More than a Few Words

I don't know about you,  but I spend way too much time creating content. I'm always looking for a faster way to get it done so I can get back to the part of my business that actually generates revenue.  If you're struggling with those same issues this conversation with Aaron Witnish is just for you.

Aaron introduces a three-step process for generating thirty days of content in just ninety minutes. To start the process, do a bit of ...

If you had told me fifteen years ago, when I was running around recording conversations on my iphone that I would still be doing it a thousand episodes later, I would have told you you were crazy.

But here I am, celebrating 1,000 episodes. I have had an amazing ride meeting interesting people from all over the world. I have learned so much from them about marketing and marketing trends and I have enjoyed sharing that information wi...

Like it or not, short form video needs to be a part of your overall plan.  So Jennifer Denney and I chatted about some of the things you can do to make better looking, short form content, with minimal effort.

1) Remember it is disposable content, so it doesn't need to be perfect. 

2) Record longer content and break it up into smaller bites (under a minute in length). That is much easier than trying to record one short tip every day...

If you are like most business owners there is a lot of chaos and stress in your day.  So sometimes you just need to take a breath.  I have talked with other stress reduction experts in the past, so it was fun to revisit the topic with Ann Swanson, a best-selling author whose book on yoga practices has been translated into 15 languages.

In this conversation we talk about how  a few minutes of yoga or meditation can completely reset ...

These days, every content marketer is experimenting with AI.  And it is a wonderful tool if you use it well. For example, you can ask it to create 10 or 12 social media posts that refer back to one blog post.

However, you need to review those updates and make sure they actually sound like you because left to its own devices, artificial intelligence has essentially two voices. Stuffy Professional and College Frat Boy.

If neither of ...

If you’re like most business owners you don’t have all the answers. There’s so many skills you need to master, and tasks you need to accomplish that you may need to turn to the experts to get your questions answered. Hiring an army of consultants can be overwhelming and expensive so that’s when belonging to a mastermind group can be so beneficial

Zachary Parker Harris joined me to discuss the benefits of mastermind groups for busin...

If you're like me, you're cranking out a ton of marketing content and your wishing you could get way more bang for every minute you put into it. Well, according to Greg Wasserman, head of growth partnerships and community for Cast Magic, if you're willing to enlist the aid of a little AI your can make the time you spend much more effective.

Greg really believes in the importance of recording everything, whether it's thoughts, meeti...

As a kid I loved the story of the tortoise and the hare.  One day the tortoise and the hare line up for a race. The hare with its speed seemed destined for victory. But the tortoise pulled off a surprising win.

While he was clearly outclassed in speed the tortoise focused on the finish line.  Steady and plodding he made consistent motion forward.  In contrast the speedy rabbit burst forward, then paused and started again. His mad d...

In this conversation, I jumped into the world of Artificial Intelligence (AI) and its applications beyond just content creation. Focusing on automation and workflow efficiency,  AI enthusiast, Parker Olson discusses how he uses AI to streamline operations in his business, PodPitch - an initiative fueled by AI.

Day-to-day business tasks like data collection, data analysis, content creation, and more can be efficiently automated usin...

Kris Ward is back in the guest chair, this time with a lively conversation about entrepreneurial personalities. She delves into her unique approach of categorizing entrepreneurs into five distinct personalities based on their problem-solving and process management styles. From the "Rushaholic" who thrives on speed but may overlook details, to the "Sufferpreneur" who excels at crisis management but struggles with burnout, each perso...

My husband is an amazing cook. He reads recipes, comes up with his own variations, blending and layering ingredients in new and delicious ways. Even though he is amazing in our kitchen, he could not own a restaurant. Why? He knows how to time a meal with three dishes for eight people, but expanding that to thirty dishes, for one hundred people requires skills he does not have.

The same c...

In this episode, I am joined by LinkedIn strategist and CEO of Uplevel Media, Karen Yankovich. A seasoned expert with over 30 years of experience, Karen talks about how LinkedIn can be instrumental in empowering women entrepreneurs and guiding individuals towards becoming industry thought leaders.

The conversation begins with Karen elaborating on her approach to marketing based on relationship selling, a concept deeply ingrained in...

Join this insights-packed episode as we welcome Janet Falk, a seasoned communication professional, and the chief strategist at Falk Communications and Research. She brings over 30 years of experience and discusses her innovative approach to understanding the buyer's journey, diverging from the traditional perspectives.

Janet challenges the common belief that the buyer's journey is a passive process. She proposes an alternative idea...

Has your brand become like background noise in the marketing landscape? Repeatedly saying the same thing has value as you try to establish a consistent brand . However, when it becomes a monotonous drone, your audience tunes out.

If your message has lost its flavor and faded into the sea of sameness, it’s time to rekindle interest in your brand through subtle adjustments.

Introduce a fresh hue into your visual palette or refine you...

I had a great conversation with Samantha Bradshaw, a seasoned small business and intellectual property lawyer, about the process of naming a business.  Yes, you want a cool name, but you also want one you can own and protect.

Proactive Legal Prevention: Samantha emphasizes the importance of proactive measures to keep creative service providers out of legal entanglements. She highlights how businesses often encounter challenges when...

Zach Montroy dropped by for a discussion about imposter syndrome, particularly among founders and business leaders leaders.  It is a common experience in the entrepreneurial journey and Zach emphasizes the role of self-compassion in combating imposter syndrome, suggesting that individuals should treat themselves with the same kindness and understanding they would offer to others. He offers practical strategies discussed include pri...

These days we're living in a zero click world.  What that means is all of the social media platforms and even Google are trying to get you to stay on the platform. 

They're encouraging you to find the answers you need with them and they're discouraging people from clicking through to your website. Unless of course you're going to pay for an ad.  So when you're not advertising. What do you do? How do you play in this zero click worl...

I had so much fun chatting with Amy Singleton, about building authority with authentic content.  Amy is the CEO and owner of Hite Digital Norman, an Inc. 5000 digital and branding agency.

Amy's mission is to empower individuals to reconcile their personal and professional aspirations without compromise, and today, we're tapping into her expertise to explore how businesses can authentically engage with Google's algorithms to stand o...

Laura Templeton dropped by for a conversation about using AI to build your brand. , an author and international speaker, discusses using AI to build your brand with Lorraine Ball. At first, the idea might sound a bit out there, but Laura dives into how AI, specifically ChatGPT, can be customized to reflect your brand's voice and values.

Laura explains the concept of "custom instructions" in ChatGPT, where you can teach it about you...