them
✅ How female solopreneurs can use AI tools like ChatGPT to scale their business without sacrificing authenticity
✅ Misconceptions about AI that might be holding you back
✅ Practical AI-powered strategies to create consistent, engaging content across platforms
AI is here to stay, but how you use it makes all the difference. Tune in to learn how to integrate AI into your content marketing—without sounding robotic!
Connect with AI Brand & Content Strategist Abha Malpani-Naismith
Abha Malpani Naismith is a digital PR and social media specialist, writer, and AI enthusiast based in Dubai. With 17+ years in PR, writing, and social media, she left her 9-5 to build a flexible, fulfilling career as a mother of two.
An early adopter of AI, Abha helps female founders and working mums leverage AI and no-code tools to work smarter and earn online. Through workshops, group programs, and courses, she makes AI accessible—no tech background required.
A journalist by heart, in her free time, she writes about sustainability and business impact. You can check out some of her writing, here.
Linkedin: https://www.linkedin.com/in/abhamalpani/
My website: https://www.abhamalpaninaismith.com/
Instagram: https://www.instagram.com/abhamalpani
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Carrie Saunders (00:00):
As a business owner, if you've ever felt
overwhelmed by content creation,branding or keeping up with
marketing trends, you're notalone.
But what if AI could streamlineyour workflow, save you hours
of time and help you grow yourbusiness without losing your
authentic voice?
Branding and content specialistAbha Malpani Naismith to dive
(00:28):
deep into several areas of AI toreally help you explode your
business, including commoncontent creation mistakes that
new people to AI make and how toavoid them.
How female solopreneurs,entrepreneurs and business
owners can use tools likeChatGPT to scale their business
without sacrificing theirauthenticity.
Also, some misconceptions aboutAI that could be holding you
(00:51):
back from using it effectively.
And some practical AI-poweredstrategies to create consistent
and engaging content across allthe platforms, while making it
easier for you and moreenjoyable.
Ai is here.
It's probably here to stay, asI'm sure you all are aware, but
how you use it can make a bigdifference and can save you a
(01:13):
ton of time in your business,especially with those mundane
tasks.
So let's get started into thisepisode.
Welcome to the e-commerce madeeasy podcast.
I'm your host, k Saunders.
When we started this business,all I had was a.
I'm your host, keri Saunders.
When we started this business,all I had was a couch, a laptop
and a nine-month-old.
My main goal To help others.
Now, with over 20 years in thee-commerce building industry and
(01:34):
even more than that in webdevelopment, I have seen a lot.
I love breaking down the hardtech into easily understandable
bits to help others besuccessful in their online
business.
Whether you're a seasonede-commerce veteran or just
starting out, you've come to theright place.
So sit back, relax and let'sdive into the world of
e-commerce together.
So welcome back to the show.
(01:54):
Today we have a special guestwith us, and she is an AI brand
and content specialist.
So please welcome Abha MalpaniNaismith.
Thank you for having me.
You're welcome and hopefully Igot your name right.
If I didn't, you're welcome tocorrect me.
No, you did it absolutely right.
First time winner, awesome.
(02:15):
So you are an AI brand andspecialist using artificial
intelligence, which I think isgreat, because a lot of us
business owners want to be ableto streamline and make our jobs
kind of better and easier whenwe're coming up with our
branding and our content andstuff like that.
(02:35):
But I know you used to dosomething else.
So what inspired you totransition from a corporate
career in PR and digitalcommunications to starting your
own business focused on AI andcontent creation, so I started
playing with AI tools aboutthree years ago, before ChatGPT
came out, and I've always beenan early adopter of technology.
Abha Malpani-Naismith (02:58):
So I started playing with these tools
because, honestly, I saw themkind of coming from my job and
obviously back then nobody knewwhat this was and how it was
going to help.
And when I started tounderstand that they do content
really well, I was like, oh myGod, I need to try this stuff A.
I was playing with these toolsout of curiosity, but I also
genuinely thought, knowingtechnology, if technology can
(03:20):
start doing what I know how todo, I really need to get up to
speed with it.
So I started using these toolson the side of my full-time job
and I was amazed with them.
Pre-chatgpt.
I started playing with thetools and I started launching
side hustles just for me to findsomething to do with the tools.
So I played with.
(03:42):
You know, I started writing anewsletter, I started creating
and publishing children's bookson Amazon and I was just playing
with a whole bunch of thingsand I was amazed that I could do
things so quickly.
And then I saw some moneytrickle in from the books I was
publishing on Amazon and Icouldn't believe it.
And these books were taking me20 minutes to make Because I was
(04:05):
writing.
You know, writing them and justquickly designing them in Canva
and, you know, uploading themonto Kindle Direct Publishing,
illustrating them in Midjourney,and I couldn't believe it and I
was like, oh my God, I can dothis on the side of a full time
job.
Spending such little time.
What else can I do?
So I started getting reallycurious and I just started
(04:25):
playing with things and I hadalso signed up for an online
course program Digital CourseAcademy at the same time,
because I was looking to moveout of my job anyway because
it's not something I wanted todo full time.
And then, finally, I came to astage where everything changed
in my work and I lost anyflexibility that I had.
So I had no time freedomanymore and really long hours I
(04:48):
wasn't seeing my kids and I waslike there's a reason I signed
up to doing an online course andthere's a reason I went into
using AI.
And what if I could just put itall together and do something?
So while I was at my full-timejob, I launched, I put out a
course, a digital course, on howyou can write, illustrate,
(05:08):
design and publish a children'sbook using AI in 90 minutes.
It was purely an experiment,just to see what would happen,
and I priced it at $47 and 24people signed up.
I was building an email list.
Before that, again using AI, Istarted a newsletter called the
Working Moms Club, thinking alot of moms must feel like me
(05:31):
they want to do different things, but they have a full-time job
and how can they use AI to bemore productive?
So I was just kind of piecingthings together.
When I put out the course and Igot 24 people by, I could not
believe it.
So, at $47 into 24, it's justover $1,000.
I could not believe.
I just did that and that's whatgave me the courage to like
(05:52):
throw in the towel and give thisa full shot.
So I've been teaching femalefounders how to use AI, female
founders, entrepreneurs,entrepreneurs how to use AI
specifically for their contentand branding since January last
year, and the reason I chose todo that was because my
background is PR andcommunications.
(06:12):
So I'm taking all the knowledgethat I have in my PR and
communications and showingfemale founders, solopreneurs,
online business owners how theycan use tools like ChatGPT,
Canva, Grok, Gemini, Copilot to10x their content creation
processes online.
So I'm taking my workexperience and my enthusiasm for
(06:33):
AI and just have brought themtogether to present something to
the world, and that's what I'mdoing.
Carrie Saunders (06:41):
Wow, that actually kind of just blew my
mind.
That was so smart of you to seethis coming and to see all the
AI stuff coming and realize thatyou were setting a boundary for
or coach, they have their ownbusiness to have that time
freedom, and I love how you justreally embrace that and just
(07:13):
didn't have any fear it sounds.
I mean, I'm sure there was somefear in there as you're doing
it, but like you really justwent for it though still anyway.
So I just love hearing thatstory.
I felt that.
Abha Malpani-Naismith (07:25):
I had to give it a shot and because I
could sell my first workshop.
I think that was like thetipping point for me, because I
was like I'm doing this on thesidelines of a full-time job if
I can just generate a thousanddollars just like that.
Obviously I was building anemail list before that.
So because that's what theytell you, right, when you
venture into the online world,build an email list.
I'm like I was building anemail list before that.
(07:46):
So, because that's what theytell you, right, when you
venture into the online world,build an email list.
I'm like I'll build an emaillist.
How do I do that?
I don't know.
I'll start a newsletter.
And that's what I did.
And I just kept doing that fortwo years because I knew that I
needed to move and I'm also awriter no-transcript, it meant
(08:27):
loss of income.
So we did plan it and I didfreelance for six months before
I did this full-time, because ofthe fear, because I needed to
know that I could still generateincome even though I didn't
have a full-time job.
So I did freelance for sixmonths and then realized that
it's worse freelancing than itis to be in a corporate job.
(08:47):
So I'm like I don't want tofreelance and I just went all in
in January and it's been upsand downs, I'm not going to lie,
but I love what I'm doing and Isee the potential and I see the
promise and I do feel like I'msolving a problem for a lot of
solopreneurs, especially who are, you know, either rely on
(09:07):
outsourcing all their contentjust to be unhappy and spending
too much money, or just enablingpeople to do it themselves.
So ups and downs, but I'm reallyexcited about what it has, what
I can offer, and I feel likeI'm told that you need to get
(09:28):
past three years.
If you get past, what's it?
A thousand days?
If you're able to pull througha thousand days when you're
doing your own business whetherit's an online business,
e-commerce business, a course oryou're a course creator if you
can pull through three yearslike you should know better than
me because you've been doingthis for so many years but I've
been told that if you can stickthrough a thousand days, you're
(09:52):
good, so I think that's a yeah,I think that's a pretty good
measure and, and, honestly, thatthree years or that thousand
days, I feel like, sometimescomes back up again, even when
you're in business for a longtime, like we've been, you know,
sometimes there's that rebirthof your business, so you got to
get through that again.
Carrie Saunders (10:10):
So, when it comes to biggest mistakes that
you see entrepreneurs makingwhen it comes to content
creation, what are those?
How can we help those new to AIor those wanting to dabble
maybe a little bit more thanthey already are?
What are some mistakes that youcan help us with that?
Help them avoid making thosemistakes.
Abha Malpani-Naismith (10:30):
I feel like you should really learn how
to train these tools on yourbusiness, and that means one of
two things Either you arelearning how to give it really
good prompts, so you're spendinga lot of time on who you are,
what you do, writing that outproperly and explaining to the
tool what you want from it, asif you were telling a person
(10:54):
that you've just hired in yourbusiness, because sometimes I
feel like we get a bit lazy whenwe're communicating with these
tools and yet still expectamazing outputs.
But if you're lazy in puttingyour inputs, you're just going
to get very generic outputs thatyou're not going to be happy
with.
So one is really give it time,give it background, give it
context, really know what youwant to get out of it.
Understand that these tools aregenerative AI tools, which
(11:17):
means that they are very good atany form of content of content,
whether it's text, audio orvisual text, audio images or
video.
So anything content relatedthey're very, very good at.
So that covers so much of whatyou need to do for your business
, right?
Whether it's writing emails orwriting proposals, or writing
(11:39):
your pitch deck, coming up withyour messages, writing your
website, coming up with an offercoming up with.
You know so many things it cando.
So if you really learn how toprompt and I do think you should
take the time to learn thebasics of prompting because it's
going to be a skill that'sgoing to be super valuable in
the future and I feel like a lotof people are not going to
(12:00):
bother learning Because if youdo very superficial prompts, you
still get okay outputs, but youdon't realize that the minute
you spend some time givingreally good prompts, your
outputs just change.
And the second level, once youkind of got your head around
prompting, is you need to buildin ChatGPT.
We call them custom GPTs.
You have to build your owncustom GPTs.
(12:22):
Custom GPTs are basically likea mini version of chat GPT.
I'm just giving the example ofchat GPT because that's what
most people are using, butClaude has them too.
They're called projects and theother LLMs.
Large language models have themtoo.
But using a custom GPT is liketraining a version of chat GPT
on your business.
(12:43):
Now you can train it on yourbusiness in general or you can
train it onGPT on your business.
Now you can train it on yourbusiness in general, or you can
train it on a particular task ofyour business.
Like, say, you have a podcast,you can train it fully on your
podcast, so it will give youideas for the next podcast, it
will give you your show notes,it will give you descriptions,
it will give you titles, becauseit's fully trained on what your
podcast is, what's itsobjective, why you have it and
(13:07):
what is the mission of yourpodcast.
Or you could create a custom GPTfor your pitch proposals.
Maybe you have to create pitchdecks.
Or maybe you could create onefor your Instagram captions, one
for your LinkedIn captions,especially if you write them
differently.
And the beauty of custom GPTsis you have to really just know
how to give it instructions.
So if you can give it detailedinstructions of what you want
(13:30):
out of it, you also have theopportunity to upload a
knowledge bank.
So you can upload a knowledgebank of whatever information you
want related to that task, sothat it will always adhere to
your instructions and to theknowledge bank rather than just
go looking for answers in thewild wild west of chat GPT.
So prompting and starting touse custom GPTs.
(13:55):
If you learn how to use customGPTs, it's like hiring your own
employee to do a certain job foryou, you will not use the
general chat GPT for majority ofyour tasks.
Also, we need to understand thattools like chat GPT should be
used for our lowest leveragetasks, for the mundane admin,
(14:18):
the work that we don't want tospend time and energy on, so
that we have more time to spendon higher order tasks which
involve our brain using, youknow, strategy, being original,
being more, you know, planningmore, so that we don't get into
the rut of spending too muchtime on admin tasks.
All the low leverage tasksshould be outsourced because, at
(14:42):
the end of the day, tools likeChatGPT are just very
sophisticated autocompletemodels.
They're just giving you thenext best word.
That's all they're doing.
So if you can outsource allthat work to you and we also
need to realize that it's notgoing to reduce your to-do list,
but it will reduce the time ittakes you to do your to-do list,
(15:02):
but it will reduce the time ittakes you to do your to-do list.
Carrie Saunders (15:09):
So that's what I think I love.
I love how you equated that'ssomething I'm not heard anybody
say before.
I love how you equated it'slike training an employee you
have to give it enoughinformation, like you would
train an employee.
I think that is really key hereand kind of brings home the
fact of how you really need toprompt it.
Well, and we've had a fewepisodes on our podcast about AI
(15:30):
prompting, but nobody's everbrought it up as the fact that
it's like we're training anemployee and I think that's a
lot more relatable to thinkabout, because you're right.
Whenever before I figured outhow to start prompting it and
generic questions got genericanswers right.
As soon as I started learninghow to prompt it, you know oh,
(15:51):
my word the stuff that came backout of it I was like, wow, is
this me?
Like talking to myself?
So I think that point rightthere I want to make sure
everybody listens really honesin on that that it's like you're
talking to a potential new hire, a new employee, you know,
maybe somebody that's alreadyworking with you and you want
(16:11):
them to do a new task and youneed to detail out to them
exactly what you want them to do.
I think that's really anexcellent point there, so that
we're getting the most we canout of chat GPT Okay.
Abha Malpani-Naismith (16:53):
And the other of AI.
So it's like somebody once said, it's like AI is a reflection
of humanity, because literallyeverything we've produced online
is on these tools.
So you know, it's been trainedon human behavior by humans for
(17:13):
humans.
So you speak to it like a humanor, like I said, like an
employee who's a human, youroutputs will dramatically change
.
Carrie Saunders (17:24):
Yeah, I think that's a great way to bring that
home because, you're totallyright, it is just a reflection
of humanity.
That's a great way to bringthat home because you're totally
right, it's.
It is just a reflection ofhumanity that's already there
because we have done all thethings to create this and it
uses all of our information thatit finds out there on the
internet.
Actually, a lot recently, we,you know, we do hosting as well
for our clients, and we'reseeing a lot and a lot of these
(17:48):
AI bots, you know, scrapingsites and getting the
information from the sitesbecause they're learning from
the information we're puttingout there.
So making sure you're relatingit to as a human is also, I
think, helps those that might belistening, that might be a
little bit afraid of it, becauseit's really it's just like a
small version of ourselves.
(18:08):
Really it's pieces of ushumanity out there.
Abha Malpani-Naismit (18:13):
Absolutely .
And having said that, becauseyou realize that you also have
to keep in mind it means that italso comes with all our
inherent biases.
So it's something to keep inmind when you're using the tool
that you need to checkeverything with a fine tooth
comb.
You need to go througheverything.
You will never get a hundredpercent result.
(18:33):
If you get 70 to 80, you shouldbe happy and then spend the 20
of your time fixing it.
You always have to fix it.
It's not a magic.
It's not.
It's not a magic tool.
You have to spend time fixingit.
So, um, and be be aware of thebiases and make sure that
whatever you're creating is freeof those.
Carrie Saunders (18:57):
So then, how do you help business owners
maintain a consistent brandacross multiple platforms?
So let's say our business, weare on mostly Facebook and
LinkedIn and we also have a blogand a newsletter and I have a
podcast.
So how could I use AI to keepmy brand consistent yet still
(19:20):
kind of cater and talk to thosedifferent audiences that live in
those different places?
Abha Malpani-Naismith (19:26):
So I have a signature program called the
AI Branding Content Lab, and onething we do in that program is
I help whoever I work with comeup with their core messages, and
we do this by doing what I calla content playbook help them
(19:50):
come up with who they are, whatthey do, who's their target
audience, what are their offers,what are their products, what
are their services and what dothey want to achieve from this.
Also, what is their writingstyle, what kind of tone of
voice are they using?
And it may be different forLinkedIn, it may be different
for Facebook and it may bedifferent for Instagram.
So all that foundationalcontent work, which really comes
from my 20 years of experiencein communications, because we
used to call it the masternarrative.
(20:11):
We used to create a masternarrative for our clients, which
was basically this Because whatI find is a lot of business
owners, everything's in theirhead and when it comes to
putting it out on paper, it'snot as elaborate or expressive
or specific to really what theywant to express.
(20:33):
And that's when they end upgoing to copywriters to get what
they want to say out in a niceway on paper.
But now, with tools likeChatGPT, if you have the right
prompts and the right system,you can do this pretty easily.
So I get them to create acontent playbook and there are
prompts for each section.
So if you sat for a day, you'dcreate a content playbook and
there are prompts for eachsection.
So if you sat for a day, you'dfinish the content playbook in a
day.
And what it does is it makesyou deep dive into all the
(20:56):
elements of your business, allthe content elements of your
business, and nail them.
So what you do, why you do, whoyou serve, who's your target
audience and target audience, wego into depth.
We go into psychographics,demographics, audience In target
audience.
We go into depth, we go intopsychographics, demographics,
(21:17):
behavioral traits, and then wemake a content matrix.
So, again, using a chat GPTprompt in the content playbook,
what I get my participants to dois to come up with a content
matrix which maps your contentmessages, your content pillars,
to the pain points, dreams,desires, fears of your target
audience.
And then you get all yourtopics that you want to write
about and then you have thewriting style of each platform
(21:42):
and then I get them to use thatinformation that they've created
to build custom GPTs that arefully trained on whatever they
want to use that content for.
So in your case, for example,if you have LinkedIn, instagram
and maybe your website that youwant to keep updating and you
want consistency, you wouldidentify your writing style for
(22:03):
your website, writing style forLinkedIn, writing style for
Instagram, based on a promptthat I would give you by
uploading samples of yourwriting and getting chat GPT to
identify the style, and then youwould train these GPTs on how
to write for those platforms.
But when you do that, you needto tell the GPT who you are,
(22:25):
what you do, who is youraudience, who you talk to, and
you've already done all of thatin the content playbook.
So it's a matter of copypasting and uploading it into
the knowledge bank.
So that's kind of the process Itake them through and it's a
little bit of work.
I'm not going to deny that it'snot something that you can do in
one hour.
(22:45):
It is some work and you cankeep going back to it.
But once it's done, and even ifyour business evolves, you just
go back to that and you canjust change it and you can have
a content playbook that featuresall your offers.
You can have a separate sectionon all your offers and you can
also get ChatGPT to createmessaging for your offers that
(23:05):
are still aligned with youroverall messaging.
So now you don't have to thinkabout it so much.
You have to edit everything.
So I'm not saying and it's aheavy task in the beginning the
content playbook, once it's done, and you've used that
information to train custom GPTsand what I've done is in my
program is I've created a customGPT to help you write
(23:28):
instructions for your custom GPT.
So, because the biggest thingyou need to know in custom GPT
is how to write instructions andthen what documents to upload
in the knowledge bank, and youhave all that information from
your content playbook, so I justgive you a bot that you can use
to write your instructions andthen the knowledge bank you've
(23:50):
already created with yourcontent playbook.
But it is a bit of work.
But once it's done, that customGPT is pretty robust and it's
one way of kind of creatingcontent at scale.
Carrie Saunders (24:06):
That makes a lot of sense.
I mean, I completely get howit's going to be a bit of work
at first, for sure, but it'sit's like anything that's, um,
really valuable in our business.
Once we put in the effort forit, it's going to create that
return on investment over andover and over again, because
it's going to save businessestime not having to come up with
(24:28):
these things you know and theycan then reuse.
You know what it's learned tocome up with these things you
know and they can then reuse.
You know what it's learned tocome up with new things really
easily and really quickly.
And it's it's like having ayour business best friend or
business you know bestright-hand person that knows
everything that's in your brain,that can help you brainstorm
and get that content out for you, because that's kind of how I
(24:49):
like to use chat.
It's like my business assistant.
It knows me, it knows what wedo and all the things.
And so having that not feelingalone and having something else.
I know we're talking about AIhere, not feeling alone and
using AI instead, but reallywhen you're in business,
sometimes you do feel alone,especially when you're trying to
(25:09):
come up with ideas, because noteverybody thinks like you do or
can compliment your thoughts,and I feel like you can train AI
to compliment your thoughts andhelp you come up with these
content, ideas and gettingthings most of the way there and
saving yourself like so muchtime.
I know once I trained it tohelp me write podcast episode
(25:32):
outlines like it spits those outfor me in like two minutes and
then I can go through it, refineit and speak to what it gives
me and it saves me so much time.
I was spending hours writingpodcast outlines by hand in the
beginning, so I can totally seehow what you teach in your
signature program can reallyreally just excel and propel
(25:56):
people's businesses once theyget used to it and can make them
much more efficient so they cando the hard things that AI
can't do for them.
Abha Malpani-Naismith (26:04):
Exactly, and it's funny, you mentioned
about the business bestie.
So the first custom GPT I evercreated was a version of myself
and I uploaded my human design,my Myers-Briggs test results, so
it kind of identified mypersonality.
So then when I'm working withit it kind of behaves a bit like
(26:25):
I would behave because of mypersonality traits and I call it
my clone.
It's not really a clone clone,but it is kind of a version of
me that knows a little bit aboutmy personality and my behavior
and also knows about my business.
So it becomes like thatbusiness brainstorm partner that
you're always looking for, thatjust knows you and understands
(26:46):
you and understands yourbusiness, because, yes, our
business can be very isolatingand so it's always good.
It's not always easy to findsomeone to bounce stuff off of.
Carrie Saunders (26:57):
Right, yeah, it totally isn't.
And so then, for thoselistening and you know, I know
some of our audience might feela little overwhelmed with
getting started with AI and somemight be a little bit more
comfortable too.
But what are some simple, aipowered strategies that you'd
recommend?
If they're just starting out ormaybe they've dabbled some but
(27:17):
they want to dig a little deeperwhat would you recommend to get
started there?
So, if you haven't started.
Abha Malpani-Naismith (27:23):
Just start using the tools.
I say you have to PAFO it,which is play around to find out
.
You just have to open the toolsand just play with them.
You can literally do anything.
What I recommend is pick a taskyou might have in your mind and
tell ChatGPT.
(27:46):
Let's just take the example ofChatGT.
Tell chat GPT you want to dothis task and then ask chat GPT
to ask you what does it need toknow to help you to do this task
?
This is like a cheat.
And then what chat GPT will dois it will ask you loads of
questions and you have to take abit of time to answer those
questions so that and that's howyou're training it on the task
(28:10):
you want it to do and then itwill do your task.
So you don't really have tolearn prompting in this.
So that's one quick way you cando it.
Now, if you're somebody who'salready kind of dabbled with
prompting and you want to takeit to the next level, write your
prompts and then just ask chatgpt to to optimize them.
Say I've written this prompt,this is the task I want to
achieve.
This is my prompt.
(28:31):
Can you make sure this is agood prompt or can you make this
prompt better to achieve mytask better?
So ChatGPT will refine yourprompt and then run the prompt
and you're most likely to get abetter result.
So these are just some supersimple hacks.
Other things you can do, forexample, is we all now know what
chat GPT emails sound like, orchat GPT writing sounds like
(28:56):
right.
I mean, how many times have youread an email or something
that's straight out of chat GPTand rolled your eyes and gone
like?
I know this is written on chatGPT.
I'm not even going to read it.
Well, there are ways to trainit on your writing style and
there are also ways to tell itwhat words not to use.
So you know how it uses allthese words like delve,
(29:16):
skyrocket, navigate.
I'm thrilled you know all thesewords that it uses that are so
typical unlock potential.
You can just upload all thewords you hate when.
So if you're doing a custom GPT, you would upload these in the
knowledge bank, but if you'reusing the normal chat GPT, you
just upload them at the end ofyour prompt and just say never
(29:39):
use these words and just save itsomewhere.
I have like 300 words orsomething that I never wanted to
use and it does impact theoutput, so the output is
definitely less chat GPT-ish.
So a few things you can do, youjust have to play with them.
There's no right or wrong way.
(29:59):
There's no user manual.
You can attend five differenttrainings and all those
trainings will be different.
Nothing is right or wrong.
You just have to learn what youcan and adapt it for yourself.
Because there's no user manualfor these tools and the tools
are changing every single day.
Nobody can be an expert in them.
Don't overwhelm yourself tryingto learn everything about the
(30:22):
tool.
Just use the tool for what youneed it for and move on, because
you can go down a rabbit holeof trying to figure out
everything with the tool andthere's really no need.
And again, we're doing it tosave time, not to waste time.
Carrie Saunders (30:39):
So I love your last point there, because that's
been something I've been tryingto focus on the past year is
just inin-time learning.
So not learning because I wantto do this someday, I'm doing
the learning now because I needto know how to do this now.
So just-in-time learning, Ithink kind of plays along here
with the AI, and I love how youcame up with that simple
(31:02):
strategy of just ask it what itneeds to know to get the task
done.
I mean, that's kind of ano-brainer.
But at the same time, like I'venever heard of anybody actually
suggesting that, I'm like wow,that's just kind of like duh, we
should be doing that because itcan tell us that it's.
It's an intelligent um programand in device you know.
(31:24):
So why not ask it if it needsmore information or um, you know
whether you know you've givenit enough information, um, and I
know what you mean about whatit comes out with for, like
emails and social media.
I remember one time it washelping me with something and I
literally told it.
I said stop being so flowery.
I used the word flowery.
(31:45):
It understood what I meant.
I didn't know if it even knewwhat that word meant and it
totally corrected itself and itgave me a much better output.
But I was like, wow, it wasjust being so AI.
I was like would you stop beingso AI?
Abha Malpani-Naismith (31:59):
Because you're speaking to it like a
human.
There are studies that showthat if you tell it things like
stop being lazy, or I know youcan do that better, it will give
you better results.
Even if you tell it somethinglike I'm going to give you
$1,000 to do that task better,it will do it better.
It's ridiculous, right?
(32:19):
It sounds so ridiculous, butagain, it's trained on human
behavior and every single human.
If you do a task for free I'msure we all have ethics and
integrity we'll do it well.
But if someone says I'm goingto pay you $1,000 for that you
are going to do it better andthat it's trained on this, it's
trained on this behavior.
So if you that is really thebiggest hack speak to it like a
(32:42):
human, imagine, and it's a bitweird because it's a computer or
it's a machine, and it mightfeel weird to speak to it like a
human.
But your results will be betterand you'll also see how you
speak to it is how it will speakback to you.
So if you're short when youspeak to it, it's going to speak
back to you in quite a shortway because it mimics right, it
(33:04):
mimics you.
If you speak to it with badlanguage.
It's probably going to reply toyou with bad language, but if
you speak to it nicely, it'sgoing to reply to you nicely.
So just speak to it like ahuman and ask it what it wants,
and it will change the way youget outputs.
Carrie Saunders (33:20):
Love that and I know that I'm always so polite
to it.
I say please and thank you, andthat's great.
I don't know why, but I've justnaturally done that and it's
very kind and nice and courteousback to me, so it does totally
reflect what you give to it.
So, and let's do so, hold on,we're going to have to cut that
(33:42):
one out.
So then, if somebody listeningtoday wants to start leveraging
AI for their business, we'vealready given them several,
quite a few tips, but they don'tquite know where to begin.
What's maybe the first type oftask maybe they could look at
doing?
We've already given them tipson how to prompt it if they're
(34:04):
just starting out.
But, like, what would be someof those common tasks we might
have chat GBT do to make ourtime to do that task a lot
shorter and more efficient?
Abha Malpani-Naismith (34:16):
Any repetitive tasks that you might
have.
So, for example, proposalsmaybe you have like a two-pager
proposal that you send out.
Maybe you're a trainer and yousend out a two-page proposal for
a training that you want to do.
You can upload that proposalinto ChatGPT and just get it to
(34:38):
revise it for a new client orfor a new prospect in like a
minute, rather than take half anhour to do it yourself.
So if you try and use it for Iwould just look at all your
repetitive tasks that you spendunnecessary time on.
I'm trying to think of anexample.
(34:59):
So I would say proposals,anything that you can templatize
.
You can literally just uploadthat template into ChatGPT and
then just use that template forfuture tasks, any repetitive
tasks, mundane tasks, formatting, putting data into Excel sheets
(35:20):
, so, like for me, it's justamazing that you can do so.
I collect emails, obviouslybecause I have an email list
that I'm building and often, ofcourse, I use email service
providers like Kit or Beehive orwhatever.
But sometimes you use platformsand you just get emails, you
know, in your DMs or in whateverway, right, so you can
(35:45):
literally just list emails.
Maybe you have a list of 200emails.
Send it to chat GPT say can youput this in a CSV file for me?
Take the name of the personfrom the email.
If you cannot identify the name,I usually say just say there,
because then when it comes inemails it will say hi there,
rather than hi Cassandra, orwhatever you know, and in one
(36:08):
second it creates a CSV file forme with a name and email
address and then it takes me asecond to upload it to my email
service provider.
So it's these kind of tasksthat otherwise would take me
maybe half an hour or an hour todo, and they're mindless tasks.
Just outsource that stuff too.
So yeah, again, it's not goingto take it off your list.
(36:30):
It's not going to take the taskoff your list, but it will take
you a lot less time, so it'llgive you some time back.
Carrie Saunders (36:37):
I think that's a great way to get started and I
feel like you really helped ussimplify getting started with
ChatGPT as well as opened oureyes to some potential of the
really big, great task savingthings that it can do,
especially with, you know,building the brand matrix and
(36:58):
all the things you talked aboutwith that you do in your course.
So if somebody listening, isinterested and finding a little
bit more out about you, whatwould be the best way to find
you on the internet?
Abha Malpani-Naismith (37:11):
I have a website which is just my name
abhamalpani nesmithcom whereI've got a whole bunch of free
resources that you can access.
I have a free Facebook group, Ihave a podcast, I have I'm very
active on Instagram andLinkedIn specifically.
They're all linked on mywebsite, so there's lots to work
with for absolutely free thatyou can check out on my website.
Carrie Saunders (37:36):
Great, and we will make sure to put all those
links in the show notes as wellif you're listening and want to
make sure you have the linkscorrect.
So thank you so much, abba, forbeing on our show.
I learned so much more about AI, even though I've been dabbling
in it for probably like a yearand a half now.
I've been extensively.
I use it almost every day and Istill even learn so much more
(37:58):
today.
So I really appreciate our talktoday.
Abha Malpani-Naismith (38:02):
Thank you for having me.
Thank you so much.
Carrie Saunders (38:05):
Thank you for joining us for this week's
episode of the e-commerce madeeasy with AI content and
branding expert Abha.
Wasn't she just so great inhelping us relate how we can use
(38:34):
AI?
Because we're just spinning ourwheels doing the same mundane
tasks over and over again, andAI can really help streamline
and make those so much faster sowe can do the things that we
really enjoy in our business.
And if you love this episode,please be sure to share it with
a business friend so that we canhelp them also learn how to use
(38:55):
AI more effectively.
And, as always, you can findour show notes at
ecommercemadeeasypodcastcom, andwe will see you next week.
As a business owner, if you've ever felt
overwhelmed by content creation,branding or keeping up with
marketing trends, you're notalone.
But what if AI could streamlineyour workflow, save you hours
of time and help you grow yourbusiness without losing your
authentic voice?
Branding and content specialistAbha Malpani Naismith to dive
(00:28):
deep into several areas of AI toreally help you explode your
business, including commoncontent creation mistakes that
new people to AI make and how toavoid them.
How female solopreneurs,entrepreneurs and business
owners can use tools likeChatGPT to scale their business
without sacrificing theirauthenticity.
Also, some misconceptions aboutAI that could be holding you
(00:51):
back from using it effectively.
And some practical AI-poweredstrategies to create consistent
and engaging content across allthe platforms, while making it
easier for you and moreenjoyable.
Ai is here.
It's probably here to stay, asI'm sure you all are aware, but
how you use it can make a bigdifference and can save you a
(01:13):
ton of time in your business,especially with those mundane
tasks.
So let's get started into thisepisode.
Welcome to the e-commerce madeeasy podcast.
I'm your host, k Saunders.
When we started this business,all I had was a.
I'm your host, keri Saunders.
When we started this business,all I had was a couch, a laptop
and a nine-month-old.
My main goal To help others.
Now, with over 20 years in thee-commerce building industry and
(01:34):
even more than that in webdevelopment, I have seen a lot.
I love breaking down the hardtech into easily understandable
bits to help others besuccessful in their online
business.
Whether you're a seasonede-commerce veteran or just
starting out, you've come to theright place.
So sit back, relax and let'sdive into the world of
e-commerce together.
So welcome back to the show.
(01:54):
Today we have a special guestwith us, and she is an AI brand
and content specialist.
So please welcome Abha MalpaniNaismith.
Thank you for having me.
You're welcome and hopefully Igot your name right.
If I didn't, you're welcome tocorrect me.
No, you did it absolutely right.
First time winner, awesome.
(02:15):
So you are an AI brand andspecialist using artificial
intelligence, which I think isgreat, because a lot of us
business owners want to be ableto streamline and make our jobs
kind of better and easier whenwe're coming up with our
branding and our content andstuff like that.
(02:35):
But I know you used to dosomething else.
So what inspired you totransition from a corporate
career in PR and digitalcommunications to starting your
own business focused on AI andcontent creation, so I started
playing with AI tools aboutthree years ago, before ChatGPT
came out, and I've always beenan early adopter of technology.
Abha Malpani-Naismith (02:58):
So I started playing with these tools
because, honestly, I saw themkind of coming from my job and
obviously back then nobody knewwhat this was and how it was
going to help.
And when I started tounderstand that they do content
really well, I was like, oh myGod, I need to try this stuff A.
I was playing with these toolsout of curiosity, but I also
genuinely thought, knowingtechnology, if technology can
(03:20):
start doing what I know how todo, I really need to get up to
speed with it.
So I started using these toolson the side of my full-time job
and I was amazed with them.
Pre-chatgpt.
I started playing with thetools and I started launching
side hustles just for me to findsomething to do with the tools.
So I played with.
(03:42):
You know, I started writing anewsletter, I started creating
and publishing children's bookson Amazon and I was just playing
with a whole bunch of thingsand I was amazed that I could do
things so quickly.
And then I saw some moneytrickle in from the books I was
publishing on Amazon and Icouldn't believe it.
And these books were taking me20 minutes to make Because I was
(04:05):
writing.
You know, writing them and justquickly designing them in Canva
and, you know, uploading themonto Kindle Direct Publishing,
illustrating them in Midjourney,and I couldn't believe it and I
was like, oh my God, I can dothis on the side of a full time
job.
Spending such little time.
What else can I do?
So I started getting reallycurious and I just started
(04:25):
playing with things and I hadalso signed up for an online
course program Digital CourseAcademy at the same time,
because I was looking to moveout of my job anyway because
it's not something I wanted todo full time.
And then, finally, I came to astage where everything changed
in my work and I lost anyflexibility that I had.
So I had no time freedomanymore and really long hours I
(04:48):
wasn't seeing my kids and I waslike there's a reason I signed
up to doing an online course andthere's a reason I went into
using AI.
And what if I could just put itall together and do something?
So while I was at my full-timejob, I launched, I put out a
course, a digital course, on howyou can write, illustrate,
(05:08):
design and publish a children'sbook using AI in 90 minutes.
It was purely an experiment,just to see what would happen,
and I priced it at $47 and 24people signed up.
I was building an email list.
Before that, again using AI, Istarted a newsletter called the
Working Moms Club, thinking alot of moms must feel like me
(05:31):
they want to do different things, but they have a full-time job
and how can they use AI to bemore productive?
So I was just kind of piecingthings together.
When I put out the course and Igot 24 people by, I could not
believe it.
So, at $47 into 24, it's justover $1,000.
I could not believe.
I just did that and that's whatgave me the courage to like
(05:52):
throw in the towel and give thisa full shot.
So I've been teaching femalefounders how to use AI, female
founders, entrepreneurs,entrepreneurs how to use AI
specifically for their contentand branding since January last
year, and the reason I chose todo that was because my
background is PR andcommunications.
(06:12):
So I'm taking all the knowledgethat I have in my PR and
communications and showingfemale founders, solopreneurs,
online business owners how theycan use tools like ChatGPT,
Canva, Grok, Gemini, Copilot to10x their content creation
processes online.
So I'm taking my workexperience and my enthusiasm for
(06:33):
AI and just have brought themtogether to present something to
the world, and that's what I'mdoing.
Carrie Saunders (06:41):
Wow, that actually kind of just blew my
mind.
That was so smart of you to seethis coming and to see all the
AI stuff coming and realize thatyou were setting a boundary for
or coach, they have their ownbusiness to have that time
freedom, and I love how you justreally embrace that and just
(07:13):
didn't have any fear it sounds.
I mean, I'm sure there was somefear in there as you're doing
it, but like you really justwent for it though still anyway.
So I just love hearing thatstory.
I felt that.
Abha Malpani-Naismith (07:25):
I had to give it a shot and because I
could sell my first workshop.
I think that was like thetipping point for me, because I
was like I'm doing this on thesidelines of a full-time job if
I can just generate a thousanddollars just like that.
Obviously I was building anemail list before that.
So because that's what theytell you, right, when you
venture into the online world,build an email list.
I'm like I was building anemail list before that.
(07:46):
So, because that's what theytell you, right, when you
venture into the online world,build an email list.
I'm like I'll build an emaillist.
How do I do that?
I don't know.
I'll start a newsletter.
And that's what I did.
And I just kept doing that fortwo years because I knew that I
needed to move and I'm also awriter no-transcript, it meant
(08:27):
loss of income.
So we did plan it and I didfreelance for six months before
I did this full-time, because ofthe fear, because I needed to
know that I could still generateincome even though I didn't
have a full-time job.
So I did freelance for sixmonths and then realized that
it's worse freelancing than itis to be in a corporate job.
(08:47):
So I'm like I don't want tofreelance and I just went all in
in January and it's been upsand downs, I'm not going to lie,
but I love what I'm doing and Isee the potential and I see the
promise and I do feel like I'msolving a problem for a lot of
solopreneurs, especially who are, you know, either rely on
(09:07):
outsourcing all their contentjust to be unhappy and spending
too much money, or just enablingpeople to do it themselves.
So ups and downs, but I'm reallyexcited about what it has, what
I can offer, and I feel likeI'm told that you need to get
(09:28):
past three years.
If you get past, what's it?
A thousand days?
If you're able to pull througha thousand days when you're
doing your own business whetherit's an online business,
e-commerce business, a course oryou're a course creator if you
can pull through three yearslike you should know better than
me because you've been doingthis for so many years but I've
been told that if you can stickthrough a thousand days, you're
(09:52):
good, so I think that's a yeah,I think that's a pretty good
measure and, and, honestly, thatthree years or that thousand
days, I feel like, sometimescomes back up again, even when
you're in business for a longtime, like we've been, you know,
sometimes there's that rebirthof your business, so you got to
get through that again.
Carrie Saunders (10:10):
So, when it comes to biggest mistakes that
you see entrepreneurs makingwhen it comes to content
creation, what are those?
How can we help those new to AIor those wanting to dabble
maybe a little bit more thanthey already are?
What are some mistakes that youcan help us with that?
Help them avoid making thosemistakes.
Abha Malpani-Naismith (10:30):
I feel like you should really learn how
to train these tools on yourbusiness, and that means one of
two things Either you arelearning how to give it really
good prompts, so you're spendinga lot of time on who you are,
what you do, writing that outproperly and explaining to the
tool what you want from it, asif you were telling a person
(10:54):
that you've just hired in yourbusiness, because sometimes I
feel like we get a bit lazy whenwe're communicating with these
tools and yet still expectamazing outputs.
But if you're lazy in puttingyour inputs, you're just going
to get very generic outputs thatyou're not going to be happy
with.
So one is really give it time,give it background, give it
context, really know what youwant to get out of it.
Understand that these tools aregenerative AI tools, which
(11:17):
means that they are very good atany form of content of content,
whether it's text, audio orvisual text, audio images or
video.
So anything content relatedthey're very, very good at.
So that covers so much of whatyou need to do for your business
, right?
Whether it's writing emails orwriting proposals, or writing
(11:39):
your pitch deck, coming up withyour messages, writing your
website, coming up with an offercoming up with.
You know so many things it cando.
So if you really learn how toprompt and I do think you should
take the time to learn thebasics of prompting because it's
going to be a skill that'sgoing to be super valuable in
the future and I feel like a lotof people are not going to
(12:00):
bother learning Because if youdo very superficial prompts, you
still get okay outputs, but youdon't realize that the minute
you spend some time givingreally good prompts, your
outputs just change.
And the second level, once youkind of got your head around
prompting, is you need to buildin ChatGPT.
We call them custom GPTs.
You have to build your owncustom GPTs.
(12:22):
Custom GPTs are basically likea mini version of chat GPT.
I'm just giving the example ofchat GPT because that's what
most people are using, butClaude has them too.
They're called projects and theother LLMs.
Large language models have themtoo.
But using a custom GPT is liketraining a version of chat GPT
on your business.
(12:43):
Now you can train it on yourbusiness in general or you can
train it onGPT on your business.
Now you can train it on yourbusiness in general, or you can
train it on a particular task ofyour business.
Like, say, you have a podcast,you can train it fully on your
podcast, so it will give youideas for the next podcast, it
will give you your show notes,it will give you descriptions,
it will give you titles, becauseit's fully trained on what your
podcast is, what's itsobjective, why you have it and
(13:07):
what is the mission of yourpodcast.
Or you could create a custom GPTfor your pitch proposals.
Maybe you have to create pitchdecks.
Or maybe you could create onefor your Instagram captions, one
for your LinkedIn captions,especially if you write them
differently.
And the beauty of custom GPTsis you have to really just know
how to give it instructions.
So if you can give it detailedinstructions of what you want
(13:30):
out of it, you also have theopportunity to upload a
knowledge bank.
So you can upload a knowledgebank of whatever information you
want related to that task, sothat it will always adhere to
your instructions and to theknowledge bank rather than just
go looking for answers in thewild wild west of chat GPT.
So prompting and starting touse custom GPTs.
(13:55):
If you learn how to use customGPTs, it's like hiring your own
employee to do a certain job foryou, you will not use the
general chat GPT for majority ofyour tasks.
Also, we need to understand thattools like chat GPT should be
used for our lowest leveragetasks, for the mundane admin,
(14:18):
the work that we don't want tospend time and energy on, so
that we have more time to spendon higher order tasks which
involve our brain using, youknow, strategy, being original,
being more, you know, planningmore, so that we don't get into
the rut of spending too muchtime on admin tasks.
All the low leverage tasksshould be outsourced because, at
(14:42):
the end of the day, tools likeChatGPT are just very
sophisticated autocompletemodels.
They're just giving you thenext best word.
That's all they're doing.
So if you can outsource allthat work to you and we also
need to realize that it's notgoing to reduce your to-do list,
but it will reduce the time ittakes you to do your to-do list,
(15:02):
but it will reduce the time ittakes you to do your to-do list.
Carrie Saunders (15:09):
So that's what I think I love.
I love how you equated that'ssomething I'm not heard anybody
say before.
I love how you equated it'slike training an employee you
have to give it enoughinformation, like you would
train an employee.
I think that is really key hereand kind of brings home the
fact of how you really need toprompt it.
Well, and we've had a fewepisodes on our podcast about AI
(15:30):
prompting, but nobody's everbrought it up as the fact that
it's like we're training anemployee and I think that's a
lot more relatable to thinkabout, because you're right.
Whenever before I figured outhow to start prompting it and
generic questions got genericanswers right.
As soon as I started learninghow to prompt it, you know oh,
(15:51):
my word the stuff that came backout of it I was like, wow, is
this me?
Like talking to myself?
So I think that point rightthere I want to make sure
everybody listens really honesin on that that it's like you're
talking to a potential new hire, a new employee, you know,
maybe somebody that's alreadyworking with you and you want
(16:11):
them to do a new task and youneed to detail out to them
exactly what you want them to do.
I think that's really anexcellent point there, so that
we're getting the most we canout of chat GPT Okay.
Abha Malpani-Naismith (16:53):
And the other of AI.
So it's like somebody once said, it's like AI is a reflection
of humanity, because literallyeverything we've produced online
is on these tools.
So you know, it's been trainedon human behavior by humans for
(17:13):
humans.
So you speak to it like a humanor, like I said, like an
employee who's a human, youroutputs will dramatically change
.
Carrie Saunders (17:24):
Yeah, I think that's a great way to bring that
home because, you're totallyright, it is just a reflection
of humanity.
That's a great way to bringthat home because you're totally
right, it's.
It is just a reflection ofhumanity that's already there
because we have done all thethings to create this and it
uses all of our information thatit finds out there on the
internet.
Actually, a lot recently, we,you know, we do hosting as well
for our clients, and we'reseeing a lot and a lot of these
(17:48):
AI bots, you know, scrapingsites and getting the
information from the sitesbecause they're learning from
the information we're puttingout there.
So making sure you're relatingit to as a human is also, I
think, helps those that might belistening, that might be a
little bit afraid of it, becauseit's really it's just like a
small version of ourselves.
(18:08):
Really it's pieces of ushumanity out there.
Abha Malpani-Naismit (18:13):
Absolutely .
And having said that, becauseyou realize that you also have
to keep in mind it means that italso comes with all our
inherent biases.
So it's something to keep inmind when you're using the tool
that you need to checkeverything with a fine tooth
comb.
You need to go througheverything.
You will never get a hundredpercent result.
(18:33):
If you get 70 to 80, you shouldbe happy and then spend the 20
of your time fixing it.
You always have to fix it.
It's not a magic.
It's not.
It's not a magic tool.
You have to spend time fixingit.
So, um, and be be aware of thebiases and make sure that
whatever you're creating is freeof those.
Carrie Saunders (18:57):
So then, how do you help business owners
maintain a consistent brandacross multiple platforms?
So let's say our business, weare on mostly Facebook and
LinkedIn and we also have a blogand a newsletter and I have a
podcast.
So how could I use AI to keepmy brand consistent yet still
(19:20):
kind of cater and talk to thosedifferent audiences that live in
those different places?
Abha Malpani-Naismith (19:26):
So I have a signature program called the
AI Branding Content Lab, and onething we do in that program is
I help whoever I work with comeup with their core messages, and
we do this by doing what I calla content playbook help them
(19:50):
come up with who they are, whatthey do, who's their target
audience, what are their offers,what are their products, what
are their services and what dothey want to achieve from this.
Also, what is their writingstyle, what kind of tone of
voice are they using?
And it may be different forLinkedIn, it may be different
for Facebook and it may bedifferent for Instagram.
So all that foundationalcontent work, which really comes
from my 20 years of experiencein communications, because we
used to call it the masternarrative.
(20:11):
We used to create a masternarrative for our clients, which
was basically this Because whatI find is a lot of business
owners, everything's in theirhead and when it comes to
putting it out on paper, it'snot as elaborate or expressive
or specific to really what theywant to express.
(20:33):
And that's when they end upgoing to copywriters to get what
they want to say out in a niceway on paper.
But now, with tools likeChatGPT, if you have the right
prompts and the right system,you can do this pretty easily.
So I get them to create acontent playbook and there are
prompts for each section.
So if you sat for a day, you'dcreate a content playbook and
there are prompts for eachsection.
So if you sat for a day, you'dfinish the content playbook in a
day.
And what it does is it makesyou deep dive into all the
(20:56):
elements of your business, allthe content elements of your
business, and nail them.
So what you do, why you do, whoyou serve, who's your target
audience and target audience, wego into depth.
We go into psychographics,demographics, audience In target
audience.
We go into depth, we go intopsychographics, demographics,
(21:17):
behavioral traits, and then wemake a content matrix.
So, again, using a chat GPTprompt in the content playbook,
what I get my participants to dois to come up with a content
matrix which maps your contentmessages, your content pillars,
to the pain points, dreams,desires, fears of your target
audience.
And then you get all yourtopics that you want to write
about and then you have thewriting style of each platform
(21:42):
and then I get them to use thatinformation that they've created
to build custom GPTs that arefully trained on whatever they
want to use that content for.
So in your case, for example,if you have LinkedIn, instagram
and maybe your website that youwant to keep updating and you
want consistency, you wouldidentify your writing style for
(22:03):
your website, writing style forLinkedIn, writing style for
Instagram, based on a promptthat I would give you by
uploading samples of yourwriting and getting chat GPT to
identify the style, and then youwould train these GPTs on how
to write for those platforms.
But when you do that, you needto tell the GPT who you are,
(22:25):
what you do, who is youraudience, who you talk to, and
you've already done all of thatin the content playbook.
So it's a matter of copypasting and uploading it into
the knowledge bank.
So that's kind of the process Itake them through and it's a
little bit of work.
I'm not going to deny that it'snot something that you can do in
one hour.
(22:45):
It is some work and you cankeep going back to it.
But once it's done, and even ifyour business evolves, you just
go back to that and you canjust change it and you can have
a content playbook that featuresall your offers.
You can have a separate sectionon all your offers and you can
also get ChatGPT to createmessaging for your offers that
(23:05):
are still aligned with youroverall messaging.
So now you don't have to thinkabout it so much.
You have to edit everything.
So I'm not saying and it's aheavy task in the beginning the
content playbook, once it's done, and you've used that
information to train custom GPTsand what I've done is in my
program is I've created a customGPT to help you write
(23:28):
instructions for your custom GPT.
So, because the biggest thingyou need to know in custom GPT
is how to write instructions andthen what documents to upload
in the knowledge bank, and youhave all that information from
your content playbook, so I justgive you a bot that you can use
to write your instructions andthen the knowledge bank you've
(23:50):
already created with yourcontent playbook.
But it is a bit of work.
But once it's done, that customGPT is pretty robust and it's
one way of kind of creatingcontent at scale.
Carrie Saunders (24:06):
That makes a lot of sense.
I mean, I completely get howit's going to be a bit of work
at first, for sure, but it'sit's like anything that's, um,
really valuable in our business.
Once we put in the effort forit, it's going to create that
return on investment over andover and over again, because
it's going to save businessestime not having to come up with
(24:28):
these things you know and theycan then reuse.
You know what it's learned tocome up with these things you
know and they can then reuse.
You know what it's learned tocome up with new things really
easily and really quickly.
And it's it's like having ayour business best friend or
business you know bestright-hand person that knows
everything that's in your brain,that can help you brainstorm
and get that content out for you, because that's kind of how I
(24:49):
like to use chat.
It's like my business assistant.
It knows me, it knows what wedo and all the things.
And so having that not feelingalone and having something else.
I know we're talking about AIhere, not feeling alone and
using AI instead, but reallywhen you're in business,
sometimes you do feel alone,especially when you're trying to
(25:09):
come up with ideas, because noteverybody thinks like you do or
can compliment your thoughts,and I feel like you can train AI
to compliment your thoughts andhelp you come up with these
content, ideas and gettingthings most of the way there and
saving yourself like so muchtime.
I know once I trained it tohelp me write podcast episode
(25:32):
outlines like it spits those outfor me in like two minutes and
then I can go through it, refineit and speak to what it gives
me and it saves me so much time.
I was spending hours writingpodcast outlines by hand in the
beginning, so I can totally seehow what you teach in your
signature program can reallyreally just excel and propel
(25:56):
people's businesses once theyget used to it and can make them
much more efficient so they cando the hard things that AI
can't do for them.
Abha Malpani-Naismith (26:04):
Exactly, and it's funny, you mentioned
about the business bestie.
So the first custom GPT I evercreated was a version of myself
and I uploaded my human design,my Myers-Briggs test results, so
it kind of identified mypersonality.
So then when I'm working withit it kind of behaves a bit like
(26:25):
I would behave because of mypersonality traits and I call it
my clone.
It's not really a clone clone,but it is kind of a version of
me that knows a little bit aboutmy personality and my behavior
and also knows about my business.
So it becomes like thatbusiness brainstorm partner that
you're always looking for, thatjust knows you and understands
(26:46):
you and understands yourbusiness, because, yes, our
business can be very isolatingand so it's always good.
It's not always easy to findsomeone to bounce stuff off of.
Carrie Saunders (26:57):
Right, yeah, it totally isn't.
And so then, for thoselistening and you know, I know
some of our audience might feela little overwhelmed with
getting started with AI and somemight be a little bit more
comfortable too.
But what are some simple, aipowered strategies that you'd
recommend?
If they're just starting out ormaybe they've dabbled some but
(27:17):
they want to dig a little deeperwhat would you recommend to get
started there?
So, if you haven't started.
Abha Malpani-Naismith (27:23):
Just start using the tools.
I say you have to PAFO it,which is play around to find out
.
You just have to open the toolsand just play with them.
You can literally do anything.
What I recommend is pick a taskyou might have in your mind and
tell ChatGPT.
(27:46):
Let's just take the example ofChatGT.
Tell chat GPT you want to dothis task and then ask chat GPT
to ask you what does it need toknow to help you to do this task
?
This is like a cheat.
And then what chat GPT will dois it will ask you loads of
questions and you have to take abit of time to answer those
questions so that and that's howyou're training it on the task
(28:10):
you want it to do and then itwill do your task.
So you don't really have tolearn prompting in this.
So that's one quick way you cando it.
Now, if you're somebody who'salready kind of dabbled with
prompting and you want to takeit to the next level, write your
prompts and then just ask chatgpt to to optimize them.
Say I've written this prompt,this is the task I want to
achieve.
This is my prompt.
(28:31):
Can you make sure this is agood prompt or can you make this
prompt better to achieve mytask better?
So ChatGPT will refine yourprompt and then run the prompt
and you're most likely to get abetter result.
So these are just some supersimple hacks.
Other things you can do, forexample, is we all now know what
chat GPT emails sound like, orchat GPT writing sounds like
(28:56):
right.
I mean, how many times have youread an email or something
that's straight out of chat GPTand rolled your eyes and gone
like?
I know this is written on chatGPT.
I'm not even going to read it.
Well, there are ways to trainit on your writing style and
there are also ways to tell itwhat words not to use.
So you know how it uses allthese words like delve,
(29:16):
skyrocket, navigate.
I'm thrilled you know all thesewords that it uses that are so
typical unlock potential.
You can just upload all thewords you hate when.
So if you're doing a custom GPT, you would upload these in the
knowledge bank, but if you'reusing the normal chat GPT, you
just upload them at the end ofyour prompt and just say never
(29:39):
use these words and just save itsomewhere.
I have like 300 words orsomething that I never wanted to
use and it does impact theoutput, so the output is
definitely less chat GPT-ish.
So a few things you can do, youjust have to play with them.
There's no right or wrong way.
(29:59):
There's no user manual.
You can attend five differenttrainings and all those
trainings will be different.
Nothing is right or wrong.
You just have to learn what youcan and adapt it for yourself.
Because there's no user manualfor these tools and the tools
are changing every single day.
Nobody can be an expert in them.
Don't overwhelm yourself tryingto learn everything about the
(30:22):
tool.
Just use the tool for what youneed it for and move on, because
you can go down a rabbit holeof trying to figure out
everything with the tool andthere's really no need.
And again, we're doing it tosave time, not to waste time.
Carrie Saunders (30:39):
So I love your last point there, because that's
been something I've been tryingto focus on the past year is
just inin-time learning.
So not learning because I wantto do this someday, I'm doing
the learning now because I needto know how to do this now.
So just-in-time learning, Ithink kind of plays along here
with the AI, and I love how youcame up with that simple
(31:02):
strategy of just ask it what itneeds to know to get the task
done.
I mean, that's kind of ano-brainer.
But at the same time, like I'venever heard of anybody actually
suggesting that, I'm like wow,that's just kind of like duh, we
should be doing that because itcan tell us that it's.
It's an intelligent um programand in device you know.
(31:24):
So why not ask it if it needsmore information or um, you know
whether you know you've givenit enough information, um, and I
know what you mean about whatit comes out with for, like
emails and social media.
I remember one time it washelping me with something and I
literally told it.
I said stop being so flowery.
I used the word flowery.
(31:45):
It understood what I meant.
I didn't know if it even knewwhat that word meant and it
totally corrected itself and itgave me a much better output.
But I was like, wow, it wasjust being so AI.
I was like would you stop beingso AI?
Abha Malpani-Naismith (31:59):
Because you're speaking to it like a
human.
There are studies that showthat if you tell it things like
stop being lazy, or I know youcan do that better, it will give
you better results.
Even if you tell it somethinglike I'm going to give you
$1,000 to do that task better,it will do it better.
It's ridiculous, right?
(32:19):
It sounds so ridiculous, butagain, it's trained on human
behavior and every single human.
If you do a task for free I'msure we all have ethics and
integrity we'll do it well.
But if someone says I'm goingto pay you $1,000 for that you
are going to do it better andthat it's trained on this, it's
trained on this behavior.
So if you that is really thebiggest hack speak to it like a
(32:42):
human, imagine, and it's a bitweird because it's a computer or
it's a machine, and it mightfeel weird to speak to it like a
human.
But your results will be betterand you'll also see how you
speak to it is how it will speakback to you.
So if you're short when youspeak to it, it's going to speak
back to you in quite a shortway because it mimics right, it
(33:04):
mimics you.
If you speak to it with badlanguage.
It's probably going to reply toyou with bad language, but if
you speak to it nicely, it'sgoing to reply to you nicely.
So just speak to it like ahuman and ask it what it wants,
and it will change the way youget outputs.
Carrie Saunders (33:20):
Love that and I know that I'm always so polite
to it.
I say please and thank you, andthat's great.
I don't know why, but I've justnaturally done that and it's
very kind and nice and courteousback to me, so it does totally
reflect what you give to it.
So, and let's do so, hold on,we're going to have to cut that
(33:42):
one out.
So then, if somebody listeningtoday wants to start leveraging
AI for their business, we'vealready given them several,
quite a few tips, but they don'tquite know where to begin.
What's maybe the first type oftask maybe they could look at
doing?
We've already given them tipson how to prompt it if they're
(34:04):
just starting out.
But, like, what would be someof those common tasks we might
have chat GBT do to make ourtime to do that task a lot
shorter and more efficient?
Abha Malpani-Naismith (34:16):
Any repetitive tasks that you might
have.
So, for example, proposalsmaybe you have like a two-pager
proposal that you send out.
Maybe you're a trainer and yousend out a two-page proposal for
a training that you want to do.
You can upload that proposalinto ChatGPT and just get it to
(34:38):
revise it for a new client orfor a new prospect in like a
minute, rather than take half anhour to do it yourself.
So if you try and use it for Iwould just look at all your
repetitive tasks that you spendunnecessary time on.
I'm trying to think of anexample.
(34:59):
So I would say proposals,anything that you can templatize
.
You can literally just uploadthat template into ChatGPT and
then just use that template forfuture tasks, any repetitive
tasks, mundane tasks, formatting, putting data into Excel sheets
(35:20):
, so, like for me, it's justamazing that you can do so.
I collect emails, obviouslybecause I have an email list
that I'm building and often, ofcourse, I use email service
providers like Kit or Beehive orwhatever.
But sometimes you use platformsand you just get emails, you
know, in your DMs or in whateverway, right, so you can
(35:45):
literally just list emails.
Maybe you have a list of 200emails.
Send it to chat GPT say can youput this in a CSV file for me?
Take the name of the personfrom the email.
If you cannot identify the name,I usually say just say there,
because then when it comes inemails it will say hi there,
rather than hi Cassandra, orwhatever you know, and in one
(36:08):
second it creates a CSV file forme with a name and email
address and then it takes me asecond to upload it to my email
service provider.
So it's these kind of tasksthat otherwise would take me
maybe half an hour or an hour todo, and they're mindless tasks.
Just outsource that stuff too.
So yeah, again, it's not goingto take it off your list.
(36:30):
It's not going to take the taskoff your list, but it will take
you a lot less time, so it'llgive you some time back.
Carrie Saunders (36:37):
I think that's a great way to get started and I
feel like you really helped ussimplify getting started with
ChatGPT as well as opened oureyes to some potential of the
really big, great task savingthings that it can do,
especially with, you know,building the brand matrix and
(36:58):
all the things you talked aboutwith that you do in your course.
So if somebody listening, isinterested and finding a little
bit more out about you, whatwould be the best way to find
you on the internet?
Abha Malpani-Naismith (37:11):
I have a website which is just my name
abhamalpani nesmithcom whereI've got a whole bunch of free
resources that you can access.
I have a free Facebook group, Ihave a podcast, I have I'm very
active on Instagram andLinkedIn specifically.
They're all linked on mywebsite, so there's lots to work
with for absolutely free thatyou can check out on my website.
Carrie Saunders (37:36):
Great, and we will make sure to put all those
links in the show notes as wellif you're listening and want to
make sure you have the linkscorrect.
So thank you so much, abba, forbeing on our show.
I learned so much more about AI, even though I've been dabbling
in it for probably like a yearand a half now.
I've been extensively.
I use it almost every day and Istill even learn so much more
(37:58):
today.
So I really appreciate our talktoday.
Abha Malpani-Naismith (38:02):
Thank you for having me.
Thank you so much.
Carrie Saunders (38:05):
Thank you for joining us for this week's
episode of the e-commerce madeeasy with AI content and
branding expert Abha.
Wasn't she just so great inhelping us relate how we can use
(38:34):
AI?
Because we're just spinning ourwheels doing the same mundane
tasks over and over again, andAI can really help streamline
and make those so much faster sowe can do the things that we
really enjoy in our business.
And if you love this episode,please be sure to share it with
a business friend so that we canhelp them also learn how to use
(38:55):
AI more effectively.
And, as always, you can findour show notes at
ecommercemadeeasypodcastcom, andwe will see you next week.
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