January 7, 2025 • 16 mins
Ever wondered whether your website is really pulling its weight in your business? Today, we’re diving into the Top 5 Key Performance Indicators (KPIs) that every website owner should monitor to ensure their site is working hard to drive sales, generate leads, and grow your business.
Mentioned Resources:
Improving Your Website’s Speed:
--> EP 047: Speed Matters: How Faster Websites Drive More Sales
Speed Tools to Measure your Website’s Speed:
--> WebPageTest
--> GTmetrix
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Carrie Saunders (00:00):
If you've ever wondered whether your website is
really pulling its weight inyour business, this episode is
for you.
Today, we're diving into thetop five key performance
indicators that every websiteowner should monitor to ensure
that their website is workinghard to drive sales, generate
leads and really grow yourbusiness.
So let's jump in and find outwhich of the top five they are
(00:21):
to track.
Welcome to the eCommerce Madeeasy podcast.
I'm your host, k Saunders.
When we started this business,all I had was a couch, a laptop
and a nine-month-old.
My main goal To help others.
Now, with over 20 years in thee-commerce building industry,
and even more than that in webdevelopment, I have seen a lot.
I love breaking down the hardtech into easily understandable
(00:43):
bits to help others besuccessful in their online
business.
Whether you're a seasonede-commerce veteran or just
starting out, you've come to theright place.
So sit back, relax and let'sdive into the world of
e-commerce together.
Welcome back to the show.
Kpis, or key performanceindicators, are like the vital
signs of your website.
They help you understand what'sworking, what's not and where
(01:11):
to focus your efforts.
Now, before we dive into thetop five KPIs to be tracking, I
want you to take a look at whereyou are in your business.
If you're just starting out,then I highly encourage you to
be looking at these numbersmaybe a little less frequently,
because if they're not growingvery fast you might get a bit
disappointed is why I say that.
So you might want to look atthe monthly, because it really
does take a little a good bit oftime to really make that
(01:33):
snowball effect happen on ourwebsite, and listening to this
podcast and other resources canreally help you get that
snowball going faster.
But I don't want you to bedisappointed by checking your
numbers daily.
Maybe even weekly might be alittle bit too much.
So you can use your bestjudgment and see how these are
changing and how fast they'rechanging.
To determine how often you'regoing to look at these, I would
(01:56):
recommend, at minimum, monthly.
Really more ideally would beevery other week, if not weekly.
So let's dive into what thoseare.
So the first key performanceindicator you really need to be
looking at is your websitetraffic.
This is the total number ofvisitors coming to your website
and you can track this, you know, and, like I said, whether it's
(02:19):
you're tracking it based uponthe month, the week or every two
weeks.
Have that timeframe set, but wewanna see how many visitors are
coming to your site on aregular basis and then compare
it to the previous time periodthat you were recording on how
often they were coming, and sothis really helps you understand
whether you're growing yourtraffic to your website or not.
(02:42):
And we don't grow what we'renot tracking.
So making sure to track this isactually pretty important and
put it on your calendar.
Maybe it's something you do ona brain dead Friday afternoon
every Friday, or maybe it's thefirst Friday of the month or the
first and third Friday.
So make this a very regularoccurrence and you can use a
(03:02):
free tool like Google Analyticsto help you track this, and it's
pretty easy to set up, installand some ways that you can
really benefit from this is.
It really helps you understandare you making progress on your
search engine optimization, ormaybe your focus currently is
bringing in social media leads?
Are you making progress onthose social media leads?
(03:23):
So really tracking whether yourwebsite's traffic is increasing
based upon the efforts you'remaking whether it's search
engine optimization or socialmedia optimization then you can
really see whether your effortsare working so you know whether
to tweak them and change themand make those better.
So, even though this is asimple number, we're looking at
(03:46):
the total number of peopleacross a certain time period
that you pick.
It's very important to trackyour other marketing efforts to
help you understand whetherthose are working or not.
Now, another one that you needto track is your bounce rate,
and so bounce rate basicallymeans a percentage of visitors
who leave your site afterviewing just one page.
So they land on your page andliterally bounce and leave.
(04:08):
Now, if this bounce rate ishigh, that means your messaging
is wrong somewhere.
It could be the messaging toget the people to your website.
So, whether that search engineoptimization messaging what
they're seeing when they'researching and finding your
website or it could be yoursocial media marketing messaging
, and that might be disconnectedfrom what you're presenting
(04:31):
them on the website.
Or maybe your messaging isgreat in bringing them to your
website, but your websitemessaging is failing and not
doing its job to keep themengaged and keep them looking
around on your website, or therecould be errors on your website
.
So there's quite a bit ofthings here that could be
affecting your bounce rate, andif it's above 50%, then I would
(04:54):
definitely have a professionalhelp you out on this if you're
having trouble getting thisfixed yourself.
We wanna see bounce ratesgenerally below 50%.
Even lower is, of course,better.
But really evaluating is mymessaging Are they?
Are they bouncing off of asocial post that I you know?
Maybe you had a blog post andyou created a social post off of
(05:16):
it and you're drawing people tothat blog post.
Is there some sort ofdisconnect that they're leaving
that landing page, that blogpost page?
If it's just general bouncerates, people are coming to you,
say, from a search enginesearch.
Maybe your keywords aren'toptimized right.
Maybe you're drawing people inwho actually are interested in
your services, so maybe yourwebpage is great.
(05:39):
It's just the keywords thatit's drawing in they're focusing
on is not the ideal ones forthe people you're targeting.
So there's many differentfactors that you can have here
and pulling this apart is reallyimportant to do.
And always reach out to aprofessional like us If you're
really stuck and frustrated,because we don't want you to be
stuck and frustrated.
But if you don't have thisnumber and you're not following
(06:02):
this number, you don't know thatyou're going to need to make
improvements.
So, again, what you trackyou're going to improve upon.
So I highly recommend you dothat.
Number three is conversion rate.
So what is the percentage ofvisitors who take the desired
action you want, whether that'spurchasing a service, signing up
for your newsletter ordownloading a freebie?
(06:22):
How many people are coming tothat page and then how many
people follow through with thataction or that call to action?
And we need to know that thisconversion rate is getting
better.
We want it to grow.
We want it to get better allthe time.
Generally speaking, on atraditional e-commerce site, a
conversion rate of 2% to 3% isvery good.
(06:42):
Yes, that does sound very low,but that is very good for a
traditional e-commerce site.
So I want you to take yournormal conversion rate and get
it improved.
It doesn't matter where thatstarts.
You could be 15%, 20%.
I've seen websites do that.
Ours actually has that high ofa conversion rate, or it could
(07:03):
be, you know, half a percentageor one percent, but you at least
know that.
You know that you need toimprove something.
So what are some things youmight need to improve to make
the conversion rate better?
Messaging is definitely one.
It can definitely be amessaging disconnect you know
how you brought them in versuswhat they see once they get
there.
It could be your call to actionbuttons aren't actionable
(07:26):
enough, they aren't urgentenough, they aren't compelling
enough.
So it could be.
You're just simply your CDAsneed to be changed.
I always recommend when you'retesting things like this, let's
change one thing at a time andthen use that review time period
whether it's one week, twoweeks or a month and accumulate
a few of those periods you knowtogether and then review again.
(07:49):
So let's say you're checkingyour stats weekly.
I would give it at least threeto four weeks before you adjust
something else again to see ifwhat you adjusted worked.
That can really help weed outthe anomalies that we might get
in a week.
You know we might have a slowerweek because it's a specific
holiday for your ideal customersor people are on vacation.
(08:10):
It's a typical vacation time.
So we do want to give some timeperiod to review it before we
actually make another change andadjustment.
So give it some time.
Be a bit patient here.
I know it's super hard to bepatient with this.
Now, if your software alsoallows it, you can do A-B
testing where you have twodifferent versions of the
webpage show up and it's arandom and generally that's
(08:32):
going to be true A-B testing.
Give about 50% to both A and50% to B, so that we can truly
decide which way works better,which landing page works better,
which call to actions workbetter.
I recommend again, where we'redoing reiterations on these
things, let's also make surethat the difference between A
(08:53):
and the B version of the websiteis a small difference.
We don't want a really bigdifference, lots of things
different between A and B.
Then you don't know whichpieces work better.
But sometimes you really needsome fast action and you want to
do that.
Then you go to that, say B isbetter.
Then you go to the B page andsplit that into two different
(09:14):
tests and then you make a slightchange to one of those versions
and keep your original one thatwas doing really well and then
you can start really narrowingdown exactly what is helping
your conversion rate.
So those are just some advancedstrategies on what you can do
to really help your conversionrate.
And then number four is averagesession duration.
(09:35):
So what does that mean?
It's the amount of timevisitors are spending on your
website.
It's the average amount of timethey're spending.
So longer sessions imply thatthey are looking at more things.
They're clicking around, morethey're reading, more they're
staying on your website.
They're a lot higher engagementwith your website when you have
(09:56):
the average session durationhigh.
That helps you in multiple ways.
One, it lets you know hey,you're doing something right on
your website, right?
Another thing it does is Google, for example.
Especially if Google Analyticsinstalled in your webpage,
they're going to notice.
Oh wait, these people get along time looking at this web
(10:17):
page.
Maybe there's somethingimportant to this web page.
Maybe I need to boost theirGoogle rankings.
This will typically help youwith search engine optimization
when you have a long averagesession duration.
That's kind of hard to saytogether and it can really help
boost your search enginerankings when you see that, when
Google sees that it's high, sothat's really great.
(10:39):
So if you have a web page thathas a decent average session
duration, see if there's somesmall things you can do to
change that particular page andget it even higher.
And you know, use thatinformation you get to make
maybe the pages that they're notstaying on very long and get
those a little bit higher.
Maybe you tweaked yourmessaging and then it boosted up
(11:01):
some and then you're like oh,then you know that you need to
tweak your messaging on some ofthe other pages to match a
similar style, and that can thenhelp boost your whole website's
average session duration.
It's a really great idea tofocus on this simple but what
seems to be maybe meaninglessKPI, but it's actually very
(11:23):
important, like I said, forsearch engines as well as for
you understanding your customersbetter.
And then number five is the pageload time.
So how long does it take foryour site to fully load?
It's something we talk about alot on this podcast.
Your page load time should beless than two seconds, if not
(11:44):
even faster than that.
People expect fast web pages,so if you are seeing your page
load time increase, that is abad thing, and that means that
one there's something probablywrong with your website.
Maybe you need to optimize yourimages, maybe you need to work
with your hosting provider, orwhomever your website's with, to
(12:04):
see what's going on and whyit's so slow.
It's also going to affect yoursearch engine rankings.
So when we have slow websites,google penalizes those websites
for being slow and they willservice them up less to their
visitors because they want toprovide a really good experience
for their visitors.
So making sure that yourwebsite's fast is going to help
(12:27):
boost your search engineoptimization, and we'll link to
some other podcast episodes andresources in our show notes
about how you can do that a bitbetter, and so you're going to
want to be using things likeGoogle page speed insights, gt
metrics those are a few that welove to use and webpagetestorg
We'll link to those in the shownotes.
You don't have to rememberthose, but they're great ways to
(12:49):
test and keep track of yourwebsite speed and I highly
recommend you do this regularly.
I like to tell the story aboutone client that came to me and
said they got an alert fromGoogle which you can set up
alerts for Google and it letthem know their website was
really slow.
It all of a sudden went reallyslow.
Well, it was as simple as theyuploaded a new banner image that
(13:10):
was not optimized for the web.
It was just simply too large.
So if they hadn't been trackingtheir webpage speed months down
the road, they may have beenway down in sales and been
wondering why.
But since they were trackingtheir webpage speed, they knew
something was wrong with thewebsite and they reached out to
us, because we provide servicesfor them, and we immediately
(13:33):
found out it was one of theirimages and we fixed the image
for them and they were on theirmerry way and they didn't get
penalized by Google.
So tracking this is superimportant and this is one.
Say you track the other ones abit less often.
If you're updating your websiteweekly, I totally recommend you
check this weekly because youtypically will find the page
(13:54):
speed will get reported byGoogle a few days, if not a week
, after you made a change, soyou do want to be checking this
one more regularly than theother ones.
If you're doing the other ones,like every two weeks or every
month, all right.
So let's recap this episode.
So the top five key performanceindicators that you should be
tracking are website traffic,bounce rate, conversion rate,
(14:20):
average session duration andlastly, maybe most importantly,
is page load time.
I can't talk about that oneenough because it's so important
for our overall health of ourwebsite and when you're
monitoring these regularly,you're going to really help
create that good snowball effectof a website that's generating
you consistent leads andconsistent revenue and
(14:42):
consistent income for you.
All right, so that's all we havefor this week's episode of the
e-commerce made easy podcast.
I hope you thoroughly enjoyedit.
I hope it was great and helpedyou have some actionable steps
and helped you have someactionable steps.
I challenge you to start, youknow, viewing these key
performance indicators and picka time schedule that you know is
doable for now and then revisethat here in three to six months
(15:06):
and maybe make it a bit shortertimeframe so that you're really
keeping a great eye on yourwebsite.
Make sure you subscribe so youdon't miss out in any episodes
coming up, and we would love tohear from you.
If you have any suggestions onwhat you want to hear from us or
topics, drop us an email atpodcast, at bcsengineeringcom,
(15:28):
and, as always, you can find ourshow notes at
ecommercemadeeasypodcastcom.
And we will see you next week.
If you've ever wondered whether your website is
really pulling its weight inyour business, this episode is
for you.
Today, we're diving into thetop five key performance
indicators that every websiteowner should monitor to ensure
that their website is workinghard to drive sales, generate
leads and really grow yourbusiness.
So let's jump in and find outwhich of the top five they are
(00:21):
to track.
Welcome to the eCommerce Madeeasy podcast.
I'm your host, k Saunders.
When we started this business,all I had was a couch, a laptop
and a nine-month-old.
My main goal To help others.
Now, with over 20 years in thee-commerce building industry,
and even more than that in webdevelopment, I have seen a lot.
I love breaking down the hardtech into easily understandable
(00:43):
bits to help others besuccessful in their online
business.
Whether you're a seasonede-commerce veteran or just
starting out, you've come to theright place.
So sit back, relax and let'sdive into the world of
e-commerce together.
Welcome back to the show.
Kpis, or key performanceindicators, are like the vital
signs of your website.
They help you understand what'sworking, what's not and where
(01:11):
to focus your efforts.
Now, before we dive into thetop five KPIs to be tracking, I
want you to take a look at whereyou are in your business.
If you're just starting out,then I highly encourage you to
be looking at these numbersmaybe a little less frequently,
because if they're not growingvery fast you might get a bit
disappointed is why I say that.
So you might want to look atthe monthly, because it really
does take a little a good bit oftime to really make that
(01:33):
snowball effect happen on ourwebsite, and listening to this
podcast and other resources canreally help you get that
snowball going faster.
But I don't want you to bedisappointed by checking your
numbers daily.
Maybe even weekly might be alittle bit too much.
So you can use your bestjudgment and see how these are
changing and how fast they'rechanging.
To determine how often you'regoing to look at these, I would
(01:56):
recommend, at minimum, monthly.
Really more ideally would beevery other week, if not weekly.
So let's dive into what thoseare.
So the first key performanceindicator you really need to be
looking at is your websitetraffic.
This is the total number ofvisitors coming to your website
and you can track this, you know, and, like I said, whether it's
(02:19):
you're tracking it based uponthe month, the week or every two
weeks.
Have that timeframe set, but wewanna see how many visitors are
coming to your site on aregular basis and then compare
it to the previous time periodthat you were recording on how
often they were coming, and sothis really helps you understand
whether you're growing yourtraffic to your website or not.
(02:42):
And we don't grow what we'renot tracking.
So making sure to track this isactually pretty important and
put it on your calendar.
Maybe it's something you do ona brain dead Friday afternoon
every Friday, or maybe it's thefirst Friday of the month or the
first and third Friday.
So make this a very regularoccurrence and you can use a
(03:02):
free tool like Google Analyticsto help you track this, and it's
pretty easy to set up, installand some ways that you can
really benefit from this is.
It really helps you understandare you making progress on your
search engine optimization, ormaybe your focus currently is
bringing in social media leads?
Are you making progress onthose social media leads?
(03:23):
So really tracking whether yourwebsite's traffic is increasing
based upon the efforts you'remaking whether it's search
engine optimization or socialmedia optimization then you can
really see whether your effortsare working so you know whether
to tweak them and change themand make those better.
So, even though this is asimple number, we're looking at
(03:46):
the total number of peopleacross a certain time period
that you pick.
It's very important to trackyour other marketing efforts to
help you understand whetherthose are working or not.
Now, another one that you needto track is your bounce rate,
and so bounce rate basicallymeans a percentage of visitors
who leave your site afterviewing just one page.
So they land on your page andliterally bounce and leave.
(04:08):
Now, if this bounce rate ishigh, that means your messaging
is wrong somewhere.
It could be the messaging toget the people to your website.
So, whether that search engineoptimization messaging what
they're seeing when they'researching and finding your
website or it could be yoursocial media marketing messaging
, and that might be disconnectedfrom what you're presenting
(04:31):
them on the website.
Or maybe your messaging isgreat in bringing them to your
website, but your websitemessaging is failing and not
doing its job to keep themengaged and keep them looking
around on your website, or therecould be errors on your website
.
So there's quite a bit ofthings here that could be
affecting your bounce rate, andif it's above 50%, then I would
(04:54):
definitely have a professionalhelp you out on this if you're
having trouble getting thisfixed yourself.
We wanna see bounce ratesgenerally below 50%.
Even lower is, of course,better.
But really evaluating is mymessaging Are they?
Are they bouncing off of asocial post that I you know?
Maybe you had a blog post andyou created a social post off of
(05:16):
it and you're drawing people tothat blog post.
Is there some sort ofdisconnect that they're leaving
that landing page, that blogpost page?
If it's just general bouncerates, people are coming to you,
say, from a search enginesearch.
Maybe your keywords aren'toptimized right.
Maybe you're drawing people inwho actually are interested in
your services, so maybe yourwebpage is great.
(05:39):
It's just the keywords thatit's drawing in they're focusing
on is not the ideal ones forthe people you're targeting.
So there's many differentfactors that you can have here
and pulling this apart is reallyimportant to do.
And always reach out to aprofessional like us If you're
really stuck and frustrated,because we don't want you to be
stuck and frustrated.
But if you don't have thisnumber and you're not following
(06:02):
this number, you don't know thatyou're going to need to make
improvements.
So, again, what you trackyou're going to improve upon.
So I highly recommend you dothat.
Number three is conversion rate.
So what is the percentage ofvisitors who take the desired
action you want, whether that'spurchasing a service, signing up
for your newsletter ordownloading a freebie?
(06:22):
How many people are coming tothat page and then how many
people follow through with thataction or that call to action?
And we need to know that thisconversion rate is getting
better.
We want it to grow.
We want it to get better allthe time.
Generally speaking, on atraditional e-commerce site, a
conversion rate of 2% to 3% isvery good.
(06:42):
Yes, that does sound very low,but that is very good for a
traditional e-commerce site.
So I want you to take yournormal conversion rate and get
it improved.
It doesn't matter where thatstarts.
You could be 15%, 20%.
I've seen websites do that.
Ours actually has that high ofa conversion rate, or it could
(07:03):
be, you know, half a percentageor one percent, but you at least
know that.
You know that you need toimprove something.
So what are some things youmight need to improve to make
the conversion rate better?
Messaging is definitely one.
It can definitely be amessaging disconnect you know
how you brought them in versuswhat they see once they get
there.
It could be your call to actionbuttons aren't actionable
(07:26):
enough, they aren't urgentenough, they aren't compelling
enough.
So it could be.
You're just simply your CDAsneed to be changed.
I always recommend when you'retesting things like this, let's
change one thing at a time andthen use that review time period
whether it's one week, twoweeks or a month and accumulate
a few of those periods you knowtogether and then review again.
(07:49):
So let's say you're checkingyour stats weekly.
I would give it at least threeto four weeks before you adjust
something else again to see ifwhat you adjusted worked.
That can really help weed outthe anomalies that we might get
in a week.
You know we might have a slowerweek because it's a specific
holiday for your ideal customersor people are on vacation.
(08:10):
It's a typical vacation time.
So we do want to give some timeperiod to review it before we
actually make another change andadjustment.
So give it some time.
Be a bit patient here.
I know it's super hard to bepatient with this.
Now, if your software alsoallows it, you can do A-B
testing where you have twodifferent versions of the
webpage show up and it's arandom and generally that's
(08:32):
going to be true A-B testing.
Give about 50% to both A and50% to B, so that we can truly
decide which way works better,which landing page works better,
which call to actions workbetter.
I recommend again, where we'redoing reiterations on these
things, let's also make surethat the difference between A
(08:53):
and the B version of the websiteis a small difference.
We don't want a really bigdifference, lots of things
different between A and B.
Then you don't know whichpieces work better.
But sometimes you really needsome fast action and you want to
do that.
Then you go to that, say B isbetter.
Then you go to the B page andsplit that into two different
(09:14):
tests and then you make a slightchange to one of those versions
and keep your original one thatwas doing really well and then
you can start really narrowingdown exactly what is helping
your conversion rate.
So those are just some advancedstrategies on what you can do
to really help your conversionrate.
And then number four is averagesession duration.
(09:35):
So what does that mean?
It's the amount of timevisitors are spending on your
website.
It's the average amount of timethey're spending.
So longer sessions imply thatthey are looking at more things.
They're clicking around, morethey're reading, more they're
staying on your website.
They're a lot higher engagementwith your website when you have
(09:56):
the average session durationhigh.
That helps you in multiple ways.
One, it lets you know hey,you're doing something right on
your website, right?
Another thing it does is Google, for example.
Especially if Google Analyticsinstalled in your webpage,
they're going to notice.
Oh wait, these people get along time looking at this web
(10:17):
page.
Maybe there's somethingimportant to this web page.
Maybe I need to boost theirGoogle rankings.
This will typically help youwith search engine optimization
when you have a long averagesession duration.
That's kind of hard to saytogether and it can really help
boost your search enginerankings when you see that, when
Google sees that it's high, sothat's really great.
(10:39):
So if you have a web page thathas a decent average session
duration, see if there's somesmall things you can do to
change that particular page andget it even higher.
And you know, use thatinformation you get to make
maybe the pages that they're notstaying on very long and get
those a little bit higher.
Maybe you tweaked yourmessaging and then it boosted up
(11:01):
some and then you're like oh,then you know that you need to
tweak your messaging on some ofthe other pages to match a
similar style, and that can thenhelp boost your whole website's
average session duration.
It's a really great idea tofocus on this simple but what
seems to be maybe meaninglessKPI, but it's actually very
(11:23):
important, like I said, forsearch engines as well as for
you understanding your customersbetter.
And then number five is the pageload time.
So how long does it take foryour site to fully load?
It's something we talk about alot on this podcast.
Your page load time should beless than two seconds, if not
(11:44):
even faster than that.
People expect fast web pages,so if you are seeing your page
load time increase, that is abad thing, and that means that
one there's something probablywrong with your website.
Maybe you need to optimize yourimages, maybe you need to work
with your hosting provider, orwhomever your website's with, to
(12:04):
see what's going on and whyit's so slow.
It's also going to affect yoursearch engine rankings.
So when we have slow websites,google penalizes those websites
for being slow and they willservice them up less to their
visitors because they want toprovide a really good experience
for their visitors.
So making sure that yourwebsite's fast is going to help
(12:27):
boost your search engineoptimization, and we'll link to
some other podcast episodes andresources in our show notes
about how you can do that a bitbetter, and so you're going to
want to be using things likeGoogle page speed insights, gt
metrics those are a few that welove to use and webpagetestorg
We'll link to those in the shownotes.
You don't have to rememberthose, but they're great ways to
(12:49):
test and keep track of yourwebsite speed and I highly
recommend you do this regularly.
I like to tell the story aboutone client that came to me and
said they got an alert fromGoogle which you can set up
alerts for Google and it letthem know their website was
really slow.
It all of a sudden went reallyslow.
Well, it was as simple as theyuploaded a new banner image that
(13:10):
was not optimized for the web.
It was just simply too large.
So if they hadn't been trackingtheir webpage speed months down
the road, they may have beenway down in sales and been
wondering why.
But since they were trackingtheir webpage speed, they knew
something was wrong with thewebsite and they reached out to
us, because we provide servicesfor them, and we immediately
(13:33):
found out it was one of theirimages and we fixed the image
for them and they were on theirmerry way and they didn't get
penalized by Google.
So tracking this is superimportant and this is one.
Say you track the other ones abit less often.
If you're updating your websiteweekly, I totally recommend you
check this weekly because youtypically will find the page
(13:54):
speed will get reported byGoogle a few days, if not a week
, after you made a change, soyou do want to be checking this
one more regularly than theother ones.
If you're doing the other ones,like every two weeks or every
month, all right.
So let's recap this episode.
So the top five key performanceindicators that you should be
tracking are website traffic,bounce rate, conversion rate,
(14:20):
average session duration andlastly, maybe most importantly,
is page load time.
I can't talk about that oneenough because it's so important
for our overall health of ourwebsite and when you're
monitoring these regularly,you're going to really help
create that good snowball effectof a website that's generating
you consistent leads andconsistent revenue and
(14:42):
consistent income for you.
All right, so that's all we havefor this week's episode of the
e-commerce made easy podcast.
I hope you thoroughly enjoyedit.
I hope it was great and helpedyou have some actionable steps
and helped you have someactionable steps.
I challenge you to start, youknow, viewing these key
performance indicators and picka time schedule that you know is
doable for now and then revisethat here in three to six months
(15:06):
and maybe make it a bit shortertimeframe so that you're really
keeping a great eye on yourwebsite.
Make sure you subscribe so youdon't miss out in any episodes
coming up, and we would love tohear from you.
If you have any suggestions onwhat you want to hear from us or
topics, drop us an email atpodcast, at bcsengineeringcom,
(15:28):
and, as always, you can find ourshow notes at
ecommercemadeeasypodcastcom.
And we will see you next week.
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