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September 20, 2023 17 mins

Q4 can be an overwhelming experience for business owners and marketing teams. 

The stakes are incredibly high with the holiday season, peak gifting, and a rise in consumer activity. 

So today, I’ll walk you through a structured roadmap for effectively managing your marketing strategies during this critical period. 

From leveraging and building an audience in preparation for Black Friday, to optimising ad costs and focusing your metrics on reach, sales and conversions.

I’ll offer some actionable insights to alleviate stress and set your business up for a solid end to the calendar year.

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