MARKETING CHIEF PODCAST
The MARKETING CHIEF PODCAST brings together executives from a wide variety of disciplines to talk about marketing trends, customer engagement, management tips and much more. Insights from true pros to help you become a better marketing executive. Host Rob Collins is an award-winning marketer and CMO recognized for his ability to build brands in entertainment, retail, tourism and hospitality verticals. His focus has been creating teams and processes that deliver short-term sales while building long-term brand value. Over the past 30 years, Collins has contributed to the growth of the some of the most beloved brands in the USA. He has held senior marketing roles at brands including Nickelodeon, Paramount, Universal Studios, Turner Entertainment Networks (TNT, tbs, Turner Classic Movies), Herschend Family Entertainment (the largest privately held themed attraction company in the U.S. e.g. Dollywood), Tropical Smoothie Cafe, Carmike Cinemas, Domino’s Pizza and more.
Episodes
HAHAHA.
There’s nothing funny about how Just For Laughs has been credited for propelling the careers of comedians Kevin Hart, Dave Chappelle, Steve Harvey and many others.
Their iconic comedy festival, Just for Laughs Montreal, celebrates its 40th anniversary this month. But if you can't catch them live, you can always find Just for Laughs content on television, their SiriusXM channel, YouTube, and much more.
Join us as we’re talking ...
It's a slam dunk! Matt Arden, NBA 2K League.
In our season two opener, multiple Emmy Award winner Matt Arden joins us to give his insights on the NBA 2K League. With an impressive background in sports, creative, and media, Matt heads up all content and media for the league and reveals what makes this venture so special.
Episode 201. Hosted by Rob Collins.
A sneak peek of the first two episodes of Season 2, which will be launching soon!
This is part 2 of our conversation with Joe Koufman, the founder and CEO of Setup, a company that connects brands with qualified marketing agencies.
They call themselves marketing matchmakers and, in this episode, we discuss what makes a good match. Also, Joe shares a personal story about almost getting fired…and how turned that into a career learning experience.
Episode 110B. Hosted by Rob Collins.
With a knack for connecting people and an entrepreneurial business background, Joe Koufman founded Setup, a company that connects brands with qualified marketing agencies.
Learn about this innovative business and Joe's career journey through retail, digital start-ups, and ad/marketing agencies. Episode 110. Hosted by Rob Collins.
In the second part of our interview with Mike Burch, Chief Strategy Officer at Speedway Motorsports, we discuss:
• The business of NASCAR
• E-sports and e-racing
• Influential mentors in his life
Episode 109B. Hosted by Rob Collins.
With a long career in sports marketing, Mike Burch currently is the Chief Strategy Officer at Speedway Motorsports. Speedway Motorsports is the leading marketer, promoter, and sponsor of motorsports entertainment in the United States.
Prior to joining Speedway, Mike spent many years in the NBA working for the Orlando Magic, Houston Rockets, and Charlotte Hornets.
Join us as we discuss sports, event marketing, customer expectations ...
Navigating between customer preference and customer privacy in a digital marketing world can be tough. And knowing what digital tools and channels to use for optimal effectiveness can be overwhelming as companies like Google are constantly tweaking their business model and algorithms. In this episode, we talk to Brent Bouldin, a premier thought leader in digital marketing who tackles these topics and more.
BONUS content as we continue our conversation with Barb Scherer, Vice President, Marketing at Badcock Home Furniture & more.
In this episode:
- Barb talks about the impact of helping customers establish credit
- Barb addresses balancing advertising content between brand and retail messaging
- One of Barb’s more memorable campaigns was a project with the Orlando Sentinel
- Rob recalls a surprising event from a National A...
In this episode, Barb Scherer, Vice President, Marketing for Badcock Home Furniture & more talks about:
• The rebranding effort at one of the nation’s largest furniture retailers and how they own the “just right” positioning in the minds of their consumers
• A long career on the agency side of the business, starting with working on the Diet Coke account in New York City.
• The benefits of being involved in the Advertising Fe...
In this Bonus episode, we continue our conversation with Coca-Cola veteran Brad Taylor, founder of Taylor Built Brands.
In this episode:
• Brad talks about the rivalry between Coke and Pepsi.
• Brad discusses how relationships fuel the Coca-Cola business.
• Brad reveals how the "Share A Coke" campaign became an e-commerce business.
• Did you know you can mix your drink flavor from an app? Brad discusses how Coke util...
Brad Taylor is a 24-year veteran of The Coca-Cola Company and led the company's partnership with the Walt Disney Company for a decade. Now, he's the founder of Taylor Built Brands and a university marketing professor.
Join host Rob Collins as Brad discusses the power of two of the biggest brands in the world; influential books that will help your career; and lessons learned when even the big companies stumble.
In this bonus segment, we continue our conversation with Brand Strategist, Brian Tipping, partner in The Jakes Group. In this episode:
- We discover Brian's inspiration for choosing a career in advertising.
- Brian talks about the discipline behind generating impactful advertising creative.
- When asked if companies should take a position on social issues, Brian outlines guardrails for brands to contem...
Good advertising starts with a creative idea. Great advertising starts with a strategic brand platform-- and there’s no one better at uncovering brand insights than brand strategist Brian Tipping. In this episode, Tipping shares brand, creative, and advertising stories from a career honed at some of the most respected brands in the world including Johnson & Johnson, Smithsonian, La-Z-Boy, Chevrolet, and mor...
In this bonus episode, TCM General Manager Pola Changnon discusses:
- The challenges of television production in a remote environment
- TCM's commitment to quality and how HBOMax helps the network reach more fans
- The connection that TCM has with its fans
- One of her favorite movies!
Marketing Chief Podcast is hosted by Rob Collins. Episode 104B.
Join host Rob Collins for an intriguing conversation with the General Manager of Turner Classic Movies, Pola Changnon. You’ll hear how she navigates changes in the media landscape, keeps the network connected with their audience, and how the pandemic has changed production.
They also discuss:
• The Upcoming TCM (virtua...
In this extra bonus episode, President/CEO of Knox Sports, Paul Sickmon continues discussing his career in sports including:
- Sneaking into the Super Bowl
- The potential pitfalls of compensating college athletes
- His management style
- So you think you want a career in sports marketing?
- His passion for Florida State football
How can a brand extend their presence in the marketplace? Is partnering with a sports team or an athlete for endorsement a good idea?
In this episode, join host Rob Collins with the President and CEO of Knox Sports, Paul Sickmon, as they discuss the loyalty and passion of college and professional sports fans and how-- and when-- it makes sense for brands to tap into this market. We also discuss brand integration, careers in sports...
This is BONUS content as we continue the conversation with Matt Ferguson from Storyland Studios.
In this brief Bonus episode, Matt discusses:
- The opening of Rock 'n' Roller Coaster at Disney's Hollywood Studios featuring Aerosmith
- Having spent 20+ years on the agency side of the business, Matt talks about what makes a good agency/client relationship
- As a football player for Florida State University, Matt talks about the i...
Storyland Studios imagines, designs, and creates three dimensional immersive experiences. Join host Rob Collins and Storyland's Chief Innovation Officer, Matt Ferguson, for a lively discussion on experiential marketing, the growth of Walt Disney World and Universal Orlando, and the tenets of good advertising creative. We'll also hear about the influence of Coach Bobby Bowden and "Primetime" Deion Sanders from Matt's days on the F...
Popular Podcasts
Daniel Jeremiah of Move the Sticks and Gregg Rosenthal of NFL Daily join forces to break down every team's needs this offseason.
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Listen to 'The Bobby Bones Show' by downloading the daily full replay.
The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.