Marketing for Doctors Podcast
Are you losing revenue because patients aren’t converting into treatments? Welcome to The Marketing for Doctors Podcast, hosted by Bob Miglani and featuring industry experts who uncover the secrets to effective patient capture and conversion. Each episode is packed with actionable marketing strategies that specialty doctors can use to: ✅ Attract New Patients Learn proven marketing techniques that help you stand out and reach the right audience, driving new patient interest. ✅ Convert Prospects into Paying Patients Unlock strategies to build trust, overcome objections, and guide prospects through a seamless conversion process. ✅ Build Patient Loyalty and Generate Referrals Discover how to create long-term relationships with your patients and encourage them to refer others, ensuring steady growth for your practice. Stop leaving revenue on the table. Subscribe to The Marketing for Doctors Podcast and start turning your practice into a revenue-generating powerhouse. P.S. For more expert tips and resources, visit GetHoot.com.
Episodes
In this episode of the Marketing for Doctors Podcast, we focus on a critical topic for practice owners—how to elevate staff performance and improve patient conversion rates. Dr. Shefali Miglani shares key insights and real-world lessons from her own practice, addressing common challenges that doctors face: How do you align your team with your practice's goals? How do you ensure associates and specialty care hires contribute ef...
In this episode of the Marketing for Doctors Podcast, hosts Bob Miglani and Dr. Shefali Miglani delve into a real-world experience that highlights the challenges of converting patients in specialty care practices. Dr. Shefali recounts a recent visit to a specialty dentist who charged thousands for treatment but ultimately failed to convert her into a paying patient.
Key Takeaways from This Episode:
- The Importance of Patient Educa...
In this motivating episode of the Marketing for Doctors Podcast, hosts Bob Miglani and Dr. Shefali Miglani kick off the New Year with impactful strategies designed to help medical professionals achieve their goals in 2025. Whether you’re managing an optometry, ophthalmology, or dental practice, this episode is packed with actionable insights to convert more patients into specialty treatments and elevate your practice to new heights...
In Episode 15 of the Marketing for Doctors Podcast, host Bob Miglani welcomes Dr. Kim Friedman, an accomplished optometrist and Vice President of Education and Scientific Affairs at PRN Vision Group. Dr. Friedman shares her inspiring journey in optometry and emphasizes the importance of reinvention and specialization to differentiate your practice and ensure long-term success.
Key Takeaways from This Episode:
- Successfully Integra...
In Episode 14 of the Marketing for Doctors Podcast, host Bob Miglani shares proven strategies for optometrists to pay off their $100,000 IPL RF devices while simultaneously growing their dry eye business. Joined by his wife, Dr. Shefali Miglani, an optometrist who successfully transformed her practice, they provide valuable insights on innovative marketing techniques that drive practice success.
Key Takeaways from This Episode:
- T...
In Episode 13 of the Marketing for Doctors Podcast, host Bob Miglani, CEO and founder of Hoot, delves into the critical issue of trust in the doctor-patient relationship. Bob discusses the factors contributing to the erosion of trust and offers practical solutions to help doctors rebuild strong, trusting relationships with their patients.
Key Takeaways from This Episode:
- Understanding Why Trust is Eroding
Explore the key fac...
In Episode 12 of the Marketing for Doctors Podcast, hosts Bob Miglani, Dr. Pam Theriot, and Dr. Darryl Glover dive deep into the essential role of social media in healthcare marketing. They explore how optometrists and other healthcare professionals can harness the power of social media to connect with patients, enhance their brand presence, and drive practice growth.
Key Takeaways from This Episode:
- Creating Engaging Content for...
In this episode of the Marketing for Doctors Podcast, host Bob Miglani is joined by Dr. Ann Hoscheit, a seasoned doctor and marketing advisor. Dr. Hoscheit shares her wealth of experience and offers valuable insights on upgrading your practice’s marketing strategies. She discusses the importance of planning and execution in creating a successful marketing plan for doctors and healthcare professionals.
Key Takeaways from Dr. Ann Hosc...
Welcome to the Marketing for Doctors Podcast with host Bob Miglani. In this episode, Bob sits down with Dr. Harbir Sian, an optometrist and host of Canada’s #1 optometry podcast, 2020. Dr. Sian shares his journey of running three successful practices, including one of the early adopters of teleoptometry in Canada, and how marketing played a pivotal role in his growth.
Key Insights from Dr. Harbir Sian in This Episode:
- The Importa...
In this episode of the Marketing for Doctors Podcast, host Bob Miglani welcomes Sales Expert Haana Javed to explore the world of doctor marketing, with a particular focus on optometrists. Haana discusses how doctors can transition from working hard to working smart, emphasizing the importance of strategic marketing in the medical field. This episode is packed with practical tips for healthcare professionals looking to enhance their...
In this episode of the Marketing for Doctors Podcast, host Bob Miglani speaks with Dr. Bill Chynn, a renowned ophthalmologist and pioneer of LASEK surgery. Dr. Chynn shares the strategies and insights that have made him a top brand in the medical field. He reveals the key elements of his marketing success and discusses how embracing marketing has transformed his practice.
Key Insights from Dr. Bill Chynn in This Episode:
- Integrat...
In this episode of the Marketing for Doctors Podcast, host Bob Migliani sits down with Dr. Ted Sees, a successful optometrist with specialty practices in Rockford and Belding, Michigan. Dr. Sees shares his expertise on why specializing in optometry is essential in today’s competitive healthcare market and how effective marketing plays a crucial role in attracting the right patients.
Key Takeaways from Dr. Ted Sees in This Episode:
Join host Bob Miglani for an engaging conversation with Dr. Brianna Rhue, an optometrist turned tech entrepreneur and the founder of Dr. Contact Lens. In this episode of the Marketing for Doctors Podcast, Dr. Rhue shares her inspiring journey of transitioning from practicing optometry to owning and marketing her own business.
Key Insights from Dr. Brianna Rhue in This Episode:
- Understanding the Business Side of Healthcare
Dr...
Join host Bob Migliani in this insightful episode as he interviews Dr. Benjamin Chudner, Chief Medical Officer at AEG Vision. Dr. Chudner shares his inspiring journey from practicing optometry to becoming a leader in the field, offering valuable advice for optometrists who are considering selling their practices or exploring new career opportunities.
In This Episode, You’ll Discover:
- Career Path Insights for Optometrists
Dr....
Welcome to the Marketing for Doctors Podcast, hosted by Bob Miglani and Dr. Shefali Miglani! In this episode, we are thrilled to feature Brett Davis, Executive Vice President at AEG Vision, one of the largest private equity funds focusing on optometry in the United States. Brett shares valuable insights into how private equity is shaping the future of the optometry sector and what you need to know to grow and potentially sell your ...
Welcome to the Marketing for Doctors Podcast, hosted by Bob Miglani and Dr. Shefali Miglani! In this episode, we’re thrilled to feature Dr. David Kading, a leading expert in specialty care and optometry. Dr. Kading shares valuable insights on how the power of language and strategic communication can significantly enhance patient conversion and drive practice growth.
Key Takeaways from This Episode:
✅ The Power of Words in Patient Con...
Welcome to the Marketing for Doctors Podcast, hosted by Bob Miglani and Dr. Shefali Miglani! In this episode, we are joined by Dr. Sandeep Chander, an optometrist with expertise in myopia management and dry eye treatment. Dr. Chander shares his insights on how he successfully attracts referrals, implements powerful marketing strategies, and grows his practice in today’s competitive healthcare market.
Key Takeaways from This Episode:
...
In this episode, Bob Miglani presents three essential marketing strategies that can help attract and convert patients for your specialty practice. Delivered to an audience of over 500 eye care professionals (optometrists) across the U.S., these strategies are specifically designed to meet the expectations of today's digitally-savvy patients.
In the fast-paced, mobile-first world we live in, patients now demand convenience and a...
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