April 14, 2025 • 34 mins
Five years and 304 episodes later, we're celebrating a milestone that puts us in the top 1% of podcasts. What began as the Society of Professional Wedding Vendors podcast has evolved into Mindset & Action, helping entrepreneurs build and streamline their businesses through productivity, audience building, planning, and mindset strategies.
The journey hasn't been without challenges. From recording episodes the night before release (like this one!) to navigating the pandemic's impact on my original business model, podcasting has taught me invaluable lessons about consistency, audience connection, and content creation. Perhaps most surprisingly, my interview with Amy Porterfield—while personally thrilling—wasn't my most downloaded episode. That honor goes to Diane Watson's discussion on money mindset, proving that content relevance trumps celebrity status every time.
Beyond business growth, this podcasting journey has transformed me personally. I've evolved from a people-pleaser who followed the crowd to someone confident enough to plant my flag and advocate for following your unique path in business. The weekly commitment to share my thoughts has clarified my perspective and strengthened my voice in ways I never anticipated.
Looking ahead, I'm excited to refocus on practical applications of our four pillars, featuring both experts and successful entrepreneurs who implement these strategies in their daily operations. And for those wondering—yes, I have an exciting new podcast launch program coming soon! Join the Pod Squad at donnaeade.com/blog to be first to hear the details.
As we celebrate this milestone, I'd be incredibly grateful if you'd share the podcast with a friend or leave a review on Apple Podcasts. Your support has made these five years possible, and I can't wait to bring you even more valuable content in the years ahead.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
You're listening to the Mindset in Action podcast,
the place to be to grow andstreamline your business.
I'm your host, donna Eade.
Let's jump into the show.
Welcome back to the podcast,everybody.
(00:20):
I am so glad to have you heretoday because today is a very
special episode.
Today we are celebrating fiveyears of this podcast.
I can't believe it.
I can't actually believe wemade it to five years Now.
(00:40):
I have said the stats before onthis podcast, but it's worth
repeating that 90% of people whostart a podcast don't get past
episode three and of the 10%that get past episode three,
another 90% of the 1%, which isabsolutely amazing, and I am
thrilled to be still podcastingafter five years.
(01:14):
It is crazy.
So the actual date that thefirst episode went up was the
16th, so that is in two daystime, but I am celebrating today
as it is the closest episode tothat date and I have got some
interesting little things comingup in this episode.
It's crazy to think thatsomething that I started five
(01:38):
years ago for a completelydifferent reason is still going
five years later for acompletely different reason, is
still going five years later.
So for those of you who are newto the podcast, mindset in
Action didn't used to be calledMindset in Action.
It was actually called theSociety of Professional Wedding
Vendors podcast.
So shout out to any of my OGlisteners out there.
(01:59):
It was a podcast that I set upto help the wedding industry to
focus on the foundations oftheir business over their
creative side.
So in the wedding industry, amajority if not all, off the top
of my head of the things thatwe do in that industry is
creative Photography, baking,music, baking music, djing.
(02:31):
It is all creative work.
But the thing that we need todo in business is the business
side of things and a lot ofcreatives struggle to get that
right or to know what theyshould and shouldn't be doing.
So that was part of thispodcast was to help them to
streamline their processes sothat they could spend more time
doing the creative stuff withtheir business taking care of
(02:54):
itself.
So that's how we started andthen eventually we changed to
the mindset and action, whichstill a podcast help you grow
and streamline your business andthe pillars are still the same
it's productivity, it's audiencebuilding, it's planning, it's
mindset.
So that hasn't changed, but wehave opened it up more to
(03:18):
general business people and thatis because, unfortunately, the
business that I set uporiginally in 2020, it just
didn't work for the time.
Unfortunately, it really was atiming thing when you build a
business for a wedding industrythat is destroyed by a pandemic
(03:39):
that you never saw coming.
It was a hard one to do sounfortunately that didn't work
out.
But the podcast.
I remained consistent with.
The podcast came out every weekand I'm really, really proud of
what I've done here and theguests that I've had on the
conversations that we've had.
(03:59):
So really my why for setting upthe podcast was because I
didn't want to do a blog and Ididn't want to do a video show.
The idea of having to be cameraready on a weekly basis or even
just for batching purposes, Iwas just like I wasn't here for
it.
I didn't want to do that.
(04:20):
To do that and I mean we couldsay, actually that doesn't
really matter because I'm notsomebody who gets fancied up for
camera anyway.
So even if I do do a video, soI didn't really need to worry
about that.
But I loved podcasting.
I love the idea of podcasting.
I love the idea of having myown radio show and having
(04:43):
listened to podcasts for sixyears at the point in which I
started my own.
I just really loved the medium.
So that is why I started with apodcast for my business,
because I knew that I needed apiece of content.
That was my pillar content andfor me that was going to be
(05:05):
podcasting.
So I remember launching.
I remember I had no audience, Ihadn't done anything to launch
my podcast.
I literally recorded an episodeand I published it and I told
some people and that was it.
I didn't really have a bigfanfare about it and it is one
(05:29):
of my biggest regrets was not towait a little while before I
did the podcast and actuallybuild a bit of an audience.
Now you don't have to have amassive audience to have a
successful podcast, and I amtotally evidence of that because
when I started I didn't have anaudience at all and I still
(05:50):
have a podcast five years later.
However, it is and I've said itbefore so much easier to grow
your podcast if you start with abang, and I didn't start with a
bang at all.
So I now train people on how tolaunch a podcast, because when
I relaunched it as the Mindsetin Action podcast, I did do a
(06:13):
bit of fanfare around that.
I did a whole launch strategyand it got me into the charts,
which I hadn't done before.
So that was really fantastic,and the training that I now do
on launching a podcast has gotother podcasters into the charts
in their first week of launch,which is fantastic.
(06:34):
So one of my mistakes was not todo anything around it, but I
really was actually quite scaredto put it out, so I didn't
really want anybody listening inthe beginning because I thought
, gosh, what if it soundsabsolutely terrible?
What if it is awful?
What if I've got nothing decentto say?
(06:54):
So I was really sort of worriedabout people actually listening
in the first place, and sothere was that fear, but I just
kept doing it.
I just kept doing it, and so Iwant to say thank you to anybody
who is listening now, who haslistened from the beginning.
(07:15):
You don't have to have listenedto every episode there is 304
of them but if you have listenedfrom the beginning, um, I want
to say thank you.
And if you are a new listener,I want to say thank you to you
for clicking on this episode andpressing play, and I hope
you'll go back and listen tosome of the other episodes that
I've done and gain some sort ofbusiness information from them.
(07:38):
What this podcast is actuallyabout, because this one is just
really to celebrate the fiveyear anniversary and on top of
that we had an in-personnetworking meeting a business
meeting on the 4th of April.
It was fantastic.
I've got those live sessionscoming up for you very soon.
(07:59):
Next week I've got a veryspecial guest coming on the show
, so it's going to be delayedslightly for that guest, but
we'll talk about that a bitlater on.
So some of my personal favouritemoments through this podcasting
journey have been the gueststhat I've got to meet.
(08:19):
Being able to speak to peoplefrom around the world on their
area of expertise, get to knowthem and learn from them, has
been the biggest joy, and I lovefinding new people.
And one of the things that alot of podcasters might be
thinking or if you're out therethinking you want to start a
(08:40):
podcast one of the things thatyou might be thinking is I need
to have big names on my podcast,and I need to tell you that
that is not the case.
What you need is the rightpeople that are going to be
talking about the topics thatyou need to be talking about on
your podcast.
You need to understand who youraudience is, what they need to
know and who is going to be thebest person to share that
(09:03):
knowledge with them.
And that doesn't mean a bigname in your industry it really
doesn't.
So I was absolutely thrilled tointerview Amy Porterfield for my
podcast.
So that was one of thehighlights of the last five
years was actually getting tosit down on Zoom with Amy
(09:24):
Porterfield her in her office inher house and me on my dining
room table with COVID, and I gotto interview her and we got to
talk, which was amazing becauseI have followed Amy since she
was on episode 43 of her podcastand I knew so much about her
(09:46):
and she didn't know who I am.
It was a completely parasocialrelationship, but to actually be
able to have a conversationwhere she was talking back to me
and we were conversing was anabsolute thrill.
However, although that one, Ithink, is my most watched video
on YouTube, it is not my mostlistened to podcast episode, and
(10:10):
that is what I mean by makingsure that what is being said is
important to your audiencerather than who is saying it.
So Amy came on because she waslaunching her book and she
wanted to do.
I think she did over 200podcast episodes that year or
(10:31):
something, but she was lookingfor podcasts to go on to to
promote her book.
So she came on to promote herbook.
Now her book's called Two WeeksNotice.
Most of the people listening tomy podcast have already handed
in their notes their businessowners already, so it really
wasn't a completely alignedaudience in terms of the people
(10:53):
who I had listening that wouldbuy her book.
But also what we were talkingabout wasn't part of my core
pillars of my podcast, so itdidn't really fit and that is
very obvious.
When you look at the downloads,so it is a one that got more
(11:13):
downloads than other episodes,but it is not my most downloaded
episode.
And Amy, I interviewed her.
That was back in 2022 and theepisode came out early 2023.
Now my most downloaded episodeto date is one that went out in
December last year 2025.
(11:34):
And so there is the difference.
So I got so many more downloadson an episode that I did with
Diane Watson, who is the founderof she Can Prosper.
She is the author of the bookshe Can Prosper and her episode
has had more downloads than AmyPorterfield's and I'm pretty
(11:55):
sure that a lot of my audiencewill know exactly who Amy
Porterfield is but may not beaware of who Diane Watson is,
and that is because the topicaligned and hit home.
So we were talking about money,we were talking about money
mindset and we were talkingabout how you protect yourself.
So that hit with my audiencemuch more than talking about Amy
(12:17):
Porterfield's book.
So it really is the contentthat matters.
And so shout out to Diane,because that episode was
wonderful.
She was actually a speaker atmy event, so you're going to get
a second dose of Diane comingup in the near future as I give
you that live conversation thatwe had, including some cues from
(12:40):
the audience and answers thatDiane gave.
So that was wonderful.
So I loved interviewing Amy.
It was absolutely a dream cometrue to be able to interview
somebody who I look up to andadmired in the podcasting space,
so it was lovely to have thatand also to surprise her, to
(13:03):
have her go.
Oh, I love that you asked thisquestion.
That really just it was afeel-good factor.
It really was.
So I loved that, but that wasmore for me than it was for my
audience, and I love that I havebeen able to bring some guests
that have really, really hithome.
Before Diane's, the episode thathad been my most listened to
(13:24):
episode was the episode that Idid with Tamron Settle, which
was done during lockdown.
She was part of the hashtag um,what about weddings?
Campaign?
And she her episode flew to thetop and stayed there for a very
long time.
So, um, it's just getting thoseright guests that are talking
(13:46):
about the right thing.
That's going to hit with youraudience.
That's important over big names.
That being said, I have gotanother big name coming on to
the show next week and I'mabsolutely thrilled to be
bringing you this lady, becauseI feel like, although she is big
in the space and she'll be wellknown by a lot of people, she
(14:09):
is actually so humble and sodown to earth and, even though
she has made multiple millionsin her business, she is all
about making it what you wantout of your business.
Rather than trying to hit somelofty you know eight figure goal
that this entrepreneur saidthat you should, it's all about
(14:31):
creating a life that you love,and I loved my conversation with
her, so I can't wait to bringyou her next week.
Um, so do stay tuned, subscribeif you're not subscribed, or
follow the podcast wherever youlisten.
So, looking back at Mindset inAction, what has required, what
have I needed to do to keep thisgoing for the last few years?
(14:56):
And I'm sorry, guys, I'm notediting this one and I'll tell
you for why in a minute.
When it comes to lessonslearned, learnt.
But what it has required is forme to just keep going,
regardless of the downloads,regardless of who's listening,
who's not listening, regardlessof anything else that's going on
(15:18):
.
It was just keep putting outepisodes, just keep putting out
episodes, talking to people,getting new guests on, and keep
going.
But the challenges thechallenges have been a fair few,
because it is one of thosethings that it takes up some
time and oftentimes other thingscome up and get in the way, and
(15:43):
here is a classic example it is10.49 on Sunday, the 13th of
April.
This podcast goes live at 6amon the 14th of April.
So this is why it's not gettingedited.
This is why you are gettingthat.
I will do my sound, but I'm notediting out my ums, ahs,
(16:06):
mistakes.
You're get in the lot because Ihave left it too late to do this
episode, and the reason is Ihad my event on the 4th of April
, and then I had a really busyweek at work doing everything
that I needed to do.
And then this weekend, saturday, I just needed some downtime
(16:27):
and we sort of got up, did thehouse things that you do, and
then we went for a walk.
And then I can't remember whatwe did last night, but I feel
like I was just like I'm justchilling.
This is my day to chill andtoday I was meant to record this
podcast earlier, so it wouldstill have been done the day
(16:48):
before.
However, I completely forgot todo it until about 10 o'clock,
so that is why I am so latedoing it.
But that has been.
One of the challenges is, when Iget behind with batching and I
haven't got a batch, I then fallinto the trap of recording like
(17:09):
the day before it's due.
And you may have noticed thatfor the last three months we
have been very light on guestsand that is because I didn't get
myself sorted with my episode.
So this whole beginning of thisyear has been focused on that
in-person event.
I haven't focused on thepodcast, I haven't focused on my
(17:29):
business, I haven't focused onstuff going on in my personal
life, like I haven't focused onanything else but that event.
So everything else was kind ofput to the wayside, which meant
the podcast was just being doneas you go.
Guests they came, there was afew, but I didn't have a lot of
time so getting the recordingsdone was difficult, so I only
(17:50):
had a few guests, so it's been alot.
So my plan going forward is tomake much better choices when it
comes to my podcast and doingthe batching, getting back on
top of batching and things, andthat will make it so much easier
.
Honestly, it is a dream to domy podcast when I'm batching
(18:12):
because it is just so easy.
I made a rod for my own back bycreating the blog that goes
along with it, and although I douse ChatGPT to help me write
that, it is still a lot of clickthis, click that, copy paste,
do the thing, do the graphic,blah, blah, blah.
(18:35):
All of that.
It all takes time.
So even if you have got thehelp of AI, there are still some
things that you have to doyourself, and so that is why a
lot of the time I'll get thepodcast episode out and then on
Monday I'm putting the blogtogether and putting that out.
So that needs to stop.
I need to change that.
I need to get back onto mybatching so that I can get my
(18:55):
time back, because I feel likeI'm chasing my tail at the
moment.
So, even five years in guys,there is always going to be
challenges, especially if you dofall behind, fall off the
batching wagon or whatever thosethings are going to come bite
you in the bum.
I feel like I've been bitten inthe bum.
So I am learning my lesson.
Not to say that I won't falloff the wagon again, because I'm
(19:17):
sure I will, but it can betough and keeping it going.
To me it's just a commitmentthat I made to myself that I
will put out an episode once aweek and on the same day.
Now I have changed my day.
I think originally I started ona Friday, then I was on
Thursday for years and I'vechanged to Mondays.
(19:39):
Now I quite like Mondays.
It does mean that I have theweekend, so that if, for
whatever reason, an episodeisn't going well or whatever and
I need to do one, I can do oneat the weekend and I've got more
time because I don't workweekends.
So it's just that one thingthat I need to do.
But it's not what I want.
(19:59):
I don't want to be sitting hereat 10 to 11 at night doing a
podcast episode for you guys forthe morning.
So that is going to change, butjust to let you know that we
all fall into it and you know,even five years in it can still
be an issue.
So one of the things that Iwanted to talk about is the
(20:27):
growth situation.
So the lessons that I'velearned and one of them is
growth.
Podcasting is a great way togrow your business, but it is
also seen it with myself.
I have much more confidence inmyself and the things that I
(20:50):
know to be true and my personalopinions and feelings on things
have come across much more.
Through my podcasting journey.
I have been able to sort of putmy flag at the top of the
mountain and say this is what Ibelieve and this is what I
(21:12):
believe to be true, and that issomething that I wouldn't have
done previous to my podcast.
Previous to my podcast, I wasvery much a people pleaser, very
much follow the crowd, just dowhat everybody else is doing,
and now I have found myself likereally banging the drum for
(21:33):
following your own path and yourown journey and doing things
your way, because everybody'sdifferent and what works for
some people isn't going to workfor all people, and that is
something that I have learnedthrough business, but also
through my podcasting journey.
So you get a lot of growth in alot of different areas by doing
(21:54):
a podcast.
Something else that I've learnedis that you need to be
consistent over perfect,consistency over perfection, and
this right here is evidence ofconsistency over perfection.
Because would I want to putthis out like this without going
(22:15):
through and properly editingand getting rid of a lot of the
ums, ahs and little stutters andfumbles that I've made?
Yes, I really would like to dothat, and I may well do that and
then re-upload the audio later,just so I feel better about it.
But it's about being consistentand you know, I feel like for
(22:38):
my loyal listeners out there,you're not going to mind that
this has a few little mistakesin or that you can hear my ums
and errs so much because youhave been listening for a long
time and you know the standardof my normal podcast.
But if you are new and you'rethinking, gosh, this girl, she
(23:00):
needs to edit some of this stuffout, you, you know this is an
unfiltered episode.
That is just what it is, andI'm happy to put those out
occasionally because it is again, it is about consistency, not
perfection.
So the other thing that I havelearned is that listeners often
lurk before they buy.
(23:20):
So, again, keep showing up.
So if you are sitting there,whatever you're doing, you know
whether you've got a blog,whether you've got a video show,
whether you've got a podcast.
You may think, oh, what is thepoint?
This isn't doing anything forme.
I'm not getting that many viewson my blog, I'm not getting
that many downloads, I'm notgetting many watchers.
(23:41):
What is the point?
I would say keep going, becausethe people who are watching are
the ones that are likely to buyfrom you down the line, once
they have decided that you areworthy of that.
And I think that is what apodcast to me is.
For a business owner, it is away of proving yourself to your
(24:03):
audience, that you know whatyou're talking about and that
you can help them do the thingthat you teach or that you do.
So that is really important andI have said it before, people
who listen to podcasts are morelikely to buy from the podcast
host, from their recommendationover influencers, celebrities,
(24:28):
etc.
So it's a very powerfulposition you have as a podcast
host and that shouldn't be takenlightly and you should be
really careful what you'reteaching and what you are
promising your listeners,because if you damage that trust
that they have built, then thatis going to not do you any good
(24:50):
in the long run.
So you want to make sure thatyou are.
I always like to under promiseand over deliver, and I think
that is really what we should bedoing in business, and not to
say that you like undervaluewhat you're doing, but make sure
that your promises arerealistic and that people can
(25:10):
trust that that is the kind ofresult that they're going to get
.
You don't need to be everywhere.
That is another lesson.
That is something that I havebeen working on.
Like I tried to leave Instagramand I have really left it.
Like you will not see a newpost on my grid since I put my
(25:31):
nine up, which was earlier inthe year, just before they
changed the dimensions of theway that it shows up on the grid
, which really annoyed me, andat some point I am going to go
and adjust that because itreally bothers me that the
picture doesn't look right.
However, I'm not posting, whichhas been a blessing, but what
(25:53):
it has done is.
The thing is I liked Instagramand I was quite consistent at
posting over there until Idecided, no, I'm definitely
stopping.
And then I dropped off a bit,but I was consistently posting
over there, which helped me tobe consistent on the other
platforms.
But you don't have to beeverywhere.
You know, having a strongpresence somewhere, having a way
(26:16):
of telling people about yourpodcast and bringing them to
your podcast, is enough.
We just don't need to beeverywhere all at once and I
think it's really important thatwe just focus on the funnel
that we're creating and what isgoing to help that the most.
(26:36):
You know where is your audience,where are they hanging out and
are they actually hanging outthere?
Because I hang out on Instagram, you know.
I check out what my friends aredoing, I fall down real holes,
etc.
That's where I hang out.
But where am I posting?
I'm posting more on LinkedIn.
(26:57):
So by looking at my Instagram,you might not think that I'm
there.
So if I was your target client,you might think, oh well, she's
not on Instagram, she's onLinkedIn.
But actually I don't spend asmuch time on LinkedIn as I do on
Instagram, although I do reallylike LinkedIn.
I like LinkedIn.
I spend more time on LinkedInthan I do Facebook, so it just
(27:21):
is something to be careful of.
Just because somebody isposting a lot on a platform
doesn't actually mean thatthey're present on that platform
.
Microphone that I bought fourand a half years ago and it does
(27:48):
the job.
There is a fancier one that Iwould like, and maybe that is a
fifth podcast birthday kind ofgift to myself, maybe, but maybe
it's not, and that's okay,because this microphone works
perfectly well.
It is much more important toget the best sound quality you
can, which is why I will do myaudio checks and my sound
(28:11):
quality checks before I postthis, and it is important to
have that clarity of content,which is what I was speaking
about earlier with the gueststhat you choose.
You know, having a fancy gueston is great, but if it doesn't
align with your podcast audience, then it's not really going to
do much for you.
Um, certainly didn't do muchfor me, you know it's.
(28:31):
It's great kudos in me beingable to say to people hey, I had
Amy Porterfield on my podcastand they're like, oh my God,
that's amazing, but it didn'tactually do anything in terms of
my listenership.
She didn't promote it becauseshe was doing like 200 other
podcasts that in that like shortwindow of like three months or
something.
(28:52):
So she wasn't promoting mypodcast, so I didn't get access
to her audience.
Like it really wasn't a greatwin for me in terms of boosting
my podcast in any way, but it isnice to be able to say that
I've interviewed her and it doeshold some weight with people
that I speak to, but it's not somuch a business thing.
(29:16):
It doesn't improve my businessany.
So make sure that your audioquality and your content clarity
are there and don't think that,oh, the way I'm going to
improve my podcast is to get afancy mixer, the way I'm going
to prove my podcast is to get afancy microphone or anything
like that, because you know,some of the best podcasts are
(29:38):
done in the most simplest way,simplest way, and some of the
biggest podcasters started offwith, you know, really, really
simple setups that weren't greatsound quality, I have to say,
and now they're, you know,getting millions of downloads a
month.
So that's that I want to sayjust again a huge, huge thank
(30:03):
you to you If you are listeningto this podcast, if you've
listened to any of the podcastsin the past.
If you are subscribed, I reallyreally appreciate it.
I have teased that we have abig guest coming on next week.
It's a great topic.
It's one that I know does wellon my podcast, so make sure you
come back and listen to it.
(30:23):
I have, then, got the podcastthat I did at my event.
They're going to be coming outover the next few weeks as well,
so I would love for you to tunein and listen to those so you
get a little bit of a insidescoop into what that in-person
event was like.
(30:43):
I had an absolute blast.
I had such a good time.
It was so lovely to seeeverybody and to have them there
to celebrate with me.
I have a new program coming outvery, very soon, so I wanted to
let you all know in advance thatif you are looking to start a
(31:06):
podcast, then make sure that youget on my mailing list so
you're one of the first peopleto find out about the new
program, so you can go to theblog.
So if you go to donateecomforward slash blog, sign up for
the pod squad.
There is a pop-up on every blogpost so you can just go to any
of those and sign up to the podsquad.
(31:26):
It means that you will get aweekly email that will tell you
that the podcast is out and giveyou the link to the podcast.
I also give you a little bit ofupdate of my life, what's going
on, et cetera, but you will beone of the first to know when
that program is available andwhat it looks like.
So I'm excited for that.
And then what does the podcastlook like?
(31:47):
The podcast is going tocontinue in very much the same
fashion.
I'm very much focusing on,though, bringing more clarity to
those four pillars, bringing indifferent guests to talk about
their businesses and how theyuse those four pillars in their
business, rather than justbringing on experts to talk
about them.
So it's going to be a littlebit of a collaboration of how
(32:12):
people are using it in theireveryday life.
What do they do for theirproductivity, what do they do
for their mindset, how do theyplan, how are they building
their audience?
And then bringing in experts inthose areas to tell us what's
working right now.
How are they teaching theirstudents and their clients to do
(32:33):
these things?
So it's going to be it's goingto be a good, interesting year
and I'm really excited aboutwhat is to come.
So that is it for this birthdayepisode.
I am so excited about what isto come.
So that is it for this birthdayepisode.
I am so excited to reach fiveyears.
Can't quite believe it.
I do have a little ask of you.
If you are listening to thispodcast and if you are still
(32:55):
listening right now, if youcould share the podcast and
leave a review especiallyleaving a review makes such
difference and if you can leaveit on Apple podcast, even better
.
But if you know, wherever youlisten, if you've got the
ability to leave a review, youcan go to Podchaser and sign up
to their pod account.
(33:16):
If you want to leave a reviewthere, you can leave a review on
GoodPods.
That's where I sort of hang outin the podcasting world.
That's what I listen through umand apple is the best place to
leave a review.
If you could leave a review forthe podcast for its birthday,
that would be absolutely amazing.
I would so, so appreciate itand it would be a great way to
(33:38):
say happy birthday to thepodcast.
So that is it for guys.
I'm going to be back with thatguest next week.
Keep an eye out on my socialmedia.
I'm dropping a few hints alongthe way and I will speak to you
then.
Bye, for now.
You're listening to the Mindset in Action podcast,
the place to be to grow andstreamline your business.
I'm your host, donna Eade.
Let's jump into the show.
Welcome back to the podcast,everybody.
(00:20):
I am so glad to have you heretoday because today is a very
special episode.
Today we are celebrating fiveyears of this podcast.
I can't believe it.
I can't actually believe wemade it to five years Now.
(00:40):
I have said the stats before onthis podcast, but it's worth
repeating that 90% of people whostart a podcast don't get past
episode three and of the 10%that get past episode three,
another 90% of the 1%, which isabsolutely amazing, and I am
thrilled to be still podcastingafter five years.
(01:14):
It is crazy.
So the actual date that thefirst episode went up was the
16th, so that is in two daystime, but I am celebrating today
as it is the closest episode tothat date and I have got some
interesting little things comingup in this episode.
It's crazy to think thatsomething that I started five
(01:38):
years ago for a completelydifferent reason is still going
five years later for acompletely different reason, is
still going five years later.
So for those of you who are newto the podcast, mindset in
Action didn't used to be calledMindset in Action.
It was actually called theSociety of Professional Wedding
Vendors podcast.
So shout out to any of my OGlisteners out there.
(01:59):
It was a podcast that I set upto help the wedding industry to
focus on the foundations oftheir business over their
creative side.
So in the wedding industry, amajority if not all, off the top
of my head of the things thatwe do in that industry is
creative Photography, baking,music, baking music, djing.
(02:31):
It is all creative work.
But the thing that we need todo in business is the business
side of things and a lot ofcreatives struggle to get that
right or to know what theyshould and shouldn't be doing.
So that was part of thispodcast was to help them to
streamline their processes sothat they could spend more time
doing the creative stuff withtheir business taking care of
(02:54):
itself.
So that's how we started andthen eventually we changed to
the mindset and action, whichstill a podcast help you grow
and streamline your business andthe pillars are still the same
it's productivity, it's audiencebuilding, it's planning, it's
mindset.
So that hasn't changed, but wehave opened it up more to
(03:18):
general business people and thatis because, unfortunately, the
business that I set uporiginally in 2020, it just
didn't work for the time.
Unfortunately, it really was atiming thing when you build a
business for a wedding industrythat is destroyed by a pandemic
(03:39):
that you never saw coming.
It was a hard one to do sounfortunately that didn't work
out.
But the podcast.
I remained consistent with.
The podcast came out every weekand I'm really, really proud of
what I've done here and theguests that I've had on the
conversations that we've had.
(03:59):
So really my why for setting upthe podcast was because I
didn't want to do a blog and Ididn't want to do a video show.
The idea of having to be cameraready on a weekly basis or even
just for batching purposes, Iwas just like I wasn't here for
it.
I didn't want to do that.
(04:20):
To do that and I mean we couldsay, actually that doesn't
really matter because I'm notsomebody who gets fancied up for
camera anyway.
So even if I do do a video, soI didn't really need to worry
about that.
But I loved podcasting.
I love the idea of podcasting.
I love the idea of having myown radio show and having
(04:43):
listened to podcasts for sixyears at the point in which I
started my own.
I just really loved the medium.
So that is why I started with apodcast for my business,
because I knew that I needed apiece of content.
That was my pillar content andfor me that was going to be
(05:05):
podcasting.
So I remember launching.
I remember I had no audience, Ihadn't done anything to launch
my podcast.
I literally recorded an episodeand I published it and I told
some people and that was it.
I didn't really have a bigfanfare about it and it is one
(05:29):
of my biggest regrets was not towait a little while before I
did the podcast and actuallybuild a bit of an audience.
Now you don't have to have amassive audience to have a
successful podcast, and I amtotally evidence of that because
when I started I didn't have anaudience at all and I still
(05:50):
have a podcast five years later.
However, it is and I've said itbefore so much easier to grow
your podcast if you start with abang, and I didn't start with a
bang at all.
So I now train people on how tolaunch a podcast, because when
I relaunched it as the Mindsetin Action podcast, I did do a
(06:13):
bit of fanfare around that.
I did a whole launch strategyand it got me into the charts,
which I hadn't done before.
So that was really fantastic,and the training that I now do
on launching a podcast has gotother podcasters into the charts
in their first week of launch,which is fantastic.
(06:34):
So one of my mistakes was not todo anything around it, but I
really was actually quite scaredto put it out, so I didn't
really want anybody listening inthe beginning because I thought
, gosh, what if it soundsabsolutely terrible?
What if it is awful?
What if I've got nothing decentto say?
(06:54):
So I was really sort of worriedabout people actually listening
in the first place, and sothere was that fear, but I just
kept doing it.
I just kept doing it, and so Iwant to say thank you to anybody
who is listening now, who haslistened from the beginning.
(07:15):
You don't have to have listenedto every episode there is 304
of them but if you have listenedfrom the beginning, um, I want
to say thank you.
And if you are a new listener,I want to say thank you to you
for clicking on this episode andpressing play, and I hope
you'll go back and listen tosome of the other episodes that
I've done and gain some sort ofbusiness information from them.
(07:38):
What this podcast is actuallyabout, because this one is just
really to celebrate the fiveyear anniversary and on top of
that we had an in-personnetworking meeting a business
meeting on the 4th of April.
It was fantastic.
I've got those live sessionscoming up for you very soon.
(07:59):
Next week I've got a veryspecial guest coming on the show
, so it's going to be delayedslightly for that guest, but
we'll talk about that a bitlater on.
So some of my personal favouritemoments through this podcasting
journey have been the gueststhat I've got to meet.
(08:19):
Being able to speak to peoplefrom around the world on their
area of expertise, get to knowthem and learn from them, has
been the biggest joy, and I lovefinding new people.
And one of the things that alot of podcasters might be
thinking or if you're out therethinking you want to start a
(08:40):
podcast one of the things thatyou might be thinking is I need
to have big names on my podcast,and I need to tell you that
that is not the case.
What you need is the rightpeople that are going to be
talking about the topics thatyou need to be talking about on
your podcast.
You need to understand who youraudience is, what they need to
know and who is going to be thebest person to share that
(09:03):
knowledge with them.
And that doesn't mean a bigname in your industry it really
doesn't.
So I was absolutely thrilled tointerview Amy Porterfield for my
podcast.
So that was one of thehighlights of the last five
years was actually getting tosit down on Zoom with Amy
(09:24):
Porterfield her in her office inher house and me on my dining
room table with COVID, and I gotto interview her and we got to
talk, which was amazing becauseI have followed Amy since she
was on episode 43 of her podcastand I knew so much about her
(09:46):
and she didn't know who I am.
It was a completely parasocialrelationship, but to actually be
able to have a conversationwhere she was talking back to me
and we were conversing was anabsolute thrill.
However, although that one, Ithink, is my most watched video
on YouTube, it is not my mostlistened to podcast episode, and
(10:10):
that is what I mean by makingsure that what is being said is
important to your audiencerather than who is saying it.
So Amy came on because she waslaunching her book and she
wanted to do.
I think she did over 200podcast episodes that year or
(10:31):
something, but she was lookingfor podcasts to go on to to
promote her book.
So she came on to promote herbook.
Now her book's called Two WeeksNotice.
Most of the people listening tomy podcast have already handed
in their notes their businessowners already, so it really
wasn't a completely alignedaudience in terms of the people
(10:53):
who I had listening that wouldbuy her book.
But also what we were talkingabout wasn't part of my core
pillars of my podcast, so itdidn't really fit and that is
very obvious.
When you look at the downloads,so it is a one that got more
(11:13):
downloads than other episodes,but it is not my most downloaded
episode.
And Amy, I interviewed her.
That was back in 2022 and theepisode came out early 2023.
Now my most downloaded episodeto date is one that went out in
December last year 2025.
(11:34):
And so there is the difference.
So I got so many more downloadson an episode that I did with
Diane Watson, who is the founderof she Can Prosper.
She is the author of the bookshe Can Prosper and her episode
has had more downloads than AmyPorterfield's and I'm pretty
(11:55):
sure that a lot of my audiencewill know exactly who Amy
Porterfield is but may not beaware of who Diane Watson is,
and that is because the topicaligned and hit home.
So we were talking about money,we were talking about money
mindset and we were talkingabout how you protect yourself.
So that hit with my audiencemuch more than talking about Amy
(12:17):
Porterfield's book.
So it really is the contentthat matters.
And so shout out to Diane,because that episode was
wonderful.
She was actually a speaker atmy event, so you're going to get
a second dose of Diane comingup in the near future as I give
you that live conversation thatwe had, including some cues from
(12:40):
the audience and answers thatDiane gave.
So that was wonderful.
So I loved interviewing Amy.
It was absolutely a dream cometrue to be able to interview
somebody who I look up to andadmired in the podcasting space,
so it was lovely to have thatand also to surprise her, to
(13:03):
have her go.
Oh, I love that you asked thisquestion.
That really just it was afeel-good factor.
It really was.
So I loved that, but that wasmore for me than it was for my
audience, and I love that I havebeen able to bring some guests
that have really, really hithome.
Before Diane's, the episode thathad been my most listened to
(13:24):
episode was the episode that Idid with Tamron Settle, which
was done during lockdown.
She was part of the hashtag um,what about weddings?
Campaign?
And she her episode flew to thetop and stayed there for a very
long time.
So, um, it's just getting thoseright guests that are talking
(13:46):
about the right thing.
That's going to hit with youraudience.
That's important over big names.
That being said, I have gotanother big name coming on to
the show next week and I'mabsolutely thrilled to be
bringing you this lady, becauseI feel like, although she is big
in the space and she'll be wellknown by a lot of people, she
(14:09):
is actually so humble and sodown to earth and, even though
she has made multiple millionsin her business, she is all
about making it what you wantout of your business.
Rather than trying to hit somelofty you know eight figure goal
that this entrepreneur saidthat you should, it's all about
(14:31):
creating a life that you love,and I loved my conversation with
her, so I can't wait to bringyou her next week.
Um, so do stay tuned, subscribeif you're not subscribed, or
follow the podcast wherever youlisten.
So, looking back at Mindset inAction, what has required, what
have I needed to do to keep thisgoing for the last few years?
(14:56):
And I'm sorry, guys, I'm notediting this one and I'll tell
you for why in a minute.
When it comes to lessonslearned, learnt.
But what it has required is forme to just keep going,
regardless of the downloads,regardless of who's listening,
who's not listening, regardlessof anything else that's going on
(15:18):
.
It was just keep putting outepisodes, just keep putting out
episodes, talking to people,getting new guests on, and keep
going.
But the challenges thechallenges have been a fair few,
because it is one of thosethings that it takes up some
time and oftentimes other thingscome up and get in the way, and
(15:43):
here is a classic example it is10.49 on Sunday, the 13th of
April.
This podcast goes live at 6amon the 14th of April.
So this is why it's not gettingedited.
This is why you are gettingthat.
I will do my sound, but I'm notediting out my ums, ahs,
(16:06):
mistakes.
You're get in the lot because Ihave left it too late to do this
episode, and the reason is Ihad my event on the 4th of April
, and then I had a really busyweek at work doing everything
that I needed to do.
And then this weekend, saturday, I just needed some downtime
(16:27):
and we sort of got up, did thehouse things that you do, and
then we went for a walk.
And then I can't remember whatwe did last night, but I feel
like I was just like I'm justchilling.
This is my day to chill andtoday I was meant to record this
podcast earlier, so it wouldstill have been done the day
(16:48):
before.
However, I completely forgot todo it until about 10 o'clock,
so that is why I am so latedoing it.
But that has been.
One of the challenges is, when Iget behind with batching and I
haven't got a batch, I then fallinto the trap of recording like
(17:09):
the day before it's due.
And you may have noticed thatfor the last three months we
have been very light on guestsand that is because I didn't get
myself sorted with my episode.
So this whole beginning of thisyear has been focused on that
in-person event.
I haven't focused on thepodcast, I haven't focused on my
(17:29):
business, I haven't focused onstuff going on in my personal
life, like I haven't focused onanything else but that event.
So everything else was kind ofput to the wayside, which meant
the podcast was just being doneas you go.
Guests they came, there was afew, but I didn't have a lot of
time so getting the recordingsdone was difficult, so I only
(17:50):
had a few guests, so it's been alot.
So my plan going forward is tomake much better choices when it
comes to my podcast and doingthe batching, getting back on
top of batching and things, andthat will make it so much easier
.
Honestly, it is a dream to domy podcast when I'm batching
(18:12):
because it is just so easy.
I made a rod for my own back bycreating the blog that goes
along with it, and although I douse ChatGPT to help me write
that, it is still a lot of clickthis, click that, copy paste,
do the thing, do the graphic,blah, blah, blah.
(18:35):
All of that.
It all takes time.
So even if you have got thehelp of AI, there are still some
things that you have to doyourself, and so that is why a
lot of the time I'll get thepodcast episode out and then on
Monday I'm putting the blogtogether and putting that out.
So that needs to stop.
I need to change that.
I need to get back onto mybatching so that I can get my
(18:55):
time back, because I feel likeI'm chasing my tail at the
moment.
So, even five years in guys,there is always going to be
challenges, especially if you dofall behind, fall off the
batching wagon or whatever thosethings are going to come bite
you in the bum.
I feel like I've been bitten inthe bum.
So I am learning my lesson.
Not to say that I won't falloff the wagon again, because I'm
(19:17):
sure I will, but it can betough and keeping it going.
To me it's just a commitmentthat I made to myself that I
will put out an episode once aweek and on the same day.
Now I have changed my day.
I think originally I started ona Friday, then I was on
Thursday for years and I'vechanged to Mondays.
(19:39):
Now I quite like Mondays.
It does mean that I have theweekend, so that if, for
whatever reason, an episodeisn't going well or whatever and
I need to do one, I can do oneat the weekend and I've got more
time because I don't workweekends.
So it's just that one thingthat I need to do.
But it's not what I want.
(19:59):
I don't want to be sitting hereat 10 to 11 at night doing a
podcast episode for you guys forthe morning.
So that is going to change, butjust to let you know that we
all fall into it and you know,even five years in it can still
be an issue.
So one of the things that Iwanted to talk about is the
(20:27):
growth situation.
So the lessons that I'velearned and one of them is
growth.
Podcasting is a great way togrow your business, but it is
also seen it with myself.
I have much more confidence inmyself and the things that I
(20:50):
know to be true and my personalopinions and feelings on things
have come across much more.
Through my podcasting journey.
I have been able to sort of putmy flag at the top of the
mountain and say this is what Ibelieve and this is what I
(21:12):
believe to be true, and that issomething that I wouldn't have
done previous to my podcast.
Previous to my podcast, I wasvery much a people pleaser, very
much follow the crowd, just dowhat everybody else is doing,
and now I have found myself likereally banging the drum for
(21:33):
following your own path and yourown journey and doing things
your way, because everybody'sdifferent and what works for
some people isn't going to workfor all people, and that is
something that I have learnedthrough business, but also
through my podcasting journey.
So you get a lot of growth in alot of different areas by doing
(21:54):
a podcast.
Something else that I've learnedis that you need to be
consistent over perfect,consistency over perfection, and
this right here is evidence ofconsistency over perfection.
Because would I want to putthis out like this without going
(22:15):
through and properly editingand getting rid of a lot of the
ums, ahs and little stutters andfumbles that I've made?
Yes, I really would like to dothat, and I may well do that and
then re-upload the audio later,just so I feel better about it.
But it's about being consistentand you know, I feel like for
(22:38):
my loyal listeners out there,you're not going to mind that
this has a few little mistakesin or that you can hear my ums
and errs so much because youhave been listening for a long
time and you know the standardof my normal podcast.
But if you are new and you'rethinking, gosh, this girl, she
(23:00):
needs to edit some of this stuffout, you, you know this is an
unfiltered episode.
That is just what it is, andI'm happy to put those out
occasionally because it is again, it is about consistency, not
perfection.
So the other thing that I havelearned is that listeners often
lurk before they buy.
(23:20):
So, again, keep showing up.
So if you are sitting there,whatever you're doing, you know
whether you've got a blog,whether you've got a video show,
whether you've got a podcast.
You may think, oh, what is thepoint?
This isn't doing anything forme.
I'm not getting that many viewson my blog, I'm not getting
that many downloads, I'm notgetting many watchers.
(23:41):
What is the point?
I would say keep going, becausethe people who are watching are
the ones that are likely to buyfrom you down the line, once
they have decided that you areworthy of that.
And I think that is what apodcast to me is.
For a business owner, it is away of proving yourself to your
(24:03):
audience, that you know whatyou're talking about and that
you can help them do the thingthat you teach or that you do.
So that is really important andI have said it before, people
who listen to podcasts are morelikely to buy from the podcast
host, from their recommendationover influencers, celebrities,
(24:28):
etc.
So it's a very powerfulposition you have as a podcast
host and that shouldn't be takenlightly and you should be
really careful what you'reteaching and what you are
promising your listeners,because if you damage that trust
that they have built, then thatis going to not do you any good
(24:50):
in the long run.
So you want to make sure thatyou are.
I always like to under promiseand over deliver, and I think
that is really what we should bedoing in business, and not to
say that you like undervaluewhat you're doing, but make sure
that your promises arerealistic and that people can
(25:10):
trust that that is the kind ofresult that they're going to get
.
You don't need to be everywhere.
That is another lesson.
That is something that I havebeen working on.
Like I tried to leave Instagramand I have really left it.
Like you will not see a newpost on my grid since I put my
(25:31):
nine up, which was earlier inthe year, just before they
changed the dimensions of theway that it shows up on the grid
, which really annoyed me, andat some point I am going to go
and adjust that because itreally bothers me that the
picture doesn't look right.
However, I'm not posting, whichhas been a blessing, but what
(25:53):
it has done is.
The thing is I liked Instagramand I was quite consistent at
posting over there until Idecided, no, I'm definitely
stopping.
And then I dropped off a bit,but I was consistently posting
over there, which helped me tobe consistent on the other
platforms.
But you don't have to beeverywhere.
You know, having a strongpresence somewhere, having a way
(26:16):
of telling people about yourpodcast and bringing them to
your podcast, is enough.
We just don't need to beeverywhere all at once and I
think it's really important thatwe just focus on the funnel
that we're creating and what isgoing to help that the most.
(26:36):
You know where is your audience,where are they hanging out and
are they actually hanging outthere?
Because I hang out on Instagram, you know.
I check out what my friends aredoing, I fall down real holes,
etc.
That's where I hang out.
But where am I posting?
I'm posting more on LinkedIn.
(26:57):
So by looking at my Instagram,you might not think that I'm
there.
So if I was your target client,you might think, oh well, she's
not on Instagram, she's onLinkedIn.
But actually I don't spend asmuch time on LinkedIn as I do on
Instagram, although I do reallylike LinkedIn.
I like LinkedIn.
I spend more time on LinkedInthan I do Facebook, so it just
(27:21):
is something to be careful of.
Just because somebody isposting a lot on a platform
doesn't actually mean thatthey're present on that platform
.
Microphone that I bought fourand a half years ago and it does
(27:48):
the job.
There is a fancier one that Iwould like, and maybe that is a
fifth podcast birthday kind ofgift to myself, maybe, but maybe
it's not, and that's okay,because this microphone works
perfectly well.
It is much more important toget the best sound quality you
can, which is why I will do myaudio checks and my sound
(28:11):
quality checks before I postthis, and it is important to
have that clarity of content,which is what I was speaking
about earlier with the gueststhat you choose.
You know, having a fancy gueston is great, but if it doesn't
align with your podcast audience, then it's not really going to
do much for you.
Um, certainly didn't do muchfor me, you know it's.
(28:31):
It's great kudos in me beingable to say to people hey, I had
Amy Porterfield on my podcastand they're like, oh my God,
that's amazing, but it didn'tactually do anything in terms of
my listenership.
She didn't promote it becauseshe was doing like 200 other
podcasts that in that like shortwindow of like three months or
something.
(28:52):
So she wasn't promoting mypodcast, so I didn't get access
to her audience.
Like it really wasn't a greatwin for me in terms of boosting
my podcast in any way, but it isnice to be able to say that
I've interviewed her and it doeshold some weight with people
that I speak to, but it's not somuch a business thing.
(29:16):
It doesn't improve my businessany.
So make sure that your audioquality and your content clarity
are there and don't think that,oh, the way I'm going to
improve my podcast is to get afancy mixer, the way I'm going
to prove my podcast is to get afancy microphone or anything
like that, because you know,some of the best podcasts are
(29:38):
done in the most simplest way,simplest way, and some of the
biggest podcasters started offwith, you know, really, really
simple setups that weren't greatsound quality, I have to say,
and now they're, you know,getting millions of downloads a
month.
So that's that I want to sayjust again a huge, huge thank
(30:03):
you to you If you are listeningto this podcast, if you've
listened to any of the podcastsin the past.
If you are subscribed, I reallyreally appreciate it.
I have teased that we have abig guest coming on next week.
It's a great topic.
It's one that I know does wellon my podcast, so make sure you
come back and listen to it.
(30:23):
I have, then, got the podcastthat I did at my event.
They're going to be coming outover the next few weeks as well,
so I would love for you to tunein and listen to those so you
get a little bit of a insidescoop into what that in-person
event was like.
(30:43):
I had an absolute blast.
I had such a good time.
It was so lovely to seeeverybody and to have them there
to celebrate with me.
I have a new program coming outvery, very soon, so I wanted to
let you all know in advance thatif you are looking to start a
(31:06):
podcast, then make sure that youget on my mailing list so
you're one of the first peopleto find out about the new
program, so you can go to theblog.
So if you go to donateecomforward slash blog, sign up for
the pod squad.
There is a pop-up on every blogpost so you can just go to any
of those and sign up to the podsquad.
(31:26):
It means that you will get aweekly email that will tell you
that the podcast is out and giveyou the link to the podcast.
I also give you a little bit ofupdate of my life, what's going
on, et cetera, but you will beone of the first to know when
that program is available andwhat it looks like.
So I'm excited for that.
And then what does the podcastlook like?
(31:47):
The podcast is going tocontinue in very much the same
fashion.
I'm very much focusing on,though, bringing more clarity to
those four pillars, bringing indifferent guests to talk about
their businesses and how theyuse those four pillars in their
business, rather than justbringing on experts to talk
about them.
So it's going to be a littlebit of a collaboration of how
(32:12):
people are using it in theireveryday life.
What do they do for theirproductivity, what do they do
for their mindset, how do theyplan, how are they building
their audience?
And then bringing in experts inthose areas to tell us what's
working right now.
How are they teaching theirstudents and their clients to do
(32:33):
these things?
So it's going to be it's goingto be a good, interesting year
and I'm really excited aboutwhat is to come.
So that is it for this birthdayepisode.
I am so excited about what isto come.
So that is it for this birthdayepisode.
I am so excited to reach fiveyears.
Can't quite believe it.
I do have a little ask of you.
If you are listening to thispodcast and if you are still
(32:55):
listening right now, if youcould share the podcast and
leave a review especiallyleaving a review makes such
difference and if you can leaveit on Apple podcast, even better
.
But if you know, wherever youlisten, if you've got the
ability to leave a review, youcan go to Podchaser and sign up
to their pod account.
(33:16):
If you want to leave a reviewthere, you can leave a review on
GoodPods.
That's where I sort of hang outin the podcasting world.
That's what I listen through umand apple is the best place to
leave a review.
If you could leave a review forthe podcast for its birthday,
that would be absolutely amazing.
I would so, so appreciate itand it would be a great way to
(33:38):
say happy birthday to thepodcast.
So that is it for guys.
I'm going to be back with thatguest next week.
Keep an eye out on my socialmedia.
I'm dropping a few hints alongthe way and I will speak to you
then.
Bye, for now.
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