Marketing Should Be Fun

If you're a long-time listener, you know a little less than a year ago Kelsie set out to launch her own agency focused on social media and email marketing. Today, Austin is interviewing Kelsie to explore what launching Curate Social has been like, what the biggest successes and challenges have been, and how she regained her confidence as an entrepreneur.

This was such an encouraging conversation—if you're launchi...

You can’t just harvest all the time; you need to plant seeds too. 

In this episode, I welcome Mitch Nelson back to the show to dive into the balance between brand marketing and performance marketing, and why focusing only on short-term results can limit long-term growth. We talk about how brand builds future demand, creates deeper trust, and opens doors for opportunity down the road.

If you’ve ever wondered how to...

We're back with Part 3 of our spring cleaning series! After taking a look at our mindset in Episode 59 and our platforms in Episode 60, we're zooming out to talk about the driver behind everything we do: Our goals.

What are you tracking?
Why are you tracking it?
What do you need to adjust as you look ahead to the rest of the year?

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📸 Follow Austin on Instagram: https://www.instagram.com/austin_...

Every leader of a business or organization wants to see more people taking action alongside their brand. So how do we both capture existing demand and create new demand for your product or service? When we're looking to balance short-term and long-term wins, intentional marketing and sales funnels are one of the best ways to do this.

In today's episode, I (Austin) am welcoming Kristi Zobrist, Chief Strategy Officer at Sava...

We're back with Part 2 of our spring cleaning series! After taking a look at our mindset last week, we're going super-practical this week with 14 quick actions you can take across your social media, email marketing, blog creation, and podcast that can help you see some extra momentum.

(Oh, and we get a little deep on our "this or that" for the week! 👀 Let us know what your answer would be!)

It...

It’s not just your closet that could use some freshening up this Spring... your mindset might need a little spring cleaning, too. In this episode, we’re dusting off the limiting beliefs that keep us stuck and replacing them with powerful truths that help us move forward.

After a "this or that" about the best airplane seats, we're walking through 8 mindset shifts we all should make as we look ahead to the res...

Ever feel like you're bothering people with your emails, posts, and marketing efforts? You’re not alone! In this episode, Kelsie and Austin tackle one of the biggest fears leaders have when it comes to showing up consistently: What if people start to get annoyed with seeing our content regularly?

We’re breaking down the misconceptions behind this fear, the mindset shifts you need to make, and why your core audience wants to hea...

What if your customer support wasn’t just about fixing problems—but actually informed your approach to content strategy?

In this episode, Austin geeks out over Baldur’s Gate 3 (because what other video game has 7,000 different possible endings? 🤯) and takes a deep dive into how Larian Studios has turned player feedback into a powerful marketing tool. From engaging directly with their community to making improvements based on real c...

Onyx Storm is the fastest-selling adult novel in 20 years. 🤯

The Empyrean series (which starts with the best-selling book Fourth Wing if you've heard that title!) has been taking the world by storm, pun intended. The third book in the series, Onyx Storm, just released and we can learn SO much from the launch process, including how Rebecca Yarros stretched herself as an author/creator, the huge role user-generated content (UGC)...

What's the biggest "hack" to building a brand through content marketing?

Not stopping.

It's true! During our recents ABCs of Content Marketing, consistency came up again and again. Consistency is a huge part of how we add value, how we build trust, and how we create community.

But sometimes it's easier said than done. In today's episode, we're covering the 4 most common ...

We're keeping it casual for this one, and after a New Years Eve themed "this or that," we chat about the past year and what we saw change and continue with content marketing. It's so fun to look back on the year and evaluate the changes we saw on social (Instagram specifically), podcast performance, blog strategy, and email marketing.

Come look back on the past year with us—we hope you enjoy this conver...

Every effective content marketing strategy is built on three basic principles: Adding Value, Building Trust, and Creating Community. In this mini-series, we're walking through each of these essentials!

In today's conversation, after a "this or that" about the best way to drink hot chocolate, we're diving into the details of how to use content marketing to build connection and community with your au...

Every effective content marketing strategy is built on three basic principles: Adding Value, Building Trust, and Creating Community. In this mini-series, we're walking through each of these essentials!

In today's conversation, after a deep-dive into our Halloween traditions and perspectives on Almond Joy, we're diving into the details of how to build trust with your audience through content marketing. Growth...

Every effective content marketing strategy is built on three basic principles: Adding Value, Building Trust, and Creating Community. In this mini-series, we're walking through each of these essentials!

In today's conversation, after our first-ever "this or that OR that," we're diving into the details of what it means to add value, 5 practical ways to incorporate value into your content, and why add...

We're back with a brand new conversation! In today's episode, after a football-themed "This or That," we're diving into some exciting updates coming up in Kelsie's life, the emotions that come along with team transitions, and 3 aspects of content marketing that we're doubling-down on this Fall and beyond.

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📸 Follow us on Instagram: https://www.instagram.com/savagecontent.co

For Episode 49, I had the opportunity to chat with a friend from college with a different but parallel journey to my own. I loved connecting with him for this conversation!

Luke Waite is the founder and principal consultant of two companies: Pomelo Coffee Consulting and The Lev Co. His background is marked by turning inefficient cafes, cold brew companies, and coffee roasters that are in the red into highly efficient compa...

It's incredible to see long-term clients gain momentum through hard work and consistency, and that's exactly what has happened for Tara Bohm. Tara helps women with curly hair understand how to embrace and care for their curls, and has grown by over 80,000 followers on Instagram in the past two years.

In this conversation, she and Kelsie discuss the challenging part of rapid growth, how she has determined the righ...

Check out Austin's LinkedIn post featuring the MrBeast tweet being discussed.

Can you imagine going from 15,000 views a year to 13 billion views a year on your content? That's what happened for MrBeast, the 2nd largest creator on YouTube. And guess what? It only took 12 years!

In this episode, Austin and Kelsie are diving into an insightful tweet MrBeast shared a couple years ago, how to respond to years...

Lisa DeWeert is a long-time friend of Austin's and the Co-Founder of an incredible organization called Moxie Adaptive, an organization committed to creating a space to connect and empower individuals with limb differences. Lisa was born with smaller muscles in her arms and hands, and as a result of a significant research project, met hundreds of people who didn't have a space to talk about the intricacies of life with a l...