March 11, 2025 • 26 mins
Are you really using LinkedIn to its full potential? Or is it just a profile you set up and forgot about?
If you’re an online business owner, course creator, or coach looking to grow your network, attract the right clients, and build credibility without spending all day on social media—this episode is for you!
Today, I’m sitting down with LinkedIn expert Brenda Meller, who’s sharing her top strategies to help you make the most of your LinkedIn presence.
In this episode, Brenda walks us through:
✅ The first steps to take if you’re not active on LinkedIn but want to be
✅ How LinkedIn differs from other social platforms when it comes to
business growth
✅ The biggest mistakes service providers make (and how to avoid them!)
Connect with Brenda:
Brenda Meller is a self-proclaimed “ambassador” of LinkedIn, national speaker, and the Chief Engagement Officer at Meller Marketing, which helps solopreneurs, business professionals, and job seekers enjoy a bigger slice of the LinkedIn pie. She’s a former corporate marketer who “GETS” LinkedIn.
Brenda is the author of the book, "Social Media Pie: How to Enjoy a Bigger Slice of LinkedIn" and producer of the podcast, "Enthusiastically Self-Employed."
Connect with Brenda on LinkedIn or your preferred platform:
-> https://www.mellermarketing.com/
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Carrie Saunders (00:00):
Are you really using LinkedIn to its full
potential, or is it just aprofile you set up and forgot
about?
If you're an online businessowner, course creator or coach
looking to grow your network,attract the right clients and
build credibility withoutspending all day on social media
, this episode is for you.
Today, I'm sitting down withLinkedIn expert Brenda Meller,
(00:23):
who's sharing her top strategiesto help you make sure you make
the most of your LinkedInpresence.
Whether you're brand new to theplatform or just not seeing the
results you want, brenda willwalk us through the first steps
to take if you're not active onLinkedIn but want to be.
How LinkedIn differs from othersocial media platforms when it
comes to business growth and thebiggest mistakes service
(00:46):
providers make and how to avoidthem.
Brenda brings a ton of valueand actionable steps, so grab
your notebook and let's dive in.
Welcome to the eCommerce MadeEasy podcast.
I'm your host, k Saunders.
When we started this business,all I had was a couch, a laptop
and a nine-month-old.
My main goal To help others.
Now, with over 20 years in thee-commerce building industry and
(01:09):
even more than that in webdevelopment, I have seen a lot.
I love breaking down the hardtech into easily understandable
bits to help others besuccessful in their online
business.
Whether you're a seasonede-commerce veteran or just
starting out, you've come to theright place, so sit back, relax
and let's dive into the worldof e-commerce together.
Welcome back to the show.
(01:29):
Today we have a special guestfor you, and her name is Brenda
Meller.
She is an excellent resourcefor all things LinkedIn and I've
actually been recently learningfrom her and her course called
the Recipe, and it's been agreat source of information,
some surprising facts and somegreat useful but time-conscious
(01:50):
ways to use LinkedIn.
So, no matter whether you havefive minutes, 15 minutes a week
or you have a few hours a weekto spend on LinkedIn, she is
great at helping you learn howto utilize your time effectively
there.
So welcome to our show, Brenda,thank you.
Brenda Meller (02:04):
Keri, I'm delighted to have the
opportunity to chat with youtoday and hopefully teach some
of your listeners some newLinkedIn tips.
Carrie Saunders (02:11):
So tell me, tell us, a little bit more about
you, more than what I sharedhere.
How did you come upon, you know, getting to be an expert in
LinkedIn?
Brenda Meller (02:21):
Yeah, so my backstory is I was when social
media first came on the scene.
I was anti social media.
I remember like all my friendswere like you got to get on
Facebook and I said why do Iwant to be sharing my life
online?
It seemed like very intrusive.
And a few years went by andLinkedIn came onto the scene and
I had a few people I reallyrespected who worked in
marketing tell me about it and Isaid, well, I should check this
(02:43):
out.
It's a professional networkingsite and I found it was a really
great platform for people likeme, who are introverts and will
always be an introvert at heart,to find and connect with people
from across the world, acrossindustries.
So I started with LinkedIn.
I leaned into it, I really feltcomfortable using it,
understanding how to navigate it, and at the time I was working
(03:03):
in corporate marketing itunderstanding how to navigate it
, and at the time I was workingin corporate marketing.
A few years went by and Ichanged careers using LinkedIn.
It was at the height of the2008 recession when this
happened and I made a connectionto a hiring manager, ended up
getting an interview within afew days and for me it was like
a game changer for the jobsearch.
So after that point, the newrole I was in was helping out
(03:24):
with marketing and overseeingsocial media.
So then I had to embraceFacebook.
I had to get into it, butLinkedIn was always at my core,
one of those sites that I knewabout.
So many years went by and in2017, the universe nudged me
forward, so to speak.
I had an opportunity to figureout what I wanted to do next,
and at that point, I had builtup such a great presence for
(03:45):
myself on LinkedIn as a thoughtleader in the space that people
were approaching me.
Since you have some time now,can you help me with LinkedIn?
Since you have some time, canyou train my team on LinkedIn?
Since you have some time, canyou help us with social media?
And I realized that I couldcreate a business for myself
solely around marketing andsocial media and LinkedIn and
not have to work for a companyanymore.
(04:05):
So I've been doing this fulltime now since 2018.
And what I do carry is I helpboth individuals the
self-employed, executives, etcetera and I do help some
individuals who are in careertransition also to use LinkedIn.
My catchphrase is I help you toget a bigger slice of the
LinkedIn pie.
Carrie Saunders (04:26):
I just love that and I love how you make it
so much fun by relating pie tothe things that you do.
If you could find Brenda onLinkedIn, we'll have her link in
the show notes.
She loves to incorporate thethings she does with pie and I
just I find that very relatable.
So I love seeing that from amarketer, because sometimes
(04:49):
people aren't really veryrelatable on social media,
especially on LinkedIn, becauseit's a bit more corporate-ish.
So I just love how you bringthe humanity in to a place
that's also very professionaltoo, which is why it's a perfect
platform for our listeners here, because it's a really great
way to meet other businessowners and or get jobs and you
(05:11):
know if you're a serviceprovider or find your people
there.
So if you're not already onLinkedIn, what are some of the
first things you should do ifyou're not active and you want
to be and you want to make aneffective use of your time?
Brenda Meller (05:26):
Yeah, great question.
This is really common.
A lot of us have set up aLinkedIn account, but many
neglect it.
They haven't really been on it,and what I hear from people
sometimes, carrie, is they geton LinkedIn and they feel like
you know, they're running withthe big dogs over here.
It's a big corporate stuffyenvironment, and I'm a
solopreneur, I'm a self-employedservice provider.
It doesn't feel like my people.
So if that's the case, it'sprobably that your homepage feed
(05:50):
is really being consisting ofpeople who aren't in your ideal
target audience kind of sphere.
So my advice is, if the firstthing you wanna do is just start
spending some time in theLinkedIn homepage feed, what
will happen is, when you'reinteracting with posts, whether
liking, reacting or commentingon them you're training the
algorithm.
These are the types of thingsthat I want to see more of.
These are the types of peoplethat I want to hear more of, and
(06:10):
your homepage feed will startto be more relevant.
The other side is, you reallyneed to make sure that your
profile is accurate orreflecting who you are, the
services or expertise that youoffer, problems that you're
solving, and that there's sometype of a call to action if
people are interested in workingwith you, doing business with
you?
How do they start that process?
(06:31):
Because what I really wantfolks to walk away with, keri,
is that LinkedIn is almost likea professional directory and
it's really the type of site isdifferent than Facebook and
Instagram and a lot of theseother sites out there where
people can be locked downbecause it's a personal site
they're sharing personalinformation about their family,
things like that Whereas onLinkedIn it's all professional,
(06:51):
so it's almost the equivalent ofgoing into an online networking
event.
People want to be found, peoplewant to have conversations with
you, but you need to make surethat your profile is built up in
a way that is highlighting howyou want to use LinkedIn.
So we're not looking like a jobseeker if we're not job seeking
.
If you are promoting yourbusiness as an e-commerce
(07:11):
provider or somebody else who'sself-employed, you want to make
sure that it's clear to peoplevisiting your profile what it is
that you do and how they canstart working with you.
Carrie Saunders (07:21):
I just love that.
And actually we had I would say, probably like six months ago
or so one of the people weworked with probably eight years
before that and moved on fromtheir company, so we no longer
worked with them, and he foundme on LinkedIn and sent me a
message to start up theconversation again to help him
with his new you know, the newbusiness he was associated with.
(07:43):
So I love how LinkedIn canbring people together like that,
especially people that you'veworked with before, or that you
and you meet in real person, inreal life too, and you can make
this great network oflike-minded business individuals
on there and it feels in someways safer than like the typical
(08:05):
social media like Facebook andTwitter and Instagram and things
like that.
So I just I kind of love thevibe over there at LinkedIn
because it's professionallyfriendly.
I guess would be a way to Iwould describe it.
Brenda Meller (08:19):
Yeah, I think that's a great way of described
as professionally friendly, andthere's been a lot of people who
have started moving off ofFacebook and Instagram and some
of the other platforms in recentyears.
You know different thingshappening in the world and
they're like it's not, it's notfeeling right for me anymore.
So they come on to LinkedIn andI'll often hear them saying,
wow, it's like Facebook, buteveryone's friendly here,
everyone's professional,everyone's polite and for the
(08:45):
most part, they's going on.
Linkedin is kind of theequivalent of going into a
professional work setting andyou're going to be meeting
people you know from differentbackgrounds, different
industries.
But a lot of times, to behonest, carrie, people will look
you up on LinkedIn beforedeciding whether to do business
with you, whereas years ago itused to be you would look up
their website to see do theylook like a legitimate business?
Now we look them up on LinkedInbecause we're trying to verify.
(09:06):
Okay, carrie says she doeswebsite and SEO.
Does it actually look likethat's what she does or is it
not matching up with that?
And then we can also look andsee.
You know, do you haverecommendations?
Do we share common connections?
So I can reach out to my friendDiana and say hey, I see you're
connected with Carrie.
Tell me about her.
You know I'm thinking abouthiring her for SEO, so it really
(09:27):
can be a really great place forpeople, like you said, to do
their research on you.
Carrie Saunders (09:32):
I love that.
Now let's get into the question, though, and we were kind of
already touched on this, but howdo you feel like LinkedIn is
different than other socialmedia sites as it relates to
building your business?
Brenda Meller (09:45):
Yeah, so when we're thinking about building
our business, when I think aboutsites like Facebook and
Instagram and Twitter andYouTube and there's a lot of
different sites and things thatare out there Think about your
own personal use of those sites.
You might have a personal pageon Facebook, for example, for
your personal profile, friendsand family activities and things
like that, and you probablyhave a business page on Facebook
(10:06):
as well, and I think thenumbers are still showing that
there's more people actively onFacebook than are on LinkedIn
and some of the other sites andthings like that that are out
there.
But there has been both adecline in usage and we've also
been noticing that our personalfeed is definitely getting much
more coverage than our businesspages, our business pages.
(10:26):
If we want to really havemomentum, we might have to look
at Facebook ads and other thingsout on that platform.
But I don't know about you,carrie, but if somebody sends me
a friend request on Facebook, Iwant to make sure that that's
the type of person that I feelcomfortable sharing family
pictures with, because I'msharing a lot of personal
information out there, but alsothat I know and I align with
(10:46):
their values.
If I'm not sure, I may notaccept their friend request
right away.
A lot of differing opinionsabout things that are happening
in the world nowadays and,without going into detail, I
think Facebook is a place thatwe share some of those values,
whereas on LinkedIn we're muchmore selective about sharing
information that's related toour area of expertise, our
(11:07):
industry, our employer.
We avoid subjects that arecontroversial because it's a
professional networking platformand the things that we're
sharing there are similar to thethings that we are sharing when
we go to an online or in-personconference, or if you're in the
workplace, you're interactingwith people in the coffee room
or on the water cooler.
It's common talk, it's thingsthat aren't going to offend
(11:30):
people.
It's things that are acceptablein those professional areas.
So you know, similar toFacebook, I have a personal
Instagram and I have a workInstagram for my Mellor
Marketing.
Mellor Marketing is wide open.
My personal Instagram I usethat more similarly as my
personal Facebook and I thinkyou'll find there's a lot of
people that are like that.
They're a little bit morelocked down on their personal
(11:51):
accounts and their businessaccounts are more wide open,
whereas LinkedIn, everything ispretty much wide open there.
Carrie Saunders (11:58):
I would have to agree with that, and I see that
trend right now too, inFacebook and Instagram, on
either less usage or, or youknow, kind of being a bit more
careful what we're sharinganymore to, just because of the
state of the world right now.
So with LinkedIn, though I knowthere's some people out here
that have never used it andthere might be some that have
(12:21):
dabbled in it a little bit, butwhat are some of the biggest
mistakes you see serviceproviders or entrepreneurs
making on LinkedIn that theyshould?
Brenda Meller (12:31):
look to avoid.
Yeah, great point.
And I think one of the thingsis, if you really aren't super
experienced in LinkedIn, youmight treat it the same way you
do Instagram or Facebook, andI'll just use an example.
I was talking to a clientrecently who I was working with,
coaching her on LinkedIn, andshe was saying, ok, I'm putting
my posts out there, I'mpublishing posts and publishing
(12:52):
articles.
Isn't that how people find me?
Just by publishing content?
Because if you think about, onInstagram, you publish something
, you put a bunch of hashtagsand people can search for and
find you, and on LinkedIn, it'sreally more based on the network
of people that you keep.
When you post or publishsomething on LinkedIn in the
homepage feed, it only goes outto a small percentage of your
first level connections and ifthey engage with your post, then
(13:16):
it publishes it more.
You'll get more impressions andmore views of those types of
things.
So you know, I think thedifference is understanding like
all of the platforms haveslightly different algorithms
that are associated with how toget better reach on the platform
.
But my advice is that you shouldyou should treat LinkedIn as
kind of like a two-way street,so to speak.
(13:37):
You definitely should bepublishing content regularly, at
least once a week, moving upgradually to daily, based on the
level of engagement you'regetting.
But you also need to bespending time in the homepage
feed every day interacting withother people.
I like to refer to this conceptas social media karma.
You know, what you put out tothe universe will come back to
you.
What you put into your LinkedInhomepage feed in terms of
(14:00):
effort, interacting with,learning from and contributing
conversations with other people,that's going to come back to
you as well.
So, just treating it a littlebit different, understanding the
algorithms a little bitdifferent on there and for me,
everything really started toturn around when I wasn't just
using LinkedIn selfishly formyself, but I started using
LinkedIn to help other people,both by engaging in their posts
(14:23):
and also, you know, occasionallytagging people in and bringing
people into my posts as well.
Carrie Saunders (14:28):
I think that's a really interesting way to
think about how LinkedIn is, andone thing that I have heard,
too, is that you shouldn't post,so let's go to the posting.
You said at least once a week,working up to once a day.
I have heard that you canshouldn't be posting more than
once a day on LinkedIn is.
Is there a nuance to that?
Is that true?
Brenda Meller (14:49):
Yeah, and it's interesting because there's a.
There's a super influencer outthere.
I'm not going to name names,but he has over 5 million
followers and he goes aroundtelling people you should post
17 times a day on LinkedIn andif you have 5 million followers
that might make sense for you,but the average mere mortal
person like you and I Carrie itreally doesn't benefit you and
there's actually going to be apenalty in the algorithm if you
(15:11):
post more than once within 18hours.
Every now and again I hear therules are changing a little bit
and LinkedIn doesn't publishthis anywhere.
The information I'm sharingwith you is based on my own
personal experience as well, asI share and collaborate with
other LinkedIn coaches andtrainers from around the world.
We're all independent, but weshare notes and we'll share what
(15:34):
we're doing, what we'renoticing, and we'll test
different strategies as well.
So really posting once a week, Ithink, especially if you're
just getting started on LinkedIn, that feels manageable.
It's almost like if you thinkabout you're planning on running
a 5K, you're not going to gorun three miles today, because
if you are tomorrow, you'regoing to be sore.
Then that's going to be the endof it.
(15:54):
You're not going to go runthree miles today, because if
you are tomorrow you're going tobe sore, then that's going to
be the end of it.
Instead, you might start out bydoing a brisk walk today and
maybe a day or so later, maybe abrisk walk with a jog.
You're going to gradually buildthat up to something that feels
manageable and enjoyable, right.
Same thing on LinkedIn.
I think posting once a week,starting out at that cadence,
can help you to get comfortablewith posting.
(16:16):
And if you're complementingthat with going out into the
homepage feed every day seeingwhat other people are posting,
you're learning right and thenalso you're engaging with them.
So that way, the next time youpost next week you're going to
get better and more engagementcoming from that.
Carrie Saunders (16:32):
I love that perspective because I feel like
a lot of business owners andthey're they're thinking, oh,
I'm going to jump into LinkedIn,I got to do all the things.
But it sounds like you'regiving them so much permission
to to not do all the things andto really pull it back and start
out slowly with once a week andthen maybe working up to twice
a week and then, if they havethe the you know the ability to
(16:54):
do every day, eventually to dothat.
But I love how that makesLinkedIn so much more manageable
and doable for most onlinebusiness owners because you
don't feel like you have to bein there all the time, like we
feel like we need to be forFacebook and LinkedIn, for
example, like we feel like weneed to be posting all the time
to have anything seen.
(17:14):
But it sounds like withLinkedIn, that's totally
different.
Brenda Meller (17:19):
Yeah, it really is, and I do want it to be
enjoyable for people, but I wantit to feel manageable for you
as well.
And you know, sometimes I'llhave clients reach out.
They'll say I'm posting everyday, why am I not getting
engagement?
And we'll take a look at theirposts together and I see that
there is some engagement.
They're getting some likes,they're getting a couple of
comments here and there.
And going back to your questionof mistakes that people are
(17:40):
making, when you get comments onLinkedIn, you need to reply
back to them.
Think about a comment is like agift that someone has given you
and it's good from an etiquettestandpoint to reply back and
acknowledge them, not justliking it, because liking is
kind of like patting them on thehead.
Thanks, gary, you know.
But like, imagine if they werestanding next to you and they
said whatever it was, you wouldturn to them and you would say
something back to them.
Right?
(18:00):
And the other thing thathappens, kind of from a magical
standpoint, is every timesomebody engages with your post
you or a connection it's goingto push that post out to the
homepage feed again, so you'regetting more impressions.
So not only are you doing theright thing from an etiquette
standpoint by commenting back,but also you're helping yourself
to get more reach for the postas well.
Carrie Saunders (18:21):
I love that, and something else that just
that made me remember too, isI've also heard that the one
nice thing, especially forbusiness owners, about LinkedIn
is that the people on LinkedIngenerally have a bit more of a
budget to work with otherbusinesses, so it's a great
place to work with.
(18:41):
Versus like Facebook andInstagram, they may not have
that business type of budgetthat they would have on LinkedIn
.
Have you seen that to be thecase too?
Brenda Meller (18:50):
I haven't.
I recently read a report fromLinkedIn and I think they said,
like LinkedIn, users have liketwo times the buying power.
It might even be a higherpercentage than that, but it was
definitely a magnification ofnumber of dollars that people
have on LinkedIn compared to theaverage user on Facebook and on
Instagram.
And I think we see it as well,because it's a professional
networking platform platform sowe're able to connect with
(19:18):
people that are, you know, allthe way from college graduate,
newly hired employee, all theway up to senior level executive
, and there are people from 200countries and just about every
industry that are represented onLinkedIn.
So we really can get a littlebit deeper into reaching the
right type of person, and youcertainly can do that with
Facebook and Instagram ads.
But the cool thing withLinkedIn is you can search and
(19:40):
apply filters to find peopleusing the free, basic version of
LinkedIn.
You don't have to spend any admoney on that, but you can
actually search for people usingfilters so you can look at
people by job title, by industry, by geography, and you can find
and connect with these peoplewho might be your ideal target
audience.
Carrie Saunders (19:58):
I love that and I feel like it helps build some
confidence in those who mightbe completely new to LinkedIn.
This may be a good platformthat I can spend 15 minutes
maybe 30 minutes a week at firston and feel like I'm getting,
you know, a good return on mytime investment for it.
So, to wrap up, I'd love tohear for anybody who's brand new
(20:21):
to LinkedIn or, you know, maybethey've dabbled in it but not
really done a whole lot with itwhat would be your top three to
five suggestions on, you know,getting started and getting
getting the wheels rolling inLinkedIn.
Brenda Meller (20:35):
Yeah, great question.
So, first thing I would sayspend some time optimizing your
profile.
So think about who is yourideal target audience and what
are your goals for usingLinkedIn.
It's probably to find moreprospective clients right, and
to market specific products orservices.
So look at your profile fromtop to bottom, thinking of
yourself in the seat of thatideal target audience, and
(20:57):
everything on your profileshould be optimized to be
directed towards that idealtarget audience.
Your banner image at the topshould be promoting your
business, maybe a product orservice.
Your headline shouldn't just bejob title at company.
It should be specificallyspeaking to the problems that
you solve, the services you'reoffering, et cetera.
Your about statement is notreally about you.
(21:19):
It's about you as it relates tohow you can help to solve their
problems or what servicesyou're offering to them, right.
So everything in your profileshould be optimized.
So that'd be my top tip.
My second would be to be activeon LinkedIn, and I would
recommend 15 minutes a day inthe homepage feed.
And, carrie, this is somethingI do, the first thing I do when
(21:40):
I go into LinkedIn.
It's so important.
I spend 15 minutes a day in thehomepage feed first, before
doing anything else, because weare building up that social
media karma.
You're training, continuously,training that algorithm.
These are the types of thingsthat I want to see and that's
going to help to make LinkedInmore relevant for you, which, in
turn, is going to make you wantto come back to LinkedIn,
(22:00):
because if it's not relevant,you go there.
You're like, ah, forget it,right.
So that would be the secondthing, and let me say, let me
give you three things.
The third thing I would say iscontinually be growing your
network on LinkedIn, whetherit's reviewing those pending
invitations that people aresending to you or searching for
people using filters on LinkedIn, inviting them to connect.
(22:22):
I recommend using a personalnote.
You only get five of them ifyou're using the free version a
month, but still use all five.
You upgrade to premium.
You can add a personal note toevery invitation that you send,
but getting some conversationsstarted with those people as
well.
And I think, if we take a stepback here, you really need to
think about LinkedIn as a longgame.
It's not something where you'regoing to come on today, on a
(22:44):
Monday, and, by Friday, have anew client.
It's something where you needto be investing some time and
some effort over time, butsimilar to that analogy of
wanting to run a 5K, that's howyou get from sitting on your
couch to running a 5K.
It's by regular routines andexercise and building up the
muscle and your stamina right.
It's not by going.
(23:04):
I mean, could you run a 5Kwithout ever having ran ever
before?
Probably, but you might fallover halfway through the race
and collapse and pull a muscleor something.
So I want to make sure thatpeople are getting into a
routine that feels manageable tothem over time and
understanding that LinkedIn is along game.
Carrie Saunders (23:22):
Thank you so much.
I feel like that's going to besuper helpful for those
listening and new or have fallenoff the wagon with LinkedIn.
So where are some of the bestplaces that people can find you,
which is probably obviouslyLinkedIn, but what are some of
your favorite places for peopleto find you if they want to
connect with you and learn a bitmore about you?
Brenda Meller (23:41):
Absolutely so, yeah, LinkedIn.
You know, Brenda Meller, it'sM-E-L-L-E-R.
When you go to my profile,you're going to notice my
default button is follow insteadof connect.
If you want to connect with me,you can just go to the more
button or the three dots andyou'll see an option that will
say personalized invite orconnect Mention that you heard
me on Carrie's show here.
Now, if you are on Instagram orFacebook, you can certainly
(24:04):
look up Mellor Marketing and Iprovide links back to my
LinkedIn profiles as well as mywebsite from there.
So if that's where you are,I'll meet you where you are and
I'll take you to where you needto be.
And the last place would be mywebsite, Mellormarketingcom.
Carrie Saunders (24:19):
Love that, and we will have those links also in
the show notes.
So thank you so much for thiswonderful conversation today,
brenda.
I so enjoyed.
Even.
I'm always learning somethingnew from you about LinkedIn, and
sometimes, when we hear it morethan once too, it sinks in a
little bit better.
Brenda Meller (24:36):
So thank you so much for being on our show.
Yeah, absolutely.
Can I share one final resourcewith you?
Sure yeah, go right ahead Forthose that are getting started
and really want to work onoptimizing their profile.
I've got a free downloadablechecklist.
It's called 15 Free LinkedInProfile Tips for Coaches and
Consultants.
Even if you are a serviceprovider or working in
e-commerce, the tips could workfor you as well.
Just go to mellormarketingcomslash list if you want to access
(24:58):
that.
Carrie Saunders (24:59):
Perfect.
I love that, and we'll also addthat one to the show notes as
well.
So thank you again.
So much, Brenda, for being onour show.
Thank you.
Brenda Meller (25:05):
Keri, this was great.
Appreciate it.
Carrie Saunders (25:09):
Well, wasn't that a great episode with Brenda
.
She shared so many goldennuggets about LinkedIn today,
from making those first keyupdates to your profile to
understanding what not to do.
This episode is packed withinsights you can apply right
away.
So here's your challenge Pickone thing Brenda mentioned today
and take action upon it thisweek.
(25:29):
Whether it's optimizing yourprofile, engaging more
strategically or avoiding thecommon mistakes, small steps
lead to big results.
If you love this episode, besure to connect with Brenda on
LinkedIn.
She's always sharing amazingtips and I know I enjoy
following her.
And don't forget to subscribeto the podcast so you never miss
an episode.
(25:50):
And if you found this episodehelpful, I'd love for you to
leave a review or share with afellow business owner.
It helps more business owners,just like you, get the
strategies they need to grow.
Thanks for listening and wewill see you next week.
Are you really using LinkedIn to its full
potential, or is it just aprofile you set up and forgot
about?
If you're an online businessowner, course creator or coach
looking to grow your network,attract the right clients and
build credibility withoutspending all day on social media
, this episode is for you.
Today, I'm sitting down withLinkedIn expert Brenda Meller,
(00:23):
who's sharing her top strategiesto help you make sure you make
the most of your LinkedInpresence.
Whether you're brand new to theplatform or just not seeing the
results you want, brenda willwalk us through the first steps
to take if you're not active onLinkedIn but want to be.
How LinkedIn differs from othersocial media platforms when it
comes to business growth and thebiggest mistakes service
(00:46):
providers make and how to avoidthem.
Brenda brings a ton of valueand actionable steps, so grab
your notebook and let's dive in.
Welcome to the eCommerce MadeEasy podcast.
I'm your host, k Saunders.
When we started this business,all I had was a couch, a laptop
and a nine-month-old.
My main goal To help others.
Now, with over 20 years in thee-commerce building industry and
(01:09):
even more than that in webdevelopment, I have seen a lot.
I love breaking down the hardtech into easily understandable
bits to help others besuccessful in their online
business.
Whether you're a seasonede-commerce veteran or just
starting out, you've come to theright place, so sit back, relax
and let's dive into the worldof e-commerce together.
Welcome back to the show.
(01:29):
Today we have a special guestfor you, and her name is Brenda
Meller.
She is an excellent resourcefor all things LinkedIn and I've
actually been recently learningfrom her and her course called
the Recipe, and it's been agreat source of information,
some surprising facts and somegreat useful but time-conscious
(01:50):
ways to use LinkedIn.
So, no matter whether you havefive minutes, 15 minutes a week
or you have a few hours a weekto spend on LinkedIn, she is
great at helping you learn howto utilize your time effectively
there.
So welcome to our show, Brenda,thank you.
Brenda Meller (02:04):
Keri, I'm delighted to have the
opportunity to chat with youtoday and hopefully teach some
of your listeners some newLinkedIn tips.
Carrie Saunders (02:11):
So tell me, tell us, a little bit more about
you, more than what I sharedhere.
How did you come upon, you know, getting to be an expert in
LinkedIn?
Brenda Meller (02:21):
Yeah, so my backstory is I was when social
media first came on the scene.
I was anti social media.
I remember like all my friendswere like you got to get on
Facebook and I said why do Iwant to be sharing my life
online?
It seemed like very intrusive.
And a few years went by andLinkedIn came onto the scene and
I had a few people I reallyrespected who worked in
marketing tell me about it and Isaid, well, I should check this
(02:43):
out.
It's a professional networkingsite and I found it was a really
great platform for people likeme, who are introverts and will
always be an introvert at heart,to find and connect with people
from across the world, acrossindustries.
So I started with LinkedIn.
I leaned into it, I really feltcomfortable using it,
understanding how to navigate it, and at the time I was working
(03:03):
in corporate marketing itunderstanding how to navigate it
, and at the time I was workingin corporate marketing.
A few years went by and Ichanged careers using LinkedIn.
It was at the height of the2008 recession when this
happened and I made a connectionto a hiring manager, ended up
getting an interview within afew days and for me it was like
a game changer for the jobsearch.
So after that point, the newrole I was in was helping out
(03:24):
with marketing and overseeingsocial media.
So then I had to embraceFacebook.
I had to get into it, butLinkedIn was always at my core,
one of those sites that I knewabout.
So many years went by and in2017, the universe nudged me
forward, so to speak.
I had an opportunity to figureout what I wanted to do next,
and at that point, I had builtup such a great presence for
(03:45):
myself on LinkedIn as a thoughtleader in the space that people
were approaching me.
Since you have some time now,can you help me with LinkedIn?
Since you have some time, canyou train my team on LinkedIn?
Since you have some time, canyou help us with social media?
And I realized that I couldcreate a business for myself
solely around marketing andsocial media and LinkedIn and
not have to work for a companyanymore.
(04:05):
So I've been doing this fulltime now since 2018.
And what I do carry is I helpboth individuals the
self-employed, executives, etcetera and I do help some
individuals who are in careertransition also to use LinkedIn.
My catchphrase is I help you toget a bigger slice of the
LinkedIn pie.
Carrie Saunders (04:26):
I just love that and I love how you make it
so much fun by relating pie tothe things that you do.
If you could find Brenda onLinkedIn, we'll have her link in
the show notes.
She loves to incorporate thethings she does with pie and I
just I find that very relatable.
So I love seeing that from amarketer, because sometimes
(04:49):
people aren't really veryrelatable on social media,
especially on LinkedIn, becauseit's a bit more corporate-ish.
So I just love how you bringthe humanity in to a place
that's also very professionaltoo, which is why it's a perfect
platform for our listeners here, because it's a really great
way to meet other businessowners and or get jobs and you
(05:11):
know if you're a serviceprovider or find your people
there.
So if you're not already onLinkedIn, what are some of the
first things you should do ifyou're not active and you want
to be and you want to make aneffective use of your time?
Brenda Meller (05:26):
Yeah, great question.
This is really common.
A lot of us have set up aLinkedIn account, but many
neglect it.
They haven't really been on it,and what I hear from people
sometimes, carrie, is they geton LinkedIn and they feel like
you know, they're running withthe big dogs over here.
It's a big corporate stuffyenvironment, and I'm a
solopreneur, I'm a self-employedservice provider.
It doesn't feel like my people.
So if that's the case, it'sprobably that your homepage feed
(05:50):
is really being consisting ofpeople who aren't in your ideal
target audience kind of sphere.
So my advice is, if the firstthing you wanna do is just start
spending some time in theLinkedIn homepage feed, what
will happen is, when you'reinteracting with posts, whether
liking, reacting or commentingon them you're training the
algorithm.
These are the types of thingsthat I want to see more of.
These are the types of peoplethat I want to hear more of, and
(06:10):
your homepage feed will startto be more relevant.
The other side is, you reallyneed to make sure that your
profile is accurate orreflecting who you are, the
services or expertise that youoffer, problems that you're
solving, and that there's sometype of a call to action if
people are interested in workingwith you, doing business with
you?
How do they start that process?
(06:31):
Because what I really wantfolks to walk away with, keri,
is that LinkedIn is almost likea professional directory and
it's really the type of site isdifferent than Facebook and
Instagram and a lot of theseother sites out there where
people can be locked downbecause it's a personal site
they're sharing personalinformation about their family,
things like that Whereas onLinkedIn it's all professional,
(06:51):
so it's almost the equivalent ofgoing into an online networking
event.
People want to be found, peoplewant to have conversations with
you, but you need to make surethat your profile is built up in
a way that is highlighting howyou want to use LinkedIn.
So we're not looking like a jobseeker if we're not job seeking
.
If you are promoting yourbusiness as an e-commerce
(07:11):
provider or somebody else who'sself-employed, you want to make
sure that it's clear to peoplevisiting your profile what it is
that you do and how they canstart working with you.
Carrie Saunders (07:21):
I just love that.
And actually we had I would say, probably like six months ago
or so one of the people weworked with probably eight years
before that and moved on fromtheir company, so we no longer
worked with them, and he foundme on LinkedIn and sent me a
message to start up theconversation again to help him
with his new you know, the newbusiness he was associated with.
(07:43):
So I love how LinkedIn canbring people together like that,
especially people that you'veworked with before, or that you
and you meet in real person, inreal life too, and you can make
this great network oflike-minded business individuals
on there and it feels in someways safer than like the typical
(08:05):
social media like Facebook andTwitter and Instagram and things
like that.
So I just I kind of love thevibe over there at LinkedIn
because it's professionallyfriendly.
I guess would be a way to Iwould describe it.
Brenda Meller (08:19):
Yeah, I think that's a great way of described
as professionally friendly, andthere's been a lot of people who
have started moving off ofFacebook and Instagram and some
of the other platforms in recentyears.
You know different thingshappening in the world and
they're like it's not, it's notfeeling right for me anymore.
So they come on to LinkedIn andI'll often hear them saying,
wow, it's like Facebook, buteveryone's friendly here,
everyone's professional,everyone's polite and for the
(08:45):
most part, they's going on.
Linkedin is kind of theequivalent of going into a
professional work setting andyou're going to be meeting
people you know from differentbackgrounds, different
industries.
But a lot of times, to behonest, carrie, people will look
you up on LinkedIn beforedeciding whether to do business
with you, whereas years ago itused to be you would look up
their website to see do theylook like a legitimate business?
Now we look them up on LinkedInbecause we're trying to verify.
(09:06):
Okay, carrie says she doeswebsite and SEO.
Does it actually look likethat's what she does or is it
not matching up with that?
And then we can also look andsee.
You know, do you haverecommendations?
Do we share common connections?
So I can reach out to my friendDiana and say hey, I see you're
connected with Carrie.
Tell me about her.
You know I'm thinking abouthiring her for SEO, so it really
(09:27):
can be a really great place forpeople, like you said, to do
their research on you.
Carrie Saunders (09:32):
I love that.
Now let's get into the question, though, and we were kind of
already touched on this, but howdo you feel like LinkedIn is
different than other socialmedia sites as it relates to
building your business?
Brenda Meller (09:45):
Yeah, so when we're thinking about building
our business, when I think aboutsites like Facebook and
Instagram and Twitter andYouTube and there's a lot of
different sites and things thatare out there Think about your
own personal use of those sites.
You might have a personal pageon Facebook, for example, for
your personal profile, friendsand family activities and things
like that, and you probablyhave a business page on Facebook
(10:06):
as well, and I think thenumbers are still showing that
there's more people actively onFacebook than are on LinkedIn
and some of the other sites andthings like that that are out
there.
But there has been both adecline in usage and we've also
been noticing that our personalfeed is definitely getting much
more coverage than our businesspages, our business pages.
(10:26):
If we want to really havemomentum, we might have to look
at Facebook ads and other thingsout on that platform.
But I don't know about you,carrie, but if somebody sends me
a friend request on Facebook, Iwant to make sure that that's
the type of person that I feelcomfortable sharing family
pictures with, because I'msharing a lot of personal
information out there, but alsothat I know and I align with
(10:46):
their values.
If I'm not sure, I may notaccept their friend request
right away.
A lot of differing opinionsabout things that are happening
in the world nowadays and,without going into detail, I
think Facebook is a place thatwe share some of those values,
whereas on LinkedIn we're muchmore selective about sharing
information that's related toour area of expertise, our
(11:07):
industry, our employer.
We avoid subjects that arecontroversial because it's a
professional networking platformand the things that we're
sharing there are similar to thethings that we are sharing when
we go to an online or in-personconference, or if you're in the
workplace, you're interactingwith people in the coffee room
or on the water cooler.
It's common talk, it's thingsthat aren't going to offend
(11:30):
people.
It's things that are acceptablein those professional areas.
So you know, similar toFacebook, I have a personal
Instagram and I have a workInstagram for my Mellor
Marketing.
Mellor Marketing is wide open.
My personal Instagram I usethat more similarly as my
personal Facebook and I thinkyou'll find there's a lot of
people that are like that.
They're a little bit morelocked down on their personal
(11:51):
accounts and their businessaccounts are more wide open,
whereas LinkedIn, everything ispretty much wide open there.
Carrie Saunders (11:58):
I would have to agree with that, and I see that
trend right now too, inFacebook and Instagram, on
either less usage or, or youknow, kind of being a bit more
careful what we're sharinganymore to, just because of the
state of the world right now.
So with LinkedIn, though I knowthere's some people out here
that have never used it andthere might be some that have
(12:21):
dabbled in it a little bit, butwhat are some of the biggest
mistakes you see serviceproviders or entrepreneurs
making on LinkedIn that theyshould?
Brenda Meller (12:31):
look to avoid.
Yeah, great point.
And I think one of the thingsis, if you really aren't super
experienced in LinkedIn, youmight treat it the same way you
do Instagram or Facebook, andI'll just use an example.
I was talking to a clientrecently who I was working with,
coaching her on LinkedIn, andshe was saying, ok, I'm putting
my posts out there, I'mpublishing posts and publishing
(12:52):
articles.
Isn't that how people find me?
Just by publishing content?
Because if you think about, onInstagram, you publish something
, you put a bunch of hashtagsand people can search for and
find you, and on LinkedIn, it'sreally more based on the network
of people that you keep.
When you post or publishsomething on LinkedIn in the
homepage feed, it only goes outto a small percentage of your
first level connections and ifthey engage with your post, then
(13:16):
it publishes it more.
You'll get more impressions andmore views of those types of
things.
So you know, I think thedifference is understanding like
all of the platforms haveslightly different algorithms
that are associated with how toget better reach on the platform
.
But my advice is that you shouldyou should treat LinkedIn as
kind of like a two-way street,so to speak.
(13:37):
You definitely should bepublishing content regularly, at
least once a week, moving upgradually to daily, based on the
level of engagement you'regetting.
But you also need to bespending time in the homepage
feed every day interacting withother people.
I like to refer to this conceptas social media karma.
You know, what you put out tothe universe will come back to
you.
What you put into your LinkedInhomepage feed in terms of
(14:00):
effort, interacting with,learning from and contributing
conversations with other people,that's going to come back to
you as well.
So, just treating it a littlebit different, understanding the
algorithms a little bitdifferent on there and for me,
everything really started toturn around when I wasn't just
using LinkedIn selfishly formyself, but I started using
LinkedIn to help other people,both by engaging in their posts
(14:23):
and also, you know, occasionallytagging people in and bringing
people into my posts as well.
Carrie Saunders (14:28):
I think that's a really interesting way to
think about how LinkedIn is, andone thing that I have heard,
too, is that you shouldn't post,so let's go to the posting.
You said at least once a week,working up to once a day.
I have heard that you canshouldn't be posting more than
once a day on LinkedIn is.
Is there a nuance to that?
Is that true?
Brenda Meller (14:49):
Yeah, and it's interesting because there's a.
There's a super influencer outthere.
I'm not going to name names,but he has over 5 million
followers and he goes aroundtelling people you should post
17 times a day on LinkedIn andif you have 5 million followers
that might make sense for you,but the average mere mortal
person like you and I Carrie itreally doesn't benefit you and
there's actually going to be apenalty in the algorithm if you
(15:11):
post more than once within 18hours.
Every now and again I hear therules are changing a little bit
and LinkedIn doesn't publishthis anywhere.
The information I'm sharingwith you is based on my own
personal experience as well, asI share and collaborate with
other LinkedIn coaches andtrainers from around the world.
We're all independent, but weshare notes and we'll share what
(15:34):
we're doing, what we'renoticing, and we'll test
different strategies as well.
So really posting once a week, Ithink, especially if you're
just getting started on LinkedIn, that feels manageable.
It's almost like if you thinkabout you're planning on running
a 5K, you're not going to gorun three miles today, because
if you are tomorrow, you'regoing to be sore.
Then that's going to be the endof it.
(15:54):
You're not going to go runthree miles today, because if
you are tomorrow you're going tobe sore, then that's going to
be the end of it.
Instead, you might start out bydoing a brisk walk today and
maybe a day or so later, maybe abrisk walk with a jog.
You're going to gradually buildthat up to something that feels
manageable and enjoyable, right.
Same thing on LinkedIn.
I think posting once a week,starting out at that cadence,
can help you to get comfortablewith posting.
(16:16):
And if you're complementingthat with going out into the
homepage feed every day seeingwhat other people are posting,
you're learning right and thenalso you're engaging with them.
So that way, the next time youpost next week you're going to
get better and more engagementcoming from that.
Carrie Saunders (16:32):
I love that perspective because I feel like
a lot of business owners andthey're they're thinking, oh,
I'm going to jump into LinkedIn,I got to do all the things.
But it sounds like you'regiving them so much permission
to to not do all the things andto really pull it back and start
out slowly with once a week andthen maybe working up to twice
a week and then, if they havethe the you know the ability to
(16:54):
do every day, eventually to dothat.
But I love how that makesLinkedIn so much more manageable
and doable for most onlinebusiness owners because you
don't feel like you have to bein there all the time, like we
feel like we need to be forFacebook and LinkedIn, for
example, like we feel like weneed to be posting all the time
to have anything seen.
(17:14):
But it sounds like withLinkedIn, that's totally
different.
Brenda Meller (17:19):
Yeah, it really is, and I do want it to be
enjoyable for people, but I wantit to feel manageable for you
as well.
And you know, sometimes I'llhave clients reach out.
They'll say I'm posting everyday, why am I not getting
engagement?
And we'll take a look at theirposts together and I see that
there is some engagement.
They're getting some likes,they're getting a couple of
comments here and there.
And going back to your questionof mistakes that people are
(17:40):
making, when you get comments onLinkedIn, you need to reply
back to them.
Think about a comment is like agift that someone has given you
and it's good from an etiquettestandpoint to reply back and
acknowledge them, not justliking it, because liking is
kind of like patting them on thehead.
Thanks, gary, you know.
But like, imagine if they werestanding next to you and they
said whatever it was, you wouldturn to them and you would say
something back to them.
Right?
(18:00):
And the other thing thathappens, kind of from a magical
standpoint, is every timesomebody engages with your post
you or a connection it's goingto push that post out to the
homepage feed again, so you'regetting more impressions.
So not only are you doing theright thing from an etiquette
standpoint by commenting back,but also you're helping yourself
to get more reach for the postas well.
Carrie Saunders (18:21):
I love that, and something else that just
that made me remember too, isI've also heard that the one
nice thing, especially forbusiness owners, about LinkedIn
is that the people on LinkedIngenerally have a bit more of a
budget to work with otherbusinesses, so it's a great
place to work with.
(18:41):
Versus like Facebook andInstagram, they may not have
that business type of budgetthat they would have on LinkedIn
.
Have you seen that to be thecase too?
Brenda Meller (18:50):
I haven't.
I recently read a report fromLinkedIn and I think they said,
like LinkedIn, users have liketwo times the buying power.
It might even be a higherpercentage than that, but it was
definitely a magnification ofnumber of dollars that people
have on LinkedIn compared to theaverage user on Facebook and on
Instagram.
And I think we see it as well,because it's a professional
networking platform platform sowe're able to connect with
(19:18):
people that are, you know, allthe way from college graduate,
newly hired employee, all theway up to senior level executive
, and there are people from 200countries and just about every
industry that are represented onLinkedIn.
So we really can get a littlebit deeper into reaching the
right type of person, and youcertainly can do that with
Facebook and Instagram ads.
But the cool thing withLinkedIn is you can search and
(19:40):
apply filters to find peopleusing the free, basic version of
LinkedIn.
You don't have to spend any admoney on that, but you can
actually search for people usingfilters so you can look at
people by job title, by industry, by geography, and you can find
and connect with these peoplewho might be your ideal target
audience.
Carrie Saunders (19:58):
I love that and I feel like it helps build some
confidence in those who mightbe completely new to LinkedIn.
This may be a good platformthat I can spend 15 minutes
maybe 30 minutes a week at firston and feel like I'm getting,
you know, a good return on mytime investment for it.
So, to wrap up, I'd love tohear for anybody who's brand new
(20:21):
to LinkedIn or, you know, maybethey've dabbled in it but not
really done a whole lot with itwhat would be your top three to
five suggestions on, you know,getting started and getting
getting the wheels rolling inLinkedIn.
Brenda Meller (20:35):
Yeah, great question.
So, first thing I would sayspend some time optimizing your
profile.
So think about who is yourideal target audience and what
are your goals for usingLinkedIn.
It's probably to find moreprospective clients right, and
to market specific products orservices.
So look at your profile fromtop to bottom, thinking of
yourself in the seat of thatideal target audience, and
(20:57):
everything on your profileshould be optimized to be
directed towards that idealtarget audience.
Your banner image at the topshould be promoting your
business, maybe a product orservice.
Your headline shouldn't just bejob title at company.
It should be specificallyspeaking to the problems that
you solve, the services you'reoffering, et cetera.
Your about statement is notreally about you.
(21:19):
It's about you as it relates tohow you can help to solve their
problems or what servicesyou're offering to them, right.
So everything in your profileshould be optimized.
So that'd be my top tip.
My second would be to be activeon LinkedIn, and I would
recommend 15 minutes a day inthe homepage feed.
And, carrie, this is somethingI do, the first thing I do when
(21:40):
I go into LinkedIn.
It's so important.
I spend 15 minutes a day in thehomepage feed first, before
doing anything else, because weare building up that social
media karma.
You're training, continuously,training that algorithm.
These are the types of thingsthat I want to see and that's
going to help to make LinkedInmore relevant for you, which, in
turn, is going to make you wantto come back to LinkedIn,
(22:00):
because if it's not relevant,you go there.
You're like, ah, forget it,right.
So that would be the secondthing, and let me say, let me
give you three things.
The third thing I would say iscontinually be growing your
network on LinkedIn, whetherit's reviewing those pending
invitations that people aresending to you or searching for
people using filters on LinkedIn, inviting them to connect.
(22:22):
I recommend using a personalnote.
You only get five of them ifyou're using the free version a
month, but still use all five.
You upgrade to premium.
You can add a personal note toevery invitation that you send,
but getting some conversationsstarted with those people as
well.
And I think, if we take a stepback here, you really need to
think about LinkedIn as a longgame.
It's not something where you'regoing to come on today, on a
(22:44):
Monday, and, by Friday, have anew client.
It's something where you needto be investing some time and
some effort over time, butsimilar to that analogy of
wanting to run a 5K, that's howyou get from sitting on your
couch to running a 5K.
It's by regular routines andexercise and building up the
muscle and your stamina right.
It's not by going.
(23:04):
I mean, could you run a 5Kwithout ever having ran ever
before?
Probably, but you might fallover halfway through the race
and collapse and pull a muscleor something.
So I want to make sure thatpeople are getting into a
routine that feels manageable tothem over time and
understanding that LinkedIn is along game.
Carrie Saunders (23:22):
Thank you so much.
I feel like that's going to besuper helpful for those
listening and new or have fallenoff the wagon with LinkedIn.
So where are some of the bestplaces that people can find you,
which is probably obviouslyLinkedIn, but what are some of
your favorite places for peopleto find you if they want to
connect with you and learn a bitmore about you?
Brenda Meller (23:41):
Absolutely so, yeah, LinkedIn.
You know, Brenda Meller, it'sM-E-L-L-E-R.
When you go to my profile,you're going to notice my
default button is follow insteadof connect.
If you want to connect with me,you can just go to the more
button or the three dots andyou'll see an option that will
say personalized invite orconnect Mention that you heard
me on Carrie's show here.
Now, if you are on Instagram orFacebook, you can certainly
(24:04):
look up Mellor Marketing and Iprovide links back to my
LinkedIn profiles as well as mywebsite from there.
So if that's where you are,I'll meet you where you are and
I'll take you to where you needto be.
And the last place would be mywebsite, Mellormarketingcom.
Carrie Saunders (24:19):
Love that, and we will have those links also in
the show notes.
So thank you so much for thiswonderful conversation today,
brenda.
I so enjoyed.
Even.
I'm always learning somethingnew from you about LinkedIn, and
sometimes, when we hear it morethan once too, it sinks in a
little bit better.
Brenda Meller (24:36):
So thank you so much for being on our show.
Yeah, absolutely.
Can I share one final resourcewith you?
Sure yeah, go right ahead Forthose that are getting started
and really want to work onoptimizing their profile.
I've got a free downloadablechecklist.
It's called 15 Free LinkedInProfile Tips for Coaches and
Consultants.
Even if you are a serviceprovider or working in
e-commerce, the tips could workfor you as well.
Just go to mellormarketingcomslash list if you want to access
(24:58):
that.
Carrie Saunders (24:59):
Perfect.
I love that, and we'll also addthat one to the show notes as
well.
So thank you again.
So much, Brenda, for being onour show.
Thank you.
Brenda Meller (25:05):
Keri, this was great.
Appreciate it.
Carrie Saunders (25:09):
Well, wasn't that a great episode with Brenda
.
She shared so many goldennuggets about LinkedIn today,
from making those first keyupdates to your profile to
understanding what not to do.
This episode is packed withinsights you can apply right
away.
So here's your challenge Pickone thing Brenda mentioned today
and take action upon it thisweek.
(25:29):
Whether it's optimizing yourprofile, engaging more
strategically or avoiding thecommon mistakes, small steps
lead to big results.
If you love this episode, besure to connect with Brenda on
LinkedIn.
She's always sharing amazingtips and I know I enjoy
following her.
And don't forget to subscribeto the podcast so you never miss
an episode.
(25:50):
And if you found this episodehelpful, I'd love for you to
leave a review or share with afellow business owner.
It helps more business owners,just like you, get the
strategies they need to grow.
Thanks for listening and wewill see you next week.
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