How to make your Website go from Invisible to Irresistible

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Imagine if your website could be your best salesperson—working 24/7 to attract leads, build trust, and convert visitors into paying customers. Sounds amazing, right? But the reality is, most websites are falling flat—repelling potential clients instead of drawing them in.

If your site feels more like a digital ghost town than a thriving hub for your business, this episode is for you. We’re breaking down how to take your website from invisible to irresistible with practical, easy-to-implement changes. Let’s turn your site into a powerful, customer-attracting machine!

 

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Episode Transcript

Speaker 1 (00:01):
Imagine if your website could be your best
salesperson.
This is what it really needs tobe Working 24-7 to attract
leads, build trust and convertyour visitors into paying
customers.
It sounds exactly what you want, right?
But what I really find manytimes is that clients that come
to me have a website that's notfilling this potential.

(00:21):
It's not being a greatsalesperson for them.
That's not filling thispotential.
It's not being a greatsalesperson for them.
So if you feel like yourwebsite's not being that
salesperson you really want itto be and it feels like you've
just put money into a websiteand it didn't do what you needed
it to, then this episode's foryou.
We're breaking out down how totake your website from invisible

(00:42):
to a great place that helpspeople that come to your website
turn into your visitors.
So let's get started.
Welcome to the e-commerce madeeasy podcast.
I'm your host, keri Saunders.
When we started this business,all I had was a couch, a laptop
and a nine month old.
My main goal to help others.
Now, with over 20 years in thee-commerce building industry and

(01:02):
even more than that in webdevelopment, I have seen a lot.
I love breaking down the hardtech into easily understandable
bits to help others besuccessful in their online
business.
Whether you're a seasonede-commerce veteran or just
starting out, you've come to theright place.
So sit back, relax and let'sdive into the world of
e-commerce together.
Welcome back to the show.

(01:22):
Today we're talking about how tomake your website go from
invisible to irresistible.
Your website, like I alluded toin the beginning, should be
working just as hard as you do.
It should be your salesperson.
It should be attracting leads.
It should be building trust andmaking sales.
But many times I find thatwebsites aren't quite doing that

(01:43):
.
They're more like a digitalbrochure and they're basically
an invisible part of yourbusiness.
People don't really payattention to them.
So why is this?
Why is your website notperforming up to its standards?
First, you might not have aclear value proposition.
So if a visitor lands on yoursite and they can't instantly

(02:05):
tell who you are, what you doand who you serve and why it
matters to them, they'll likelyleave right away.
So we want to make sure we havea clear value proposition right
away at the top of our website.
We talk about above the phone onthis podcast a lot, so we want
to make sure right at that topof the website.
It tells them who they, who youare, what you do and why it

(02:27):
matters to that visitor.
This should be clear, verysimple, non-clever language.
We also want to have ourprimary call to action at the
top.
So if you're not telling yourvisitors what to do next, they
won't know what to do and theywill likely leave.
They'll get confused.
So, whether it's signing up fora newsletter, booking a call or

(02:48):
purchasing a product, if youdon't let them know what to do
next, then they'll just maybebrowse a little bit and then
move on.
We need to be telling peoplewhat to do next rouse a little
bit and then move on.
We need to be telling peoplewhat to do next.
It's kind of like when you'redriving on the road.
You're looking for signs forwhat to do next, which way to go
next.
So we want to give them theseroad signs and what to do next

(03:09):
on our website, because, youknow, many times we're on our
website we might be vaguelylooking for information, but if
we're not instructed next beststeps, then we probably won't
take them.
We also want to make sure thatour website is visually
appealing.
So we want to make sure ourwebsite isn't cluttered,
outdated or looks poor.

(03:31):
We want to make sure there'splenty of white space, but not
too much.
There's a good balance to havehere.
We want places for people'seyes to land, so having that
white space helps people's eyesland and we want to make sure
it's a clear visual of what youdo and who you serve.
We want to create a welcomingprofessional, but many times we

(03:52):
want to create a friendlywebsite too.
So work to strike that balancewhere it's professional,
welcoming but still, you know,friendly to the customer so you
don't look too standoffish.
So look at your homepage afterlistening to the episode.
Is your value proposition clear?
Is what you do clear?
Is there a strong call toaction?
And do your visuals aid in yourprofessional brand that you're

(04:16):
building in your website?
So then next, we want to makesure we make our website
irresistible.
So one thing we want to do iswe want to build trust instantly
on our website.
We want to display testimonials, client logos and any
certifications right away thatare appropriate for your niche.
We want to make sure we'reusing professional photos too,

(04:37):
too, and brand visuals to makeyour site feel trustworthy and
relatable.
And those testimonials are veryimportant and I highly
recommend when you're workingwith clients.
When you're done working withthem, or if you're a traditional
e-commerce store and you'vesold the product and you shift
it, reach out and ask for thoseclient testimonials or reviews.
Many times we're super busy.

(04:58):
We don't think about reviewingthe people we love unless we're
asked, so we want to make surewe're asking for reviews.
You also might want to craft acompelling customer copy.
You know customer-centric copy,so we want to speak directly to
your ideal client.
Instead of talking aboutfeatures we talk about this a
lot on here we want to talkabout benefits.

(05:19):
How does your product orservice benefit them?
When we're shopping online,we're shopping in a selfish
manner most of the time.
We're wanting to find thingsthat help us ourselves.
So you need to make sure you'respeaking in a language that
helps convey that to thepotential customer and you're
speaking in their language.
What it's going to do for themand why should they really even

(05:41):
care?
Because if they don't have areally good reason to care or
stay on the website, they'regoing to leave again and then
throughout your website.
Whenever you do have call toactions, we want to make sure
they're clear, they'recompelling and very
strategically paced.
We want to make sure they'renot clever.
And if you have a really longlet's say you're a course
creator or a coach, let's sayyou have a really long sales

(06:01):
page we want to make sure thatthat call to action is sprinkled
throughout the whole long salespage.
Now, if you have a traditionale-commerce site and you're
selling products, we want tomake sure that add to cart
button is up at the top of theof the page for that product as
well as down at the bottom.
And if you're, if your productpage is really long because you

(06:22):
have a lot of benefits we'regoing to show them rather than
features Then make sure that youhave an add to cart in the
middle to, or have it followthem around, but not in an
annoying way, of course.
So we wanna make sure whenthey're ready to buy, it's
available for them.
It's easy for them to clickthat add to cart or purchase
your product or service.
We also wanna make sure we usecontrasting colors to make these

(06:46):
buttons stand out.
We wanna have a unique buttoncolor for your call to actions.
Now it should be on brand, butit shouldn't be the same color
that's used throughout your site.
Where it's going to get lostvisually, their eyes won't land
on it.
It's kind of like the whitespace we talked about earlier.
We need the white space to landour eyes on.
We also need the add to cart orthe buy the product or course

(07:08):
or services button to stand outand be easy for their eyes to
land on.
And then we also want to keepour website fast and mobile
friendly.
We want to make sure that thespeed load time is low about two
to three seconds is reallyideal or less.
Some experts say four is okay,but I feel like I lean more

(07:28):
towards the two to three secondsor less.
We also want to test ourwebsite regularly for mobile.
This is something that I findmany times we forget about
because we work on our websiteson a desktop or a laptop,
typically not on our phones, sothen we forget to go back to the
phone to check it after we'vemade adjustments or worked on it

(07:49):
.
So make sure that you'retesting regularly for speed as
well as mobile friendliness.
And then we also want toleverage social proof and
success stories.
Nothing sells your products andservices better than word of
mouth, so we can do that on ourwebsite, too, by having case
studies, before and afterexamples and also user generated

(08:10):
content, like reviews, aregreat to be persuasive, to help
those people who are on thefence.
Take that next step to buy fromyou and make sure you place
these strategically throughoutyour site.
If you're a traditionale-commerce site, having reviews
on the product pages is ideal.
If you're not a traditionale-commerce site and you're more
of a course creator or coach,having either a testimonials

(08:32):
link or client case studiessomething that's very obvious,
like that, is great to have inyour menu so that people can
easily find it when they havemore questions and want to build
that trust a bit more.
So we want to be implementingthese and look through these
when you're done with thispodcast episode to see if you're
touching each of these pointswell.

(08:52):
Now, one thing I want you tokeep in mind is I gave you
several small tips you can do,but I want you to really think
about this.
These really are small stepsthat you can take, and the small
steps can actually make bigchanges.
So many times our clients cometo us and their website is just
not converting how they want itto be, and what we'll do is
these strategies right here.

(09:13):
We'll pick the first lowesthanging fruit, the easiest one
to do the easiest bang for theirbuck, and we'll work on that
one.
And when we do that, we seetheir conversions increase, you
know, tremendously.
Sometimes it's like it'llincrease by five, 10%, sometimes
it's 50, 60 or more percent.
So just first off, take thefirst easiest low hanging fruit

(09:35):
and work on that first.
Maybe it's your call to action.
Maybe you don't have a clearvalue proposition at the top of
your website, maybe it's notclear who you are, who you serve
and why somebody coming to yourwebsite should care.
That's just usually a textualchange.
That's usually like one of theeasiest things you can do right
there.
So make a list, put them inorder of whether it's ease for

(09:58):
you or importance for you.
It kind of depends on how yourbrain works.
Some of us like to do the easythings first, to get the
momentum to then do the harderthings.
So most of us would rather dothe things that give us a bit
more bang for our buck, even ifit might be hard, and do those
first.
So make a list from each of thepoints that I gave you today
and prioritize it.

(10:19):
What are you going to work onfirst?
What are you going to work onnext?
And if you're ever confusedabout what to do next, you can
always join our Facebook group.
It's linked on our podcastingwebsite and you can just drop a
question in there as well, andwe'll be happy to help you out.
Your website should be your bestsalesperson.
It really has that potential,but it needs these right

(10:41):
elements to truly make a greatimpact.
And while they're not hard,there's something that's easy to
overlook and not get quiteright.
So take a look at each of theseitems, see which one's the best
fit for you to tackle first andthen go for that one, whether
it's the easiest one and that'sthe way your brain works better

(11:02):
or whether it's the best lowesthanging fruit, even if it's a
hard task to do.
Do that one first, but pick oneor two, maybe three, and
schedule them on your calendarto make sure those happen so
that you can see your revenuegrow through your website.
That's all we have for you forthis week's episode of the
e-commerce made easy podcast.

(11:22):
Thank you so much for joiningus, and if you enjoyed this
episode, please be sure to rateor review us on Apple Podcasts
or your favorite podcast player,and we will see you next week.