Episode Transcript
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Donna Eade (00:00):
You're listening to
the Mindset in Action podcast,
the place to be to grow andstreamline your business.
I'm your host, donna Eade.
Let's jump into the show.
There are far better thingsahead than any we left behind.
(00:20):
Cs Lewis, welcome back to thepodcast.
Everybody, I am so glad to haveyou here with me today for this
first solo podcast of the newyear and the first podcast that
has been recorded in the newyear.
Things are a little bitdifferent in my office.
(00:42):
I can't remember if I told youall last year that we were
having new windows and doors putin just before Christmas.
They literally came on the 16thof December and were here for
four days and fitted new windowsand doors for us.
Now that meant that my officegot completely dismantled so
(01:04):
they could reach the window, andwhen I put it back, I didn't
put it back in the same way.
So this is an interesting newsetup I have got in terms of
being able to record my podcast.
So we will see how this goes.
I do have some spare space thatI might be able to make more of
a proper podcasting studio typething.
(01:27):
So we'll see.
We'll see New things, new year,new things to come.
So on to today's podcast.
Really, I wanted to justwelcome everybody back because
I'm sure everybody is back towork now, despite children,
holidays, extended breaks etc.
I'm sure everybody is now back.
(01:49):
I hope that you managed tocatch last week's episode with
Cam.
It was a really great episode,all about your accounting and
how you set up for that, whatyou need to pay attention to.
You know the big, big bugbearsfrom an accountant's point of
view things that if you just getthem right big bugbears from an
accountant's point of view ofthings that if you just get them
right, it makes the job so mucheasier.
So do go back and have a listento that.
(02:11):
And thank you to Cam for comingon the show and being the first
episode of the new year.
It was really great to startthe year with a guest episode.
So what are we talking abouttoday?
Today I am really giving you alittle bit of exciting news and
then I wanted to touch onsomething that has been on my
(02:34):
mind.
So it's a little bit of amindset episode today.
So I'm not going to keep youwaiting for the exciting news.
If you're on my email list, youwill already know this news.
But this year we arecelebrating five years of the
Mindset in Action podcast.
Not in this guise, becausethose of you who know know that
(02:55):
the podcast has had a number ofnames, but this is the fifth
year, so on April the 16th,it'll be five years ago since I
started this podcast, which is apretty magnificent feat,
especially in the podcastingworld.
And I've told you the statsbefore and they are slightly
different now, but I still thinkthey just sound better, have
more impact and it's not thatmuch different now so I can
(03:19):
still use them.
It is the fact that 90% ofpeople who start a podcast will
stop podcasting after episodethree.
So of the people that put outepisode one, episode two,
episode three, 90% of thosepeople won't put out any more.
Now there's a number of reasonsfor this.
Sometimes it's theyunderestimated it, or they
(03:43):
haven't given it a good enoughchance, they don't know the
value of it, or perhaps theywere doing it as a freebie for
something.
So it was just a three episodeseries that is finished.
Obviously, that takes intoaccount as well the series
podcast, where it is justepisodes, and I'll come back to
that in a moment.
(04:03):
But 90% of people will stopafter they have done three
episodes, and then of that 10%that continue past episode three
, 90% of those will quit atepisode 21.
So again, could be that it's aserial podcast and they only
wanted to do a set number.
It could be that they justunderestimated the amount of
(04:26):
work that it was going to takefor them.
They had inflated ideas of whata podcast was going to do in
that amount of time and really21 weeks is not enough time to
give a podcast a real good go.
So it is interesting to seethat, on reflection, 1% of
people make it to episode 22.
So to get to five years andstill be podcasting regularly,
(04:50):
consistently, is a prettyincredible achievement and I
want to celebrate thatachievement.
I don't often do birthdayparties for myself.
Like, literally, I've neverarranged a birthday party.
I arranged one party for my30th.
I won't go into it.
It was quite traumatic for me,but let's just say it was the
(05:14):
worst birthday and nobody came.
None of my family, none of myfriends turned up and I don't
particularly blame them.
However, you know, for somebodyI love, I would do things that
I didn't particularly blame them.
However, you know, for somebodyI love, I would do things that
I didn't particularly want to doto make sure that they were
happy on their birthday.
It's by the by, like I say,it's a bit traumatic not going
(05:35):
to go into it but nobody turnedup, so it's kind of put me off
arranging anything.
But I have decided that I wouldreally, really like to celebrate
the fifth birthday of thispodcast and I would like to do
it with an in-person event,because this is very much a
one-way street.
A lot of the time, you know, Ido get listeners reach out to me
(05:56):
and say that they listen toparticular episodes and really
enjoyed them, and I find youknow new people that have
listened to the podcast thattell me that they are a listener
and that's great.
But I would love to see youguys in person.
I would love to hear yourthoughts on the podcast, I would
love to get your feedback inreal life and I would love to
(06:16):
celebrate with you because, atthe end of the day, if it wasn't
for you listening, I wouldn'tbe doing this podcast.
Like, if nobody was listening,there would be no point.
You know, talking into theether, as it were, is not fun.
Um, if you're not gettinganything back from it and
obviously I do get things backfrom it.
I do know you guys arelistening, but it would be just
(06:37):
so nice to be able to give you ahug and say thank you so much
for listening.
So I am going to be running anin-person event this year Now
unfortunately, for a number ofreasons, it can't be on the
actual podcast birthday.
It lands right in the middle ofthe Easter holidays for a start
, which is not practical.
However, we have got a datethat is close by and at the
(06:59):
moment it is looking like it'sgoing to be the 15th of May, is
looking like it's going to bethe 15th of May.
So it's going to be anin-person day event on the 15th
of May.
I am going to clarify that, butI do have a wait list, so, if
you are interested in coming andjoining me for this day, it is
going to be a day of education,it's going to be a day of
(07:20):
podcasting and it's going to bea day of celebration.
So it's going to include all ofmy favourite things.
We're going to be talking aboutthe pillars of this podcast, so
you'll get some actionable tipsto take away.
In the education portion, I'mgoing to be talking about
podcasting.
Obviously, that's what I teach.
If you're new here.
Hi, my name's Donna.
I'm a podcast host and mentor,and that's what I teach people
(07:42):
to do is to start and launchtheir own podcasts.
So we'll be talking aboutpodcasting.
I will have guest speakerscoming and being interviewed by
me giving us some actionabletips to take away.
We're going to be celebratingwith birthday cake and I'm also
going to be inviting some veryspecial guests to share some
more lighthearted, non-workrelated things with you to break
(08:05):
up the day and just give us abit of a mind break from the you
know, the education portion.
So it's going to be fun.
It's going to be reallyenjoyable.
It's going to probably run fromabout 10 till 4.
There's going to be networking,which is another big, big love.
Love of mine.
(08:26):
I love to network.
For those of you who don't know, I actually run an online
networking meeting for BusinessWomen Unlimited.
It's usually the third Tuesdayof the month.
We are meeting next Tuesday, onthe 21st of January, so you are
more than welcome to join me atany of those meetings as well.
You can go tobusinesswomenunlimitedcouk and
(08:50):
you'll be able to find all ofthe events there.
I host the online ones, sothose are the ones that I'm at.
So if you want to come and joinme for that, I would love to
see you there.
That would be fantastic, but Iwould love even more to see you
in person at my birthday event.
So the wait list um, you can goto donnaeedcom forward slash
birthday bash.
(09:11):
That's all one word.
That's donnaeedcom forwardslash birthday bash, and you can
register your interest there.
Um, I'm like I'm 99% sure thatI'm going to be able to do some
early bird tickets, so thosepeople that get on the wait list
will be there for those earlybird tickets.
(09:31):
We're going to have anafternoon tea as well.
So that is really exciting,because you know I love
afternoon tea, and who doesn'tlove a tea and a scone?
So make sure that you put yourname down if you're interested,
because it can only take placeif I get.
You know people who areinterested to come.
So, if you're interestedbecause it can only take place
if I get, you know people whoare interested to come.
So if you want to be there,please do put your name down on
(09:53):
that wait list.
It's donnaecom forward slashbirthday bash and I hope to see
you there in May.
So, moving on to the mindsetelement of today's episode, and
I think we're probably going torun a little shorter than
regular episodes today, justbecause I'm easing back into the
year.
But it was something that cameto me just today, actually,
(10:15):
while I was thinking about whatI'm doing for the new year and
how I've changed this podcastand just some things that have
sort of come up for me in justbeing back up in the work seat
for just over a week.
So the first thing is that Ihave gone back down to one
episode a week, which you may ormay not have noticed or may or
(10:39):
may not have known, but I didsay before the Christmas break
that I was going back to oneepisode a week.
Obviously, last week's was justone episode and this week is
just one episode, so hopefullythat you have figured that out.
But what I found reallyinteresting was that I found out
that Amy Porterfield hasdecided to do the same thing.
So I already said this beforeChristmas.
(11:02):
I'm not a weekly listener to herpodcast anymore.
Still love it when I do listen,but I just don't have the time
to listen to as many podcasts asI used to.
So it was just on her storythat she said that she was going
back to one episode a week andI was like, oh, that's
interesting, because obviouslyAmy Porterfield has a lot more
(11:24):
listeners than I do.
Interesting because obviouslyAmy Porterfield has a lot more
listeners than I do and it seemsthat she has seen similar
results, perhaps in the lastyear, running her two episodes a
week, to what I have in doingmy two episodes a week.
So that was an interesting onefor me to see.
So in that I thought about howwe put expectations on ourselves
(11:47):
to do certain things so to bebigger, to be better, to go more
often, to do all of thosethings that will help us grow
our businesses and how we canoften put ourselves under a lot
of pressure and feel like we arebeing ruled by a tyrant of a
boss, which oftentimes is whatwe were trying to move away from
(12:08):
when we left corporate.
If you have come from thatenvironment, many, many reasons
why people leave corporate anddecide to start up their own
business, many reasons whypeople start their own business
is not necessarily coming fromcorporate.
However, one of the things thatpeople do tend to move away
from mainstream employment isbecause they don't want to have
(12:30):
the boss that they had or thebosses that they'd had.
They want to be their own bossand what tends to happen is
we're actually harder onourselves than anybody else ever
would be, and this is so true.
And I found this in just thislast week of coming back, where
I'm sitting here thinking Ishould be doing this.
I week of coming back where I'msitting here thinking I should
(12:51):
be doing this, I should be doingthat, I should be doing the
other.
Now I did a whole episode onshoulding and how you shouldn't
should all over yourself, but um, and I will link that in the
show notes if I remember.
So do head to the show notesand take a look for the links
there.
I will also link the birthdaybash link there so you can click
it.
So do head to the show notes.
But it's really like frustratingto me that we do this to
(13:14):
ourselves, that we come back andwe just put this huge pressure
on ourselves to do all of thesethings that we think are going
to make a difference.
Half the time they don't make adifference.
Half the time they are not.
Things that are hugelyimportant, and one of the things
that you guys who have beenlistening for a while will know
(13:36):
that I have a part-time job thatI do.
My boss said something thisweek that really made me sit up
and think and she said I've gotto remember because she can be
quite intense.
I've got to remember we are notan emergency service and I was
like, yes, that is so true forthat job, but also for my
business.
I'm not an emergency service.
(13:58):
Things don't have to be doneyesterday I can take my time.
And the reason that this came upwhilst I was thinking about Amy
Porterfield also going down toone episode a week is because it
brought me back to somethingthat her husband said to her.
So her husband has always beenhugely supportive of her
(14:18):
entrepreneurial journey but hasoften had to say to her you know
, I'm being left out here Like Ineed some attention, you are
not present in our marriage orin our family life because she
is a workaholic and let's workconsume her.
I've had similar conversationswith Matthew, where he's gone
(14:41):
like are you leaving the officetonight?
You know, are you coming out?
Because he works all day andthen I'm a bit of a night owl,
so I actually get the bug aroundmid-afternoon.
That's when I'm like reallysort of get my teeth sunk into
projects and then I just want tokeep going.
So I've had those similarconversations and you may be
sitting there thinking, gosh,you know what?
I've had similar conversationswith my partner too, about how
(15:04):
much time I'm working and wheremy boundaries are and things,
and I think it's very importantthat we actually stop and have
these conversations Now.
It's not necessarily that wewould want to have these
conversations with your partner,but what Hobie had said to Amy
was I think you need to go andhave a word with your boss,
meaning that he wanted her toliterally go and look in the
(15:24):
mirror and talk to herself aboutwhat was going on and how it
was affecting their family life,and I think that's quite an
important thing for us to do,and if you can do that, all
power to you.
I find that, talking to myselfI mean I can't say that I've
ever gone and looked in themirror and talked to myself
(15:46):
about work, but perhaps it wouldwork but I do feel like
sometimes you need that extravoice just to reflect back to
you.
So what I am suggesting is thatif you are somebody who is sort
of struggling with the pace ofwork, thinking that you're
(16:06):
behind, falling, you know, intoold habits, old patterns,
overstepping your boundaries,doing all of that stuff, and
we're only a week into the yearand you're already feeling like
you're drowning.
I would really urge you to stopand reach out to a business
friend and have a conversationNow.
(16:29):
This isn't to have a businesschat, just general chit chat,
catch up.
I've had one of those this weekwhich was absolutely fantastic.
I really enjoy those.
But last week I was able tohave a business boost session
with Jenny Donato.
I won a competition back inDecember.
She ran a little competition inher group which I won, and I
(16:51):
got this business boost sessionwith her.
Now Jenny has actually been onthe podcast.
I will link to her episode inthe show notes.
So she's a business strategistand coach and she helps people
to really get momentum andamplify their business.
She has a program calledAltitude and it's a really,
really great program where younot only get access to her and
(17:14):
her expertise, which arephenomenal, but also you get
access to a whole host ofcoaches that can coach you on
very specific things for yourbusiness and she will help you
discover which coaches are bestfor you.
So it's a fantastic program.
Definitely reach out to Jennyif you're interested to find out
more about that, but I'll linkher episode in the show notes.
(17:37):
And having this one-to-one withher was really really cool
because she was like, gave methe option of what I wanted to
strategize about, and we satthere and we had a conversation
about what is happening in mybusiness, what I wanted to
strategize about, and we satthere and we had a conversation
about what is happening in mybusiness, what I want to change
and what I want to do for 2025.
So I was really excited to havethis conversation with her.
(17:59):
She put some things in front ofmy face that I hadn't thought
about.
She was able to give me ideasand just change my thinking on
some things, like make me lookat things from different
perspectives, and that wasreally really useful.
And I think that is alwaysuseful to have.
And you don't necessarily haveto go and pay a coach to do this
(18:23):
.
You can do it with yourbusiness bestie um, not the
business bestie.
Obviously, you know you wouldhave to pay her because she is
very, very qualified in what shedoes as well.
Um, but if you are, you know,earlier in your business, you
haven't quite got the money tobe able to go to coaches and
things.
You can do this with your bestfriend in business.
(18:45):
Call somebody up and say can wehave a chat?
Can we sit down?
Can I talk to you as if youwere me about my business and
let me just get this stuff outand you can have a conversation
about it.
That person can then throwthose questions back to you when
(19:06):
you turn around and say I haveto do this.
Is it what makes it that youhave to do this, so they can
just turn your statements intoquestions and help you uncover
what's really, really importantand what you really need to be
focusing on.
Because I think a lot of thetimes, we do all have the
knowledge in our heads, but wejust don't know where it is or
(19:29):
how to access it.
So that is my call for youtoday.
If you are feeling overwhelmed,if you are feeling like you're
already drowning, if you feellike your boundaries are being
stepped on left, right andcenter, if you are just already
feeling like the new year isswallowing you up, then please,
(19:53):
please, do stop and take amoment.
Take a deep breath.
You know, take three, becausethey are so good.
Take a deep breath, take amoment and reach out to a
business friend and ask to havethose conversations and you can
do the same for them.
So maybe you book an hour or atwo hour slot where, for the
(20:16):
first half of the call, you aretalking about your business and
they're just reflecting back toyou the statements that you're
making, so you can tell themwhat it is that you're
struggling with, what it is thatyou're planning, and they can
throw questions back to youabout that so that you can
uncover some stuff.
And then you can do the samefor them.
And whilst you are in your mode, you're talking about your
(20:40):
business, they don't talk abouttheir business.
Because I think that's theproblem with when we get on a
call with a friend is they'relike oh yeah, in my business,
blah, blah, blah, blah, blah,because they want to show you
that they understand whereyou're coming from.
But that doesn't help you getto the root cause or the root
answer of what you need.
So really focus on yourbusiness first and then focus on
(21:02):
their business, or vice versa,and have those conversations.
You may be hearing Twinkle inthe background.
So that's a happy new year.
My little 18 and a half year old.
She's still thriving and beingloud, so if you can hear her, my
apologies, but I'm not going toedit it out, because you know
she is who she is and it is mylife.
So I hope that helps and I hopeit came across.
(21:24):
Okay, I am.
I am fully unfiltered this year, so this has been a very
unedited, unscripted episodewhere I just wanted to really
come in, tell you about mybirthday bash.
Please, please, come along.
I would absolutely love to giveyou a hug in person.
So donnaecom forward slashbirthday bash.
And please, please, come along.
I would absolutely love to giveyou a hug in person.
So donateecom forward slashbirthday bash.
(21:46):
And then I just wanted to reachout and say to you that you know
, if you are feeling that way,you are not alone I have felt
that way already in the firstweek back and just give you an
option of how you could addressit, because that conversation
with Jenny was invaluable.
The conversation I had withCarly today was really good,
(22:06):
because you know that was afriend call and that was a
business call and they both hadelements that really helped me
and I think if you can bringthose two into a conversation
with a business friend, ifyou're feeling that way, you
might just be able to find theanswers on what you need to put
down and what you actually needto keep hold of.
So, um, that is it for me thisweek.
Happy new year to you again.
I won't say it next week, Ipromise, um, I will be back next
(22:30):
week.
Who knows what the episode isgonna be.
I have got a plan for this year.
I have got a couple of guestslined up already, and I'm really
excited to see what the yearbrings.
So please do drop me a message.
If you can Come over to theFacebook group, come and join me
over there and tell me whatyou're working on this year.
(22:50):
I would love to know what yourplans for 2025 are.
Are you learning to say no?
Are you saying yes toeverything?
Are you planning on doingpublic speaking, starting a
podcast maybe?
Are you looking at addingsomething new to your business?
Are you looking at solidifyingthe business that you've already
(23:11):
got, or are you pulling backfor some reason?
You know there are lots ofreasons why we might need to
pull back in our businesswhether we're risking burnout,
we're looking after familymembers, personal circumstances
have changed.
That is the flexibility that wehave with our businesses that
we can do that, and that is oneof the big, big reasons why many
(23:31):
people start their own businessis so that they can do that.
If you're pulling back or ifyou're just trying to keep
ticking along, don't think thatyou are failing, because you see
everybody going oh, this yearI'm going to do this bigger and
better, because it's yourbusiness and you get to do it
your way.
And that is from my businessbestie, carly Wool.
Thank you very much.
Okay, so I will see you againnext week, guys.
(23:54):
Bye for now.