I's on Brand: Insights, Innovation, and Implementation

I's on Brand: Insights, Innovation, and Implementation

If you’re faced with a brand change due to a merger or acquisition, shift in brand strategy, or any other reason, this is the podcast for you. Host Philip Guiliano, founding partner at BrandActive, brings you fun conversations and actionable ideas from global brand and agency leaders about brand implementation, insights, and innovation. When all eyes are on you, our eyes are on your brand. BrandActive is the global leader in the financial analysis, strategy, and logistics of rebranding implementation and brand and marketing operations. For 25 years, BrandActive has brought the brand implementation best practices to Fortune 1000 companies across industries to optimize the implementation of rebranding programs of all sizes.

Episodes

Building tomorrow's brand today: A CMO’s strategies for success in a dynamic landscape

February 15, 2024 • 25 mins
Nancy Adzentoivich, BrandActive Chief Marketing Officer, guest hosts this week as she welcomes Diana Klochkova, Chief Marketing Officer of Privateer Space, to discuss innovative strategies for navigating the marketing landscape in 2024. Diana shares insights on how she is building and maintaining Privateer’s brand in an evolving market while adapting to demands of an uncertain market. From integrating AI into marke...
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Looking back on BrandActive's 25th anniversary

December 20, 2023 • 16 mins
Rounding out BrandActive’s 25th anniversary, Nancy Adzentoivich, BrandActive Chief Marketing Officer, and Nicole Mueller, Senior Marketing Associate, join Host Philip Guiliano to share insights on launching a podcast and reflect on the people and partnerships that have enabled BA’s success. Thank you for listening to I’s on Brand: Insights, Innovation, and Implementation in its inaugural year! Check back in the...
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Understanding the real cost of rebranding

November 16, 2023 • 23 mins
While a comprehensive budget is critical to any successful brand change initiative, generating an accurate cost estimate from the outset is often a challenge. Host Philip Guiliano and BrandActive Senior Vice President Patrick Heath unravel the often-hidden expenses of rebranding and the power marketers wield when armed with a comprehensive understanding of the intricacies involved. From accurate cost estimates to R...
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What would healthcare marketers do if they weren't in healthcare?

October 26, 2023 • 23 mins
Healthcare marketers face major transformation as disruptors like Amazon and Apple expand into the healthcare market. Paired with the slow-moving and often internally focused nature of campaigns, marketers must adapt in order to keep up with these consumer-oriented giants entering the care delivery space. Host Philip Guiliano and guest Chris Bevolo, CEO of Revive, explore how marketers could respond to and overcome...
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Looking ahead: The future of BrandActive

October 11, 2023 • 20 mins
Growing a business over 25 years while preserving what works and remaining current in an ever shifting market is no small feat. Newly appointed President Vladimir Kačar joins host Philip Guiliano to discuss BrandActive's priorities as we look to the next 25 years. From maintaining a growth-focused culture to strengthening agency partnerships to evolving to meet client need's, Vlado shares his vision for growth whil...
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The power of evolution: Meeting client needs with new (and existing) expertise

September 15, 2023 • 22 mins
BrandActive has always played within the niche of rebrand implementation, but how does a business with 25 years of expertise evolve while staying true to its expertise and values? Host Philip Guiliano is joined by two BrandActive practice leads to discuss how the change management and marketing and brand operations services were developed to meet client needs during the rebrand process while drawing on years of exi...
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Crafting a compassionate corporate culture

August 31, 2023 • 22 mins
As BrandActive has evolved to meet client needs, one thing has largely stayed the same: the philosophy that guides our culture. Host Philip Guiliano continues the conversation with fellow BrandActive partners Robynne Budish and James Burn discussing how staying true to our core values and building a compassionate culture has contributed to the organization’s success over the past 25 years. Questions? Reach ou...
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Welcome to the world of brand implementation

August 1, 2023 • 19 mins
While nearly 65% of small businesses fail within their first 10 years of business, BrandActive has defied the odds and thrives in its 25th year. Host Philip Guiliano is joined by fellow BrandActive partners Robynne Budish and James Burn to share BrandActive’s origin story and how they have continued to grow the business over 25 years while remaining focused on the unique niche of brand implementation. Question...
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