Let's Talk Loyalty
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: http://www.letstalkloyalty.com/
Episodes
Carly Neubauer, Managing Director of Elevate Loyalty and OneTap Group, introduces two leading strategists from Mando Connect—Charlie Hills and James Davies. Together, they bring a wealth of experience in loyalty strategy and analytics, shedding light on their collaborative work in the loyalty space.
Charlie Hills is the Chief Strategy Officer and Co-Founder of Mando-Connect, WPP’s specialist agency for partnerships, loyalty, promoti...
Martina Lipp is a true expert in the loyalty space with a career spanning some of the most iconic brands. Martina’s impressive track record includes leading customer loyalty and loyalty programs for Disney, Dollar Shave Club, Nespresso, and T-Mobile.
Most notably, Martina is recognized for her groundbreaking work in revamping Disney's international loyalty program, where she spearheaded a strategy that brought together a s...
In this episode Bill speaks with CLMP™ and recognized industry figure, Steve Allmen, EVP, Strategy and Partnerships, Canadian Automobile Association. Steve is guiding marketing efforts for this large membership organization.
His insights in this conversation will shed light on strategies and tactics to grow loyalty and engagement across large member groups and change the way you think about Membership Loyalty.&n...
In this episode Charlie Hills interviews Amanda Cromhout, the CEO and Founder of Truth. Based in South Africa, Truth is a boutique consulting business specialising in customer centricity and customer loyalty programmes. Amanda is also a proud co-host for Let’s Talk Loyalty!
Today we will be learning about her favourite book and loyalty programmes, her background in loyalty and the highlights and key learnings fro...
In this episode Bill speaks with CLMP™ and recognized industry figure, Steve McClelland, Vice President of Loyalty, WestJet. Steve is guiding the operation of WestJet Rewards, which recently announced significant upgrades to its frequency flyer program.
His insights in this conversation will shed light on strategies and tactics to fuel growth in the travel sector, and to optimize frequent flyer program...
This episode focuses on Poundland Perks … the new loyalty programme from Poundland in the UK.
With Emma Collins, the Head of Digital Loyalty & Engagement for Poundland.
Today we will be learning about Emma’s favourite loyalty programmes, how Poundland Perks is delivering for customers and the business and all about their plans for the future.
Hosted by Charlie Hills.
Show N...
This interview with Neetan Chopra from IndiGo is highly insightful from learning about a relatively young airline, a very young loyalty programme and a global market place not to be ignored.
IndiGo operates out of India, which is the world’s 5th biggest economy.
The airline carried over 100m passengers in 2024 and has growth plans for its carrier and frequent flyer programme, BluChip, which launched 5...
Han Bailey has worked with some of the largest brands and loyalty programs in Australia and the US, including The Star Entertainment Group, David Jones, NewsCorp, Qantas, Global Red, Brierley & Partners, and Coca-Cola.
Now consulting for a range of businesses and mentoring emerging loyalty talent, Han brings a commercial perspective to loyalty and a deep understanding of building programs from the ground up.
Today’s conversation ...
This episode focuses on Voyage Loyalty … a fascinating loyalty programme for V.Group. It creates a more engaging and valuable employment experience for seafarers, bringing them respect for their hard work and dedication.
With Bridget Blaise-Shamai, Senior Commercial Officer, and Rory Mackenzie, the Loyalty Program Manager, for Voyage Loyalty.
Today we will be learning about their favourite loyalty programmes, how Voyage Loyalty is de...
This episode features one of our industry's well known loyalty leaders when it comes to loyalty finance and loyalty strategy, Evert de Boer.
Evert is the Managing Partner at On Point Loyalty, a global advisory firm exclusively niche to loyalty finance and strategy.
He is the CEO at Fidivo, which has built the first off-the-shelf loyalty program financial tool analysis.
Evert shares an executi...
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.
Today’s topic is super fun and something we’ve never done before on the show.
We discovered some research that one of our loyal listeners compiled which listed the membership figures of some of the world’s largest loyalty p...
This episode of Let's Talk Loyalty & Loyalty TV is in Spanish.
En el episodio de Let’s Talk Loyalty en Español está con nosotros Katia Cortes, líder del programa de lealtad Santander Unique Rewards. El programa sirve a las tarjetas Premium del banco con una propuesta de valor basada en experiencias y momentos especiales que buscansorprender a los usuarios.
Kate O' Brien has been the General Manager of Loyalty at Air New Zealand for the past five years.
Kate leads and holds responsibility for the Loyalty business including strategy development and execution, partner relationships and negotiations, airline loyalty tiers and benefits, data and analytics and P&L ownership.
Hosted by Carly Neubauer
Show notes:
3) Air Points
Our guest today is Ashley Deibert, Chief Marketing Officer, Marigold.
Ashley leads marketing at Marigold and oversees global go-to-market strategy, brand positioning, and expanding the company’s presence across North America, Latin America, EMEA, APAC, and Japan.
Ashley is recognized for her ability to overhaul marketing infrastructures, define go-to-market strategies, and scale multi-million-dollar growth globally.
Customer advocacy and emotional loyalty are driven by value-based alignment rather than product, service and price points. Explore a new take on customer loyalty from the latest whitepaper from Yuping Liu-Thompkins, Professor of Marketing at Old Dominion University and Director of Loyalty Science Lab.
Her latest whitepaper: The Politics of Brand Loyalty unpacks US consumer views on values alignment and how ideol...
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.
Today’s topic is an industry favourite – we’re here to talk about “Profitability in Loyalty and Strategies for extracting MAXIMUM value from Your Programme.”
Our guest is Priyanka Lakhani who is a Senior VP at the Collinson...
In this episode Charlie Hills interviews Kate Wheaton, the Head of Strategy for Ogilvy One. Through her long career, Kate has worked on some of the UK’s most effective and loved loyalty programmes for brands such as Sainsbury’s, Tesco, Boots, Vodafone, British Airways, Waterstones and Pets at Home. She enjoys the combination of strategic rigour and creativity that modern loyalty demands to be successful.
Today we will be l...
In this episode Aaron Dauphinee speaks with CLMP™ and loyalty academic, Darron Kirkley from the University of South Carolina (USC).
Darron is one of less than a handful of instructors in the USA who have created a university level class focused on the discipline of loyalty.
His course, Hospitality Loyalty Strategy, is taught through USC's College of Hospitality, Retail and Sport Management an...
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.
Today's episode features a truly global loyalty perspective coming from Indonesia, which is in fact the 4th most populous country in the world!
Our featured brand is one of the largest retail conglomerates in Indonesia with...
This episode is in Spanish and is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.
En el episodio de hoy está con nosotros Cristian Ortiz, CEO de LATAM Pass, uno de los programas de viajero frecuente más grande de
Latinoamérica con 49 millones de socios. Nos describe cómo ha evolucionado el
programa a lo largo de los últimos años, pasando de un modelo de coalición,
anteri...
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