How To Founder

What if prospects actually looked forward to your sales conversation instead of dreading it? In this eye-opening episode, we talk with Craig Andrews about developing a lead generation flywheel that transforms the traditional sales dynamic. Discover why focusing on customer pain points creates an environment where prospects eagerly seek you out rather than the other way around.

Craig shares powerful insights about psychology and deci...

What if the untapped profit center in your business is hiding in plain sight? In this eye-opening episode, purpose-driven entrepreneur Elona Lopari reveals how aligning your company with authentic purpose drives sustainable success. From her experience transitioning from Fortune 500 executive to helping visionary CEOs build legacy businesses, Elona shares how purpose isn't just feel-good fluff—it's a powerful business strat...

What if the business you're pouring your heart and soul into is completely worthless to anyone but you?

In this eye-opening episode, we sit down with exit strategist Stephanie Hayes, who transforms income-focused businesses into wealth-creating assets through her firm, Assets to Exits. She reveals why most entrepreneurs never even consider an exit until it's too late, and how shifting from revenue obsession to value creation...

What if your service approach could create customer loyalty that no competitor could touch, regardless of price?

In this eye-opening episode, David Sidoni—host of the "How to Buy a Home" podcast with 1.8 million downloads—reveals how embedding empathy into your business culture transforms customer experiences and drives profitability. David shares his journey from actor to industry disruptor, explaining how his passion pro...

What if the money you're chasing is actually slowing down your business? In this eye-opening episode, we break down the real-world implications of choosing between bootstrapping and taking on investors with finance veteran Salvatore Tirabassi. With over two decades in venture capital and as a CFO in high-growth environments, Sal cuts through the financial noise to help founders understand when to raise, how much to raise, and most ...

What if the secret to business success isn't adding more but stripping away everything unnecessary?

In this eye-opening episode, we dive deep with business coach Robin Waite to explore why complexity is killing your business and how first principles thinking—a concept dating back to Aristotle—might be your most powerful tool for breaking through. Discover why the most successful businesses are often the most boring ones, how ego...

Ever checked your bank account daily but still ended up blindsided by financial problems?

In this eye-opening episode, we sit down with fractional CFO Sarah Webb to unravel the mystery of financial statements and how they can transform your business decisions. Discover why obsessively checking your bank balance isn't enough and how the three essential financial statements reveal the true story of your company's health. Sarah explain...

What if everything you've been taught about scaling your business is limiting your growth?

In this eye-opening episode, we challenge conventional business wisdom with Liz Steblay, who built a multimillion-dollar company without a single employee beyond herself. Discover how fractional talent and contract leadership can give you better expertise at a fraction of the cost, why businesses with flexible workforce models show 21% hig...

What if your business's biggest opportunity for profit is hiding right under your nose?

In this eye-opening episode, industrial optimization expert Previn Pillay reveals how the messiest parts of your operations often conceal your greatest profit potential. Discover the critical difference between efficiency (doing things right) and effectiveness (doing the right things), learn practical frameworks for identifying operational bo...

What if everything you know about marketing your business is actually holding you back?

In this eye-opening episode, we dive deep with Angela Frank, a fractional CMO who has generated over $50 million in marketing revenue for her clients. She reveals why most founders waste resources by spreading themselves too thin across multiple marketing channels, and how a simplified "ecosystem" approach can dramatically increase resu...

What if your smartest employees are actually sabotaging your company's success?

In this eye-opening episode, we sit down with Christian Espinosa, cybersecurity CEO, 24-time Ironman triathlete, and mountain climber who discovered that intelligence without emotional awareness creates toxic workplaces. Learn how Christian transformed his leadership approach after realizing that "99.9% of the problems in my company were because...

What if everything you "know" about marketing is actually costing you thousands in wasted spend?

In this eye-opening episode, we sit down with marketing strategist and international bestselling author Amber Gaige, who reveals why so many founders unknowingly fund their competitors' growth through misguided marketing decisions. Discover why 76% of businesses waste money on ineffective channels, the real reason your Face...

What if the key to unlocking unprecedented growth isn't hidden in your P&L, but in how you treat the humans around you? In this paradigm-shifting episode, we dive deep into the counterintuitive connection between compassionate leadership and bottom-line results. International business consultant and author Bruno Cignacco reveals how leading with heart can transform your company culture, boost retention, and drive sustainable pr...

Imagine having everything you know stripped away overnight - your rights, your freedom, even your ability to speak freely. That's where this founder's journey began, but it's far from where it ended.

In this powerful episode, Arezou Zarafshan shares her incredible path from leaving Iran as a teenager to becoming a fierce advocate for working mothers in America. After witnessing her own mother lose her position as Deputy ...

Ever wonder if keeping that struggling team member is actually holding your entire company back?

Join us for a deep dive with executive coach Carly Pepin as she shares battle-tested strategies for making the tough call between coaching up or letting go. Learn how to create crystal-clear metrics that drive performance, spot the difference between skill gaps and engagement issues, and build systems that turn average performers into A-...

What if your slowest decisions are silently killing your business?

In this eye-opening episode, organizational change expert Jurriaan Kamer reveals why decision-making speed can make or break your company. Drawing lessons from Formula One racing teams, Kamer shares practical frameworks for accelerating decisions without increasing risk. Discover the "waterline principle" for empowering your team, learn the three types of b...

What if every rejection was just setting you up for television glory?

In this revealing episode, we dive deep with Anthony Franco, who went from being rejected five times to landing a deal with Mr. Wonderful himself on Shark Tank. Learn the insider secrets that separate the 40,000 applicants from the 80 entrepreneurs who make it to air each season. Discover why your pitch needs more than just good numbers, how to craft a story that ...

Think you know what makes a great hire? Think again. In this eye-opening episode, optometrist-turned-hiring-expert Dr. Michael Neal reveals why your experience requirements might be sabotaging your recruitment efforts and how traditional hiring methods are costing you top talent.

Discover why A-players run from mediocre teams, learn the counterintuitive truth about experience as a red flag, and uncover the psychology behind high-per...

Think you know how to prioritize? Think again. In this game-changing episode, we dive deep into the hidden art of priority management that separates thriving founders from those merely staying afloat. Discover why multitasking is killing your productivity, how to use the powerful 10-10-10 framework for decision-making, and why scheduling "nothing" might be the most productive thing you do all week. Plus, learn the counter...