Mostly Marketing with Matt Wilson
A Podcast all about Marketing. Mostly. Listen on Apple, Google, Spotify or wherever you get podcasts.
Episodes
New Episode! Let’s Talk Video 🎙️
A lot of people get hung up on where their video ad is going to run—YouTube, Hulu, CTV, social… But the real question is: What’s actually in the video? Too often, the creative is an afterthought when it should be the first thing you figure out.
I sat down with Robert Weiss, President of MultiVision Digital, to break it all down:
🎥 Why video content matters more than placement
📺 How to cr...
In this episode ofMostly Marketing, Matt sits down with Todd Smith, CEO of QoreAI, to answer the big question: What the heck is QoreAI? 🤔
Todd breaks down what they do, why their positioning statement—"The Intersection of AI and Automotive"—is a littlehead-scratching, and how AI is transforming the automotive industry. If you've ever wondered how AI fits into car sales, marketing, and operations, this episode is for you.
Mostly M...
Fueled by caffeine and sunshine at 7 AM, Matt dives into this episode titled "Answer the Damn Phone." What’s he fired up about? The simple yet critical truth: not answering the phone is the #1 way to lose business.
Matt shares a story about a true “yenta” who talks to everyone—and how that habit can be a game-changer for business success.
Tune in for an energetic, no-nonsense take on why every missed call is a...
In the first episode of Season 10, Matt kicks things off with a quick detour into life’s essentials:
Coffee and Cream of Wheat. 🍵
But don’t worry—it’s all business after that! We dive into topics like holidays, time off, and why employee satisfaction is more than just a nice-to-have.
Tune in to hear Matt’s take on giving employees a generous number of holidays and why having a real human answer the phone makes all the differenc...
In the Season 9 finale of Mostly Marketing with Matt Wilson, Matt shares the story of the single best direct mail piece he's ever received—and gives credit where credit is due to the dealership that sent it. But here’s the kicker: that already-great mailer could have been even more effective with a programmatic display campaign from SilverBack Advertising. Tune in to find out how you can elevate your direct mail strategy to new hei...
In this episode of Mostly Marketing with Matt Wilson, Matt teams up with John Costanza, Director of Programmatic at Silverback Advertising, to explore what truly makes ad inventory "good" in programmatic advertising. They dive into the role of The Trade Desk’s S&P 500 list, the use of premium versus open inventory, and why context matters in campaigns. From humorous takes on obscure ad placements to real-world insights on conne...
In this episode of Mostly Marketing with Matt Wilson, Matt is joined by John Costanza, Director of Programmatic at Silverback Advertising for a conversation that explores everything from food and drink etiquette at restaurants to the “Law of Focus” in marketing, based on The 22 Immutable Laws of Marketing. Along the way, they critique cheesy dealership ads, share personal anecdotes (including a Great Dane wreaking havoc on Christma...
In this episode of Mostly Marketing with Matt Wilson, Matt teams up with John Constanza, Director of Programmatic at SilverBack Advertising, to chat about how they decide where to donate their personal money—and how the businesses they've worked for choose their charitable causes. They share stories from the car dealership world and beyond, giving you insights into balancing personal passions with business goals. Oh, and by the end...
In the latest episode of Mostly Marketing with Matt Wilson, Matt is joined by special guest John Costanza to explore the critical role of friction in business interactions. The duo delves into how friction—any obstacle or hassle a customer encounters—can significantly impact customer retention and satisfaction.
Matt and John emphasize the importance of creating low-friction experiences, where interactions are smooth and seamless. ...
Dive into the latest episode of Mostly Marketing with Matt Wilson: "The Importance of Patience (and Coffee)" with John and Melissa sharing insights on setting long-term goals and the need for consistent efforts. We discuss how audience behavior, market trends, and platform algorithms can impact the timeline for seeing results. Tune in now for a caffeine-fueled journey to mastering patience in marketing! #MarketingTips #P...
In the latest episode of Mostly Marketing with Matt Wilson, we start off by exploring the new Google DV360 announcement before pivoting to some stories about terrible customer service. After Matt and his co-host John get through complaining about bad customer service, they share some stories about good experiences they’ve had at CDJR stores before we learn that Matt doesn’t know how to change a tire.
Mostly Marketing with Matt ...
In the latest episode of Mostly Marketing with Matt Wilson "Gift Cards, Voicemail and Garbage Cans," Matt chats with David Hetzel, the General Manager of Fred Beans Ford of Boyertown, PA. This episode delves into customer interactions and first hand experiences shared by David, emphasizing the crucial reminder that customers always have a choice. Even seemingly minor oversights can lead customers to consider taking their ...
In the latest episode of Mostly Marketing with Matt Wilson, listeners join John Costanza, a Programmatic Specialist at SilverBack Advertising, as he immerses himself "In Market" for a new vehicle. By actively participating in the car-buying process, John aims to uncover friction points and gain firsthand insights into consumer experiences. Alongside this journey, he meticulously measures the various types of advertisi...
Ever had someone schedule a meeting and then not show up? In the latest episode of "Mostly Marketing with Matt Wilson," our host Matt shares his firsthand experience with with this.
Matt dives into why this isn't just about flaky scheduling. It's about respecting each other's time.⏰ We've all been there, right? Someone pops into your day expecting you to drop everything for them. But is that really asking ...
In this episode of Mostly Marketing with Matt Wilson, Dave Stalvey, a long-time friend of Matt's and E-Commerce Director at Bozard Ford, shares valuable insights on automotive e-commerce. From defining e-commerce to discussing consumer frustrations, he emphasizes the importance of seamless online-to-in-store transitions. Dave also touches on maximizing third-party leads efficiently and adapting to changes in the industry for ef...
In this episode of Mostly Marketing with Matt Wilson titled, "Responsible AI" we talk with and get to know, Geoff Schaefer, Head of Responsible AI at Booz Allen Hamilton. Together, we explore the ethical implications of AI through the lens of Greek philosophy, particularly Aristotle's principles.
We dig into a responsible approach to AI across industries, focusing on maximizing human flourishing while balancing risk...
Tune into the newest episode of Mostly Marketing With Matt Wilson as we explore Practical AI with Harrison Andrews, Video Marketing Manager at AFL.
We'll chat about the close collaboration between marketers and AI.
Can AI replace people?
We'll explore how understanding the brand, audience, and goals fuels hyper-personalized AI results, and how AI technologies like data analysis and personalization can tackle marketing c...
In the latest episode of Mostly Marketing with Matt Wilson, titled “EV Adoption” we get to know, Jim Johnson, Vice President, Account Planning & Lead of Automotive Industry Solutions at VDX.tv. We talk about how marketing EVs is different from marketing gas powered vehicles. Is the dealer where the rubber meets the road for further adaptation of EVs?
Exploring how individuals and communities adapt to the EV lifestyle, we ponde...
In this episode of 'Mostly Marketing with Matt Wilson,' join former radio veteran turned digital operations manager, Matt Wilson, as he delves into the intriguing landscape of iHeart Radio's venture into the OTT market.
The question? Would you buy OTT advertising from a radio company? John Costanza, Programmatic Specialist, from SilverBack Advertising joins Matt to discuss.
Mostly Marketing with Matt Wilson ...
Tune in to the latest episode of Mostly Marketing with Matt Wilson, titled "Recalls, Cost of Business, and ZZ Top," where Matt shares humorous insights into missed dealership opportunities, unpredictable marketing shifts, and the enigma of ZZ Top fandom. Tune in for laughs and insights!
Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about Marketing. Mostly. You can listen and download on any major podca...
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