LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

How do you build your personal brand and succeed in your career? Award-winning marketer and personal branding expert Aliza Licht has the answer. Join her solo episodes or conversations with dynamic guests every Wednesday on Leave Your Mark. Whether it's professional advice, brand strategy, or newsworthy workplace trends, Leave Your Mark delivers insider perspectives while they're hot. As the bestselling author of Leave Your Mark and her latest book ON BRAND, Aliza provides essential insights and motivation for succeeding in today's working world where the lines are blurred between what's personal and professional, and the most important thing you can have is a strong sense of self.

Episodes

Navigating the World of Brand Collaborations with Julie Turkel

July 2, 2025 • 38 mins
In a world saturated with brand collaborations, how do you stand out? In this episode of Leave Your Mark, I sit down with Julie Turkel, a leading brand licensing expert who has helped shape some of the most successful fashion and lifestyle collaborations of the past two decades. From her early corporate days at Nickelodeon and Discovery to launching her own boutique agency, Julie has made it her mission to help designers, influence...
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Stop the Job Hunt Ghosting and Learn How to Beat the Résumé Bots

June 25, 2025 • 11 mins
Is your résumé getting ghosted by a bot? In this snack segment of Leave Your Mark, I delve into the frustrating experience of applying for jobs and not hearing back, even after submitting a perfectly crafted resume. Highlighting the case of Derek Mobley who sued Workday over AI bias, I provide actionable resume tips to beat the bots used by major companies. Learn how to format your resume to be ATS-friendly and the importance of le...
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Claudia Chan on the Quiet Crisis Behind High Achievers and Success

June 18, 2025 • 37 mins
In this episode of Leave Your Mark, I sit down with my friend Claudia Chan, an award-winning serial entrepreneur, New York Times bestselling author, keynote speaker, and Whole-Self Leadership™ coach. She has dedicated half of her life to empowering women and the cultures in which they work and live. Her B2B company, S.H.E GLOBL, has focused on coaching entrepreneurs and corporations to be changemakers. Over the last decade, her a...
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Leadership Transparency: How Much Is Too Much?

June 11, 2025 • 13 mins
In today’s workplace, transparency is expected—but how much is too much? In this episode, I break down the new rules of leadership transparency, spotlighting recent real-world examples from JPMorgan, Meta, Delta, and Business Insider. You’ll hear what those companies got wrong—and what they could have done better. Plus, I share a practical decision-making filter to help leaders decide what to share, when to share it, and how to d...
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Leadership, Failure Tolerance, and Climbing Everest: Powerful Lessons from Alison Levine

June 4, 2025 • 53 mins
In this episode of Leave Your Mark, I sit down with history-making polar explorer, mountaineer, and leadership expert Alison Levine. We delve into her incredible journey from the boardrooms of Goldman Sachs to leading the first American women's Everest expedition and completing the Adventure Grand Slam despite having Raynaud's disease and undergoing three heart surgeries. Alison shares her insights on leadership in extreme environm...
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Career Insights for New Grads: Building Your Brand and Network with Stacey Ross Cohen

May 28, 2025 • 37 mins
In this episode of Leave Your Mark, I sit down with Stacey Ross Cohen, CEO and founder of Co-Communications, bestselling author of the Brand Up series, TEDx speaker, and marketing professor, to discuss personal branding and career advancement for early professionals. The conversation dives into the essentials of beginner personal branding, highlighting a three-step framework from Stacey's book, Brand Up 2.0: Propel Your Early Caree...
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The Art of Feedback: How to Give It, How to Take It, and How to Grow from It

May 21, 2025 • 12 mins
Mastering the Art of Giving and Receiving Feedback Welcome back to Leave Your Mark. In this episode, I delve into the essential skill of feedback—how to give it effectively and how to receive it with grace. I'll provide a step-by-step guide on giving timely, specific, and constructive feedback, including practical examples and methods like the SBI (Situation, Behavior, Impact) framework. On receiving feedback, I'll cover how to re...
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Future-Proof Your Career with LinkedIn's Catherine Fisher

May 14, 2025 • 36 mins
In this eye-opening episode of Leave Your Mark, I sit down with Catherine Fisher, LinkedIn's career expert, to explore the critical skills you need to stay competitive in today's rapidly evolving job market. Catherine shares invaluable insights on AI literacy, conflict resolution, and how to seamlessly incorporate new skills into your professional life. We also discuss the best ways to optimize your LinkedIn profile to attract top ...
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Mastering the Moment: Marina Luri from Fashion PR to Elite Event Planning

May 7, 2025 • 33 mins
In this episode of Leave Your Mark, I chat with my former colleague and friend, Marina Luri, the founder and creative director of Marina Luri Events. Marina shares her inspiring journey from working in high-profile fashion PR to becoming one of the most sought-after event planners in the world, with offices in New York, Connecticut, and Italy. With over two decades of designing jaw-dropping events across the US and Europe, she's th...
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Meghan Markle at TIME100: When Personal Branding Misses the Moment

April 30, 2025 • 17 mins
What happens when your personal brand doesn’t match the moment?In this episode, I break down Meghan Markle’s recent TIME100 interview analyzing where her messaging went wrong, how she lost control of the narrative, and the branding lessons every leader, entrepreneur, and creator needs to know. From flower sprinkles to unboxing confessions, I uncover how small missteps can turn into big brand consequences — and what it takes to piv...
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Parents: Please Don't Let Your College Kid Blow Their Summer Internship

April 23, 2025 • 23 mins
Parents Please Don't Let Your College Kid Blow Their Summer Internship: Let's face it—most students aren't prepared for what real-world work demands. School doesn't teach soft skills like communication, professionalism, or how to read a room. That's where this episode steps in. It's a no-fluff guide to help young professionals show up, stand out, and succeed as summer interns. I cover the crucial skills and attitudes needed to succ...
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Tackling the New Toxic Workplace Trends

April 16, 2025 • 8 mins
Is this you? I sure hope not. In this snack segment of Leave Your Mark, I explore the recent workplace trends of micro-pettiness and performative workaholism. Learn about the humorous yet harmful ways employees resist toxic bosses and how the pressure to appear constantly busy is taking a toll on mental health. I offer actionable advice for both managers and employees on how to address these issues, from rebuilding psychological sa...
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From Fear to Freedom: Harnessing AI for Personal and Professional Growth with Marc Beckman

April 9, 2025 • 40 mins
In today's rapidly evolving landscape, the choice is clear: either harness the power of artificial intelligence to propel you and your business forward or watch as competitors leave you in their digital dust. In this episode of Leave Your Mark, I sit down with my friend Mark Beckman, CEO of DMA United, bestselling author, podcast host, and NYU professor, to discuss the AI revolution, which is already here, transforming industries a...
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Communicating to Lead: Tactical Advice and Powerhouse Insights from Sally Susman

April 2, 2025 • 51 mins
Have you ever wondered how great communicators drive real change? In this episode of Leave Your Mark, I have the pleasure of interviewing Sally Susman, a powerhouse in the world of communications and leadership whose career journey has taken her through C-level roles at Estee Lauder, American Express, and now as Executive Vice President and Chief Corporate Affairs Officer at Pfizer. We dive deep into her extensive experience and be...
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Standing Out and Stepping Up: Personal Branding, Strategic Networking, and Effective Delegation with Dave Kerpen

March 26, 2025 • 37 mins
There are certain people who progress at a feverish pace. My friend Dave Kerpen is a serial entrepreneur, New York Times bestselling author, visionary, and man of many, many traits. You could also say he’s a hustler that never stops learning.   Fun fact: Dave was one of the only “Twitter friends” that I met in real life early on as my former social media personality, DKNY PR GIRL. I trusted him with my secret, and he was the one th...
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Digital Marketing Maverick: How Dina Fierro Challenges the Norm

March 19, 2025 • 32 mins
In this episode of Leave Your Mark, I sit down with marketing executive Dina Fierro. With over 15 years of experience in driving digital marketing for luxury brands like Christian Louboutin, NARS, and Shiseido Americas. Dina’s career is all about taking bold steps and navigating through unexplored territories, particularly in digital innovation. She has a knack for seeing what’s next and is fearless in making those leaps. That’s so...
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Mastering Media in the Freelance Age with Keyaira Boone

March 12, 2025 • 45 mins
In this episode of Leave Your Mark, I interview Keyaira Boone, an accomplished writer, columnist, and co-author recognized for her work across multiple prominent media outlets. Keyaira shares her journey from aspiring full-time journalist to thriving freelance writer, offering invaluable insights into the evolving landscape of journalism. She discusses the stigmas and challenges associated with freelance work, practical tips on man...
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Caught in the Act: Task Masking in the Age of Office Surveillance

March 5, 2025 • 9 mins
In this episode, I delve into the workplace trend of ‘task masking,’ where employees appear busy without being productive, particularly among Gen Z. With the return to office mandates, this phenomenon has become more noticeable. Is this solely a Gen Z issue or a symptom of outdated workplace expectations? But hold that thought- what about the rise of workplace surveillance technologies and their potential impact on employee trust? ...
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Expert Strategies for Navigating Workplace Power Dynamics and Managing Up with Melody Wilding

February 26, 2025 • 40 mins
In this episode of Leave Your Mark, I chat with Melody Wilding, an award-winning executive coach and author of Managing Up: How to Get What You Need from the People in Charge and Trust Yourself: Stop Overthinking and Channel Your Emotions for Success at Work. Melody dives into her journey of coaching highly sensitive professionals and shares actionable advice on navigating relationships with higher-ups, managing workplace emotions,...
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Poppi Soda's Influencer Marketing Controversy: Bold Move or Misstep?

February 19, 2025 • 15 mins
In this episode of Leave Your Mark, I break down the recent controversy surrounding Poppi, the prebiotic soda brand, following a bold marketing stunt gone wrong. The campaign, which involved sending 32 custom Poppi branded vending machines to top influencers, sparked backlash over elitism, wastefulness, and detachment from loyal customers. I delve into the two main areas of criticism: alienating a core customer base and concerns ov...
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