Marketing Tips for Women Business Owners: Educated Empowered Inspired

Feeling stuck on how to build your personal brand without hiring a designer or doing a full rebrand? You’re not alone. In this episode, I’m breaking down the concept of a Minimum Viable Brand—inspired by a powerful talk from ConvertKit founder Nathan Barry. Whether you're just getting started or pivoting into a new season, this simple 3-step framework will help you build clarity, confidence, and consistency as you show up in your b...

10-Minute Tactic to Simplify Your Messaging

Feeling like your brand doesn’t reflect where you are anymore? You don’t need a full rebrand—you just need a refresh. In this quick episode, I’m walking you through how I used ChatGPT to update my brand statement, Instagram bio, elevator pitch, and one-minute networking intro.

This is the same strategy I use with my coaching clients to simplify their messaging and show up with more clarity ...

If your offers aren’t lighting you up—or worse, they’re not selling—it might be time for a little spring cleaning. In this episode, I’m walking you through how to evaluate what’s working, what’s not, and what’s no longer aligned with where you're headed.

This is your permission slip to let go of what’s no longer serving you and step into the next season of your business with clarity and confidence.

In this episode:

• Why “working” ...

In this Marketing Makeover Strategy Session, I sit down with Brandi Wolf, a certified meditation teacher and author, to help her improve email engagement. Brandi has an established email list but struggles with getting her audience to interact. We dive into practical strategies to increase engagement, create meaningful conversations, and ensure her emails resonate with the right people. If you’ve ever felt like your emails are gett...

Not all networking experiences are created equal—some can be downright awful. In this episode, I share my personal journey with networking, including the challenges I faced early on, how I overcame imposter syndrome, and the steps I took to build a genuine, supportive business network.

Key Takeaways:

✅ Not all networking groups are the right fit—it’s okay to walk away from the wrong ones.
✅ Bad experiences don’t define your future su...

In this Marketing Makeover Strategy Session, I sit down with Peter Istvan, a professional headshot photographer, to help him optimize his LinkedIn marketing strategy. We cover profile enhancements, content strategies, and engagement tactics to help Peter attract more clients and boost visibility. Whether you use LinkedIn or another platform, these marketing principles will help you grow your business.

Key Takeaways:

🔹 Opti...

In this episode, Shelly chats with Melissa Snow, founder of Powerful Women Rising, about authentic networking strategies that feel natural and effective. Learn how to build genuine connections without the sleaze and discover practical tips to elevate your networking game.

Key Takeaways:

Focus on Relationships, Not Clients

• Build a diverse network of supporters, collaborators, and referral partners.

Choose Networking That Fits Y...

In this episode, I’m sharing a behind-the-scenes coaching training where I walk through how to scale your business without adding more to your plate. If you’re feeling stretched thin but want to grow, this is for you. We’ll talk about smart systems, automation, and outsourcing so you can create a business that supports your life—not one that runs you into the ground.

Key Takeaways:

• The fourth and final stage of the Dream Business...

Are you relying on social media to grow your business but struggling to turn likes and follows into actual sales? Social media alone isn’t enough—you need a strategy to nurture relationships and guide potential clients toward working with you.

In this episode, I’m sharing a behind-the-scenes segment from a private coaching training where I walk through Stage Three: From Social to Sales from my Dream Business Blueprint. You’ll learn ...

Marketing can feel like a never-ending to-do list—posting on social, trying different platforms, and still wondering why it’s not converting into actual clients. In this episode, I’m sharing a behind-the-scenes look at a private VIP training where I break down Stage Two: Marketing Momentum from my Dream Business Blueprint. You’ll learn how to build brand awareness, create a consistent marketing strategy, and attract the right clien...

If you’ve ever felt like you’re just throwing things out there and hoping something sticks in your business, this episode is for you. We’re kicking off a special series based on my Dream Business Blueprint, and today’s focus is on Stage One: Business Breakthrough—the foundation every business needs to succeed. I’m walking you through the biggest mistakes entrepreneurs make at this stage and the three key things you need to focus on...

Two years ago, I hit record on the very first episode of Educated, Empowered, Inspired. Now, I can’t imagine running my business without this podcast. In today’s special 2-year anniversary episode, I’m pulling back the curtain on why I chose podcasting as my main content pillar, how it’s transformed my business, and why it might be the best marketing tool you’re not using yet.

If you’ve been wondering how to grow your brand, build d...

In this Marketing Makeover Strategy Session, I coach Wendi Bergin, founder of Joyfully Prepared, on growing her email list and reaching her ideal clients. Wendy’s business focuses on teaching homesteading, preparedness, and self-reliance with a joyful, community-centered approach. Her goal? To move beyond relying on her Facebook group and podcast by building an active email list.

Key takeaways from our session:

• Create a Resource ...

Key Takeaways:

• Public Speaking as a Business Growth Strategy: Laurie Ann explains how speaking is a powerful way to expand your reach, grow your email list, and build brand awareness.
• Redefining Your Stage: Public speaking doesn't just mean keynotes. Small, local opportunities like networking events or social media can serve as great platforms to start speaking.
• Practical Tips to Get Started: Laurie Ann emphasizes starting small w...

In this episode, I share the Podcast Listener’s Resource Guide—your free roadmap to simplifying your marketing and growing your business. This guide includes my top 10 podcast episodes, the best tools for running a business, productivity hacks, and even a playlist to keep you inspired.

Key Takeaways:

• Discover the top 10 podcast episodes to jumpstart your business growth.
• Save time with a curated list of tools and resources for sma...

Episode Summary
In this episode, I’m sharing the game-changing strategies you need to find time in your busy schedule to work on your business, not just in it. Whether you’re feeling overwhelmed, distracted, or reactive in your daily routine, these practical steps will help you create space to focus on the tasks that truly move the needle. You’ll learn to shift your mindset, maximize your time, and develop a schedule supporting your...

In this special end-of-2024 episode, we celebrate your big wins and tackle listener questions! Shelly shares marketing tips and strategies tailored to real-world challenges that her email audience has submitted. This episode is packed with actionable advice, from boosting email open rates to positioning your brand as authentic in an AI-driven world.

Key Takeaways:

• Consistency Creates Momentum: Track your progress, stay consistent...

In this episode of the Educated, Empowered, Inspired podcast, we dive into the power of reflection in your business. While most entrepreneurs focus solely on goal-setting, true growth happens when we pause to reflect on what worked, what didn’t, and where we can improve. This practical episode introduces you to a simple, actionable exercise: seven key questions to ask at the end of each quarter (or year) to evaluate your progress, ...

This week’s 10-Minute Tactic dives into AI tools that have been game-changers for my business in 2024. If you’re feeling overwhelmed juggling tasks and wearing all the hats in your business, this episode is for you. These tools will help you save time, boost creativity, and streamline your workflows so you can focus on what you love most—serving your clients and growing your business.

Key Takeaways:

ChatGPT

• Acts as your ...