April 6, 2025 • 17 mins
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Episode Transcript
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Speaker 1 (00:00):
Hey everybody, welcome to this episode of the
NerdBrand podcast.
It didn't go out on Friday.
What happened?
Why Cause storms, no power andtornadoes and all kinds of
things, but on this episode,we're going to talk about EAT
and Googles.
On this episode of theNerdBrand Podcast, we're going
(00:46):
to talk about EAT's relation toquality raters and YMYL websites
.
Now you're probably thinkingwhat the crap are you talking
about?
We already have an alphabetsoup to deal with when you talk
about SEO and SEM.
What is SEO Search EngineOptimization what is SEM Search
Engine Marketing?
Are the two related?
Kind of Kind of so?
(01:08):
But let's talk about EATE-E-A-T.
Now, what this means isexperience, expertise,
authoritativeness andtrustworthiness.
I know it's another thing, butyou got to think like Google
thinks and this is somethingthey've made and it's actually
quite old.
It's actually just not new.
I think I first heard of thisin 2017, I believe.
(01:31):
But Google's John Milleroffered an overview of it and,
yeah, you really can't make yoursite this.
So they started diving intothat in a discussion recently at
an event.
Now I thought it wasinteresting that finally,
someone came out and said andthis is what he said EAT is one
of the ways that we look at pagequality.
(01:52):
Eat is experience, expertise,authoritativeness and
trustworthiness, and this issomething that we tell
third-party quality raters towatch out for when they're doing
page quality evaluation andsomething that we take into
account when we think the queryor the set of pages on a
specific topic where it's morecritical, where we call them to
your money, your life pages,where we think that the actual
(02:15):
user, that the user actuallyneeds to have something that
they can rely on and some signsthat they can rely on the
content that is present.
So that's a lot.
That's a word sandwich rightthere if I've ever read one.
And so basically, look, I havehammered home I don't know how
many times about how importantquality is with regards to
(02:37):
content.
When you have a website andyou're going to do SEO, I always
find it funny how people willgo into businesses that we work
with like literally door knockand show up and say, hey, are
you doing SEO?
And it's sort of like, look,man, this is not.
You're not selling vacuumcleaners or phone books, like,
if that's how you're selling SEO, you're doing it wrong.
(02:59):
It's kind of a bad example.
And so content is anything youinteract with.
Like trying to figure out whatis content is, like you know,
trying to figure out what iswater when somebody gives you
literally a cup of water, likeyou have to understand that.
A podcast, a video blog, I don'tcare what it is open up the
(03:19):
internet and search forsomething, congratulations.
You're interacting with content, now that's that should set the
standard to go.
Yeah, but're interacting withcontent Now that should set the
standard to go.
Yeah.
But what is good content?
That's a really good question,because some of that stuff is
just flat out garbage and we allknow it.
We don't want to call it outbecause we all try to be nice,
but honestly, I mean I have saidover and over again and I will
(03:40):
always say if you say somethingonce or twice, you've not said
it enough.
And so we talk about SEO a loton this podcast, because
everything is starting to getaround that where it's not
necessarily SEO related, it'sjust content related.
And creating content for abusiness is not something that
can be done isolated by oneagency and one person that's on
that staff with a Android oriPhone device.
(04:01):
It's just not going to happen.
You need a team effort here.
Whether you go to an event,that's an opportunity to create
content, if you're going tosponsor something, that's an
opportunity to create content.
Now is that an opportunity topost about it, to start getting
leads, and blah, blah, blah?
No, that is just the very tipof the iceberg and you need to
really think about yourbusiness's brand strategy.
(04:22):
Like an iceberg, what is abovethe water is nothing compared to
what's below it, because what'sbelow it is the depth of that.
When you look at thequalifications of EAT and how
you have to have, what the firstthing is is experience.
So what is your experience inthe business, in the area, in
the field that you work in, andhow is that going to be useful?
(04:46):
Because the next thing is theexpertise that you have, and
then, followed by that isauthoritativeness and
trustworthiness.
But on the experience, it's notnecessarily how long you've
been doing a thing.
It is how many instances haveyou actually successfully done
or failed at something to beable to show and teach a lesson,
to have the expertise and Ithink that experience is very
(05:10):
important when it comes to doingthe role of a content marketer.
You know, when you walk in, likeif you're a photographer,
you're going to be takingpictures.
The moment you walk through thedoor, you're just going to be
taking pictures, because you mayhave shots planned in a shot
list, but those candid photosthey'll pop up any moment, the
(05:32):
beginning of the shoot to theend of the shoot.
So as many photos as you canget, that's how many You're not
purchasing from thatphotographer.
17 shots, photographer.
17 shots you're purchasing fromthat photographer, their eye,
their expertise to walk in andconstantly use the camera and
take shots and then later figureout what is the best ones out
(05:53):
of all of those hundreds ofphotos that'll be qualified to
use.
And that is the expertise.
They have the eyeballs to beable to look at a picture and go
that is relevant to the brand,that is relevant and doesn't
make the subject matter or thesubject look incompetent or to
look non-authoritative in whatthey're doing.
(06:14):
Set up versus what's beencandid, and candid is always,
always, always, in my opinion,the best.
And I can always tell candidshots I love.
When we do headshots and wehave the candid photo, I mean we
want to get that personalityout and the only way you're
going to get that personalityout in that way is just is the
(06:36):
candid shots right?
So, anyways, off that subjectexpertise.
I remember back when the floodsthere was like the snowstorm
that happened in Austin powerwent out and you know a lot of
plumbers, I think, were worriedand trying to tell people what
to do to avoid their pipesbreaking.
But there was one plumbingcompany that talked about how to
(06:57):
flush toilet without being ableto, you know, flush the toilet
right.
Flush the toilet without beingable to, you know, flush the
toilet right.
So you know, there's thingslike that that you can share.
That could be a gateway to thenext thing, which is
authoritativeness, becauseyou've done this for so long but
also leads right intotrustworthiness.
So all of these things are notindividual and of themselves to
(07:20):
target.
So you don't want to liketarget experience and then put
on the back burner these others.
You don't want to like targetexperience and then put on the
back burner these others.
No, you want to capture all ofthese.
We always say things areholistic at Nerdbrand and our
approach and what we do.
So you have to have a strategywhere, if you're going to put
content out, that's what youwant to focus on.
You want to try to at leastwork in this framework, because
obviously Google is telling usthey look at this and it's very
(07:43):
important your money, your lifepages are pages that are.
It's your pitch.
I mean, why should I hire youfor that specific service?
A lot of companies make themistake of trying to put
everything in front of the userat once and, unlike the movie,
this isn't going to get you anOscar.
This is just going to confusepeople as to what's important to
you.
(08:03):
Therefore, it's just notimportant to me, and that's sort
of the rule.
Don't make me think is a reallyold philosophy when it comes to
websites.
And how does websites relate toSEO?
Directly because you have thecontent.
You have the technical part ofthe site which is telling Google
and the search engine, throughthe quality of the coding and
(08:25):
maybe even schema data, thatthis is what the site's for,
this is what's on the page, butalso just the fact that you have
so many words versus so muchHTML.
There is a balance therebetween that.
And then you have thereadability of the copy on the
page.
Hiring a professional copywriterit's okay if you use AI for
copy.
I use AI for copy.
(08:45):
However, it's usually generatedoff of something else.
It's not a draft that I justcopy paste into my blog and then
put it out there for everybodyto consume, half is not even
used.
So for me, I think that ifyou're offering help to someone
and I'm not afraid to do this,as many can tell I'm just going
(09:08):
to smack you a bit and tell youthat you know you have to stop
it.
Don't become a part of themachine that's generating
garbage.
Offer good stuff to really helppeople, and you're going to
have to spend a lot of timelistening before you write, and
that's just the way I think itgoes.
So if you hire an agency, letthem do their job.
(09:29):
It's going to take a couplemonths or longer for them to get
their heads around what'sactually being said.
We always say advertising makesa lousy mirror because we all
think that we look great.
We have to have somebody elseon the outside listen, interview
and kind of take a look at anaudit of things and say, well,
this is really what's being said, this is the perception and
this is what we think needs tohappen, and you'll start to see
your content need changing.
For that You'll have toprobably rewrite your paragraphs
(09:51):
.
Maybe your tone in theparagraphs and in every single
piece of material you have insales, whether if it's digital
or print, has to be rewritten inorder to fit this, and EAT from
Google is a really good way tostart to frame that up, because
sometimes we just say stuffthat's completely useless to the
large audience at scale, and soyou want to add this to your
(10:11):
webpages.
You want to add it toeverything if you can.
Now you don't want to becomeobsessed with it, because the
thing about SEO that I've seenover the years is that everybody
treats a new thing or a thingas the thing that will get them
the answer to fix their businessand make all kinds of money
from it, and that is not howthings work.
That is how you start goingdown the rabbit hole of pissing
(10:34):
money away and then wonderingwhat happened when you get your
balance sheets at the end of thequarter.
So you really don't want tojust focus only on this.
You're going to have to focuson multiple, multiple channels
and things.
Omnichannel marketing has beenaround for many, many years.
I can tell you from experienceevery customer we have, we do
this for them.
Now, does that mean that we doevery channel for the sake of
(10:56):
every channel?
Absolutely not.
It's very strategic on what wedo.
Some businesses we work withshould not be on TikTok?
Heck, they shouldn't even be onFacebook.
But then some have a need tounderstand well, how do we get
to the customers that we want totalk to?
Well, not everything is socialmedia, not everything is Google
(11:18):
ads, so sometimes you have toget really creative and find
those channels.
If you want to know what someof those channels are that could
be explored, that maybe you'refinding untapped revenue from
blind losses, as I say, then youcan contact NerdBrandAgency at
NerdBrandAgencycom and we'll goahead.
Come in, do an audit, take alook at what you got, and we
(11:38):
hope that you are stable enoughNow.
If you're on your back footalready on revenue, you're not
ready to hire an agency.
You're just going to beperpetuating another problem.
But if you're actually seeing asurge in revenue, if you're
seeing expendable cash in yourbusiness coming in, now's a
pretty good time to startinvesting in marketing.
Because if you try to invest inmarketing when you're at a loss
(12:01):
, you're just going tocontinuously operate out of a
loss.
You can't pour out of an emptycup.
So try to remember that.
But SEO is always, alwaysnonstop, and you know if you try
to add, you know, eat to yourwebsite, um, just just not how
it works, it's.
It's always going to be acontent thing.
(12:22):
So you know if eat is, you knowthey'll say if that's part of
what you do for SEO, stop.
Well, I disagree, becauseanytime you're adding content or
you're spreading a message,you're creating, you're doing
what Google's looking for onthis metric.
So I would approach and say, ifyou're very, very myopic on
(12:43):
this approach and not inconsidering of your audience
that you're talking to, then yes, I agree, you should stop and
not try to force this in,because nobody likes to be force
fed anything.
So be careful on how youimplement.
Strategy is always going to helpyou figure out how to implement
something, not just what toimplement, and that's very, very
(13:05):
, very important.
A lot of times, people justkind of want to jump into things
because they need their phoneto ring, and I understand that.
But that's what I mean aboutbeing on your back foot.
We at NerdBrand have a reallyhard time helping businesses
perform that are already ontheir back foot and so,
unfortunately, it just makes ita very difficult situation to
help them get on the right pathagain.
(13:26):
Some agencies are really goodat that and I would encourage
you can contact those people,but at the end of the day,
you're going to be operating outof a loss, so I hope you have
the capital to be able to fundthat, because it's going to be
necessary.
You know another thing Muellersaid over Google sometimes SEOs
(13:47):
come to us or like mentionedthat they've added EAT to their
websites.
That's not how it works, sorry.
You can't sprinkle someexperiences on your web pages.
It's like that doesn't make anysense, and he's right.
Yet you can't really kind ofretroactively go back to your
website and start rewritingeverything and think that's
going to fix it.
(14:08):
You have a history and you alsoneed to be careful, and adding
a new topic to your websitecould be detrimental as well.
You think that it's expandingthe content.
Another tactic of SEO was tofill out content.
Let's say you have a blog poston something and you want to
expand on it and you're like oh,that's a really great idea.
Let's make five more articleson that.
(14:28):
Let's do this, let's run someads and then get people to no,
don't.
That may not be a great idea.
That actually may hurt in thelong run.
That may hurt you Because, atthe end of the day, as business
owners, we're all trying to getnew customers.
We're all trying to work withthe customer base we have.
It's very dangerous when youtry to shotgun something out
(14:50):
there and hope that it lands younew business.
It may not be business.
You want Things you say couldattract an audience you do not
want or cannot serve, and so youdefinitely need to be careful
about what you're doing.
And finally, eat is not neededon these your money, your life
pages and the reason is thatit's obviously the content if it
(15:14):
has great expertise,trustworthiness, whatever but
algorithmically it's not needed.
So here's what he said on that.
From a practical point of view,it's important to look at this,
especially if you're publishingthings on these critical topics,
and to look at how, if you canhighlight what it is you're
already doing so that it's clearfor users.
But if you're creating a recipefor cookies, you don't need to
(15:35):
have the sidebar with like.
This author created cookies for27 years.
I think most people are goingto understand, and so that is
probably the best advice I thinkis that don't oversell what
you're doing, and you'll findthat the people that understand
what you do and the people thatget your experience and get your
(15:57):
trustworthiness, those areeasier conversions and those are
easier people to maintain asaccounts and to work with.
And if you're one of thosepeople, go to nerdbrandagencycom
and if you love this podcast,tune in every Friday at
nerdbrandagencycom.
And you can find us on Spotifyand Apple.
And everybody always asks me,like, where do I listen to your
podcast?
(16:18):
And I'm like anywhere.
You have an app on your phone.
If you want, go get it,download it.
You'll find it.
Go Google it and you'll find it.
But it's nerdbrandagencycomslash podcast and we hope to see
you next week and everybody'strying to stay afloat and not
with the water and everything.
We hope everybody's stayingsafe.
We are very sad.
We just found I just found outthat the Kentucky Derby is
(16:40):
canceled under Louisville, sohopefully some other Derby
Festival related activities willstay on schedule.
Looks like they are and if youguys are around some of those
events, I may see you there.
And so, with that, remember,keep your nerd brand strong.
Hey everybody, welcome to this episode of the
NerdBrand podcast.
It didn't go out on Friday.
What happened?
Why Cause storms, no power andtornadoes and all kinds of
things, but on this episode,we're going to talk about EAT
and Googles.
On this episode of theNerdBrand Podcast, we're going
(00:46):
to talk about EAT's relation toquality raters and YMYL websites
.
Now you're probably thinkingwhat the crap are you talking
about?
We already have an alphabetsoup to deal with when you talk
about SEO and SEM.
What is SEO Search EngineOptimization what is SEM Search
Engine Marketing?
Are the two related?
Kind of Kind of so?
(01:08):
But let's talk about EATE-E-A-T.
Now, what this means isexperience, expertise,
authoritativeness andtrustworthiness.
I know it's another thing, butyou got to think like Google
thinks and this is somethingthey've made and it's actually
quite old.
It's actually just not new.
I think I first heard of thisin 2017, I believe.
(01:31):
But Google's John Milleroffered an overview of it and,
yeah, you really can't make yoursite this.
So they started diving intothat in a discussion recently at
an event.
Now I thought it wasinteresting that finally,
someone came out and said andthis is what he said EAT is one
of the ways that we look at pagequality.
(01:52):
Eat is experience, expertise,authoritativeness and
trustworthiness, and this issomething that we tell
third-party quality raters towatch out for when they're doing
page quality evaluation andsomething that we take into
account when we think the queryor the set of pages on a
specific topic where it's morecritical, where we call them to
your money, your life pages,where we think that the actual
(02:15):
user, that the user actuallyneeds to have something that
they can rely on and some signsthat they can rely on the
content that is present.
So that's a lot.
That's a word sandwich rightthere if I've ever read one.
And so basically, look, I havehammered home I don't know how
many times about how importantquality is with regards to
(02:37):
content.
When you have a website andyou're going to do SEO, I always
find it funny how people willgo into businesses that we work
with like literally door knockand show up and say, hey, are
you doing SEO?
And it's sort of like, look,man, this is not.
You're not selling vacuumcleaners or phone books, like,
if that's how you're selling SEO, you're doing it wrong.
(02:59):
It's kind of a bad example.
And so content is anything youinteract with.
Like trying to figure out whatis content is, like you know,
trying to figure out what iswater when somebody gives you
literally a cup of water, likeyou have to understand that.
A podcast, a video blog, I don'tcare what it is open up the
(03:19):
internet and search forsomething, congratulations.
You're interacting with content, now that's that should set the
standard to go.
Yeah, but're interacting withcontent Now that should set the
standard to go.
Yeah.
But what is good content?
That's a really good question,because some of that stuff is
just flat out garbage and we allknow it.
We don't want to call it outbecause we all try to be nice,
but honestly, I mean I have saidover and over again and I will
(03:40):
always say if you say somethingonce or twice, you've not said
it enough.
And so we talk about SEO a loton this podcast, because
everything is starting to getaround that where it's not
necessarily SEO related, it'sjust content related.
And creating content for abusiness is not something that
can be done isolated by oneagency and one person that's on
that staff with a Android oriPhone device.
(04:01):
It's just not going to happen.
You need a team effort here.
Whether you go to an event,that's an opportunity to create
content, if you're going tosponsor something, that's an
opportunity to create content.
Now is that an opportunity topost about it, to start getting
leads, and blah, blah, blah?
No, that is just the very tipof the iceberg and you need to
really think about yourbusiness's brand strategy.
(04:22):
Like an iceberg, what is abovethe water is nothing compared to
what's below it, because what'sbelow it is the depth of that.
When you look at thequalifications of EAT and how
you have to have, what the firstthing is is experience.
So what is your experience inthe business, in the area, in
the field that you work in, andhow is that going to be useful?
(04:46):
Because the next thing is theexpertise that you have, and
then, followed by that isauthoritativeness and
trustworthiness.
But on the experience, it's notnecessarily how long you've
been doing a thing.
It is how many instances haveyou actually successfully done
or failed at something to beable to show and teach a lesson,
to have the expertise and Ithink that experience is very
(05:10):
important when it comes to doingthe role of a content marketer.
You know, when you walk in, likeif you're a photographer,
you're going to be takingpictures.
The moment you walk through thedoor, you're just going to be
taking pictures, because you mayhave shots planned in a shot
list, but those candid photosthey'll pop up any moment, the
(05:32):
beginning of the shoot to theend of the shoot.
So as many photos as you canget, that's how many You're not
purchasing from thatphotographer.
17 shots, photographer.
17 shots you're purchasing fromthat photographer, their eye,
their expertise to walk in andconstantly use the camera and
take shots and then later figureout what is the best ones out
(05:53):
of all of those hundreds ofphotos that'll be qualified to
use.
And that is the expertise.
They have the eyeballs to beable to look at a picture and go
that is relevant to the brand,that is relevant and doesn't
make the subject matter or thesubject look incompetent or to
look non-authoritative in whatthey're doing.
(06:14):
Set up versus what's beencandid, and candid is always,
always, always, in my opinion,the best.
And I can always tell candidshots I love.
When we do headshots and wehave the candid photo, I mean we
want to get that personalityout and the only way you're
going to get that personalityout in that way is just is the
(06:36):
candid shots right?
So, anyways, off that subjectexpertise.
I remember back when the floodsthere was like the snowstorm
that happened in Austin powerwent out and you know a lot of
plumbers, I think, were worriedand trying to tell people what
to do to avoid their pipesbreaking.
But there was one plumbingcompany that talked about how to
(06:57):
flush toilet without being ableto, you know, flush the toilet
right.
Flush the toilet without beingable to, you know, flush the
toilet right.
So you know, there's thingslike that that you can share.
That could be a gateway to thenext thing, which is
authoritativeness, becauseyou've done this for so long but
also leads right intotrustworthiness.
So all of these things are notindividual and of themselves to
(07:20):
target.
So you don't want to liketarget experience and then put
on the back burner these others.
You don't want to like targetexperience and then put on the
back burner these others.
No, you want to capture all ofthese.
We always say things areholistic at Nerdbrand and our
approach and what we do.
So you have to have a strategywhere, if you're going to put
content out, that's what youwant to focus on.
You want to try to at leastwork in this framework, because
obviously Google is telling usthey look at this and it's very
(07:43):
important your money, your lifepages are pages that are.
It's your pitch.
I mean, why should I hire youfor that specific service?
A lot of companies make themistake of trying to put
everything in front of the userat once and, unlike the movie,
this isn't going to get you anOscar.
This is just going to confusepeople as to what's important to
you.
(08:03):
Therefore, it's just notimportant to me, and that's sort
of the rule.
Don't make me think is a reallyold philosophy when it comes to
websites.
And how does websites relate toSEO?
Directly because you have thecontent.
You have the technical part ofthe site which is telling Google
and the search engine, throughthe quality of the coding and
(08:25):
maybe even schema data, thatthis is what the site's for,
this is what's on the page, butalso just the fact that you have
so many words versus so muchHTML.
There is a balance therebetween that.
And then you have thereadability of the copy on the
page.
Hiring a professional copywriterit's okay if you use AI for
copy.
I use AI for copy.
(08:45):
However, it's usually generatedoff of something else.
It's not a draft that I justcopy paste into my blog and then
put it out there for everybodyto consume, half is not even
used.
So for me, I think that ifyou're offering help to someone
and I'm not afraid to do this,as many can tell I'm just going
(09:08):
to smack you a bit and tell youthat you know you have to stop
it.
Don't become a part of themachine that's generating
garbage.
Offer good stuff to really helppeople, and you're going to
have to spend a lot of timelistening before you write, and
that's just the way I think itgoes.
So if you hire an agency, letthem do their job.
(09:29):
It's going to take a couplemonths or longer for them to get
their heads around what'sactually being said.
We always say advertising makesa lousy mirror because we all
think that we look great.
We have to have somebody elseon the outside listen, interview
and kind of take a look at anaudit of things and say, well,
this is really what's being said, this is the perception and
this is what we think needs tohappen, and you'll start to see
your content need changing.
For that You'll have toprobably rewrite your paragraphs
(09:51):
.
Maybe your tone in theparagraphs and in every single
piece of material you have insales, whether if it's digital
or print, has to be rewritten inorder to fit this, and EAT from
Google is a really good way tostart to frame that up, because
sometimes we just say stuffthat's completely useless to the
large audience at scale, and soyou want to add this to your
(10:11):
webpages.
You want to add it toeverything if you can.
Now you don't want to becomeobsessed with it, because the
thing about SEO that I've seenover the years is that everybody
treats a new thing or a thingas the thing that will get them
the answer to fix their businessand make all kinds of money
from it, and that is not howthings work.
That is how you start goingdown the rabbit hole of pissing
(10:34):
money away and then wonderingwhat happened when you get your
balance sheets at the end of thequarter.
So you really don't want tojust focus only on this.
You're going to have to focuson multiple, multiple channels
and things.
Omnichannel marketing has beenaround for many, many years.
I can tell you from experienceevery customer we have, we do
this for them.
Now, does that mean that we doevery channel for the sake of
(10:56):
every channel?
Absolutely not.
It's very strategic on what wedo.
Some businesses we work withshould not be on TikTok?
Heck, they shouldn't even be onFacebook.
But then some have a need tounderstand well, how do we get
to the customers that we want totalk to?
Well, not everything is socialmedia, not everything is Google
(11:18):
ads, so sometimes you have toget really creative and find
those channels.
If you want to know what someof those channels are that could
be explored, that maybe you'refinding untapped revenue from
blind losses, as I say, then youcan contact NerdBrandAgency at
NerdBrandAgencycom and we'll goahead.
Come in, do an audit, take alook at what you got, and we
(11:38):
hope that you are stable enoughNow.
If you're on your back footalready on revenue, you're not
ready to hire an agency.
You're just going to beperpetuating another problem.
But if you're actually seeing asurge in revenue, if you're
seeing expendable cash in yourbusiness coming in, now's a
pretty good time to startinvesting in marketing.
Because if you try to invest inmarketing when you're at a loss
(12:01):
, you're just going tocontinuously operate out of a
loss.
You can't pour out of an emptycup.
So try to remember that.
But SEO is always, alwaysnonstop, and you know if you try
to add, you know, eat to yourwebsite, um, just just not how
it works, it's.
It's always going to be acontent thing.
(12:22):
So you know if eat is, you knowthey'll say if that's part of
what you do for SEO, stop.
Well, I disagree, becauseanytime you're adding content or
you're spreading a message,you're creating, you're doing
what Google's looking for onthis metric.
So I would approach and say, ifyou're very, very myopic on
(12:43):
this approach and not inconsidering of your audience
that you're talking to, then yes, I agree, you should stop and
not try to force this in,because nobody likes to be force
fed anything.
So be careful on how youimplement.
Strategy is always going to helpyou figure out how to implement
something, not just what toimplement, and that's very, very
(13:05):
, very important.
A lot of times, people justkind of want to jump into things
because they need their phoneto ring, and I understand that.
But that's what I mean aboutbeing on your back foot.
We at NerdBrand have a reallyhard time helping businesses
perform that are already ontheir back foot and so,
unfortunately, it just makes ita very difficult situation to
help them get on the right pathagain.
(13:26):
Some agencies are really goodat that and I would encourage
you can contact those people,but at the end of the day,
you're going to be operating outof a loss, so I hope you have
the capital to be able to fundthat, because it's going to be
necessary.
You know another thing Muellersaid over Google sometimes SEOs
(13:47):
come to us or like mentionedthat they've added EAT to their
websites.
That's not how it works, sorry.
You can't sprinkle someexperiences on your web pages.
It's like that doesn't make anysense, and he's right.
Yet you can't really kind ofretroactively go back to your
website and start rewritingeverything and think that's
going to fix it.
(14:08):
You have a history and you alsoneed to be careful, and adding
a new topic to your websitecould be detrimental as well.
You think that it's expandingthe content.
Another tactic of SEO was tofill out content.
Let's say you have a blog poston something and you want to
expand on it and you're like oh,that's a really great idea.
Let's make five more articleson that.
(14:28):
Let's do this, let's run someads and then get people to no,
don't.
That may not be a great idea.
That actually may hurt in thelong run.
That may hurt you Because, atthe end of the day, as business
owners, we're all trying to getnew customers.
We're all trying to work withthe customer base we have.
It's very dangerous when youtry to shotgun something out
(14:50):
there and hope that it lands younew business.
It may not be business.
You want Things you say couldattract an audience you do not
want or cannot serve, and so youdefinitely need to be careful
about what you're doing.
And finally, eat is not neededon these your money, your life
pages and the reason is thatit's obviously the content if it
(15:14):
has great expertise,trustworthiness, whatever but
algorithmically it's not needed.
So here's what he said on that.
From a practical point of view,it's important to look at this,
especially if you're publishingthings on these critical topics,
and to look at how, if you canhighlight what it is you're
already doing so that it's clearfor users.
But if you're creating a recipefor cookies, you don't need to
(15:35):
have the sidebar with like.
This author created cookies for27 years.
I think most people are goingto understand, and so that is
probably the best advice I thinkis that don't oversell what
you're doing, and you'll findthat the people that understand
what you do and the people thatget your experience and get your
(15:57):
trustworthiness, those areeasier conversions and those are
easier people to maintain asaccounts and to work with.
And if you're one of thosepeople, go to nerdbrandagencycom
and if you love this podcast,tune in every Friday at
nerdbrandagencycom.
And you can find us on Spotifyand Apple.
And everybody always asks me,like, where do I listen to your
podcast?
(16:18):
And I'm like anywhere.
You have an app on your phone.
If you want, go get it,download it.
You'll find it.
Go Google it and you'll find it.
But it's nerdbrandagencycomslash podcast and we hope to see
you next week and everybody'strying to stay afloat and not
with the water and everything.
We hope everybody's stayingsafe.
We are very sad.
We just found I just found outthat the Kentucky Derby is
(16:40):
canceled under Louisville, sohopefully some other Derby
Festival related activities willstay on schedule.
Looks like they are and if youguys are around some of those
events, I may see you there.
And so, with that, remember,keep your nerd brand strong.
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