December 24, 2024 • 39 mins
Today we have an exciting episode ready for you! I’m talking to Marketing & AI expert Kendra Corman. We dive into how to save you 30-40 hours of time each week with your business, reduce your decision fatigue and get the most out of AI all while keeping the human component behind your content. From automating content creation for social media and podcasts to reducing decision fatigue, we promise you'll walk away with new strategies to streamline your workflow without sacrificing authenticity.
Connect with Kendra Corman:
Kendra Corman is a marketing strategist passionate about boosting productivity and visibility through AI, podcasting, and email marketing. She excels in crafting innovative campaigns that keep businesses top of mind and drive growth. Kendra is dedicated to making a meaningful difference, helping brands turn challenges into triumphs.
https://kendracorman.com/
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Carrie Saunders (00:00):
Today we have an exciting episode for you.
I'm talking to marketing and AIexpert, kendra Korman.
We dive into how to save youtens of hours of time each week
with your business, reduce yourdecision fatigue and get the
most out of AI, all whilekeeping the human component
behind your content.
So let's jump right in.
(00:21):
Welcome to the eComcommercemade easy podcast.
I'm your host, k Saunders.
When we started this business,all I had was a couch, a laptop
and a nine month old my maingoal to help others.
Now, with over 20 years in thee-commerce building industry and
even more than that in webdevelopment, I have seen a lot.
I love breaking down the hardtech and to easily
(00:41):
understandable bits to helpothers be successful in their
online business.
Whether you're a seasonede-commerce veteran or just
starting out, you've come to theright place.
So sit back, relax and let'sdive into the world of
e-commerce together.
All right, welcome back to thisweek's episode of the
e-commerce made easy podcast.
Today, we have a very specialguest with us.
Have a very special guest withus.
(01:06):
Her name is Kendra Korman andshe's a marketing strategist
passionate about boostingproductivity and visibility
through AI, podcasting and emailmarketing.
She excels in craftinginnovative campaigns that keep
businesses top of mind and drivegrowth.
Kendra is dedicated to making ameaningful difference, helping
brands turn challenges intotriumphs.
So welcome, kendra, to the show.
(01:26):
We're so happy to have you.
Kendra Corman (01:28):
Thank you, I'm super happy to be here.
Thanks for having me.
Carrie Saunders (01:37):
And I'm so excited about this topic today
because every time we do an AItopic on the podcast, like it
just goes gangbusters.
People love it and they get somuch value out of it.
So I'm super excited to bedoing another AI podcast guest
expert, but with a differentperson this time.
So I think you're going tobring a nice fresh new
perspective on how we can use itin our business.
Kendra Corman (01:54):
Great.
I'm excited to give thatperspective because I love AI.
I'm like the crazy AI lady.
It saves me, on average, 30 to40 hours a week in my business.
Just a lot, that's a lot.
Carrie Saunders (02:05):
That's a lot of time.
We might have to chat moreafter this on that.
I use it a lot with the podcastand with social media now too,
and so we'll dive into some ofthat and some of my questions I
have for you today.
So I'm super excited to seewhat we get with that, because I
think this is going to save alot of our listeners time and
money.
Save a lot of our listenerstime and money.
(02:28):
So, first off, how can weenhance, use AI to enhance our
social media presence withoutlosing that personal touch?
I know a lot of people worryabout losing that personal touch
, sounding like a robot.
So what's some strategies onhow we use it to save us time
but still have our human behindit?
Kendra Corman (02:42):
So a couple of things.
One first you said it humanbehind it.
We are not in a position yetwith AI that it works without
human supervision, as I wouldcall it.
We want to review it.
You want to take a look at it.
You want to make sure thatthere's a human review in all of
the processes.
That's first off.
(03:02):
It's not automagic.
I mean there's a human reviewin all of the processes.
That's first off.
It's not auto magic.
I mean there's a lot of piecesthat can be, but it's about
saving you time and making youmore productive, not doing it
for you, if that makes sense.
The other piece that I love totalk about when we're talking
about social media is make sureit's your ideas.
Okay, ai is not coming up withnew ideas, it's not.
(03:23):
It is basically sort ofguessing, based upon its
knowledge, what the next wordshould be.
So, chat, gpt, claudeai, bothof them are basically guessing
what the next word should bebased upon the context that
you've given them.
The more context that you givethem, the more information that
you give them, the better offthey are, the better the results
(03:44):
that they create, which is verycool, right?
So you want to give it a lot ofcontext.
You want to give it as muchinformation, samples, examples
as potentially possible.
The important piece on that isthen it knows what it's working
with, right.
And then you want to give ityour thoughts, right, so you
(04:05):
want to tell it what you thinkabout the topic or something
that you want to cover.
It doesn't have to be perfectlywritten, it just needs to be
your thoughts, because AI doesnot have your experience, does
not have your expertise, doesnot have your new ideas.
But you can give it thatinformation, and so when you do
that, when you give it theexamples of what you sound like
(04:26):
and the information that youwant it to cover, that's what
makes it sound like you're not arobot.
Carrie Saunders (04:35):
Now I love that because I've found whenever
I've messed with AI, when Ifirst started using it it was
just giving me garbage because Ididn't know how to talk to it,
I didn't know how muchinformation I needed to prompt
it with, and once I learned somefrom a business friend I sound
and things like that that itjust really nails it quite a bit
(05:06):
and helps save my braindecision power when I'm trying
to do creative things, because Ican get the creative idea but
sometimes I need help with thedetails.
Kendra Corman (05:16):
Exactly Like when I go home I am no longer
exhausted.
I used to come home exhaustedand just totally and completely
burnt out from my day becauseall I did was write.
Writing takes a lot of brainpower and burns a ton of brain
calories, and now that AI isdoing a lot of my first drafts
notice, I said first drafts,it's doing a lot of my first
(05:38):
drafts and then I go in and editit and the better it gets, the
less time I'm spending on thingsand the quicker the flow is
going.
And it's just again.
It's mind boggling how muchtime you can save with that.
Carrie Saunders (05:52):
It really is, and I feel like, if you're
listening today and you've nottouched AI, I challenge you to
try it.
Use some of these tips fromthis episode We'll link to the
other AI episode too and justgive it a try.
You will be amazed once youknow what you're doing with it.
Kendra Corman (06:08):
So then, for your audience.
I'll give you.
I have a sample voice paragraphthat I'll give you.
That is a game changer, so youuse it, you give it to AI and
you say create me a voiceparagraph.
You give it examples of likethe stuff that you do, so
Instagram captions or LinkedInposts or blog articles, whatever
that happens to be and it'llwrite a voice paragraph that you
(06:32):
can just copy and paste intofuture chats with it.
Carrie Saunders (06:35):
So it'll be really cool.
I love that.
I love that.
Yeah, we'll have that on ourshow notes, on our e-commerce
made easy, podcastcom website,as usual, and then in the
description, too Great.
Thank you so much for that.
That's awesome.
So then, what are somepractical examples of AI tools
that can streamline social mediacontent creation and management
for businesses like us who aresolopreneurs or have a small
(06:57):
team, maybe even a medium teambut need to train that medium
team on how to use AIeffectively?
Kendra Corman (07:04):
So my favorite tools are used in conjunction.
So, first off, I love Asana.
That's my task managementsystem.
I don't know what you use, butI use Asana and I actually have
what I call a business hubinside Asana.
So it's a project.
It doesn't have any due datesor anything like that, but it's
got a whole section with AIprompts so that it can help me.
(07:27):
If I have an intern or somebodyalong those lines, they can
copy and paste from thoseprompts directly into an AI
system to help get some of thatinformation.
So, first, I keep record of thetypes of prompts that I do,
which really streamlines theprocess.
Second is claudeai.
It's C-L-A-U-D-Eai, and Claudeis my best bud when it comes to
(07:54):
writing.
He is my favorite writer, so heit's by a company called
Anthropic and he really createsamazing content.
And then the third tool that Iuse is called Metricool, and
Metricool is a great socialmedia posting platform.
(08:16):
It's free for one brand as longas you don't connect LinkedIn.
Second, you can connectLinkedIn.
You got to pay for it, but it'sa great place that you can try
it out.
So I use Asana to save myprompts Claude or Claude
Projects because if you're usingthe free version of Claude, you
(08:36):
can still use the prompts fromAsana.
I brainstorm with it and then Itake those posts and put them
directly into Metricool andschedule them.
Saves a ton of time.
Metricool has a built-in AI,but it doesn't get me quite as
good of results as I would likedirectly from Claude, so that's
(08:58):
why I like using Claude.
The fourth tool that I like andI have connected a few different
times is a system calledMakecom.
So if you've heard of Zapier,it's very similar to Zapier.
It's just more of a visualthing for those visual learners
out there like me who like tosee it on a map, right.
And Makecom will actually letyou connect Google Docs, google
(09:24):
Sheets, airtable fields, thingslike that, and it'll post it and
connect it to your Facebook,your LinkedIn, your Instagram,
whatever that happens to be.
So it's a really powerfulautomation tool and there's a
lot that it can do inside itsfree plan.
So Asana to keep theinformation, so I don't have to
(09:45):
re-bed the wheel every time I'mdoing social posts.
Right, claude for writing.
Makecom for automation, ifthat's what I want to do on that
case.
Otherwise, metrapool forscheduling.
It streamlines that process sowonderfully.
Carrie Saunders (10:03):
I can imagine I'm thinking of these tools.
As you're talking about them, Ican really see how you can
really connect them together.
And now my wheels are spinningon how I can apply this to the
tools we use, because we use alittle bit different tools than
you're talking about, but I amfamiliar with all of them.
But makecom makecom, you saidright.
Kendra Corman (10:21):
Yeah, it's a really cool one.
Carrie Saunders (10:26):
I'm going to have to look that one up.
That sounds really excitingbecause I find that whenever
you're making social media posts, for example, and you have the
idea, but then what do you gotto do?
Then you got to go find whereyou how you're going to schedule
it.
You know you've just put allthe pieces together to make it a
lot more streamlined so thatyou can batch your social media
content and not be jumping hereand there and everywhere.
(10:48):
So I think that's a great wayto save some time there.
Kendra Corman (10:51):
Batching is just an amazing tool, like I just
it's a.
It's a time saver.
It's probably one of my toptime savers is batching content,
because you're in that, in thatgroove and I think somebody
said that switching context orswitching projects on a I think
(11:11):
they said it takes like 23minutes to get back on track
every time you switch context.
That's insane.
Like that's a half an hour.
Carrie Saunders (11:20):
Yeah, I've heard the same numbers too, and
I'm thinking about my day,especially as a you know, a boss
, cause I've got employees too.
I'm like I've heard the samenumbers too, and I'm thinking
about my day, especially as aboss, because I've got employees
too.
I'm like I'm switching tasksall the time because I'm helping
others too, so wherever I canstop switching tasks will be
good, so this is going to bevery helpful.
So then let's go on to likemisconceptions.
What are some commonmisconceptions that you, using
(11:43):
AI for social media, are outthere, and how can we overcome
those common misconceptions thatare out there?
Kendra Corman (11:50):
So, first off, one of the biggest ones is that
AI is bad.
If you spend any time onLinkedIn and have seen those AI
comment bots commenting justrandomly, rephrasing somebody's
post, a friend of mine getsthese people all the time
because I think she's got likealmost 25,000, some odd
connections or whatever, so shegets a lot of these comment bots
(12:12):
that are just auto posting, andso people equate AI with
laziness, ai with cheating,craziness, ai with cheating, ai
with all of these bad things,and that's not AI.
It's the person that's using AIor misusing AI, for lack of a
better description, right?
(12:33):
So, when it comes to it, ai isnot bad, ai is not cheating,
especially if you're using itright, if you're giving it your
information and you're giving ityour insights and you're giving
it your voice, it's going tosound like you, it's going to
include your thoughts, it's notgoing to feel robotic, and I
think that that's reallyimportant to remember.
(12:56):
I think that's one of thebiggest misconceptions with AI.
The other thing is, I thinkthat there's a lot of
misconceptions about how much AIcan truly do, and it is amazing
.
It can do a lot more than youprobably think, but we think
that it's this perfect output,right?
No, it's not going to beperfect output.
So when you're using AI, youwant to make sure that you're
(13:19):
leveraging it the way you needto for your brand in your
business.
I'm an adjunct faculty at alocal university here in
Michigan and I make all mystudents use AI and I usually
spend the first couple of daysexplaining that AI isn't
cheating and how it's notcheating.
I'm actually getting ready toteach in the winter semester
(13:42):
spring semester a class on theircapstone program and they have
this paper that they have to do.
Well, the paper doesn't add aton of value to the course.
So guess what?
That presentation that they'redoing, that they're recording
and that they're practicing.
That's going to be thefoundation for the paper, and
I'm going to show them how touse AI to actually generate the
(14:04):
paper the right way, leveragingtheir content so that they
understand it's not cheating,it's not too robotic, it can be
very much you.
Carrie Saunders (14:16):
I love that.
I'd say those are the biggestmisconceptions with it when it
comes to it.
Yeah, I actually love that Cause.
I can totally relate because my17 year old this past semester
he was.
He was in college full-time forthe first time this year and he
was struggling with doingresearch for a paper on the
(14:36):
tensile strength, et cetera, ofspecific metal and in the pure
form of that metal.
And he was he kept complaining.
He was like I kept I keepfinding different answers from
different sources.
I was like well then, why don'twe ask chat GBT?
Let's tell it who it is.
You know there are greatmaterials and strengths engineer
and they know all about youknow these things that you're
(14:57):
looking for.
And let's ask it the answer andhave it give references.
And that was kind of the keyfor him, because he was having
trouble finding the referencesand he was like no, that's
cheating mom.
I'm like no, you're going tolook at the references, you're
going to look at thisinformation, digest it, go, look
at the references and then makeyour own conclusion.
It's just like you're searchingGoogle, but this is a bit more
(15:20):
refined and narrowed down towhat you're asking for, whereas
Google you're going to get allkinds of information.
Kendra Corman (15:27):
So I do want to share another tool for you and
your son and for anybody thatdoes research.
Actually, it's calledperplexityai.
So perplexity is actually myfavorite researcher because it
gives me those sourcesautomatically, and so it'll
actually give me like thoselittle footnote numbers right
(15:48):
One, two, three and if you clickon it it will take you to the
website where it got theinformation.
So not only does it tell youwhat it is, it's just it's very
powerful.
So, like, when you Google, youGoogle four or five word
question, right, what perplexitydoes is it actually takes that
four or five word question, saysokay, what other formations of
that question might get betterresults.
(16:10):
So it'll actually search Googlewith four different questions
about the same thing to get thebest results, so that if people
are optimized search engineoptimized, right For a different
phrase or something, you'restill going to get their good
content, and so it's an amazingresearch partner when it comes
(16:30):
to leveraging AI.
Carrie Saunders (16:32):
Oh, I've not heard of that one, and actually
that's making me wonder whetherpeople can use that for search
engine optimization too.
To come up with other stringsof questions yeah, it shows you
the questions it does.
Kendra Corman (16:43):
It shows you the questions and then it'll
actually give you follow-upquestions too.
So there's some of that.
I've never used it in that way,so that's very interesting.
Carrie Saunders (16:52):
Yeah, it sounds like a good way to research
some search engine optimizationkeywords and phrases and similar
to ChatGPT and Claude.
Kendra Corman (17:02):
It has a free plan, so it's a free plan.
They'll limit maybe some of thefeatures that you can do, but I
love it when I'm researchingpodcast guests or different
topics and if I'm brainstormingideas about what's trending and
some sort of topic to writesocial posts about, it's a great
(17:23):
beginner for that researchpiece.
Carrie Saunders (17:26):
I love that.
I'm going to have to put thaton my list to look into now.
Kendra Corman (17:31):
It's super fun.
Carrie Saunders (17:32):
Yeah, and I hadn't heard it.
I think I've heard of it, butnobody had ever explained it, so
I never looked into it.
Kendra Corman (17:37):
So yeah, it's supposed to work and it's
supposed to be able to dowriting like Claude and chat GPT
.
I don't think it writes thatwell.
I use it more as like a searchengine to summarize things and
then I click on the links to goback to the original content.
Carrie Saunders (17:53):
That sounds perfect.
I think a lot of in ouraudience will need to use that
one as well.
So then let's transition to howcan AI help entrepreneurs avoid
burnout while stayingconsistent with their social
media marketing, because I knowthis is what I struggle with and
what a lot of my clientsstruggle with is that social
(18:13):
media burnout.
So how can we use AI to reallyone reduce the decisions I'm
assuming too and help us withthe creativity and just avoid
that burnout that we all knowfrom social Right, I mean, we've
all had it.
Kendra Corman (18:29):
I remember I was supposed to speak for a group,
but this is a couple of yearsago and one of the leaders of
the group, who's a friend ofmine, said hey, kendra, are you
still in business?
Cause you haven't posted fortwo months on social media.
And I'm like, yes, I'm still inbusiness, I've just been busy.
So, but like they thought I wasout of business and I might've
(18:54):
lost that speaking gig because Iwasn't posting.
So what I recommend to mostpeople is a foundation layer of
three posts a week, right, wecall that our baseline content.
For most of my clients that'swhat I do when I'm working with
them is we do three posts a weekof baseline content.
So that way, if you get reallybusy, you don't have to worry
about social media terribly much.
But yet if there's other thingsyou want to add in, you can add
(19:18):
in, you can replace, you canreschedule one of those
placeholder posts, but you stilllook active, right, and it
creates.
It's not super, you know, timesensitive, sometimes it might be
, but like that's a campaignthat you've planned in advance,
right.
And so when you're coming upwith those three posts per week,
what I do is I brainstorm withAI first, because brainstorming
(19:41):
takes a lot of time and youdon't have all of the time in
the world, right?
So when you're brainstormingwith AI, you ask it questions
hey, I'm looking to do a socialmedia strategy for my business.
This is who I serve.
This is the type of contentthat I want to post about what
ideas do you have around how Ishould be interacting on
LinkedIn?
(20:01):
It'll give you a strategy.
Some of the stuff you're notgoing to use, but some of it
might be really good, right?
And then you research thetopics again using AI,
perplexity, chat, gpt, google,whatever you'd like to use.
Then you've got an idea of thecontent.
You edit it a little bit, giveit a couple of bullet points for
(20:22):
the topic that you want tocover and then have it drafted.
Then all you have to do is editit.
The process piece is really whatsaves us on that burnout.
Right?
It's a simplified process.
You're spending 20 minutesinstead of four hours.
You're not overly frustratedwith the process.
(20:47):
It's still you, it's still yourideas, it's still your
information, but yet it givesyou that baseline.
So if you want to say, forgetit, I'm not doing anything this
week, you don't have to andnobody's going to think you're
closed, which is one of thosekey things, right?
Other ways that it saves withburnout is there's a tool that
you guys probably know of.
It's called ManyChat.
That will do autoresponders toa lot of different things and
(21:08):
interact with people on severaldifferent types of social
platforms, specifically Facebookand Instagram.
A lot of people use it heavilyfor Instagram, dm me a word and
I'll send you a link to this.
Or you know, hey, dm this andI'll send you the link or
comment, whatever word you wantthem to comment, and you'll take
(21:29):
care of that action.
It's about encouraginginteraction and it allows you to
be on more platforms.
Right, I am not a fan ofInstagram personally.
I just I don't like it.
My personal platform are TikTokfor scrolling and mindless
couponing tips, and then I also,but for my business, my main
(21:50):
platform is LinkedIn.
That's where I interact, that'swhere I respond to things,
that's where I spend most of mytime.
So many.
Chat really helps me on theburnout, lets me be more places
and also lets people know.
Hey, by the way, if you reallywant to interact with me, head
on over to LinkedIn.
Carrie Saunders (22:09):
Yeah, I actually I'm not an Instagram
fan either.
Personally, I find it reallyboring and I prefer LinkedIn or
Facebook myself.
But yeah, so I can totallyrelate and that's why I'm so
lightly present on Instagram,and if I were to become more
fully present, I woulddefinitely use something like
many chat to help automate that,so that I don't feel like I
(22:32):
need to be over there in thatland too.
Kendra Corman (22:35):
Right, and it's again, the burnout is we think
we have to be everywhere toreach our target.
We don't.
First off, let me give you apermission.
If you want me to sign apermission slip for you, I would
be happy to do that.
You do not have to beeverywhere.
Pick one platform and then growas you master that.
But AI allows us to be on moreplatforms, if that's what we've
chosen or if we made mistakeswhen we were starting out.
(22:57):
I'm raising my hand herebecause when I was starting out,
I'm in marketing, I have to beon all the things, right?
I don't.
I've realized that and I'vemanaged it down a little bit.
So I have a presence on them,but I don't actively manage it a
ton.
So if people want to chat withme or want to talk with me,
(23:20):
that's a little bit with the waywe go about it.
Carrie Saunders (23:22):
So yeah, no, and I love, I love how we can
use it to help us, like not makeso many decisions, because like
I find with my staff too is Iwill encourage them if they have
a customer question or customerproblem.
You know, come to me with yoursolution.
It's just basically what AI isdoing for us, and then I'm going
(23:43):
to review and revise it andthen we'll send it out and then
that just like saves so muchbrain processing time to be not
as you don't have to be quite ascreative, right, and you don't
have to make as many decisionsjust kind of like the final
decision and the final revisionsof something.
So it's kind of analog thefinal decision and the final
revisions of something.
So it's it's kind of analogousto that.
And in dealing with your owncustomers and customer service
(24:07):
too, yeah.
Kendra Corman (24:08):
So the smaller your team, you know it's, it's
alone.
They say it's lonely at the top.
It's lonely at the top, it'slonely as an entrepreneur
there's, you know, only so manythings that you can do.
And I've got a couple ofdifferent friends I'm in
accountability groups with andthings, but they're not in my
business on a daily basis.
They're not there helping me ona daily basis.
(24:29):
And AI is, and I've built chatGPT, custom GPTs.
I've built projects in Claudewhich is what the custom GPT
version is in Claude and I'vedone those things to create
partners in crime for less, forlack of a better term right
People that I can brainstormwith and enjoy that different
(24:51):
perspective.
I don't always take it, but itgets me thinking about something
else.
It gets me growing and movingthe right direction.
I remember I asked one of mycloud projects.
I said, hey, we got thisnegative review.
Here's what I was thinking.
You know, gave it like threethings about what to include in
(25:11):
the review response and it saidand so it gave me a review
response.
And then I was like, well, whatif I cross sold this product?
And they're like, well, what ifI cross-sold this product?
And they're like it's like no,flat out said, it says no.
I do not recommend that.
That's totally off topic.
It seems self-serving, notauthentically you and something
(25:35):
else.
And I'm like, oh my gosh, thatwas right 100%, because it
wasn't authentically me.
I was struggling with it, butI'm like, should I, shouldn't I?
And that was perfect right, itactually stopped me from doing
something that I wasn't sure Ishould do.
That's really funny.
It can be an amazing partnerand I love it when it tells me,
yeah, that's not a good idea.
Carrie Saunders (25:56):
That's really funny.
I haven't had either one ofthose tell me that yet.
That's now.
My goal is to get it to you,because that's I don't know.
It's just so funny and almosthumanizing.
It's almost like you're talkingto your business bestie.
At that point you know to getsome good advice, cause I do
that with you know one of mystaff members.
She's been with me for a verylong time and you know we will
(26:18):
do things like that about isthis a good idea?
Should I do?
In the other one, I'll say no,it's not, or yes, it is, and so
I love that you were able to getAI to help you with that as
well, because you're right, it'ssometimes lonely at the top
when you're making all thedecisions, and sometimes our
brain will get clouded just fromhow we feel for the day or
whatnot, or that negative reviewreally gets under our skin,
(26:39):
even though we know it shouldn'tand can really help pull us out
of there.
That's amazing that you got itto do that.
Kendra Corman (26:45):
Yeah, that is still like my gold standard.
I was like okay, I asked it areally bad question.
Like clearly that wasn't theway to go.
Carrie Saunders (26:54):
Too funny.
So we've talked a little bitabout ethical considerations as
far as like, whether it'scheating or not, but what other
ones should we keep in mind whenwe're using AI for social media
efforts and growth?
Kendra Corman (27:06):
So, first things first.
Ai is a new technology and it'sthe wild wild west, right?
And so I don't think a lot ofpeople have established
personally, like where they fallon the spectrum of AI, right.
So what are my personal beliefsaround AI?
What am I willing to give andto get out of AI?
And I think setting thoseguardrails, those lessons that
(27:30):
can change over time, right, isreally key.
So my guardrails are one I willnot train AI on my likeness.
Someone else could, right.
They could update load to halfof my YouTube channel, right.
I'm not going to train it on myvoice.
Again, I've got tons of voicesamples out there.
Someone else could totally doit.
(27:50):
Those are decisions that I'vemade not to do at this point.
There is a video tool calledHeyGen.
It's H-E-Y-G-E-N.
If you've never heard of it,check it out.
It's actually very cool.
They actually have some decentterms and conditions around
their use of your likeness andyour voice.
So I'm becoming more open to it.
(28:11):
But the reason I drew the linethere is because most of the
systems were the wild wild westand you gave them unlimited
access and use and permission touse your likeness and voice if
you did that.
So, again, terms and conditions.
This is not your iPhone, thisis not your Samsung phone, this
is not your Windows computer oryour Google.
You know you have to read theseterms and conditions because
(28:33):
they all have different thingsin them that could give them
some potentially damaging rightsto these different systems,
especially the free ones.
So that was a decision that Imade.
So those are two of myguardrails.
Another thing is I don't give itany information that's not
publicly available.
So if one of my clients isgoing to be rolling out a new
(28:55):
program and nobody knows aboutit, I'm not putting it in AI,
I'm not going to put it withtheir name and things like that.
I might change some of thatinformation.
One of the clients that I haveis a medical services type firm
and we only put aggregatedinformation, no personally
(29:16):
identifiable information.
I get fairly generic outputswith the information that I put
in and then I just change thenumbers or the percentages or
whatever those things are.
But again, it just helps meguide me.
So again, likeness, voice andno information that's not
(29:37):
publicly available.
So nothing secret.
Even though it says that it'snot training on my stuff, I
don't trust it because I'mparanoid.
The other thing I do is I willnot put in competitor
information.
So I might ask it to tell mewhat it thinks the strengths of
one of my competitors are orwhat are some of the differences
(30:00):
.
I will not put my competitorinformation into ChatGBT or
Cloudai or Plaxity and say, hey,rewrite this in my voice.
I'm not going there.
That, to me, is that crosses anethical line that I'm not
willing to cross.
And then the last one is Ireview and check everything
(30:22):
Because even if there's sources,even if it says I got it from
someplace and it sounds amazing,I want to verify that.
I want to verify thatinformation.
I want to verify it's true andso if it gives me something that
I might even question.
So back in 2024, early 2024, inMarch, pi Day was coming up
(30:44):
right 3.14.
And I was working on my socialposts and it said Pi is used in
the LinkedIn algorithm.
And I'm like, oh my gosh,that's so cool, I'm totally
doing a post on it.
I go home, I come back and I'mlike how does it know what's in
the LinkedIn algorithm?
Because I don't know anybodythat knows what's in the
LinkedIn algorithm and I don'tthink LinkedIn opened it up so
(31:07):
that ChatGPT could find it.
So I'm like so I start lookingin perplexity and I'm like, is
Pi in the?
And it's like, no, we have noverification, nobody really has
that information.
And I was like, oh okay.
So I changed the post to be likepies in the LinkedIn algorithm.
(31:28):
I was like, well, wouldn't thatbe cool?
But we don't really know.
So I laughed it at that.
But it was um, it takes thatthat next level of review.
So again, just don't I don'tchain it on my voice or my
likeness.
Again, I'm potentially gettingrid of that one, but again,
reviewing those terms andconditions before I do it.
Only publicly availableinformation.
(31:50):
I do not put competitorinformation and have it rewrite.
I'm not about doing that,because I just don't think that
that's the right way to go aboutthings and then always review
and verify everything, becauseit hallucinates.
I love the fact thathallucination is a technical AI
term, but it hallucinates andmakes things up and that's not
(32:11):
fair to you or to your audienceif you're just copying and
pasting.
Carrie Saunders (32:18):
I think those are some really good points and
I think especially the terms andconditions part is because we
are trained so much anymore tojust scroll, scroll, click.
Oh, we're good when accept theterms and conditions and, as a
person that's been doing, youknow, website work for over 22
years, like security is like wayhigh in my brain and like
(32:41):
reviewing the terms andconditions, especially with AI
because of what it can do withinformation you give it, I think
is a very good and valid pointthat a lot of people might not
be thinking about.
Kendra Corman (32:52):
And a lot of times there's like seven or
eight competitors that mighthave different terms and
conditions that you're morecomfortable with.
So again, yeah, looking throughthat, I've actually had
perplexity.
I'm like, could you look up theterms and conditions and, as a
small business owner who likesher privacy, are there any red
flags that you think I should beconcerned about?
And it'll tell me.
(33:12):
And then I'm like, okay, Iclick on it and I go over to it.
I've looked up copyrightinfringement issues on different
sites because there was a freewebsite Pixabay does not verify
the ownership of people that areuploading images.
So that means if you use animage that they got from
somebody and it wasn't theirimage to own, you are in
(33:36):
violation of copyright law.
So I've had it look up thoseterms and conditions and tell me
things and find me issues andfind me opportunities, and so
there's a lot of really goodthings that, again, leveraging
AI can help you get through it.
But, yeah, setting thoseguidelines, setting those
guardrails, figuring out yourethics around it first, I think
(34:00):
is important, and one of thereasons is is because it's a
shiny object right, if it can.
What's wrong with it?
What's wrong with doing that?
Well, it's because we didn'tpause to think about it.
I mean, pete, you're probablyyou're nodding, along with most
of the things that I'm saying,but if you didn't take the time
to think that through, you mightput competitor information in
(34:21):
there until you really thoughtabout it and go oh wait, that's
probably not a good way to goabout things right.
And so I think that it's againjust really important to think
that through and think thoseguidelines through, because
otherwise you can get reallyexcited about some of the stuff
it comes up with.
And again, not that you'retrying to be a bad person, not
(34:42):
that you're trying to violatepeople's copyright or ideas or
anything, you're just having fun.
And that's where it can get alittle gray.
Carrie Saunders (34:54):
Yeah, when I think you know, maybe even
thinking about, if you haven'tstarted with AI yet, where are
your boundaries first before youstart, and that might make you
one more comfortable startingwith it.
But then you have yourboundaries set so that you know
what line not to cross andalways reevaluate, because
things do change, as we all know, especially with technology.
But having those boundariesfirst, I think, is a great way
(35:17):
to start diving into AI ifyou're afraid to do it too.
Kendra Corman (35:21):
Well, and actually it's funny that you say
that, because I actually did atraining early in 2024 and the
head of the organization waslike I'm going to go try AI.
She goes I wasn't.
I didn't want to try AI becauseI was not sure where to start,
not sure where the lines were,not sure what it should be doing
with it.
She goes now that you gave methose guidelines, she's like I
(35:44):
am in and I'm going to be tryingit and she loves it.
She came back and told me thatshe uses it all the time and is
loving it and she loves theboundaries that she's set for
herself with how she does it.
Carrie Saunders (35:56):
That's great.
I love that and I think a lotof listeners are going to be
able to probably grasp AI a bitbetter now, especially starting
with the boundaries and thengoing through the episode that
we discussed here and how canyou use it.
How can you make it much betterfor your life to be simpler,
faster, more efficient and dothe things that maybe we're not
(36:18):
as good at doing.
You know it can.
It can answer some of thosethings we're not as well versed
at doing.
You know, for me myself,sometimes I can be really
creative and really come up withgreat ideas and great writing,
and sometimes my brain is stuckand I find that AI can really
help break that creativity walland I can get through it.
And then I can, you know, do mycreative thing, especially when
(36:40):
I'm discussing it with AI too.
So it really does help me a lotin my everyday world here.
Kendra Corman (36:46):
That's awesome.
Carrie Saunders (36:49):
All right.
Well, is there anything youwant to leave with us?
How?
How can people find you if theywant to find more information
about you?
You said you're mostly onLinkedIn, so what would be other
great ways to find you too?
Kendra Corman (37:01):
Yeah, so if you want to find me on LinkedIn, you
can find me.
It's at Kendra Corman Kendrawith a K and the Corman with a C
.
My website is kendracormancom.
And if you want a free copy ofmy book on AI, which is
Mastering AI and Communications,that has some sample prompts
that I wrote early in 2024, youcan find that at kendracormancom
forward slash AI book, whichwill get you most of what you
(37:24):
need to get started and getplaying around safely and
responsibly.
Carrie Saunders (37:29):
Sounds like a great tool to have.
So I really appreciate youbeing on our show today.
Kendra, it's been great to talkto you and talk about AI some
more.
I just I love the topic becauseI love becoming more efficient
myself.
It's just.
It's just who I am.
Kendra Corman (37:45):
Well, it's I mean , I was scrolling through TikTok
you know my nightly plan andsomeone had a TikTok out that
said, when I started my business, I thought money was the the
most restricted resource.
Like no, it's time, and soanything that can save me time
is number one on my list andthat's why I love AI.
(38:07):
So good luck and good timesaving.
Carrie Saunders (38:11):
That is a perfect quote.
Love that Now.
Wasn't that such a jam-packedinformation episode with Kendra
Corman?
I absolutely loved ourconversation and I'm going to be
going back to it, listening toit again and getting some tips
about how to use AI moreeffectively and save me time and
(38:32):
decision fatigue in my business, cause I know, as a 22 year
long plus business owner,decision fatigue is totally real
, especially at this point.
So if you love this episode, besure to rate it and review it
on your favorite podcast app,and you can always find our show
notes atecommercemadeeasypodcastcom.
(38:55):
Again, that isecommercemadeeasypodcastcom, and
we will see you next week.
Today we have an exciting episode for you.
I'm talking to marketing and AIexpert, kendra Korman.
We dive into how to save youtens of hours of time each week
with your business, reduce yourdecision fatigue and get the
most out of AI, all whilekeeping the human component
behind your content.
So let's jump right in.
(00:21):
Welcome to the eComcommercemade easy podcast.
I'm your host, k Saunders.
When we started this business,all I had was a couch, a laptop
and a nine month old my maingoal to help others.
Now, with over 20 years in thee-commerce building industry and
even more than that in webdevelopment, I have seen a lot.
I love breaking down the hardtech and to easily
(00:41):
understandable bits to helpothers be successful in their
online business.
Whether you're a seasonede-commerce veteran or just
starting out, you've come to theright place.
So sit back, relax and let'sdive into the world of
e-commerce together.
All right, welcome back to thisweek's episode of the
e-commerce made easy podcast.
Today, we have a very specialguest with us.
Have a very special guest withus.
(01:06):
Her name is Kendra Korman andshe's a marketing strategist
passionate about boostingproductivity and visibility
through AI, podcasting and emailmarketing.
She excels in craftinginnovative campaigns that keep
businesses top of mind and drivegrowth.
Kendra is dedicated to making ameaningful difference, helping
brands turn challenges intotriumphs.
So welcome, kendra, to the show.
(01:26):
We're so happy to have you.
Kendra Corman (01:28):
Thank you, I'm super happy to be here.
Thanks for having me.
Carrie Saunders (01:37):
And I'm so excited about this topic today
because every time we do an AItopic on the podcast, like it
just goes gangbusters.
People love it and they get somuch value out of it.
So I'm super excited to bedoing another AI podcast guest
expert, but with a differentperson this time.
So I think you're going tobring a nice fresh new
perspective on how we can use itin our business.
Kendra Corman (01:54):
Great.
I'm excited to give thatperspective because I love AI.
I'm like the crazy AI lady.
It saves me, on average, 30 to40 hours a week in my business.
Just a lot, that's a lot.
Carrie Saunders (02:05):
That's a lot of time.
We might have to chat moreafter this on that.
I use it a lot with the podcastand with social media now too,
and so we'll dive into some ofthat and some of my questions I
have for you today.
So I'm super excited to seewhat we get with that, because I
think this is going to save alot of our listeners time and
money.
Save a lot of our listenerstime and money.
(02:28):
So, first off, how can weenhance, use AI to enhance our
social media presence withoutlosing that personal touch?
I know a lot of people worryabout losing that personal touch
, sounding like a robot.
So what's some strategies onhow we use it to save us time
but still have our human behindit?
Kendra Corman (02:42):
So a couple of things.
One first you said it humanbehind it.
We are not in a position yetwith AI that it works without
human supervision, as I wouldcall it.
We want to review it.
You want to take a look at it.
You want to make sure thatthere's a human review in all of
the processes.
That's first off.
(03:02):
It's not automagic.
I mean there's a human reviewin all of the processes.
That's first off.
It's not auto magic.
I mean there's a lot of piecesthat can be, but it's about
saving you time and making youmore productive, not doing it
for you, if that makes sense.
The other piece that I love totalk about when we're talking
about social media is make sureit's your ideas.
Okay, ai is not coming up withnew ideas, it's not.
(03:23):
It is basically sort ofguessing, based upon its
knowledge, what the next wordshould be.
So, chat, gpt, claudeai, bothof them are basically guessing
what the next word should bebased upon the context that
you've given them.
The more context that you givethem, the more information that
you give them, the better offthey are, the better the results
(03:44):
that they create, which is verycool, right?
So you want to give it a lot ofcontext.
You want to give it as muchinformation, samples, examples
as potentially possible.
The important piece on that isthen it knows what it's working
with, right.
And then you want to give ityour thoughts, right, so you
(04:05):
want to tell it what you thinkabout the topic or something
that you want to cover.
It doesn't have to be perfectlywritten, it just needs to be
your thoughts, because AI doesnot have your experience, does
not have your expertise, doesnot have your new ideas.
But you can give it thatinformation, and so when you do
that, when you give it theexamples of what you sound like
(04:26):
and the information that youwant it to cover, that's what
makes it sound like you're not arobot.
Carrie Saunders (04:35):
Now I love that because I've found whenever
I've messed with AI, when Ifirst started using it it was
just giving me garbage because Ididn't know how to talk to it,
I didn't know how muchinformation I needed to prompt
it with, and once I learned somefrom a business friend I sound
and things like that that itjust really nails it quite a bit
(05:06):
and helps save my braindecision power when I'm trying
to do creative things, because Ican get the creative idea but
sometimes I need help with thedetails.
Kendra Corman (05:16):
Exactly Like when I go home I am no longer
exhausted.
I used to come home exhaustedand just totally and completely
burnt out from my day becauseall I did was write.
Writing takes a lot of brainpower and burns a ton of brain
calories, and now that AI isdoing a lot of my first drafts
notice, I said first drafts,it's doing a lot of my first
(05:38):
drafts and then I go in and editit and the better it gets, the
less time I'm spending on thingsand the quicker the flow is
going.
And it's just again.
It's mind boggling how muchtime you can save with that.
Carrie Saunders (05:52):
It really is, and I feel like, if you're
listening today and you've nottouched AI, I challenge you to
try it.
Use some of these tips fromthis episode We'll link to the
other AI episode too and justgive it a try.
You will be amazed once youknow what you're doing with it.
Kendra Corman (06:08):
So then, for your audience.
I'll give you.
I have a sample voice paragraphthat I'll give you.
That is a game changer, so youuse it, you give it to AI and
you say create me a voiceparagraph.
You give it examples of likethe stuff that you do, so
Instagram captions or LinkedInposts or blog articles, whatever
that happens to be and it'llwrite a voice paragraph that you
(06:32):
can just copy and paste intofuture chats with it.
Carrie Saunders (06:35):
So it'll be really cool.
I love that.
I love that.
Yeah, we'll have that on ourshow notes, on our e-commerce
made easy, podcastcom website,as usual, and then in the
description, too Great.
Thank you so much for that.
That's awesome.
So then, what are somepractical examples of AI tools
that can streamline social mediacontent creation and management
for businesses like us who aresolopreneurs or have a small
(06:57):
team, maybe even a medium teambut need to train that medium
team on how to use AIeffectively?
Kendra Corman (07:04):
So my favorite tools are used in conjunction.
So, first off, I love Asana.
That's my task managementsystem.
I don't know what you use, butI use Asana and I actually have
what I call a business hubinside Asana.
So it's a project.
It doesn't have any due datesor anything like that, but it's
got a whole section with AIprompts so that it can help me.
(07:27):
If I have an intern or somebodyalong those lines, they can
copy and paste from thoseprompts directly into an AI
system to help get some of thatinformation.
So, first, I keep record of thetypes of prompts that I do,
which really streamlines theprocess.
Second is claudeai.
It's C-L-A-U-D-Eai, and Claudeis my best bud when it comes to
(07:54):
writing.
He is my favorite writer, so heit's by a company called
Anthropic and he really createsamazing content.
And then the third tool that Iuse is called Metricool, and
Metricool is a great socialmedia posting platform.
(08:16):
It's free for one brand as longas you don't connect LinkedIn.
Second, you can connectLinkedIn.
You got to pay for it, but it'sa great place that you can try
it out.
So I use Asana to save myprompts Claude or Claude
Projects because if you're usingthe free version of Claude, you
(08:36):
can still use the prompts fromAsana.
I brainstorm with it and then Itake those posts and put them
directly into Metricool andschedule them.
Saves a ton of time.
Metricool has a built-in AI,but it doesn't get me quite as
good of results as I would likedirectly from Claude, so that's
(08:58):
why I like using Claude.
The fourth tool that I like andI have connected a few different
times is a system calledMakecom.
So if you've heard of Zapier,it's very similar to Zapier.
It's just more of a visualthing for those visual learners
out there like me who like tosee it on a map, right.
And Makecom will actually letyou connect Google Docs, google
(09:24):
Sheets, airtable fields, thingslike that, and it'll post it and
connect it to your Facebook,your LinkedIn, your Instagram,
whatever that happens to be.
So it's a really powerfulautomation tool and there's a
lot that it can do inside itsfree plan.
So Asana to keep theinformation, so I don't have to
(09:45):
re-bed the wheel every time I'mdoing social posts.
Right, claude for writing.
Makecom for automation, ifthat's what I want to do on that
case.
Otherwise, metrapool forscheduling.
It streamlines that process sowonderfully.
Carrie Saunders (10:03):
I can imagine I'm thinking of these tools.
As you're talking about them, Ican really see how you can
really connect them together.
And now my wheels are spinningon how I can apply this to the
tools we use, because we use alittle bit different tools than
you're talking about, but I amfamiliar with all of them.
But makecom makecom, you saidright.
Kendra Corman (10:21):
Yeah, it's a really cool one.
Carrie Saunders (10:26):
I'm going to have to look that one up.
That sounds really excitingbecause I find that whenever
you're making social media posts, for example, and you have the
idea, but then what do you gotto do?
Then you got to go find whereyou how you're going to schedule
it.
You know you've just put allthe pieces together to make it a
lot more streamlined so thatyou can batch your social media
content and not be jumping hereand there and everywhere.
(10:48):
So I think that's a great wayto save some time there.
Kendra Corman (10:51):
Batching is just an amazing tool, like I just
it's a.
It's a time saver.
It's probably one of my toptime savers is batching content,
because you're in that, in thatgroove and I think somebody
said that switching context orswitching projects on a I think
(11:11):
they said it takes like 23minutes to get back on track
every time you switch context.
That's insane.
Like that's a half an hour.
Carrie Saunders (11:20):
Yeah, I've heard the same numbers too, and
I'm thinking about my day,especially as a you know, a boss
, cause I've got employees too.
I'm like I've heard the samenumbers too, and I'm thinking
about my day, especially as aboss, because I've got employees
too.
I'm like I'm switching tasksall the time because I'm helping
others too, so wherever I canstop switching tasks will be
good, so this is going to bevery helpful.
So then let's go on to likemisconceptions.
What are some commonmisconceptions that you, using
(11:43):
AI for social media, are outthere, and how can we overcome
those common misconceptions thatare out there?
Kendra Corman (11:50):
So, first off, one of the biggest ones is that
AI is bad.
If you spend any time onLinkedIn and have seen those AI
comment bots commenting justrandomly, rephrasing somebody's
post, a friend of mine getsthese people all the time
because I think she's got likealmost 25,000, some odd
connections or whatever, so shegets a lot of these comment bots
(12:12):
that are just auto posting, andso people equate AI with
laziness, ai with cheating,craziness, ai with cheating, ai
with all of these bad things,and that's not AI.
It's the person that's using AIor misusing AI, for lack of a
better description, right?
(12:33):
So, when it comes to it, ai isnot bad, ai is not cheating,
especially if you're using itright, if you're giving it your
information and you're giving ityour insights and you're giving
it your voice, it's going tosound like you, it's going to
include your thoughts, it's notgoing to feel robotic, and I
think that that's reallyimportant to remember.
(12:56):
I think that's one of thebiggest misconceptions with AI.
The other thing is, I thinkthat there's a lot of
misconceptions about how much AIcan truly do, and it is amazing
.
It can do a lot more than youprobably think, but we think
that it's this perfect output,right?
No, it's not going to beperfect output.
So when you're using AI, youwant to make sure that you're
(13:19):
leveraging it the way you needto for your brand in your
business.
I'm an adjunct faculty at alocal university here in
Michigan and I make all mystudents use AI and I usually
spend the first couple of daysexplaining that AI isn't
cheating and how it's notcheating.
I'm actually getting ready toteach in the winter semester
(13:42):
spring semester a class on theircapstone program and they have
this paper that they have to do.
Well, the paper doesn't add aton of value to the course.
So guess what?
That presentation that they'redoing, that they're recording
and that they're practicing.
That's going to be thefoundation for the paper, and
I'm going to show them how touse AI to actually generate the
(14:04):
paper the right way, leveragingtheir content so that they
understand it's not cheating,it's not too robotic, it can be
very much you.
Carrie Saunders (14:16):
I love that.
I'd say those are the biggestmisconceptions with it when it
comes to it.
Yeah, I actually love that Cause.
I can totally relate because my17 year old this past semester
he was.
He was in college full-time forthe first time this year and he
was struggling with doingresearch for a paper on the
(14:36):
tensile strength, et cetera, ofspecific metal and in the pure
form of that metal.
And he was he kept complaining.
He was like I kept I keepfinding different answers from
different sources.
I was like well then, why don'twe ask chat GBT?
Let's tell it who it is.
You know there are greatmaterials and strengths engineer
and they know all about youknow these things that you're
(14:57):
looking for.
And let's ask it the answer andhave it give references.
And that was kind of the keyfor him, because he was having
trouble finding the referencesand he was like no, that's
cheating mom.
I'm like no, you're going tolook at the references, you're
going to look at thisinformation, digest it, go, look
at the references and then makeyour own conclusion.
It's just like you're searchingGoogle, but this is a bit more
(15:20):
refined and narrowed down towhat you're asking for, whereas
Google you're going to get allkinds of information.
Kendra Corman (15:27):
So I do want to share another tool for you and
your son and for anybody thatdoes research.
Actually, it's calledperplexityai.
So perplexity is actually myfavorite researcher because it
gives me those sourcesautomatically, and so it'll
actually give me like thoselittle footnote numbers right
(15:48):
One, two, three and if you clickon it it will take you to the
website where it got theinformation.
So not only does it tell youwhat it is, it's just it's very
powerful.
So, like, when you Google, youGoogle four or five word
question, right, what perplexitydoes is it actually takes that
four or five word question, saysokay, what other formations of
that question might get betterresults.
(16:10):
So it'll actually search Googlewith four different questions
about the same thing to get thebest results, so that if people
are optimized search engineoptimized, right For a different
phrase or something, you'restill going to get their good
content, and so it's an amazingresearch partner when it comes
(16:30):
to leveraging AI.
Carrie Saunders (16:32):
Oh, I've not heard of that one, and actually
that's making me wonder whetherpeople can use that for search
engine optimization too.
To come up with other stringsof questions yeah, it shows you
the questions it does.
Kendra Corman (16:43):
It shows you the questions and then it'll
actually give you follow-upquestions too.
So there's some of that.
I've never used it in that way,so that's very interesting.
Carrie Saunders (16:52):
Yeah, it sounds like a good way to research
some search engine optimizationkeywords and phrases and similar
to ChatGPT and Claude.
Kendra Corman (17:02):
It has a free plan, so it's a free plan.
They'll limit maybe some of thefeatures that you can do, but I
love it when I'm researchingpodcast guests or different
topics and if I'm brainstormingideas about what's trending and
some sort of topic to writesocial posts about, it's a great
(17:23):
beginner for that researchpiece.
Carrie Saunders (17:26):
I love that.
I'm going to have to put thaton my list to look into now.
Kendra Corman (17:31):
It's super fun.
Carrie Saunders (17:32):
Yeah, and I hadn't heard it.
I think I've heard of it, butnobody had ever explained it, so
I never looked into it.
Kendra Corman (17:37):
So yeah, it's supposed to work and it's
supposed to be able to dowriting like Claude and chat GPT
.
I don't think it writes thatwell.
I use it more as like a searchengine to summarize things and
then I click on the links to goback to the original content.
Carrie Saunders (17:53):
That sounds perfect.
I think a lot of in ouraudience will need to use that
one as well.
So then let's transition to howcan AI help entrepreneurs avoid
burnout while stayingconsistent with their social
media marketing, because I knowthis is what I struggle with and
what a lot of my clientsstruggle with is that social
(18:13):
media burnout.
So how can we use AI to reallyone reduce the decisions I'm
assuming too and help us withthe creativity and just avoid
that burnout that we all knowfrom social Right, I mean, we've
all had it.
Kendra Corman (18:29):
I remember I was supposed to speak for a group,
but this is a couple of yearsago and one of the leaders of
the group, who's a friend ofmine, said hey, kendra, are you
still in business?
Cause you haven't posted fortwo months on social media.
And I'm like, yes, I'm still inbusiness, I've just been busy.
So, but like they thought I wasout of business and I might've
(18:54):
lost that speaking gig because Iwasn't posting.
So what I recommend to mostpeople is a foundation layer of
three posts a week, right, wecall that our baseline content.
For most of my clients that'swhat I do when I'm working with
them is we do three posts a weekof baseline content.
So that way, if you get reallybusy, you don't have to worry
about social media terribly much.
But yet if there's other thingsyou want to add in, you can add
(19:18):
in, you can replace, you canreschedule one of those
placeholder posts, but you stilllook active, right, and it
creates.
It's not super, you know, timesensitive, sometimes it might be
, but like that's a campaignthat you've planned in advance,
right.
And so when you're coming upwith those three posts per week,
what I do is I brainstorm withAI first, because brainstorming
(19:41):
takes a lot of time and youdon't have all of the time in
the world, right?
So when you're brainstormingwith AI, you ask it questions
hey, I'm looking to do a socialmedia strategy for my business.
This is who I serve.
This is the type of contentthat I want to post about what
ideas do you have around how Ishould be interacting on
LinkedIn?
(20:01):
It'll give you a strategy.
Some of the stuff you're notgoing to use, but some of it
might be really good, right?
And then you research thetopics again using AI,
perplexity, chat, gpt, google,whatever you'd like to use.
Then you've got an idea of thecontent.
You edit it a little bit, giveit a couple of bullet points for
(20:22):
the topic that you want tocover and then have it drafted.
Then all you have to do is editit.
The process piece is really whatsaves us on that burnout.
Right?
It's a simplified process.
You're spending 20 minutesinstead of four hours.
You're not overly frustratedwith the process.
(20:47):
It's still you, it's still yourideas, it's still your
information, but yet it givesyou that baseline.
So if you want to say, forgetit, I'm not doing anything this
week, you don't have to andnobody's going to think you're
closed, which is one of thosekey things, right?
Other ways that it saves withburnout is there's a tool that
you guys probably know of.
It's called ManyChat.
That will do autoresponders toa lot of different things and
(21:08):
interact with people on severaldifferent types of social
platforms, specifically Facebookand Instagram.
A lot of people use it heavilyfor Instagram, dm me a word and
I'll send you a link to this.
Or you know, hey, dm this andI'll send you the link or
comment, whatever word you wantthem to comment, and you'll take
(21:29):
care of that action.
It's about encouraginginteraction and it allows you to
be on more platforms.
Right, I am not a fan ofInstagram personally.
I just I don't like it.
My personal platform are TikTokfor scrolling and mindless
couponing tips, and then I also,but for my business, my main
(21:50):
platform is LinkedIn.
That's where I interact, that'swhere I respond to things,
that's where I spend most of mytime.
So many.
Chat really helps me on theburnout, lets me be more places
and also lets people know.
Hey, by the way, if you reallywant to interact with me, head
on over to LinkedIn.
Carrie Saunders (22:09):
Yeah, I actually I'm not an Instagram
fan either.
Personally, I find it reallyboring and I prefer LinkedIn or
Facebook myself.
But yeah, so I can totallyrelate and that's why I'm so
lightly present on Instagram,and if I were to become more
fully present, I woulddefinitely use something like
many chat to help automate that,so that I don't feel like I
(22:32):
need to be over there in thatland too.
Kendra Corman (22:35):
Right, and it's again, the burnout is we think
we have to be everywhere toreach our target.
We don't.
First off, let me give you apermission.
If you want me to sign apermission slip for you, I would
be happy to do that.
You do not have to beeverywhere.
Pick one platform and then growas you master that.
But AI allows us to be on moreplatforms, if that's what we've
chosen or if we made mistakeswhen we were starting out.
(22:57):
I'm raising my hand herebecause when I was starting out,
I'm in marketing, I have to beon all the things, right?
I don't.
I've realized that and I'vemanaged it down a little bit.
So I have a presence on them,but I don't actively manage it a
ton.
So if people want to chat withme or want to talk with me,
(23:20):
that's a little bit with the waywe go about it.
Carrie Saunders (23:22):
So yeah, no, and I love, I love how we can
use it to help us, like not makeso many decisions, because like
I find with my staff too is Iwill encourage them if they have
a customer question or customerproblem.
You know, come to me with yoursolution.
It's just basically what AI isdoing for us, and then I'm going
(23:43):
to review and revise it andthen we'll send it out and then
that just like saves so muchbrain processing time to be not
as you don't have to be quite ascreative, right, and you don't
have to make as many decisionsjust kind of like the final
decision and the final revisionsof something.
So it's kind of analog thefinal decision and the final
revisions of something.
So it's it's kind of analogousto that.
And in dealing with your owncustomers and customer service
(24:07):
too, yeah.
Kendra Corman (24:08):
So the smaller your team, you know it's, it's
alone.
They say it's lonely at the top.
It's lonely at the top, it'slonely as an entrepreneur
there's, you know, only so manythings that you can do.
And I've got a couple ofdifferent friends I'm in
accountability groups with andthings, but they're not in my
business on a daily basis.
They're not there helping me ona daily basis.
(24:29):
And AI is, and I've built chatGPT, custom GPTs.
I've built projects in Claudewhich is what the custom GPT
version is in Claude and I'vedone those things to create
partners in crime for less, forlack of a better term right
People that I can brainstormwith and enjoy that different
(24:51):
perspective.
I don't always take it, but itgets me thinking about something
else.
It gets me growing and movingthe right direction.
I remember I asked one of mycloud projects.
I said, hey, we got thisnegative review.
Here's what I was thinking.
You know, gave it like threethings about what to include in
(25:11):
the review response and it saidand so it gave me a review
response.
And then I was like, well, whatif I cross sold this product?
And they're like, well, what ifI cross-sold this product?
And they're like it's like no,flat out said, it says no.
I do not recommend that.
That's totally off topic.
It seems self-serving, notauthentically you and something
(25:35):
else.
And I'm like, oh my gosh, thatwas right 100%, because it
wasn't authentically me.
I was struggling with it, butI'm like, should I, shouldn't I?
And that was perfect right, itactually stopped me from doing
something that I wasn't sure Ishould do.
That's really funny.
It can be an amazing partnerand I love it when it tells me,
yeah, that's not a good idea.
Carrie Saunders (25:56):
That's really funny.
I haven't had either one ofthose tell me that yet.
That's now.
My goal is to get it to you,because that's I don't know.
It's just so funny and almosthumanizing.
It's almost like you're talkingto your business bestie.
At that point you know to getsome good advice, cause I do
that with you know one of mystaff members.
She's been with me for a verylong time and you know we will
(26:18):
do things like that about isthis a good idea?
Should I do?
In the other one, I'll say no,it's not, or yes, it is, and so
I love that you were able to getAI to help you with that as
well, because you're right, it'ssometimes lonely at the top
when you're making all thedecisions, and sometimes our
brain will get clouded just fromhow we feel for the day or
whatnot, or that negative reviewreally gets under our skin,
(26:39):
even though we know it shouldn'tand can really help pull us out
of there.
That's amazing that you got itto do that.
Kendra Corman (26:45):
Yeah, that is still like my gold standard.
I was like okay, I asked it areally bad question.
Like clearly that wasn't theway to go.
Carrie Saunders (26:54):
Too funny.
So we've talked a little bitabout ethical considerations as
far as like, whether it'scheating or not, but what other
ones should we keep in mind whenwe're using AI for social media
efforts and growth?
Kendra Corman (27:06):
So, first things first.
Ai is a new technology and it'sthe wild wild west, right?
And so I don't think a lot ofpeople have established
personally, like where they fallon the spectrum of AI, right.
So what are my personal beliefsaround AI?
What am I willing to give andto get out of AI?
And I think setting thoseguardrails, those lessons that
(27:30):
can change over time, right, isreally key.
So my guardrails are one I willnot train AI on my likeness.
Someone else could, right.
They could update load to halfof my YouTube channel, right.
I'm not going to train it on myvoice.
Again, I've got tons of voicesamples out there.
Someone else could totally doit.
(27:50):
Those are decisions that I'vemade not to do at this point.
There is a video tool calledHeyGen.
It's H-E-Y-G-E-N.
If you've never heard of it,check it out.
It's actually very cool.
They actually have some decentterms and conditions around
their use of your likeness andyour voice.
So I'm becoming more open to it.
(28:11):
But the reason I drew the linethere is because most of the
systems were the wild wild westand you gave them unlimited
access and use and permission touse your likeness and voice if
you did that.
So, again, terms and conditions.
This is not your iPhone, thisis not your Samsung phone, this
is not your Windows computer oryour Google.
You know you have to read theseterms and conditions because
(28:33):
they all have different thingsin them that could give them
some potentially damaging rightsto these different systems,
especially the free ones.
So that was a decision that Imade.
So those are two of myguardrails.
Another thing is I don't give itany information that's not
publicly available.
So if one of my clients isgoing to be rolling out a new
(28:55):
program and nobody knows aboutit, I'm not putting it in AI,
I'm not going to put it withtheir name and things like that.
I might change some of thatinformation.
One of the clients that I haveis a medical services type firm
and we only put aggregatedinformation, no personally
(29:16):
identifiable information.
I get fairly generic outputswith the information that I put
in and then I just change thenumbers or the percentages or
whatever those things are.
But again, it just helps meguide me.
So again, likeness, voice andno information that's not
(29:37):
publicly available.
So nothing secret.
Even though it says that it'snot training on my stuff, I
don't trust it because I'mparanoid.
The other thing I do is I willnot put in competitor
information.
So I might ask it to tell mewhat it thinks the strengths of
one of my competitors are orwhat are some of the differences
(30:00):
.
I will not put my competitorinformation into ChatGBT or
Cloudai or Plaxity and say, hey,rewrite this in my voice.
I'm not going there.
That, to me, is that crosses anethical line that I'm not
willing to cross.
And then the last one is Ireview and check everything
(30:22):
Because even if there's sources,even if it says I got it from
someplace and it sounds amazing,I want to verify that.
I want to verify thatinformation.
I want to verify it's true andso if it gives me something that
I might even question.
So back in 2024, early 2024, inMarch, pi Day was coming up
(30:44):
right 3.14.
And I was working on my socialposts and it said Pi is used in
the LinkedIn algorithm.
And I'm like, oh my gosh,that's so cool, I'm totally
doing a post on it.
I go home, I come back and I'mlike how does it know what's in
the LinkedIn algorithm?
Because I don't know anybodythat knows what's in the
LinkedIn algorithm and I don'tthink LinkedIn opened it up so
(31:07):
that ChatGPT could find it.
So I'm like so I start lookingin perplexity and I'm like, is
Pi in the?
And it's like, no, we have noverification, nobody really has
that information.
And I was like, oh okay.
So I changed the post to be likepies in the LinkedIn algorithm.
(31:28):
I was like, well, wouldn't thatbe cool?
But we don't really know.
So I laughed it at that.
But it was um, it takes thatthat next level of review.
So again, just don't I don'tchain it on my voice or my
likeness.
Again, I'm potentially gettingrid of that one, but again,
reviewing those terms andconditions before I do it.
Only publicly availableinformation.
(31:50):
I do not put competitorinformation and have it rewrite.
I'm not about doing that,because I just don't think that
that's the right way to go aboutthings and then always review
and verify everything, becauseit hallucinates.
I love the fact thathallucination is a technical AI
term, but it hallucinates andmakes things up and that's not
(32:11):
fair to you or to your audienceif you're just copying and
pasting.
Carrie Saunders (32:18):
I think those are some really good points and
I think especially the terms andconditions part is because we
are trained so much anymore tojust scroll, scroll, click.
Oh, we're good when accept theterms and conditions and, as a
person that's been doing, youknow, website work for over 22
years, like security is like wayhigh in my brain and like
(32:41):
reviewing the terms andconditions, especially with AI
because of what it can do withinformation you give it, I think
is a very good and valid pointthat a lot of people might not
be thinking about.
Kendra Corman (32:52):
And a lot of times there's like seven or
eight competitors that mighthave different terms and
conditions that you're morecomfortable with.
So again, yeah, looking throughthat, I've actually had
perplexity.
I'm like, could you look up theterms and conditions and, as a
small business owner who likesher privacy, are there any red
flags that you think I should beconcerned about?
And it'll tell me.
(33:12):
And then I'm like, okay, Iclick on it and I go over to it.
I've looked up copyrightinfringement issues on different
sites because there was a freewebsite Pixabay does not verify
the ownership of people that areuploading images.
So that means if you use animage that they got from
somebody and it wasn't theirimage to own, you are in
(33:36):
violation of copyright law.
So I've had it look up thoseterms and conditions and tell me
things and find me issues andfind me opportunities, and so
there's a lot of really goodthings that, again, leveraging
AI can help you get through it.
But, yeah, setting thoseguidelines, setting those
guardrails, figuring out yourethics around it first, I think
(34:00):
is important, and one of thereasons is is because it's a
shiny object right, if it can.
What's wrong with it?
What's wrong with doing that?
Well, it's because we didn'tpause to think about it.
I mean, pete, you're probablyyou're nodding, along with most
of the things that I'm saying,but if you didn't take the time
to think that through, you mightput competitor information in
(34:21):
there until you really thoughtabout it and go oh wait, that's
probably not a good way to goabout things right.
And so I think that it's againjust really important to think
that through and think thoseguidelines through, because
otherwise you can get reallyexcited about some of the stuff
it comes up with.
And again, not that you'retrying to be a bad person, not
(34:42):
that you're trying to violatepeople's copyright or ideas or
anything, you're just having fun.
And that's where it can get alittle gray.
Carrie Saunders (34:54):
Yeah, when I think you know, maybe even
thinking about, if you haven'tstarted with AI yet, where are
your boundaries first before youstart, and that might make you
one more comfortable startingwith it.
But then you have yourboundaries set so that you know
what line not to cross andalways reevaluate, because
things do change, as we all know, especially with technology.
But having those boundariesfirst, I think, is a great way
(35:17):
to start diving into AI ifyou're afraid to do it too.
Kendra Corman (35:21):
Well, and actually it's funny that you say
that, because I actually did atraining early in 2024 and the
head of the organization waslike I'm going to go try AI.
She goes I wasn't.
I didn't want to try AI becauseI was not sure where to start,
not sure where the lines were,not sure what it should be doing
with it.
She goes now that you gave methose guidelines, she's like I
(35:44):
am in and I'm going to be tryingit and she loves it.
She came back and told me thatshe uses it all the time and is
loving it and she loves theboundaries that she's set for
herself with how she does it.
Carrie Saunders (35:56):
That's great.
I love that and I think a lotof listeners are going to be
able to probably grasp AI a bitbetter now, especially starting
with the boundaries and thengoing through the episode that
we discussed here and how canyou use it.
How can you make it much betterfor your life to be simpler,
faster, more efficient and dothe things that maybe we're not
(36:18):
as good at doing.
You know it can.
It can answer some of thosethings we're not as well versed
at doing.
You know, for me myself,sometimes I can be really
creative and really come up withgreat ideas and great writing,
and sometimes my brain is stuckand I find that AI can really
help break that creativity walland I can get through it.
And then I can, you know, do mycreative thing, especially when
(36:40):
I'm discussing it with AI too.
So it really does help me a lotin my everyday world here.
Kendra Corman (36:46):
That's awesome.
Carrie Saunders (36:49):
All right.
Well, is there anything youwant to leave with us?
How?
How can people find you if theywant to find more information
about you?
You said you're mostly onLinkedIn, so what would be other
great ways to find you too?
Kendra Corman (37:01):
Yeah, so if you want to find me on LinkedIn, you
can find me.
It's at Kendra Corman Kendrawith a K and the Corman with a C
.
My website is kendracormancom.
And if you want a free copy ofmy book on AI, which is
Mastering AI and Communications,that has some sample prompts
that I wrote early in 2024, youcan find that at kendracormancom
forward slash AI book, whichwill get you most of what you
(37:24):
need to get started and getplaying around safely and
responsibly.
Carrie Saunders (37:29):
Sounds like a great tool to have.
So I really appreciate youbeing on our show today.
Kendra, it's been great to talkto you and talk about AI some
more.
I just I love the topic becauseI love becoming more efficient
myself.
It's just.
It's just who I am.
Kendra Corman (37:45):
Well, it's I mean , I was scrolling through TikTok
you know my nightly plan andsomeone had a TikTok out that
said, when I started my business, I thought money was the the
most restricted resource.
Like no, it's time, and soanything that can save me time
is number one on my list andthat's why I love AI.
(38:07):
So good luck and good timesaving.
Carrie Saunders (38:11):
That is a perfect quote.
Love that Now.
Wasn't that such a jam-packedinformation episode with Kendra
Corman?
I absolutely loved ourconversation and I'm going to be
going back to it, listening toit again and getting some tips
about how to use AI moreeffectively and save me time and
(38:32):
decision fatigue in my business, cause I know, as a 22 year
long plus business owner,decision fatigue is totally real
, especially at this point.
So if you love this episode, besure to rate it and review it
on your favorite podcast app,and you can always find our show
notes atecommercemadeeasypodcastcom.
(38:55):
Again, that isecommercemadeeasypodcastcom, and
we will see you next week.
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