December 17, 2024 • 17 mins
You launched your website with high hopes. Maybe it was a brand-new site, or you spent weeks on a redesign, expecting the traffic to roll in and the sales to soar. But instead, it’s crickets. Sound familiar? If your website isn’t performing as expected, you’re not alone. Every entrepreneur faces setbacks, and today, we’re going to talk about how to turn those challenges into opportunities for growth.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Carrie Saunders (00:01):
Sometimes, when you launch a web page, a sales
page or a landing page, you feellike you're getting crickets
and it's not doing what youwanted to do and it's not
performing to what you expected.
I know it's happened to all ofus, it happens to our clients,
it's happened to us personallyas well.
It's something very normal,very familiar to have happen,
(00:22):
and most entrepreneurs will facethis at some point in time in
their online business.
Today, we're going to betalking about how to turn those
challenges in those field weblaunches whether it's a single
page or a whole website intoopportunities for growth and how
we can make them better andmore successful.
Welcome to the e-commerce madeeasy podcast.
(00:43):
I'm your host, kei Saunders.
When we started this business,all I had was a couch, a laptop
and a nine month old my maingoal to help others.
Now, with over 20 years in thee-commerce building industry and
even more than that and webdevelopment, I have seen a lot.
I love breaking down the hardtech and to easily
understandable bits to helpothers be successful in their
online business.
(01:03):
Whether you're a seasonede-commerce veteran or just
starting out, you've come to theright place.
So sit back, relax and let'sdive into the world of
e-commerce together.
Welcome back to the e-commercemade easy podcast.
Today we're talking about whathappens when your website or
your sales page or your landingpage doesn't perform as you
expected when you launch it,whether your traffic is slower
(01:26):
to it or your bounce rate isreally high, which means,
basically, somebody lands on thepage and then immediately
leaves and does nothing else, oryour conversions aren't just
quite what you wanted them to be.
We're going to be talking abouthow to identify those and how
to fix them as well.
So let's first start off bytalking about why they happen.
(01:48):
Why do these setbacks happen?
When we're building somethingnew for our website and again I
want to normalize this for us,it's very normal to have happen.
Don't feel like a failure.
It's just part of the processwhere you need to launch
something, check it, revise itand then launch it again.
So again, I want to make surethis is normal.
(02:08):
I want this to be morenormalized because we don't talk
about our failures a lot oftimes when we're in business.
So one of the reasons it canhappen the setback can happen is
you don't have clear goals.
So if your website or your pagedoesn't have a clear purpose,
it's hard to measure the successof that website or page and
(02:29):
make improvements.
So I want to make sure that youstep back and look at it and
say have I created a clear goalfor this?
Again, whether it's a websiteor a specific page like a
landing page or a sales page, doyou have a clear goal for this?
This is something we go over inour converting website course.
A lot is, and I stress, andpeople like have the light bulb
(02:50):
moment of oh wow, I hadn'treally thought about what the
goals are of my website or thisparticular page.
Many times with the sales page,we do have a goal, but
sometimes it's not.
It's a little bit vague stilland unclear.
So we want to make sure thatgoal is very clear.
Sometimes we have mismatchedexpectations.
Sometimes what you think youraudience wants isn't actually
(03:15):
what they need.
So if you think this might bethe case, then I want you to go
back and start asking questionsof your audience.
Try to figure out exactly whatit is that they need, and maybe
you've built something theyactually do need, but the words
you're using don't resonate withthem and don't match the words
they would use for what theyneed too.
(03:35):
So take a look at that withfresh new eyes and see if you
can see whether there might besome mismatch expectations for
this landing page or website.
Another thing and we talk aboutthis a lot on the podcast is
just technical issues with yourwebsite.
Is your website too slow?
Do you have broken links?
Does your website work well onmobile devices and tablets?
(03:58):
We want to make sure that allthese things are in line and
clear and working well, becausewe don't want to create any sort
of barrier or confusion orfrustration with our website or
landing page whenever we areputting our offer out there.
So, if you haven't already, wehave quite a few podcast
episodes on how to do this andthis is something we actually go
(04:19):
through in our online courses,while the converting website and
then misaligned messaging andwe touched on this a little bit
already.
But if your content doesn'tresonate with your audience,
they're unlikely to engage orconvert on your website.
So we want to do some digging.
What words does your audienceactually use?
(04:40):
Go look out in Facebook groupsor Reddit threads sometimes are
even helpful.
What are your people searchingfor talking about?
What words do they use whenthey're speaking about their
pain points or their problemsand the things that they want to
solve, and make sure you'reusing language just like that,
and very similar, on yourwebsite.
(05:01):
Of course it needs to soundlike you, but we also need to be
using those familiar words tothem so that there isn't a
familiarity breakdown in thewords they're reading versus the
ones that are in their head too.
So those are some of the fourthings that you can look at when
your website might beunderperforming and why it might
be underperforming.
(05:22):
So we want to assess thesituation.
So, as we're looking throughthese things, we want to figure
out where do we think it'sactually failing, and some ways
we can do that is by looking attraffic metrics in something
like Google Analytics.
We can see how much volume iscoming to the website or the
page where it's coming from.
(05:42):
Where do the customers go afterthey've entered into your
website or the sales page?
How are they finding your site?
Are they staying for a verylong time or are they leaving
very quickly?
Leaving on one page isconsidered a bounce.
So if they land on one page anddon't come, you know, don't
click on anything else that'scalled a bounce.
(06:02):
So that will tell you thateither your messaging to get
them to your website is wrong,or your messaging on your
website is typically wrongbecause there's a disconnect
there, or it could be there'ssomething technically wrong with
the page, whether it's too slow, it doesn't work on the device
that they're using.
(06:22):
That's another reason that youmight have a bounce on that page
, for example.
And then conversion rates.
So we want to look at not onlyhow many people are coming to
your website, but how manypeople the action that you want
whether it's buying something,signing up for your newsletter
(06:55):
then that's an important metricto measure, and so you'll know
you have a better performance ifthat ratio is better the next
time around.
So even if maybe next timearound you get 200 visitors,
you're going to want to get morethan 20 visitors doing that
action to see an improvement.
The number of visitors haveincreased, sure, but the
(07:16):
percentage of people still doingthat action would be the same
if it's 20.
So we want to make sure thatthat's even getting better.
So it's great that you got moretraffic in that example, but we
want to make sure that we'realso converting at a much higher
rate too.
And then we want to get someuser feedback.
So reach out to customers, talkto them.
You probably have pastcustomers.
(07:37):
You might have people you'retalking to in social media or on
your newsletter.
You can ask them for specificfeedback and when you do that,
make sure your questions aresimple and clear and concise.
We are all busy, as I'm sureyou know, and the easier the
question is to answer, the lesseffort on their part, the more
likely they're going to answerit.
(07:58):
And whenever you start to gettheir attention with an easy
question, the more likely theywill actually answer a more
complicated question too.
So really, kind of step theminto giving you the feedback and
first make it easy on them.
I'm not saying we want to makeit hard on them, obviously, but
sometimes we do need a littlebit more detailed explanation.
But if you at least get thatfirst easy question out, you can
(08:21):
ask for more clarifyinginformation if needed.
And then I want us to thenprioritize site fixes Now.
Don't feel like you have to doeverything all at once.
We want to pick the lowesthanging fruit that has the best
bang for the buck.
So if you are noticing thatyour website is too slow, then
let's fix that.
(08:41):
You can check that with somewebsites that we will link to,
and the resources are severalout there.
Many of them are free andGoogle even provides one as well
, and that's one of them I thinkis very important to always use
, because Google is sendingtraffic to your website and we
want to make sure we keep peoplehappy, right.
But there's other ones that arealso a good way to check to
(09:02):
just to get a varyinginformation on how well your
website's doing speed wise.
So if you're finding that it'stoo slow, then we want to make
sure we fix that, because that'san easy low hanging fruit,
because people don't want towait around for a website.
I know I don't when things aretoo slow, I'm too busy for that
and I go on and do somethingelse, and then if you feel like
(09:25):
your messaging is off, thenmaybe you want to fix that.
Next, let's say you have theamount of traffic you want.
You feel like they're stayingaround long enough, they're not
like bouncing because of somesort of technical issue with
your website.
Then let's fix your messaging,just change it a little bit.
You don't want to change toomany things at once, because
(09:45):
then you won't be able to knowwhat was the item that actually
helped.
And if you do change more thanone thing at once.
Maybe you did something thathelps the website, maybe you did
something else that harms it.
So again, I reiterate that wewant to make sure we do this as
like an iterative process, wherewe're changing one thing at a
time, unless there are somereally blatantly obvious several
(10:08):
low-hanging fruits.
Then do several at once, likethe pages being too slow.
But definitely when it comes tomessaging, I want to make sure
that we're only doing a littlebit at a time to make sure we
are understanding if we're goingin the right direction or not.
We also want to optimize formobile, so make sure that you're
testing with your mobiledevices.
Most website browsers likeFirefox and Chrome have an
(10:32):
emulator in it where you canactually pretend like you're on
a mobile device on your computer.
So then that makes it easier.
Say, you are an Android person,you don't have iPhones around
you.
You can then test pretty well,accurately, with your website
browser for iPhone devices too.
So make sure you're utilizingtools like that iPhone devices
(10:55):
too.
So make sure you're utilizingtools like that.
And then, if traffic is what'slow?
If you're not getting enoughtraffic to your website, then I
want you to focus on some searchengine optimization, and we
actually have a free searchengine optimization course that
we'll link to it in the shownotes In search engine
optimization.
I want to make sure it's notscary for you, because it's
actually not too hard now.
Now it used to be a lot harder,a lot more technical to do that
(11:17):
.
In the modern world, with ourmodern software, search engine
optimization is a lot easier.
So that's one of the ways youcan get more traffic in your
website is by doing searchengine optimization Well.
Another way is obviouslyfocusing on social media as well
, but just keep in mind thatsearch engine optimization is a
long game and it's going tobring you long term benefits,
(11:38):
where a social media post willbring you a short traffic in the
short term and those postsdon't last very long unless
you're using something likePinterest or YouTube or
something that's more of asearch engine versus like
Facebook or Instagram.
I feel like LinkedIn posts tendto stay around a little bit
longer than like Facebook orInstagram, so make sure that
(12:01):
you're putting your time andeffort into something that's
going to be long lasting as welltoo.
So I just want to caution notto feel like you need to be
posting on social all the time,because that's more of a short
term fix than a long term fixtoo.
And then, when you're doing this, I want to make sure that we
are testing it as you changethings.
(12:22):
And so make sure you're testing, like I said, one thing at a
time if possible, unless there'sabsolutely a few things that
you must do.
Say, your mobile doesn't workwell and your website's slow, I
definitely fix those two thingsright away.
But as far as like messagingand small tweaks, I want to make
(12:43):
sure we're only doing a few ata time, or one or two at a time,
so we can more narrow downexactly what is working whenever
we're testing it.
And then there are somesoftware tools out there, like
Hotjar and Crazy Egg etc.
That you can see heat maps, andyou can actually do this with a
Chrome extension.
Last I checked a Google Chromeextension to see where people
(13:03):
are looking at and clickingthrough on your website, so you
can use certain tools to kind ofsee where they're getting stuck
to.
There's lots of them out there.
Many of them are paid, sothat's really up to your budget
and your discretion if you wantto go down that route, but I
want to make sure that you knowthat it's available out there.
And then make sure you'remonitoring certain things.
(13:25):
In Google Analytics, we want tobe monitoring how many people
are coming to the website in aspecific time period.
How many people are clicking on, say, your specific call to
actions that you want andmeasure.
You know the conversion ratefor that.
It's just the ratio of the twoand I want to make sure that
there's.
If there's anything else youwant to measure, we need to be
(13:48):
making sure you're looking atthat.
Also, look at your bounce rateswithin Google analytics, too.
That kind of gives you ahealthy pulse on your website,
because if your bounce rates arehigh, then there's something
wrong.
Generally it's technical.
Usually it it's speed or mobileview.
Sometimes it's messaging too,like we talked about earlier on
the podcast.
But I want to make sure thatyou're also measuring these
(14:09):
things too and don't feel toooverwhelmed about it.
Pick something that seemstangible to you and work on that
.
I had a quote the other daythat I read and it was along the
lines of quote the other daythat I read, and it was.
It was along the lines of whereyou're practicing at everything
, and practicing makes us better.
So why not look at what you'redoing with your website as
(14:30):
practice, and every time you dosomething with your website like
this, you're going to getbetter at it, so don't be
discouraged and you'll be ableto get better at it, trust me.
And then we want to make sure westay motivated during these
setbacks, too, which is kind ofwhere I'm leaning into now,
because we want to focus on thatprogress and not perfection.
Nothing is ever perfect, and Iam saying this and shouting to
(14:53):
the sky because I am aperfectionist myself and I have
to tell myself this a lot, and Iactually put something out this
week that wasn't perfect, butit was done and I knew I could
go back and revise it whenneeded.
So just make sure you'rekeeping that in mind.
Focus on progress, notperfection, and you can always
(15:13):
learn from others.
You know we have lots of blogson our website too, as well as
this podcast.
And look at other competitorstoo.
What are they doing?
What do you think they're doing?
Well, don't feel like you haveto copycat them, because you
want to be you and you and beunique as well, but we can learn
about how these others aredoing and you know, it might
(15:35):
give us some really good ideas.
It may even give us a reallygood new idea that we can do
ourself.
And then also, if you feeloverwhelmed, seek help when
needed.
We're always here to help youout.
At BCS Engineering, we'realways here to help you out or
talk to a mentor or a coach orget in a mastermind.
It's great to not be alone inthe online business and
(15:56):
entrepreneurship.
These past year or so, I havefound so many new business best
friends and it really helps mestay focused and stay happy and
healthy mentally in my workenvironment, which then will
resonate and translate into mywebsite as well.
So I want to make sure that youhave a support group that can
(16:19):
help you out as well.
And if you get into anytechnical stickiness, you know
you're always welcome to contactus or a trusted tech provider
as well.
All right, so that's all wehave for this week's episode of
the e-commerce made easy podcast.
I hope that was super helpfulto you and I'd love to see some
improvements that you made toyour website.
You're always welcome to emailus at podcast at
(16:41):
bcsengineeringcom with yourbefore and afters or any case
studies or anything that you'resuper proud of, and we would
love to feature you on thepodcast and please be sure to
rate us wherever you'relistening, if you haven't
already and share this as abusiness friend if you feel like
it would help them.
We would be so grateful forthat and we will see you next
(17:03):
week.
Sometimes, when you launch a web page, a sales
page or a landing page, you feellike you're getting crickets
and it's not doing what youwanted to do and it's not
performing to what you expected.
I know it's happened to all ofus, it happens to our clients,
it's happened to us personallyas well.
It's something very normal,very familiar to have happen,
(00:22):
and most entrepreneurs will facethis at some point in time in
their online business.
Today, we're going to betalking about how to turn those
challenges in those field weblaunches whether it's a single
page or a whole website intoopportunities for growth and how
we can make them better andmore successful.
Welcome to the e-commerce madeeasy podcast.
(00:43):
I'm your host, kei Saunders.
When we started this business,all I had was a couch, a laptop
and a nine month old my maingoal to help others.
Now, with over 20 years in thee-commerce building industry and
even more than that and webdevelopment, I have seen a lot.
I love breaking down the hardtech and to easily
understandable bits to helpothers be successful in their
online business.
(01:03):
Whether you're a seasonede-commerce veteran or just
starting out, you've come to theright place.
So sit back, relax and let'sdive into the world of
e-commerce together.
Welcome back to the e-commercemade easy podcast.
Today we're talking about whathappens when your website or
your sales page or your landingpage doesn't perform as you
expected when you launch it,whether your traffic is slower
(01:26):
to it or your bounce rate isreally high, which means,
basically, somebody lands on thepage and then immediately
leaves and does nothing else, oryour conversions aren't just
quite what you wanted them to be.
We're going to be talking abouthow to identify those and how
to fix them as well.
So let's first start off bytalking about why they happen.
(01:48):
Why do these setbacks happen?
When we're building somethingnew for our website and again I
want to normalize this for us,it's very normal to have happen.
Don't feel like a failure.
It's just part of the processwhere you need to launch
something, check it, revise itand then launch it again.
So again, I want to make surethis is normal.
(02:08):
I want this to be morenormalized because we don't talk
about our failures a lot oftimes when we're in business.
So one of the reasons it canhappen the setback can happen is
you don't have clear goals.
So if your website or your pagedoesn't have a clear purpose,
it's hard to measure the successof that website or page and
(02:29):
make improvements.
So I want to make sure that youstep back and look at it and
say have I created a clear goalfor this?
Again, whether it's a websiteor a specific page like a
landing page or a sales page, doyou have a clear goal for this?
This is something we go over inour converting website course.
A lot is, and I stress, andpeople like have the light bulb
(02:50):
moment of oh wow, I hadn'treally thought about what the
goals are of my website or thisparticular page.
Many times with the sales page,we do have a goal, but
sometimes it's not.
It's a little bit vague stilland unclear.
So we want to make sure thatgoal is very clear.
Sometimes we have mismatchedexpectations.
Sometimes what you think youraudience wants isn't actually
(03:15):
what they need.
So if you think this might bethe case, then I want you to go
back and start asking questionsof your audience.
Try to figure out exactly whatit is that they need, and maybe
you've built something theyactually do need, but the words
you're using don't resonate withthem and don't match the words
they would use for what theyneed too.
(03:35):
So take a look at that withfresh new eyes and see if you
can see whether there might besome mismatch expectations for
this landing page or website.
Another thing and we talk aboutthis a lot on the podcast is
just technical issues with yourwebsite.
Is your website too slow?
Do you have broken links?
Does your website work well onmobile devices and tablets?
(03:58):
We want to make sure that allthese things are in line and
clear and working well, becausewe don't want to create any sort
of barrier or confusion orfrustration with our website or
landing page whenever we areputting our offer out there.
So, if you haven't already, wehave quite a few podcast
episodes on how to do this andthis is something we actually go
(04:19):
through in our online courses,while the converting website and
then misaligned messaging andwe touched on this a little bit
already.
But if your content doesn'tresonate with your audience,
they're unlikely to engage orconvert on your website.
So we want to do some digging.
What words does your audienceactually use?
(04:40):
Go look out in Facebook groupsor Reddit threads sometimes are
even helpful.
What are your people searchingfor talking about?
What words do they use whenthey're speaking about their
pain points or their problemsand the things that they want to
solve, and make sure you'reusing language just like that,
and very similar, on yourwebsite.
(05:01):
Of course it needs to soundlike you, but we also need to be
using those familiar words tothem so that there isn't a
familiarity breakdown in thewords they're reading versus the
ones that are in their head too.
So those are some of the fourthings that you can look at when
your website might beunderperforming and why it might
be underperforming.
(05:22):
So we want to assess thesituation.
So, as we're looking throughthese things, we want to figure
out where do we think it'sactually failing, and some ways
we can do that is by looking attraffic metrics in something
like Google Analytics.
We can see how much volume iscoming to the website or the
page where it's coming from.
(05:42):
Where do the customers go afterthey've entered into your
website or the sales page?
How are they finding your site?
Are they staying for a verylong time or are they leaving
very quickly?
Leaving on one page isconsidered a bounce.
So if they land on one page anddon't come, you know, don't
click on anything else that'scalled a bounce.
(06:02):
So that will tell you thateither your messaging to get
them to your website is wrong,or your messaging on your
website is typically wrongbecause there's a disconnect
there, or it could be there'ssomething technically wrong with
the page, whether it's too slow, it doesn't work on the device
that they're using.
(06:22):
That's another reason that youmight have a bounce on that page
, for example.
And then conversion rates.
So we want to look at not onlyhow many people are coming to
your website, but how manypeople the action that you want
whether it's buying something,signing up for your newsletter
(06:55):
then that's an important metricto measure, and so you'll know
you have a better performance ifthat ratio is better the next
time around.
So even if maybe next timearound you get 200 visitors,
you're going to want to get morethan 20 visitors doing that
action to see an improvement.
The number of visitors haveincreased, sure, but the
(07:16):
percentage of people still doingthat action would be the same
if it's 20.
So we want to make sure thatthat's even getting better.
So it's great that you got moretraffic in that example, but we
want to make sure that we'realso converting at a much higher
rate too.
And then we want to get someuser feedback.
So reach out to customers, talkto them.
You probably have pastcustomers.
(07:37):
You might have people you'retalking to in social media or on
your newsletter.
You can ask them for specificfeedback and when you do that,
make sure your questions aresimple and clear and concise.
We are all busy, as I'm sureyou know, and the easier the
question is to answer, the lesseffort on their part, the more
likely they're going to answerit.
(07:58):
And whenever you start to gettheir attention with an easy
question, the more likely theywill actually answer a more
complicated question too.
So really, kind of step theminto giving you the feedback and
first make it easy on them.
I'm not saying we want to makeit hard on them, obviously, but
sometimes we do need a littlebit more detailed explanation.
But if you at least get thatfirst easy question out, you can
(08:21):
ask for more clarifyinginformation if needed.
And then I want us to thenprioritize site fixes Now.
Don't feel like you have to doeverything all at once.
We want to pick the lowesthanging fruit that has the best
bang for the buck.
So if you are noticing thatyour website is too slow, then
let's fix that.
(08:41):
You can check that with somewebsites that we will link to,
and the resources are severalout there.
Many of them are free andGoogle even provides one as well
, and that's one of them I thinkis very important to always use
, because Google is sendingtraffic to your website and we
want to make sure we keep peoplehappy, right.
But there's other ones that arealso a good way to check to
(09:02):
just to get a varyinginformation on how well your
website's doing speed wise.
So if you're finding that it'stoo slow, then we want to make
sure we fix that, because that'san easy low hanging fruit,
because people don't want towait around for a website.
I know I don't when things aretoo slow, I'm too busy for that
and I go on and do somethingelse, and then if you feel like
(09:25):
your messaging is off, thenmaybe you want to fix that.
Next, let's say you have theamount of traffic you want.
You feel like they're stayingaround long enough, they're not
like bouncing because of somesort of technical issue with
your website.
Then let's fix your messaging,just change it a little bit.
You don't want to change toomany things at once, because
(09:45):
then you won't be able to knowwhat was the item that actually
helped.
And if you do change more thanone thing at once.
Maybe you did something thathelps the website, maybe you did
something else that harms it.
So again, I reiterate that wewant to make sure we do this as
like an iterative process, wherewe're changing one thing at a
time, unless there are somereally blatantly obvious several
(10:08):
low-hanging fruits.
Then do several at once, likethe pages being too slow.
But definitely when it comes tomessaging, I want to make sure
that we're only doing a littlebit at a time to make sure we
are understanding if we're goingin the right direction or not.
We also want to optimize formobile, so make sure that you're
testing with your mobiledevices.
Most website browsers likeFirefox and Chrome have an
(10:32):
emulator in it where you canactually pretend like you're on
a mobile device on your computer.
So then that makes it easier.
Say, you are an Android person,you don't have iPhones around
you.
You can then test pretty well,accurately, with your website
browser for iPhone devices too.
So make sure you're utilizingtools like that iPhone devices
(10:55):
too.
So make sure you're utilizingtools like that.
And then, if traffic is what'slow?
If you're not getting enoughtraffic to your website, then I
want you to focus on some searchengine optimization, and we
actually have a free searchengine optimization course that
we'll link to it in the shownotes In search engine
optimization.
I want to make sure it's notscary for you, because it's
actually not too hard now.
Now it used to be a lot harder,a lot more technical to do that
(11:17):
.
In the modern world, with ourmodern software, search engine
optimization is a lot easier.
So that's one of the ways youcan get more traffic in your
website is by doing searchengine optimization Well.
Another way is obviouslyfocusing on social media as well
, but just keep in mind thatsearch engine optimization is a
long game and it's going tobring you long term benefits,
(11:38):
where a social media post willbring you a short traffic in the
short term and those postsdon't last very long unless
you're using something likePinterest or YouTube or
something that's more of asearch engine versus like
Facebook or Instagram.
I feel like LinkedIn posts tendto stay around a little bit
longer than like Facebook orInstagram, so make sure that
(12:01):
you're putting your time andeffort into something that's
going to be long lasting as welltoo.
So I just want to caution notto feel like you need to be
posting on social all the time,because that's more of a short
term fix than a long term fixtoo.
And then, when you're doing this, I want to make sure that we
are testing it as you changethings.
(12:22):
And so make sure you're testing, like I said, one thing at a
time if possible, unless there'sabsolutely a few things that
you must do.
Say, your mobile doesn't workwell and your website's slow, I
definitely fix those two thingsright away.
But as far as like messagingand small tweaks, I want to make
(12:43):
sure we're only doing a few ata time, or one or two at a time,
so we can more narrow downexactly what is working whenever
we're testing it.
And then there are somesoftware tools out there, like
Hotjar and Crazy Egg etc.
That you can see heat maps, andyou can actually do this with a
Chrome extension.
Last I checked a Google Chromeextension to see where people
(13:03):
are looking at and clickingthrough on your website, so you
can use certain tools to kind ofsee where they're getting stuck
to.
There's lots of them out there.
Many of them are paid, sothat's really up to your budget
and your discretion if you wantto go down that route, but I
want to make sure that you knowthat it's available out there.
And then make sure you'remonitoring certain things.
(13:25):
In Google Analytics, we want tobe monitoring how many people
are coming to the website in aspecific time period.
How many people are clicking on, say, your specific call to
actions that you want andmeasure.
You know the conversion ratefor that.
It's just the ratio of the twoand I want to make sure that
there's.
If there's anything else youwant to measure, we need to be
(13:48):
making sure you're looking atthat.
Also, look at your bounce rateswithin Google analytics, too.
That kind of gives you ahealthy pulse on your website,
because if your bounce rates arehigh, then there's something
wrong.
Generally it's technical.
Usually it it's speed or mobileview.
Sometimes it's messaging too,like we talked about earlier on
the podcast.
But I want to make sure thatyou're also measuring these
(14:09):
things too and don't feel toooverwhelmed about it.
Pick something that seemstangible to you and work on that
.
I had a quote the other daythat I read and it was along the
lines of quote the other daythat I read, and it was.
It was along the lines of whereyou're practicing at everything
, and practicing makes us better.
So why not look at what you'redoing with your website as
(14:30):
practice, and every time you dosomething with your website like
this, you're going to getbetter at it, so don't be
discouraged and you'll be ableto get better at it, trust me.
And then we want to make sure westay motivated during these
setbacks, too, which is kind ofwhere I'm leaning into now,
because we want to focus on thatprogress and not perfection.
Nothing is ever perfect, and Iam saying this and shouting to
(14:53):
the sky because I am aperfectionist myself and I have
to tell myself this a lot, and Iactually put something out this
week that wasn't perfect, butit was done and I knew I could
go back and revise it whenneeded.
So just make sure you'rekeeping that in mind.
Focus on progress, notperfection, and you can always
(15:13):
learn from others.
You know we have lots of blogson our website too, as well as
this podcast.
And look at other competitorstoo.
What are they doing?
What do you think they're doing?
Well, don't feel like you haveto copycat them, because you
want to be you and you and beunique as well, but we can learn
about how these others aredoing and you know, it might
(15:35):
give us some really good ideas.
It may even give us a reallygood new idea that we can do
ourself.
And then also, if you feeloverwhelmed, seek help when
needed.
We're always here to help youout.
At BCS Engineering, we'realways here to help you out or
talk to a mentor or a coach orget in a mastermind.
It's great to not be alone inthe online business and
(15:56):
entrepreneurship.
These past year or so, I havefound so many new business best
friends and it really helps mestay focused and stay happy and
healthy mentally in my workenvironment, which then will
resonate and translate into mywebsite as well.
So I want to make sure that youhave a support group that can
(16:19):
help you out as well.
And if you get into anytechnical stickiness, you know
you're always welcome to contactus or a trusted tech provider
as well.
All right, so that's all wehave for this week's episode of
the e-commerce made easy podcast.
I hope that was super helpfulto you and I'd love to see some
improvements that you made toyour website.
You're always welcome to emailus at podcast at
(16:41):
bcsengineeringcom with yourbefore and afters or any case
studies or anything that you'resuper proud of, and we would
love to feature you on thepodcast and please be sure to
rate us wherever you'relistening, if you haven't
already and share this as abusiness friend if you feel like
it would help them.
We would be so grateful forthat and we will see you next
(17:03):
week.
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