Media Sales Mastery
Media Sales Mastery exists to help you survive and thrive in the media sales industry. In each episode we arm you with information, insights and instantly applicable techniques from some of the world’s top media sales thought-leaders.
Episodes
How do you succeed in media sales when you're not the market leader?
In this episode of Media Sales Mastery, we’re joined by Jacqui La Brooy, Chief Commercial Officer of Urban List—a high-growth, digitally native media business operating across Australia, New Zealand and Singapore.
We unpack what it takes to sell a challenger brand in an environment where established media businesses often dominate the brief, command greater ...
In this episode of Media Sales Mastery, we’re joined by Belinda MacPherson, GM of SMB Growth and Marketplace at News Corp Australia, to break down the underrated superpower of elite media sellers—great uncovery.
From decoding vague briefs to spotting commercial intent, Belinda shares tactical ways to improve discovery conversations, build trust fast, and write better briefs that lead to stronger creative and better deals.
If you’ve...
AI is not the future—it’s already here, and media sellers who learn how to use it effectively will outperform their competition. In this episode of Media Sales Mastery, we’re talking to Jake Dunlap, one of the most forward-thinking sales strategists today, about how AI—specifically ChatGPT—can improve both the quality and quantity of media sales performance.
This episode gets tactical on exactly where AI can deliver the biggest ret...
Adam Cadwallader, CEO of Motio is our returning guest on the show. Adam brings a unique perspective as a media sales leader and now as the CEO of an ASX-listed business with a national sales team. He’s got a strong POV on what separates great reps from good ones—and it all starts with the pipeline.
Connect with Adam on LinkedIn.
For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on ...
Objections aren’t the enemy—they’re insight. In this episode, we’re joined by media executive and consultant Steve Hirst to challenge conventional thinking around objection handling.
We explore how to proactively dismantle objections before they show up, use better messaging to neutralize resistance, and reframe objections as powerful commercial signals.
If you’ve ever felt stuck following a script or like you’re fighting you...
Deeon Mladin, Head of Sales APAC at Octomedia, joins Media Sales Mastery to deliver the definitive guide to selling business / trade media.
In a world where most media sales revolve around mass audiences and B2C advertising, selling to industries, professionals, and niche business audiences requires an entirely different approach.
This episode is packed with practical, actionable strategies for frontline media sellers and media sales...
Need to roll out a new product, process, initiative or business rule to the sales team?
Jamie covers off 4 key pillars of effectively managing sales team adoption.
For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on LinkedIn.
Edited, Hosted and Produced by Joanne Helder
Stephanie Antonis, Director of commercial engagement – Forbes Australia, joins to discuss the strategies, challenges, and nuances of selling premium media. From identifying the right clients to maintaining brand prestige amidst market pressures, Stephanie shares insights for thriving in this competitive niche.
Connect with Stephanie onLinkedIn.
For exclusive content and a chance to pick the topic and guide the show, connect w...
Brian Gallagher, former Chief Sales Officer of Southern Cross Austereo and Chairperson of Boomtown, joins to explore the challenges and strategies for selling traditional media in a market dominated by global tech platforms.
The AI POWERED SELLER PODCAST
For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on LinkedIn...
Wade Kingsley, founder of The Ideas Business, returns to unpack a critical issue affecting advertising markets – the devaluation of creativity in soft, commoditized markets.
We explore why innovation and idea-led solutions take a backseat during price- driven periods, how this impacts the industry, and strategies for reframing creativity as a tool to unlock value in even the toughest conditions.
Follow Wade on LinkedIn.
A re-broadcast of Jamie’s appearance on the Sales Reinvented Podcast where he unpacks the world of best practice cold calling. For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on LinkedIn.
Edited, Hosted and Produced by Joanne Helder
Edd Hayer CEO of Prospector joins to unpack the world of media sales prospecting.
Contact Prospector on 1300 736 447 to discover how you can increase ROI and sell more effectively.
Follow Edd on LinkedIn.
For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on LinkedIn.
Edited, Hosted and Produced by Joanne Helder...
Jamie covers off the 4 C framework of revenue winning thinking.
For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on LinkedIn.
Edited, Hosted and Produced by Joanne Helder
Rob Atkinsons joins once again to unpack the world of internal politics.
Book: Buy back your time by Dan Martell
Follow Rob on LinkedIn.
For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on LinkedIn.
Edited, Hosted and Produced by Joanne Helder
Rob Atkinson joins to explore the world of internal politics.
Follow Rob on LinkedIn.
For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on LinkedIn.
Edited, Hosted and Produced by Joanne Helder
Lena Rapley returns to unpack brief to pitch workflows.
Whilst most sales processes encompass everything from initial prospecting right through to post campaign analysis – the brief to pitch stage is its own unique subset of a great sales process.
For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on LinkedIn.
Edited, Hosted and Produced by ...
Lena Rapley joins to unpack brief to pitch workflows.
Whilst most sales processes encompass everything from initial prospecting right through to post campaign analysis – the brief to pitch stage is its own unique subset of a great sales process.
For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on LinkedIn.
Edited, Hosted and Produced by ...
Our returning guest, Will Aitken joins to unpack sales messaging.
Check out Will here.
Check out Will’s sales course here.
Connect with Will on LinkedIn.
For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on LinkedIn.
Edited, Hosted and Produced by Joanne Helder
Matthew Smith, CCO of Aspermont joins to unpack the tools, tactics, attitudes and behaviours of great prospectors.
Connect with Matthew on LinkedIn.
For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on LinkedIn.
Will Aitkin joins from Halifax, Nova Scotia to unpack the world of sales messaging.
Check out Will here.
Check out Will’s sales course here.
Connect with Will on LinkedIn.
For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on LinkedIn.
Edited, Hosted and Produced by Joanne Helder
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