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March 7, 2025 6 mins

Tired of sending cover letters that never get a response? In this episode, I share a game-changing strategy that top executives and sales leaders use to stand out—and it works for anyone from entry-level to C-suite. Stop begging for jobs and start solving problems with this simple but powerful approach.

Key Takeaways:
  Why mass applying is a waste of time – and what to do instead
  The "Rebecca Method" – a real-world example of a cover letter that gets results
  How to research and find gaps in a company's strategy (in minutes)
  The 3-bullet formula that makes hiring managers excited to talk to you
  How to keep your pitch humble yet impactful (without sounding arrogant)
  Why this strategy makes your interviews 10X easier

 If you’ve been struggling to get noticed, this is the episode that can change your career. Tune in now and start standing out today!

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Volt 2 (00:00):
Welcome to the Job Interview Experience.
I'm a former executiverecruiter, search firm owner,
director of talent acquisition,talent acquisition leader,
interview coach, and of course,your host of the job interview
experience, we've talked beforeabout the sea of Job applicants,
the people who don't have yourskills that are just crowding,

(00:21):
applying for everything.
And yes, the competition isfierce.
People who are highly skilled.
Qualified, good at what they do.
Also applying for jobs.
How do we stand out from them?
If you're tired of not gettingnoticed the way you should, not
landing interviews or maybebombing them, this episode is
for you.
This is my game changer.

(00:42):
The cover letter that doesn'tjust beg for a job.
Solves a problem.
It's hard work, but it's workyou'll be proud of.
And here's the kicker, you canstop mass applying.
This works for everyone fromentry level to executives, but I
developed this strategy afterseeing top executives, C-suite

(01:04):
sales leaders, things like that,pitch themselves when applying
and during interviews.
This can change your entirecareer.
So picture this.
Rebecca is applying for amarketing gig.
She doesn't send the usual, dearSir, Madam, I'm passionate about
whatever Snooze fest she digsinto the company's recent social
media campaign scrolls.

(01:26):
X checks, Reddit reads, reviews.
She spots a gap in their reachand how it's stalling with, say,
younger audiences.
So in her cover letter, which isvery short, she writes a quick
intro, then bam, three bulletpoints, target Gen Z with short
form videos on TikTok.
Partner with micro influencersfor authenticity and test a meme

(01:48):
driven ad to boost market share.
It's short, punchy, it's aboutthem.
The hiring manager reads it andthinks this isn't an applicant.
This is help Rebecca gets theinterview.
The cover letter isn't just readby the recruiter, it's shared
with the hiring manager whowants to talk to Rebecca.

(02:08):
That hiring manager doesn't justlike the idea.
She also likes the initiative ofthe cover letter, the.
Chance to get a glimpse intowhat Rebecca is capable of.
This isn't just anybody.
This is someone who showedinitiative and skill before
we've even met.
This isn't just for marketing,of course, this is for designers

(02:29):
can sketch a tweak of theirproduct.
Engineers can suggest a materialthat cuts, costs.
Teachers can pitch a remotelearning tool that they've
tested.
Don't have experience, doresearch.
You don't have to pretend to besomething you're not.
Simply say, I've researched away to be safer on the job site.
I've researched a way forinterns to make a long-term

(02:52):
impact after their time is over.
Google tools, Google markets,their company's competitors find
a gap.
Small is fine and offer a fix.
So here's how to do it.
Do some deep research, skip,just go into the company's
homepage, hit forums and newsposts on X, Reddit, Instagram,

(03:12):
wherever.
What's bugging their customers?
What's bugging them?
Be smart.
When you brainstorm one solididea beats 10 vague ones.
So make it actionable.
And of course, this is maybe themost important part.
Keep it humble.
So say, here's a thought I'dlove to share.
No ego tact is key here.
You don't want to throw thehiring manager under the bus or

(03:33):
anyone who might be involved.
You don't wanna say your ideassuck, your strategy sucks, you
don't want to end up arguingwith the CEO or founder or
anything like that.
Your letter might look likethis, dear hiring manager.
Dear X, YZ company team, I'vedeveloped a plan for the role
I'd love to discuss.
Bullet 0.1, a new market, urbanmillennials.

(03:55):
Bullet 0.2, a sales tweak bundleX with Y.
Bullet 0.3, an untapped niche,eco-conscious buyers in Florida
and with, I'd love to expand onthis with you.
I look forward to sharing moreinformation and, expanding on my
plan soon.
Bullet points.

(04:15):
Pop people, read them.
Keep it under a sentence.
Keep it under two sentences.
Each bullet points should beunder two sentences.
You're not solving everything,just sparking interests.
This takes time, but it's ashortcut to standing out.
You're not begging, you'recontributing from here.
This cover letter will getnoticed.

(04:36):
It'll be so short that they haveto read it.
This is straight to the point.
This is how we write emailshere.
This is brilliant.
This gets you the interview andthere's a lot more to dig into
here, but we can use this as afoundation for what you
discussed during your interview.
So your cover letter has set youup to have a whole lot to talk
about and contribute during yourinterview.

(04:58):
This is my system for presentingyourself as a solution, not a
job applicant, someone who hasexactly what the company needs.
You are there to help startthinking about this.
Implement it now, if you're notapplying, if you're in the
interview process, the sooneryou implement this, the better.
This is even more powerful whenyou're in the room, when you're

(05:20):
on the phone, when you're on acall with a hiring manager, with
a company owner, and this iswhere it makes the biggest
difference when you can talk tothem as if you're a consultant.
But in the meantime, you can usethis to get that interview if
need be, or close the deal ifyou're already talking to a
company.
Thanks for listening to the jobinterview experience.
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