February 3, 2025 • 29 mins
Unlock the secrets of launching a podcast that not only captivates but converts, as we explore the essential strategies you need for 2025. Ever wondered how a podcast can transform your business landscape beyond just being another promotional tool? Discover how to identify your target audience and deliver the value they crave while aligning your podcast with your business objectives. From serving as a top-of-funnel tool to being a resourceful hub for existing contacts, we guide you through the steps to ensure your podcast builds genuine connections and achieves tangible business goals.
In our quest for podcasting excellence, we dive into the benefits of choosing the right hosting platform, like Buzzsprout, and the art of batch recording. Hear firsthand how expectations can shift when you focus on the joy of content creation rather than immediate returns. Learn why audio quality is non-negotiable and how to master it from day one. From recording in quiet spaces to using soft furnishings strategically, we'll share tips that guarantee your listeners tune in and stay engaged.
Ready to make a big splash with your podcast launch? I'll walk you through a comprehensive launch strategy that includes planning your first 12 episodes for consistency and impact. Uncover the power of pre-launch promotions, crafting an enticing trailer, and leveraging social media to create buzz. With insights on having multiple episodes ready on launch day and collaborating with guests, you'll set the stage for success.
Headline Sponsor Jenni Donato Altitude
Speaker Announcement Nicola Tonsager
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Start Your Podcast DIY Waitlist
Amplify your Message and grow your audience with podcasting. Watch this Free Masterclass Undsetanding the Power of Podcasting HERE
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Donna Eade (00:00):
You're listening to the Mindset in Action podcast,
the place to be to grow andstreamline your business.
I'm your host, donna Eade.
Let's jump into the show.
You just need one person tolisten.
Get your message and pass it onto someone else, and you've
(00:22):
doubled your audience.
Robert Gerrish, welcome back tothe podcast.
Everybody, I am so glad to haveyou here this morning for this
episode, or this afternoon orthis evening, depending on when
you are listening.
I am really excited to bringyou this podcast today, where
we're going to be talking aboutthe five top tips for starting a
podcast in 2025.
(00:45):
So, before I jump into all ofthat goodness, I want to remind
you that my live event tocelebrate the fifth birthday of
this podcast is happening on the3rd of April.
We're going to get together inperson in my home county of
Northamptonshire and we aregoing to have some live
podcasting sessions that aregoing to help you grow and
(01:06):
streamline your business.
I have got a fantastic cohortof speakers coming to speak to
you, and I have two very specialcat sessions coming as well.
We are going to have birthdaycake, there are going to be
goodie bags for you to take away, and it is going to be very,
very exciting.
So, first off, I want toannounce the first headline
sponsor of the event, and it isgoing to be very, very exciting.
So, first off, I want toannounce the first headline
sponsor of the event, and thatis Jenny Donato.
(01:29):
She is supporting us throughthe Altitude Coaching Program.
There is so much goodness aboutit.
I will leave a link in thedescription for you to go over
and see what Jenny is up to, butshe is our first headline
sponsor.
So thank you so much, jenny.
And then our first speakerannouncement I am having the
wonderful Nicola Tonsaga comingto talk to us all about mindset.
(01:53):
I will leave Nicola's links inthe description as well.
She is the author of the bookSoul Confident and it's a
fantastic book if you want todive into all things soul.
She is a very experienced ladyin all things soul connection
and she is an NLP practitioner.
She combines these forces tocreate fantastic coaching for
(02:17):
her clients and she is going tobe sharing that all with us on
the 3rd of April.
So if you haven't yet, makesure you run to grab your early
bird ticket from donnaeedcomforward slash birthday event
donnaeedcom forward slashbirthday event.
Use the code early bird 50.
And if they are still available, you will get your early bird
(02:40):
ticket.
They are limited and they dodefinitely end at the end of
February, if there are any left,which I'm sure there won't be,
because they are going reallywell.
So make sure you head over tothe website donateecom forward
slash birthday event to grabyour ticket for that event.
I cannot wait to celebrate withyou on the 3rd of April.
So this week we are talkingabout how to start your podcast
(03:03):
in 2025.
I'm going to give you five toptips for getting started.
Now, obviously, this issomething that I teach, so if
you want anything in depth fromme on this, then I am more than
happy to help you with that.
But the first thing that we aregoing to talk about is starting
with a strategy, not just amicrophone strategy, not just a
(03:26):
microphone.
So a lot of people getoverwhelmed with the tech side
of podcasting and they instantlystart thinking what sort of
microphone do I need?
What recording equipment do Ineed?
Do I need one of those slideybox things that I see on the
radio shows?
All of this starts goingthrough your head before you
even have a strategy aboutwhether a podcast is actually
going to work for your businessand whether it's going to
actually do what you want it todo.
So let's start by keeping itsimple.
(03:47):
The first thing you need to dois get clear on the podcast
purpose and the audience thatyou are aiming at.
So ask yourself who am Ispeaking to?
Who do I want to talk tothrough this podcast?
Make sure you're writing thisdown, so it might be your ideal
client avatar that you areaiming at, but it might well be
(04:10):
a broader scope, and that is thebeauty of a podcast.
So I was really hoping thatJenny would be able to come to
the event.
Unfortunately, it's not.
Unfortunately, it's herdaughter's birthday, so she is
going to be right where sheshould be, which is celebrating
with her daughter on that day.
But she uses her podcastslightly different to me.
She uses hers as an add-on topeople she already knows.
(04:33):
So when she knows people andthey say, oh, I really want to
know about X, she can go oh,I've got a podcast episode on
that, and that's how she usesher podcast, whereas mine is the
top of funnel item that I useto draw people in.
So if you're using it in theway that I do, you can use a
broader audience for yourpodcast than your ideal client
(04:53):
avatar, because we all know thatwhen you aim at your ideal
client avatar, you will attractpeople around that area as well,
so somebody who might just havesome slight differences.
So your audience for yourpodcast can be a slightly
broader audience than your idealclient avatar, but it is always
good to have that one person inmind when you are speaking
(05:14):
through your podcast, so thatyou are really reaching that ICA
that you want to reach.
What transformation or valuewill your podcast provide?
So that's your next question toanswer what transformation or
value will my podcast provide?
Your podcast cannot just be awalking advert for your business
(05:35):
and that is all it is, becauseonce people hear that once,
they're not going to be comingback again.
So there has to be some sort oflevel of value and interest for
your audience for them to comeback and listen again and again.
So there has to be some sort oflevel of value and interest for
your audience for them to comeback and listen again and again.
So what is that that you wantto provide through your podcast?
So for my podcast it's calledMindset and Action.
(05:56):
So it's dealing with yourmindset and it's making you want
to take action, and we arelooking at growing and
streamlining your business Now.
Now, one of the ways to growyour business is through
podcasting, which is what Iteach, and that's the courses
that I sell and the audits thatI sell and all of that jazz.
So that is where my business is, but I am also providing you
(06:18):
other help in helping you tostreamline your business
processes and to get yourmindset in a better place, and I
bring in the expert guests forthat.
So what is the transformationor value that your podcast is
going to provide to youraudience?
And then, thirdly, how doesthis podcast fit into your
(06:38):
business and your personal brand?
So what is it going to looklike inside your business?
Is this going to be a seasonalshow?
Where you are?
There are seasons within yourbusiness.
So, for example, a weddingvendor, they have their high
season through, sort of April toSeptember, where weddings are
their thing, so they might notwant to be doing podcast
(07:00):
episodes during that timebecause they're busy working.
They might want to focus on itas a more autumn, winter, so
doing maybe two seasons one inthe autumn and one in the winter
that they talk to potentialbrides that are getting engaged
at that time.
They might, however, decide tobatch it and do one season over
(07:21):
the autumn winter period, andthen another season over the
summer when they're actuallydoing weddings.
But they batched it in theautumn and winter and they
release it in the summer tocatch any of those engagements
that happen on holidays, tocatch any of those brides that
are now ready to startorganizing because they were
just enjoying their engagementover the winter period.
(07:42):
So you can have a play and seehow a podcast fits in with you.
Maybe your business isn't aseasonal business so it's not
going to work for you like that,but you just want something
going out on a weekly basis thatis going to attract your ideal
client, and actually you havethe time for that.
Maybe it's a seasonal showbecause you have busier periods
where you know you're not goingto be able to handle creating a
(08:05):
podcast at the same time.
So you're going to batch andrelease at different times.
So there's lots of ways ofdoing it, but you've got to know
how it's going to fit in withyour business.
So before we even think aboutwhat microphone we're going to
be using, we want to make surethat we are fitting in our
business.
So a clear strategy is going tohelp you to consistently grow
(08:27):
your podcast, because you'regoing to know what you're aiming
for with it.
So tip number two let's keep itsimple and avoid
overcomplicating it, and that issomething that I see people do
all the time.
So you don't need to have fancygear, fancy studio set up.
I have told you many timesbefore.
If you're a new listener, Iwill tell you again, but you
(08:49):
guys know how I set up mypodcast.
I am literally sat in my officenow with two giant pillows from
the back of my sofa, one eitherside of my laptop, a blanket
underneath my microphone and themicrophone that I bought when I
hit 50 downloads.
That has been with me for thepast four and a half almost five
years.
It is the same microphone.
(09:10):
It works brilliantly.
It was a great value.
It's always linked in my shownotes.
So if you want to go and have alook at the kit that I have
purchased over the years, it isall in my kit in the show notes.
You can go to that and have alook.
So first of all, you want amicrophone.
Now I started with my Applewired headphones.
(09:33):
They have a microphone on them.
That microphone was good enoughto get me started.
Now, I do have to say that, totry and get the best quality out
of that microphone, I often wasunder a duvet when I was
recording my podcast.
Just me and my demand for thebest quality I could possibly
make out of what I had.
But I did it on my headphonesfor the first 50 downloads at
(09:56):
least.
So you can start that simply,and I would say, until you, you
know, there is definitelysomething to be said for having
a microphone, and if you wantone, then definitely go for
Samsung Q2U, which is the onethat I use, again linked in the
show notes for you, because itis a great, reasonably priced
(10:16):
microphone and it does the jobperfectly.
However, if you are unsure about, so, whether you are going to
continue with podcasting, if itis definitely going to be
something that is going tointegrate into your business and
you want to edge your bets alittle bit and you don't want to
do a big outlay to start with,then use your headphones that
(10:38):
have a microphone, that arewired.
Something like that will do,and you can use that for your
first few episodes to see how itgoes, whether you want to do it
or not, and as soon as you knowthat you're yes, you're in,
you're committed you couldupgrade.
So I wanted to get 50 downloadsbefore I upgraded.
I knew from the start thatpodcasting was going to be my
(11:00):
thing.
Here I am, five years later, toprove my point.
I love podcasting, so I knewthat it was going to be worth
getting the microphone for me,but I wanted to hit some sort of
milestone before I treatedmyself to it.
So that's up to you.
But that is what I would saywith regard to microphones is
start simple, you can alwaysgrow.
(11:20):
You do not need to havehundreds and hundreds of pounds
spent on a microphone Software.
So what software are you goingto use for your podcast?
Now, I have said before, say itagain I use Audacity to record
my solo podcast and I useAudacity to edit all my podcast
episodes.
It's a free software.
(11:41):
It is pretty simple to use.
I have instructions in myprogram on how to use it, but
you can go on YouTube and findYouTube videos on how to use
Audacity.
There's plenty out thereHosting platforms.
So where are you going to putyour podcast that is going to
allow it to go out to all of thedifferent podcast directories
like Apple, spotify, good Pods,podchaser, etc.
(12:05):
I use Buzzsprout.
It's always linked in the shownotes as well.
Buzzsprout give you a 90 dayfree trial, so you can literally
try it for 12 weeks and that'sa really good way of testing
whether it's for you or not.
Now I would say don't expectmiracles after 90 days.
(12:27):
It is definitely somethingwhere I looked at it as okay,
how am I coping with theworkload?
How am I coping with thecontent?
Am I enjoying it?
That was my deciding factor onwhether I started to pay for
Buzzsprout.
It wasn't.
Am I getting a return on myinvestment?
Because I think a podcast,especially if you use it in the
(12:47):
way that I use it, it is thattop of funnel filter to get
clients in.
So it is not going to be animmediate response and you may
well get clients within thefirst 90 days, but it may take
longer and it may take a littlebit of finessing to make sure
that you are understanding whereyour clients are coming from
and that they originally camefrom your podcast.
(13:09):
So that is something we'll talkabout another day.
But absolutely, your host isreally important.
I love Buzzsprout.
I will sing their praises allday long.
I think it's a great platform.
They give you that 90 days freeand if you use my link in the
show notes, you will also get$20, I think off of your first
month or two, which is afantastic deal.
(13:31):
So go and check those out andthen batch recording.
It helps to save time andreduce overwhelm.
Now, I am a big, big supporterof batching.
You've heard it on this podcasta number of times if you've
been a longtime listener.
But I really like batchingbecause it just takes the stress
off.
(13:51):
It really does, and if you'repoorly for any reason or your
kids are poorly or somethingunexpected comes up, you haven't
got to panic about getting apodcast out because you've
already done it.
So I would really highlyadvocate batching.
I think doing small batchesreally works.
So I have done it where I havedone 12 in a batch and I think
(14:13):
that is sometimes a little bittoo much, because I will batch
six solo episodes and six guestepisodes and then that's taking
me a whole quarter of the year.
So things can change quitequickly and sometimes that means
that I haven't got theopportunity to talk to you about
things that are more timely.
So I think doing six episodesis a really good batch.
(14:36):
So if you're going to haveguests, batch three of your own,
batch three guest episodes andget those scheduled and then
that's done.
You don't have to worry aboutit for a few weeks.
And that just allows for thosetimes where something comes up,
gets in the way and mightprevent you from doing what you
need to do to get the podcastout.
I would always say do your nextbatch at least two weeks before
(15:00):
the current batch runs out, sothat you've got that little bit
of a leeway in case you'repoorly, in case you lose your
voice or something, that you'vegot a little bit of time before
you desperately need to getanother episode out.
And that will help keep youconsistent as well.
So, tip number three focus onaudio quality from day one.
Now, I am so fussy about myaudio quality.
(15:23):
It is really, really important,and you know there are some
absolutely awful podcasts outthere in terms of audio quality
and you think, well, theirquality isn't great.
Why does mine need to be great?
A lot of times, if these aresuccessful podcasts, it's
because that person already hadan audience to begin with and
their audience is putting upwith the poor quality, because
(15:45):
they probably don't realize howgood the quality can be.
So I would say that, if youknow, if you are an Amy
Porterfield you know not thather audio is bad because she's
been doing it for a very longtime but if you are of that kind
of level and you're going tostart a podcast, you could start
with terrible audio and youwould probably still have
success, because people arealready waiting to hear what
(16:08):
you've got to say, whereas ifyou are somebody with a much
smaller audience and we'retalking a couple of thousand
we're not in the tens ofthousands or the hundreds of
thousands then you are morelikely to put listeners off if
the audio quality isn't good,because you're going to be
attracting new people who don'tnecessarily know who you are and
(16:30):
are looking for something goodto listen to.
Audio quality is reallyimportant because when people
are listening to podcastsespecially audio only podcasts,
which is what I mean when I saya podcast they are only using
their ears to listen.
So if the quality isn't good,then they are going to be turned
(16:51):
off because they've got nothingelse to distract them from that
sound.
If they're watching a video,they're distracted by the
movement, they're distracted bythe colours.
They're distracted by thebackground.
It's going to allow the audioquality to not be as good and be
okay to listen to, but if youare just listening, it is really
imperative that the soundquality is as good as you can
(17:14):
get it.
It does not have to be perfect.
I don't think mine's perfect.
I'm going to be looking atadjusting it over the next few
weeks and seeing what I can doto improve my audio, but it is
something that you need to focuson from day one.
So make sure you are in a quietspace when you're recording and
it can be difficult when you'reat home because you aren't in
(17:36):
control of when the councildecide to do roadworks outside
your house.
Don't do it on bin day.
The number of times I've leftmy podcast until bin day to do
and then I'm like oh you knowthey're going to come slap bang
in the middle of me doing mypodcast and inevitably they do
slap bang in the middle of medoing my podcast and inevitably
they do.
(17:56):
Make sure that you bring in alot of soft furnishings.
Like I said, I've got my twogiant pillows either side of me,
a blanket underneath mymicrophone.
To help improve the soundquality, you can use a pop
filter.
Now I don't tend to use it andI think I probably should, but I
find that my pop filter reallyreduces the overall sound of my
microphone too much for me tothink that it's worth it.
(18:17):
You let me know, because you'rethe guys listening to this.
If you think my P's and B'ssound too plosive on the
microphone, then do let me knowand I will look to reduce that
with a pop filter.
And then make sure that you arespeaking clearly and at a steady
pace.
Now I tend to talk quitequickly, but that is because
(18:39):
I've got a lot to say and Idon't want to keep you for too
long.
But it is really important thatpeople can obviously understand
what you're saying.
I think we are in an era wherepeople tend to listen to things
on speed a little bit, so ittends to be OK if you talk fast,
but you do need to be talkingclearly so that people can hear
the difference between yourwords and that they don't run
(19:01):
into each other, and that justhelps people to understand what
it is that you're saying.
So tip number four is to planyour first 12 episodes before
you launch.
So this is something that Ithink is really important,
especially if you are brand newto podcasting as a genre, and
(19:23):
that is making sure that you'vegot some sort of strategy.
So we talked about the strategyof why you're starting a
podcast, but then you need tohave a strategy that runs
through your episodes.
So what is the plan for theseepisodes?
So, over the next 12 weeks,what have you got in your diary?
What are you promoting?
What is going on in yourbusiness?
Where are you going?
Who are you seeing?
How can you relate your podcastto those things, to bring
(19:46):
attention to the things you needto bring it to?
So, for example, I opened upthis podcast by reminding you
about my event in April andtelling you to go to donnaeedcom
forward slash birthday event tograb your ticket.
That is a timely thing.
It's happening in April.
I will be talking about that upuntil the point where tickets
are sold out.
So that is something that youcan do.
(20:08):
So what are you launching in thenext 12 weeks?
What is coming up for you thatyou can talk about on your
podcast?
Make sure you're includingthose and you can then drip
those in, relate them.
So, of course, my podcast eventis about podcasting.
It's about growing andstreamlining your business.
So this episode that I'm doingis about how to start a podcast.
(20:30):
So if you're interested in that, you'll see the relation to
coming to the event in person.
It's related.
So your first episode on yourpodcast should be your story.
Who are you?
What do you do?
Why have you started a podcast?
People want to know who theperson behind the podcast is.
(20:50):
The second podcast episode youcould do would be something like
maybe the common mistakes ormyths about your niche area that
you work in.
Number three could be a how-toepisode related to your
expertise.
I would also say you want to doa 30-second trailer for your
(21:10):
podcast that just tells peoplewhen it's coming, and that is
something you can put up threeto four weeks before your
podcast launches.
This isn't really foradvertising purposes.
It is solely so that you canget yourself listed on Apple
Podcasts.
It is done manually by Appleand it can take up to two weeks.
(21:31):
So if you can get a trailer upthree weeks before you launch,
then you should be on Applepodcast from day one when first
episodes go up.
I would also say to put atleast two full episodes up on
the day of release so thatpeople can binge a little bit
and really get into who you are,what it is that you do and know
(21:54):
why they need to keep listeningto your podcast.
So plan your first 12 episodesout before you launch.
And tip number five is topromote and grow before you
launch.
So a lot of people will say oh,you know, promote and grow from
day one, make sure that you'retalking about it, blah, blah,
(22:14):
blah.
I want you talking about itbefore it's published, and quite
a while before it's publishedas well.
At least four weeks.
I want you to be talking aboutit.
I want you to be dripping itout.
I want you to tell your emaillist that it's coming.
I want you to tell your socialmedia audience and get them to
sign up to email notificationsfor it so they don't miss when
(22:36):
you launch.
That's a great way of gettingpeople onto your email list.
I want you to create clips fromyour podcast that you can start
dripping out in those weeksbefore your podcast is launched.
So really, you want to haveyour podcast ready to launch
about four weeks before youactually launch it.
So those are those first threeto four episodes recorded and
(23:01):
edited, ready to go.
The trailer is up and published.
You want to be talking about it.
You want to start dripping itout.
Heart training series, which ismy launch ready strategy.
It is a really popular programthat went down really, really
well when I did it live.
You can buy it right now on mywebsite and it will walk you
(23:22):
through exactly how to launchyour podcast.
Um, I think it's a really,really good way to do it.
It has landed many of thepodcasts that have used it in
the top of the Apple charts intheir specific genres in their
first week of loading.
So it could really help youjust to give you that really big
boost at the beginning.
(23:43):
And what that can do is itreally it starts your trajectory
in a better place.
I've given this analogy before,but I think it's really good.
It's that vision of somebodypushing a boulder up a hill.
If they are starting at thebottom of the hill and trying to
push a boulder up, by the timeyou get halfway up you're kind
of knackered.
You want to go back.
You don't want to reach the topbecause it looks so far away
(24:05):
and it's just a struggle.
But if you were to starthalfway up, then you would have
enough energy to get to the top,and when you get to the top,
it's just going to roll all theway down the other side.
So that is what launching yourpodcast can do for you.
If you launch it well, insteadof starting at that bottom and
starting from zero, you'restarting from halfway up that
(24:25):
mountain and you put all of thateffort in.
It's going to get you to thetop of that mountain and make it
much easier, and so yourdownloads will start from a
better position and keep goingup from there.
So definitely a great way ofdoing it.
Make sure that if you haveguests on your show, that they
are promoting it.
If you're having a guestepisode come out in the first
(24:47):
couple of weeks of your podcast,make sure that they're talking
about the launch.
Make sure that they're sharingthe launch.
Make sure that you're'releveraging SEO, and somebody you
can talk to about podcast SEOis Jules White.
She is a fantastic SEOspecialist and she talks
specifically about podcastingSEO as well because she has a
podcast, so she knows all aboutthat.
(25:09):
Really great.
I'll leave her link in thedescription as well for you.
We did an episode which I willlink for you, but it is really
important to make sure that youhave a good launch for your
podcast, and that launch readystrategy, which I will leave in
the show notes for you, is agreat way to do that.
So then the final thing is tojust go over those quickly again
(25:33):
for you.
So number one is start with thestrategy, not just a microphone
.
Number two is keep it simple.
Don't over complicate the tech.
Number three prioritize goodaudio quality.
It is so, so important.
Number four plan your first 12episodes.
Number five promote and growfrom before you launch.
(25:54):
So if you are serious aboutlaunching your podcast in 2025,
I have a fantastic opportunitycoming up for you.
At the end of this month I amreleasing my group program as a
do-it-yourself option.
So if you want to just get onwith it yourself, you are quite
(26:15):
good with tech, so I wouldn'tsay this is the option.
If you are a technophobe or ifyou struggle with tech.
It really does help to havethat connection to me, to be
able to message me, ask mequestions and get help when you
need it when it comes to thetech.
But if you're quite tech savvy,if you're quite easy, you can
record on zoom.
(26:36):
You can get your way around theback end of your website to put
things up and things like that.
I think you would be okay withdoing it by yourself.
You can always buy a power hourif you need to talk about tech
with me, but you can do ityourself then I am releasing the
program as a do-it-yourselfoption towards the end of this
month.
So if you are interested indoing that, you can go to
(26:59):
donnaeedcom forward slashwaitlist and get your name down
to be one of the first people tofind out about that program,
the costs, how to get it, whenit's going live, etc.
And the great thing about it isthe first 10 people who buy
that program will get my launchready system included for free,
(27:19):
and that system is worth 870pounds, I think.
So it is a really great bargainto be had.
So if you want to get on thatwaitlist donnaecom forward slash
waitlist that can get youregistered and I will let you
know as soon as it is ready topurchase.
So that is how you can do it.
If you do need a little bitmore help, then you can go over
(27:41):
to my website and join the nextgroup program that we do.
You can go over to donateecomforward slash work dash with
dash me, and those arehyphensens, not dashes hyphens,
dashes, same thing.
That one will get you to thework with me page and you can go
(28:02):
find the start your podcastprogram there and you can sign
up for the next group program.
So that is it for me today.
I'm really excited abouteverything that's coming.
I'm really excited to hearabout you and your podcast and
what you want to do.
So if you want to come and talkto me, you can come over to my
group on Facebook.
It's Startup Podcast UK withDonna Eade.
(28:23):
You can come over and talk tome in that group.
Make sure you are registeredfor that event.
I would love to see you.
Make sure that you get yourname on that waitlist if you're
interested in you just need oneperson to listen, get your
message and pass it on tosomeone else and you've doubled
your audience.
Robert Gerrish, do it yourself.
(28:46):
Make sure you sign up for thenext group program if you need a
little bit more help.
All of the links will be in theshow notes.
You can check out Jules andJenny down there as well, and I
will see you in the next one.
Bye for now.
You're listening to the Mindset in Action podcast,
the place to be to grow andstreamline your business.
I'm your host, donna Eade.
Let's jump into the show.
You just need one person tolisten.
Get your message and pass it onto someone else, and you've
(00:22):
doubled your audience.
Robert Gerrish, welcome back tothe podcast.
Everybody, I am so glad to haveyou here this morning for this
episode, or this afternoon orthis evening, depending on when
you are listening.
I am really excited to bringyou this podcast today, where
we're going to be talking aboutthe five top tips for starting a
podcast in 2025.
(00:45):
So, before I jump into all ofthat goodness, I want to remind
you that my live event tocelebrate the fifth birthday of
this podcast is happening on the3rd of April.
We're going to get together inperson in my home county of
Northamptonshire and we aregoing to have some live
podcasting sessions that aregoing to help you grow and
(01:06):
streamline your business.
I have got a fantastic cohortof speakers coming to speak to
you, and I have two very specialcat sessions coming as well.
We are going to have birthdaycake, there are going to be
goodie bags for you to take away, and it is going to be very,
very exciting.
So, first off, I want toannounce the first headline
sponsor of the event, and it isgoing to be very, very exciting.
So, first off, I want toannounce the first headline
sponsor of the event, and thatis Jenny Donato.
(01:29):
She is supporting us throughthe Altitude Coaching Program.
There is so much goodness aboutit.
I will leave a link in thedescription for you to go over
and see what Jenny is up to, butshe is our first headline
sponsor.
So thank you so much, jenny.
And then our first speakerannouncement I am having the
wonderful Nicola Tonsaga comingto talk to us all about mindset.
(01:53):
I will leave Nicola's links inthe description as well.
She is the author of the bookSoul Confident and it's a
fantastic book if you want todive into all things soul.
She is a very experienced ladyin all things soul connection
and she is an NLP practitioner.
She combines these forces tocreate fantastic coaching for
(02:17):
her clients and she is going tobe sharing that all with us on
the 3rd of April.
So if you haven't yet, makesure you run to grab your early
bird ticket from donnaeedcomforward slash birthday event
donnaeedcom forward slashbirthday event.
Use the code early bird 50.
And if they are still available, you will get your early bird
(02:40):
ticket.
They are limited and they dodefinitely end at the end of
February, if there are any left,which I'm sure there won't be,
because they are going reallywell.
So make sure you head over tothe website donateecom forward
slash birthday event to grabyour ticket for that event.
I cannot wait to celebrate withyou on the 3rd of April.
So this week we are talkingabout how to start your podcast
(03:03):
in 2025.
I'm going to give you five toptips for getting started.
Now, obviously, this issomething that I teach, so if
you want anything in depth fromme on this, then I am more than
happy to help you with that.
But the first thing that we aregoing to talk about is starting
with a strategy, not just amicrophone strategy, not just a
(03:26):
microphone.
So a lot of people getoverwhelmed with the tech side
of podcasting and they instantlystart thinking what sort of
microphone do I need?
What recording equipment do Ineed?
Do I need one of those slideybox things that I see on the
radio shows?
All of this starts goingthrough your head before you
even have a strategy aboutwhether a podcast is actually
going to work for your businessand whether it's going to
actually do what you want it todo.
So let's start by keeping itsimple.
(03:47):
The first thing you need to dois get clear on the podcast
purpose and the audience thatyou are aiming at.
So ask yourself who am Ispeaking to?
Who do I want to talk tothrough this podcast?
Make sure you're writing thisdown, so it might be your ideal
client avatar that you areaiming at, but it might well be
(04:10):
a broader scope, and that is thebeauty of a podcast.
So I was really hoping thatJenny would be able to come to
the event.
Unfortunately, it's not.
Unfortunately, it's herdaughter's birthday, so she is
going to be right where sheshould be, which is celebrating
with her daughter on that day.
But she uses her podcastslightly different to me.
She uses hers as an add-on topeople she already knows.
(04:33):
So when she knows people andthey say, oh, I really want to
know about X, she can go oh,I've got a podcast episode on
that, and that's how she usesher podcast, whereas mine is the
top of funnel item that I useto draw people in.
So if you're using it in theway that I do, you can use a
broader audience for yourpodcast than your ideal client
(04:53):
avatar, because we all know thatwhen you aim at your ideal
client avatar, you will attractpeople around that area as well,
so somebody who might just havesome slight differences.
So your audience for yourpodcast can be a slightly
broader audience than your idealclient avatar, but it is always
good to have that one person inmind when you are speaking
(05:14):
through your podcast, so thatyou are really reaching that ICA
that you want to reach.
What transformation or valuewill your podcast provide?
So that's your next question toanswer what transformation or
value will my podcast provide?
Your podcast cannot just be awalking advert for your business
(05:35):
and that is all it is, becauseonce people hear that once,
they're not going to be comingback again.
So there has to be some sort oflevel of value and interest for
your audience for them to comeback and listen again and again.
So there has to be some sort oflevel of value and interest for
your audience for them to comeback and listen again and again.
So what is that that you wantto provide through your podcast?
So for my podcast it's calledMindset and Action.
(05:56):
So it's dealing with yourmindset and it's making you want
to take action, and we arelooking at growing and
streamlining your business Now.
Now, one of the ways to growyour business is through
podcasting, which is what Iteach, and that's the courses
that I sell and the audits thatI sell and all of that jazz.
So that is where my business is, but I am also providing you
(06:18):
other help in helping you tostreamline your business
processes and to get yourmindset in a better place, and I
bring in the expert guests forthat.
So what is the transformationor value that your podcast is
going to provide to youraudience?
And then, thirdly, how doesthis podcast fit into your
(06:38):
business and your personal brand?
So what is it going to looklike inside your business?
Is this going to be a seasonalshow?
Where you are?
There are seasons within yourbusiness.
So, for example, a weddingvendor, they have their high
season through, sort of April toSeptember, where weddings are
their thing, so they might notwant to be doing podcast
(07:00):
episodes during that timebecause they're busy working.
They might want to focus on itas a more autumn, winter, so
doing maybe two seasons one inthe autumn and one in the winter
that they talk to potentialbrides that are getting engaged
at that time.
They might, however, decide tobatch it and do one season over
(07:21):
the autumn winter period, andthen another season over the
summer when they're actuallydoing weddings.
But they batched it in theautumn and winter and they
release it in the summer tocatch any of those engagements
that happen on holidays, tocatch any of those brides that
are now ready to startorganizing because they were
just enjoying their engagementover the winter period.
(07:42):
So you can have a play and seehow a podcast fits in with you.
Maybe your business isn't aseasonal business so it's not
going to work for you like that,but you just want something
going out on a weekly basis thatis going to attract your ideal
client, and actually you havethe time for that.
Maybe it's a seasonal showbecause you have busier periods
where you know you're not goingto be able to handle creating a
(08:05):
podcast at the same time.
So you're going to batch andrelease at different times.
So there's lots of ways ofdoing it, but you've got to know
how it's going to fit in withyour business.
So before we even think aboutwhat microphone we're going to
be using, we want to make surethat we are fitting in our
business.
So a clear strategy is going tohelp you to consistently grow
(08:27):
your podcast, because you'regoing to know what you're aiming
for with it.
So tip number two let's keep itsimple and avoid
overcomplicating it, and that issomething that I see people do
all the time.
So you don't need to have fancygear, fancy studio set up.
I have told you many timesbefore.
If you're a new listener, Iwill tell you again, but you
(08:49):
guys know how I set up mypodcast.
I am literally sat in my officenow with two giant pillows from
the back of my sofa, one eitherside of my laptop, a blanket
underneath my microphone and themicrophone that I bought when I
hit 50 downloads.
That has been with me for thepast four and a half almost five
years.
It is the same microphone.
(09:10):
It works brilliantly.
It was a great value.
It's always linked in my shownotes.
So if you want to go and have alook at the kit that I have
purchased over the years, it isall in my kit in the show notes.
You can go to that and have alook.
So first of all, you want amicrophone.
Now I started with my Applewired headphones.
(09:33):
They have a microphone on them.
That microphone was good enoughto get me started.
Now, I do have to say that, totry and get the best quality out
of that microphone, I often wasunder a duvet when I was
recording my podcast.
Just me and my demand for thebest quality I could possibly
make out of what I had.
But I did it on my headphonesfor the first 50 downloads at
(09:56):
least.
So you can start that simply,and I would say, until you, you
know, there is definitelysomething to be said for having
a microphone, and if you wantone, then definitely go for
Samsung Q2U, which is the onethat I use, again linked in the
show notes for you, because itis a great, reasonably priced
(10:16):
microphone and it does the jobperfectly.
However, if you are unsure about, so, whether you are going to
continue with podcasting, if itis definitely going to be
something that is going tointegrate into your business and
you want to edge your bets alittle bit and you don't want to
do a big outlay to start with,then use your headphones that
(10:38):
have a microphone, that arewired.
Something like that will do,and you can use that for your
first few episodes to see how itgoes, whether you want to do it
or not, and as soon as you knowthat you're yes, you're in,
you're committed you couldupgrade.
So I wanted to get 50 downloadsbefore I upgraded.
I knew from the start thatpodcasting was going to be my
(11:00):
thing.
Here I am, five years later, toprove my point.
I love podcasting, so I knewthat it was going to be worth
getting the microphone for me,but I wanted to hit some sort of
milestone before I treatedmyself to it.
So that's up to you.
But that is what I would saywith regard to microphones is
start simple, you can alwaysgrow.
(11:20):
You do not need to havehundreds and hundreds of pounds
spent on a microphone Software.
So what software are you goingto use for your podcast?
Now, I have said before, say itagain I use Audacity to record
my solo podcast and I useAudacity to edit all my podcast
episodes.
It's a free software.
(11:41):
It is pretty simple to use.
I have instructions in myprogram on how to use it, but
you can go on YouTube and findYouTube videos on how to use
Audacity.
There's plenty out thereHosting platforms.
So where are you going to putyour podcast that is going to
allow it to go out to all of thedifferent podcast directories
like Apple, spotify, good Pods,podchaser, etc.
(12:05):
I use Buzzsprout.
It's always linked in the shownotes as well.
Buzzsprout give you a 90 dayfree trial, so you can literally
try it for 12 weeks and that'sa really good way of testing
whether it's for you or not.
Now I would say don't expectmiracles after 90 days.
(12:27):
It is definitely somethingwhere I looked at it as okay,
how am I coping with theworkload?
How am I coping with thecontent?
Am I enjoying it?
That was my deciding factor onwhether I started to pay for
Buzzsprout.
It wasn't.
Am I getting a return on myinvestment?
Because I think a podcast,especially if you use it in the
(12:47):
way that I use it, it is thattop of funnel filter to get
clients in.
So it is not going to be animmediate response and you may
well get clients within thefirst 90 days, but it may take
longer and it may take a littlebit of finessing to make sure
that you are understanding whereyour clients are coming from
and that they originally camefrom your podcast.
(13:09):
So that is something we'll talkabout another day.
But absolutely, your host isreally important.
I love Buzzsprout.
I will sing their praises allday long.
I think it's a great platform.
They give you that 90 days freeand if you use my link in the
show notes, you will also get$20, I think off of your first
month or two, which is afantastic deal.
(13:31):
So go and check those out andthen batch recording.
It helps to save time andreduce overwhelm.
Now, I am a big, big supporterof batching.
You've heard it on this podcasta number of times if you've
been a longtime listener.
But I really like batchingbecause it just takes the stress
off.
(13:51):
It really does, and if you'repoorly for any reason or your
kids are poorly or somethingunexpected comes up, you haven't
got to panic about getting apodcast out because you've
already done it.
So I would really highlyadvocate batching.
I think doing small batchesreally works.
So I have done it where I havedone 12 in a batch and I think
(14:13):
that is sometimes a little bittoo much, because I will batch
six solo episodes and six guestepisodes and then that's taking
me a whole quarter of the year.
So things can change quitequickly and sometimes that means
that I haven't got theopportunity to talk to you about
things that are more timely.
So I think doing six episodesis a really good batch.
(14:36):
So if you're going to haveguests, batch three of your own,
batch three guest episodes andget those scheduled and then
that's done.
You don't have to worry aboutit for a few weeks.
And that just allows for thosetimes where something comes up,
gets in the way and mightprevent you from doing what you
need to do to get the podcastout.
I would always say do your nextbatch at least two weeks before
(15:00):
the current batch runs out, sothat you've got that little bit
of a leeway in case you'repoorly, in case you lose your
voice or something, that you'vegot a little bit of time before
you desperately need to getanother episode out.
And that will help keep youconsistent as well.
So, tip number three focus onaudio quality from day one.
Now, I am so fussy about myaudio quality.
(15:23):
It is really, really important,and you know there are some
absolutely awful podcasts outthere in terms of audio quality
and you think, well, theirquality isn't great.
Why does mine need to be great?
A lot of times, if these aresuccessful podcasts, it's
because that person already hadan audience to begin with and
their audience is putting upwith the poor quality, because
(15:45):
they probably don't realize howgood the quality can be.
So I would say that, if youknow, if you are an Amy
Porterfield you know not thather audio is bad because she's
been doing it for a very longtime but if you are of that kind
of level and you're going tostart a podcast, you could start
with terrible audio and youwould probably still have
success, because people arealready waiting to hear what
(16:08):
you've got to say, whereas ifyou are somebody with a much
smaller audience and we'retalking a couple of thousand
we're not in the tens ofthousands or the hundreds of
thousands then you are morelikely to put listeners off if
the audio quality isn't good,because you're going to be
attracting new people who don'tnecessarily know who you are and
(16:30):
are looking for something goodto listen to.
Audio quality is reallyimportant because when people
are listening to podcastsespecially audio only podcasts,
which is what I mean when I saya podcast they are only using
their ears to listen.
So if the quality isn't good,then they are going to be turned
(16:51):
off because they've got nothingelse to distract them from that
sound.
If they're watching a video,they're distracted by the
movement, they're distracted bythe colours.
They're distracted by thebackground.
It's going to allow the audioquality to not be as good and be
okay to listen to, but if youare just listening, it is really
imperative that the soundquality is as good as you can
(17:14):
get it.
It does not have to be perfect.
I don't think mine's perfect.
I'm going to be looking atadjusting it over the next few
weeks and seeing what I can doto improve my audio, but it is
something that you need to focuson from day one.
So make sure you are in a quietspace when you're recording and
it can be difficult when you'reat home because you aren't in
(17:36):
control of when the councildecide to do roadworks outside
your house.
Don't do it on bin day.
The number of times I've leftmy podcast until bin day to do
and then I'm like oh you knowthey're going to come slap bang
in the middle of me doing mypodcast and inevitably they do
slap bang in the middle of medoing my podcast and inevitably
they do.
(17:56):
Make sure that you bring in alot of soft furnishings.
Like I said, I've got my twogiant pillows either side of me,
a blanket underneath mymicrophone.
To help improve the soundquality, you can use a pop
filter.
Now I don't tend to use it andI think I probably should, but I
find that my pop filter reallyreduces the overall sound of my
microphone too much for me tothink that it's worth it.
(18:17):
You let me know, because you'rethe guys listening to this.
If you think my P's and B'ssound too plosive on the
microphone, then do let me knowand I will look to reduce that
with a pop filter.
And then make sure that you arespeaking clearly and at a steady
pace.
Now I tend to talk quitequickly, but that is because
(18:39):
I've got a lot to say and Idon't want to keep you for too
long.
But it is really important thatpeople can obviously understand
what you're saying.
I think we are in an era wherepeople tend to listen to things
on speed a little bit, so ittends to be OK if you talk fast,
but you do need to be talkingclearly so that people can hear
the difference between yourwords and that they don't run
(19:01):
into each other, and that justhelps people to understand what
it is that you're saying.
So tip number four is to planyour first 12 episodes before
you launch.
So this is something that Ithink is really important,
especially if you are brand newto podcasting as a genre, and
(19:23):
that is making sure that you'vegot some sort of strategy.
So we talked about the strategyof why you're starting a
podcast, but then you need tohave a strategy that runs
through your episodes.
So what is the plan for theseepisodes?
So, over the next 12 weeks,what have you got in your diary?
What are you promoting?
What is going on in yourbusiness?
Where are you going?
Who are you seeing?
How can you relate your podcastto those things, to bring
(19:46):
attention to the things you needto bring it to?
So, for example, I opened upthis podcast by reminding you
about my event in April andtelling you to go to donnaeedcom
forward slash birthday event tograb your ticket.
That is a timely thing.
It's happening in April.
I will be talking about that upuntil the point where tickets
are sold out.
So that is something that youcan do.
(20:08):
So what are you launching in thenext 12 weeks?
What is coming up for you thatyou can talk about on your
podcast?
Make sure you're includingthose and you can then drip
those in, relate them.
So, of course, my podcast eventis about podcasting.
It's about growing andstreamlining your business.
So this episode that I'm doingis about how to start a podcast.
(20:30):
So if you're interested in that, you'll see the relation to
coming to the event in person.
It's related.
So your first episode on yourpodcast should be your story.
Who are you?
What do you do?
Why have you started a podcast?
People want to know who theperson behind the podcast is.
(20:50):
The second podcast episode youcould do would be something like
maybe the common mistakes ormyths about your niche area that
you work in.
Number three could be a how-toepisode related to your
expertise.
I would also say you want to doa 30-second trailer for your
(21:10):
podcast that just tells peoplewhen it's coming, and that is
something you can put up threeto four weeks before your
podcast launches.
This isn't really foradvertising purposes.
It is solely so that you canget yourself listed on Apple
Podcasts.
It is done manually by Appleand it can take up to two weeks.
(21:31):
So if you can get a trailer upthree weeks before you launch,
then you should be on Applepodcast from day one when first
episodes go up.
I would also say to put atleast two full episodes up on
the day of release so thatpeople can binge a little bit
and really get into who you are,what it is that you do and know
(21:54):
why they need to keep listeningto your podcast.
So plan your first 12 episodesout before you launch.
And tip number five is topromote and grow before you
launch.
So a lot of people will say oh,you know, promote and grow from
day one, make sure that you'retalking about it, blah, blah,
(22:14):
blah.
I want you talking about itbefore it's published, and quite
a while before it's publishedas well.
At least four weeks.
I want you to be talking aboutit.
I want you to be dripping itout.
I want you to tell your emaillist that it's coming.
I want you to tell your socialmedia audience and get them to
sign up to email notificationsfor it so they don't miss when
(22:36):
you launch.
That's a great way of gettingpeople onto your email list.
I want you to create clips fromyour podcast that you can start
dripping out in those weeksbefore your podcast is launched.
So really, you want to haveyour podcast ready to launch
about four weeks before youactually launch it.
So those are those first threeto four episodes recorded and
(23:01):
edited, ready to go.
The trailer is up and published.
You want to be talking about it.
You want to start dripping itout.
Heart training series, which ismy launch ready strategy.
It is a really popular programthat went down really, really
well when I did it live.
You can buy it right now on mywebsite and it will walk you
(23:22):
through exactly how to launchyour podcast.
Um, I think it's a really,really good way to do it.
It has landed many of thepodcasts that have used it in
the top of the Apple charts intheir specific genres in their
first week of loading.
So it could really help youjust to give you that really big
boost at the beginning.
(23:43):
And what that can do is itreally it starts your trajectory
in a better place.
I've given this analogy before,but I think it's really good.
It's that vision of somebodypushing a boulder up a hill.
If they are starting at thebottom of the hill and trying to
push a boulder up, by the timeyou get halfway up you're kind
of knackered.
You want to go back.
You don't want to reach the topbecause it looks so far away
(24:05):
and it's just a struggle.
But if you were to starthalfway up, then you would have
enough energy to get to the top,and when you get to the top,
it's just going to roll all theway down the other side.
So that is what launching yourpodcast can do for you.
If you launch it well, insteadof starting at that bottom and
starting from zero, you'restarting from halfway up that
(24:25):
mountain and you put all of thateffort in.
It's going to get you to thetop of that mountain and make it
much easier, and so yourdownloads will start from a
better position and keep goingup from there.
So definitely a great way ofdoing it.
Make sure that if you haveguests on your show, that they
are promoting it.
If you're having a guestepisode come out in the first
(24:47):
couple of weeks of your podcast,make sure that they're talking
about the launch.
Make sure that they're sharingthe launch.
Make sure that you're'releveraging SEO, and somebody you
can talk to about podcast SEOis Jules White.
She is a fantastic SEOspecialist and she talks
specifically about podcastingSEO as well because she has a
podcast, so she knows all aboutthat.
(25:09):
Really great.
I'll leave her link in thedescription as well for you.
We did an episode which I willlink for you, but it is really
important to make sure that youhave a good launch for your
podcast, and that launch readystrategy, which I will leave in
the show notes for you, is agreat way to do that.
So then the final thing is tojust go over those quickly again
(25:33):
for you.
So number one is start with thestrategy, not just a microphone
.
Number two is keep it simple.
Don't over complicate the tech.
Number three prioritize goodaudio quality.
It is so, so important.
Number four plan your first 12episodes.
Number five promote and growfrom before you launch.
(25:54):
So if you are serious aboutlaunching your podcast in 2025,
I have a fantastic opportunitycoming up for you.
At the end of this month I amreleasing my group program as a
do-it-yourself option.
So if you want to just get onwith it yourself, you are quite
(26:15):
good with tech, so I wouldn'tsay this is the option.
If you are a technophobe or ifyou struggle with tech.
It really does help to havethat connection to me, to be
able to message me, ask mequestions and get help when you
need it when it comes to thetech.
But if you're quite tech savvy,if you're quite easy, you can
record on zoom.
(26:36):
You can get your way around theback end of your website to put
things up and things like that.
I think you would be okay withdoing it by yourself.
You can always buy a power hourif you need to talk about tech
with me, but you can do ityourself then I am releasing the
program as a do-it-yourselfoption towards the end of this
month.
So if you are interested indoing that, you can go to
(26:59):
donnaeedcom forward slashwaitlist and get your name down
to be one of the first people tofind out about that program,
the costs, how to get it, whenit's going live, etc.
And the great thing about it isthe first 10 people who buy
that program will get my launchready system included for free,
(27:19):
and that system is worth 870pounds, I think.
So it is a really great bargainto be had.
So if you want to get on thatwaitlist donnaecom forward slash
waitlist that can get youregistered and I will let you
know as soon as it is ready topurchase.
So that is how you can do it.
If you do need a little bitmore help, then you can go over
(27:41):
to my website and join the nextgroup program that we do.
You can go over to donateecomforward slash work dash with
dash me, and those arehyphensens, not dashes hyphens,
dashes, same thing.
That one will get you to thework with me page and you can go
(28:02):
find the start your podcastprogram there and you can sign
up for the next group program.
So that is it for me today.
I'm really excited abouteverything that's coming.
I'm really excited to hearabout you and your podcast and
what you want to do.
So if you want to come and talkto me, you can come over to my
group on Facebook.
It's Startup Podcast UK withDonna Eade.
(28:23):
You can come over and talk tome in that group.
Make sure you are registeredfor that event.
I would love to see you.
Make sure that you get yourname on that waitlist if you're
interested in you just need oneperson to listen, get your
message and pass it on tosomeone else and you've doubled
your audience.
Robert Gerrish, do it yourself.
(28:46):
Make sure you sign up for thenext group program if you need a
little bit more help.
All of the links will be in theshow notes.
You can check out Jules andJenny down there as well, and I
will see you in the next one.
Bye for now.
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