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November 5, 2024 57 mins

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Meet Q-Tip and Wade from Migra Ammunitions as they share a thrilling tale of transforming an audacious idea into a game-changing product for duck hunting enthusiasts. Wade and Q-Tip dive into the groundbreaking advantages of Migra's stack shell, revealing how inspiration from NASCAR drafting catapulted their technology to new heights. There's a hint of big news coming from Migra in November, but not before we hear about Darryl's wild hunting adventure featuring a trailer blowout that adds a real-time twist to the conversation.

Listeners are treated to the inspiring story of two friends who turned skepticism into a successful business with their patented stack load technology. Originally greeted with doubt, their innovative approach has redefined waterfowl hunting by enhancing shot efficiency and shortening the shot string. Their journey is a testament to the power of taking risks and believing in innovation, as one of them even sold his existing business to join this burgeoning venture. Amidst humor and camaraderie, the importance of educating others about this revolutionary product shines through.

The episode doesn't stop with innovation; it delves into the importance of face-to-face marketing and quality control in the ammunition industry. We explore strategies that set companies apart, highlighting how direct customer interaction and providing free samples build brand loyalty. The narrative also touches on stress management and scaling up the business, including preparations for new product releases and upcoming hunts. From the excitement of new hunting techniques using "nut grub" to the finer details of shotgun shell production, this episode offers a robust exploration of what makes Migra Ammunitions unique and effective.

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
It's 5 o'clock and you're off to Cargo Beast Guy,
and today we're excited to haveas our guest Wade and Q-Tip from
Migra Ammunitions guys.
Now, what they're going to talkabout is the stack shell.
Alright, what is that?
Why do you need it, what doesit mean and why is it different
from a traditional shotgun shell, and how it actually helps you
kill ducks.
Now there's also some big newscoming out this November from

(00:21):
Migra and it's pretty big, okay,and they actually slipped up
and I think we might actuallyknow what it is.
So leave a like, subscribe tothe bell for notifications.
Let's get right into it sohow'd you get nickname?

Speaker 2 (00:35):
key tip, or is that even a nickname?
Is that wrong?
No, it's a nickname.
Okay, it's a nickname, I justmake sure but no 15.

Speaker 3 (00:42):
I was, you know, uh, racing dirt bikes and I started
my first job in the 15, I was,you know, racing dirt bikes and
I started my first job in thebody shop and apprenticing, you
know, after high school anddoing all those things, but I
come in with bleach blonde hair.

Speaker 4 (00:54):
You know, 125 pounds, tell them why Tell them why it
was bleach?
Blonde?

Speaker 3 (00:57):
Well, it was cool because Because number one,
Jeremy.

Speaker 1 (01:01):
McGrath is my hero.

Speaker 2 (01:05):
Back to the heroes.

Speaker 3 (01:07):
And so I go to work and you know, work around a body
shop, rough people.
You know this is in the 90s,man.
I mean, they'd cuss you'd makeyou cry.
You know, if you weren't tough,they wanted to vet you.

Speaker 1 (01:16):
It's before feelings yeah, yeah, before it was you
know you could have the, and soyeah they.

Speaker 3 (01:21):
They said you look like a little Q-tip.

Speaker 4 (01:25):
And then it just happened.
They probably meant to say Q-T.

Speaker 3 (01:27):
Yeah, and so my friends would come in and they
would hear that.
And it just stuck.
And it just went around thecommunity.

Speaker 2 (01:35):
Q-tip's easy to remember.

Speaker 1 (01:36):
Oh yeah, now, when I hear your voice, all I can think
is Q-tip your voice isfascinating.

Speaker 4 (01:42):
You want to know something when I first met you,
I saved your name as DavidYanello in my phone and then now
, sometimes, when I go to textyou or call you, I find myself
typing Q-tip, not understandingwhy your name doesn't pop up, it
is, it stays, it does.

Speaker 2 (01:56):
I don't even know his name.

Speaker 4 (01:58):
I don't care about his name.

Speaker 3 (02:00):
No, it's a lot, you know, I guarantee it?

Speaker 2 (02:05):
what are you so?
Are you married?
I am, I got.
What does she call?

Speaker 3 (02:10):
you.
She's like baby honey um tipshe calls you tip, she calls you
tip.
Yeah, yeah, she, yeah, and shenever.
No, david never has left hermouth.
I, I met her young and we, wemarried.
You know 18 and 22, so you knowwe've been here for a long time
we have too it's cool as crap.
But yeah, no, I'm q-tipped toher too.

(02:30):
Um I, my first job was at heruncle's body shop so and this,
you know, we kind of met is thathow?
Y'all met yeah I saw why youleft.
I saw her and I was like is thatwhy you left the body?
Shop.
I left the body shop to startmy own business.
Oh okay, and so that's how it,but I learned my craft there.
I owe a lot to those guys.

(02:50):
They were great to me and itwas a fun.

Speaker 2 (02:52):
Met your wife, yeah, met my wife Worthwhile then huh.

Speaker 3 (02:55):
It was funny in the family for a little bit.

Speaker 1 (02:56):
Yeah, because I got an uncle with a body, her uncle
with a body shop.
Here I'm going to do my thing,but um, thanksgiving dinner was
kind of like it was it was itbecome handshakes got a lot more
competitive yeah, you know,yeah it um, and she had to pick
size it was

Speaker 4 (03:12):
picky, no, I mean everybody's shirt I'm not gonna
wear to thanksgiving everybodydid pretty good.

Speaker 3 (03:17):
But you can imagine, I mean like you know, yeah, so
it could be.

Speaker 2 (03:21):
It could be a little bit tense but yeah, you know, to
keep it quiet oh dude, maybe Ishould say you ain't keeping him
quiet.
My opinion will stay silenttoday, not that one.

Speaker 1 (03:33):
So tell me about the Migra.
What'd you do for Migra?

Speaker 3 (03:36):
So, migra, you know, obviously, drew and I have been
friends, you know, for a longtime.

Speaker 4 (03:40):
Drew's the founder.

Speaker 3 (03:41):
Drew is the founder.

Speaker 4 (03:42):
He long time.

Speaker 3 (03:42):
Drew's the founder.
Drew is the founder, he's thepresidente, and so Drew come up
with this idea to make.
To keep it short, answer that.

Speaker 1 (03:51):
Oh man.

Speaker 4 (03:52):
No, don't answer.

Speaker 1 (03:53):
That Answer.
Put on a thing, Just say, hey,what's up?
Yeah All right?

Speaker 2 (03:58):
You sure you want me to answer this.

Speaker 3 (03:59):
Answer Darryl hey.

Speaker 2 (04:00):
Darryl.
Hey, what are you doing?
We're on the podcast.

Speaker 1 (04:06):
Darryl.

Speaker 2 (04:06):
Darryl.

Speaker 1 (04:07):
You're actually a live caller right now.

Speaker 4 (04:09):
Darryl, I can't believe you're calling, do?
You ought to know this as aHavoc employee.

Speaker 1 (04:14):
I figured you guys were done by now.
Well, you know, it took usabout three hours to get started
.
I know Y'all are so impressive.

Speaker 3 (04:23):
See, there he goes, there you go.

Speaker 1 (04:26):
What are you doing, daryl?
I'm staring at the pavementright now, dude, you're always
staring at the pavement.
I do it is, it is.
Do you stop somewhere to sleepor do you drive straight?

Speaker 4 (04:38):
through You're upside down.
No, I stopped at KC last nightand slept.

Speaker 1 (04:43):
Oh well, what.

Speaker 4 (04:48):
Bernard had a blowout in the trailer so we had to get
his spare tire this morning.

Speaker 2 (04:53):
Sounds like a typical hunting trip.
Yeah.

Speaker 4 (04:57):
Definitely a typical hunting trip.

Speaker 1 (04:59):
Oh, dude, well, it's just getting started for you.
I bet you're going to have afun week of problematic issues.
Where are you at?
I look forward to?
Where are you at?
I look forward to?
Where is he hunting at when itstarts like this?
You know it is, you know it'sgoing to be a good hunt, though
no good hunts ever go easy.
No.

Speaker 4 (05:12):
No, that'd be too much to write.

Speaker 1 (05:21):
Oh yeah, but I was going for the update, Daryl.

Speaker 4 (05:25):
Definitely could have sent a text message Daryl.
Daryl Definitely could havesent a text message, daryl.

Speaker 2 (05:29):
Let me make sure somebody's there, yeah, daryl's
like uh, okay, somebody's gotthe unlimited foreplay, he said.

Speaker 1 (05:36):
So that's why I really wanted to tell you oh,
you're the man, daryl.
Thank you for calling.

Speaker 3 (05:42):
Thanks, daryl.
He said he'd be there in like40 minutes.
Thanks, daryl, you're the man.

Speaker 1 (05:45):
Bye Daryl.

Speaker 4 (05:46):
Hey Daryl.

Speaker 1 (05:46):
Hey, we'll call you later.

Speaker 4 (05:48):
All right, y'all don't miss the podcast.
All right.

Speaker 1 (05:52):
No, we're not going to.

Speaker 4 (05:57):
You might, though hey , we miss you D alright, daryl,
we'll talk later.

Speaker 1 (06:03):
Okay, alright, buddy dude.

Speaker 4 (06:06):
I ain't no wish to the party alright, daryl, hey,
we'll.

Speaker 1 (06:11):
We'll call you back, alright, later.
Alright, I'll teach DC wellback from Daryl.
Break, more break.
Yeah, goodness gracious,daryl's such a good dude though
he's a legend, he is.

Speaker 2 (06:24):
I love hanging out with Darryl.

Speaker 3 (06:25):
I do sometimes.
I love hunting with Darryl.

Speaker 1 (06:28):
Darryl's a legend he's a good dude.
Now he'll get you into some,some sticky situations.

Speaker 3 (06:33):
Oh, it's just like my friend here, but stop it.
What if you wanna get in somebull crap and some stuff get
tore up?
Hang out with him?

Speaker 1 (06:41):
why I don't know if it's just like a uh it's.
It's the art of war, of hunting.
It's like you're wearing andtearing on everything and like
go ahead, yeah, yeah, yeah, it'sjust like you beat it up, beat
it up, beat it up, beat it up,and then eventually it gives.

Speaker 4 (06:55):
And when it does give , it's an unfortunate time well,
and it's like you, when you'retrying to go to it, you're going
hard to it, don't matter whatyou got to get there right.
Really think about how you'regetting, how you're going back.
But then, after you tear it up,after you hurt, you know you
beat on it, beat on it, beat onit, tears up.
It's like man, how did what?
How did?

Speaker 1 (07:11):
this happen?
What happened?
How do I?

Speaker 4 (07:13):
deserve this.
I've only went over 14 trees inthe week.
You know like why is thismessed up?

Speaker 1 (07:17):
but that's what it is it is because he's very
cautious.
You take care of stuff reallygood boy.

Speaker 4 (07:22):
What pristine condition if oh, I don't tear
stuff up a lot, I just so it canbe torn up.

Speaker 1 (07:31):
So did you shoot Migra before you started working
there, or was it right at thebeginning of Migra when you
joined?

Speaker 3 (07:37):
So I shot the first Migra that was in Ziploc bags.
So Drew the founder, me andDrew were friends long before
Migra, and so I met Drew whenhis father passed away.
We started hunting together andDrew had went through college.
You know, I was actuallystarting my career, you know, of

(07:59):
self-employment by that time,and um drew was, you know,
getting out of college trying tofigure out what he's going to
do, you know whatever.
And to make the long storyshort, he calls me one night.
He's like hey man, what do youthink about?
You know this shotgun shield?
I think I want to make shotgunshields.
I said you've lost it.
I mean like absolutely lostyour mind, like there's no way
why would somebody want to makeshot?

(08:20):
well, I mean and you're talkingabout a 30 year old man you know
, like I'm going to get into theshotgun shield like this.
Is a midlife crisis orsomething well, I mean to me
fairly a young entrepreneurstill to get into the shotgun
show I guess so you know, andI'm like yeah no um, that's
terrible, you know it's terribleidea.
And so he goes through theprocess.

(08:41):
You know all the the the tech,testing and engineering and all
the different things and likewe've got shells and ziploc bags
out going hunting ducks withthem and fast forward.
You know he was like, hey, man,here deal we.
If this, if this happens, and Iand I make it like one day you
can sell your company and we'lljust hunt, you know we'll just
have fun and you can retire andwe'll just hunt and have a good

(09:03):
time.
And I'm like you're a moron, Ilove you, but you have lost your
freaking mind, you know.
So here we are.
You know drew drew's idea soldthe company.

Speaker 4 (09:12):
Now you're working for it yeah, sold my company.

Speaker 3 (09:14):
Now I'm working for migra and and, like I said, get
to work with my friend a bunchof friends, wow and uh, it is
really.
It is really a cool story andthere's a lot more to it I mean
I could tell you.
But, like I said that it'sreally a cool story of how it
worked out.
You know, and how two buddiesyou know wind up doing the
things that they enjoy.
You know, in in waterfowl andman, you got a show out there.

Speaker 2 (09:36):
That's kicking butt right now, honestly, I mean like
it's, it's a thing, it's notlike I mean I've heard a lot of
good things about it, but howlong uh window we talking about
when he first told you the ideauntil now?
I mean it's five years, fiveyears.

Speaker 3 (09:51):
Five years.
It started 2017-18.
It really was a thing 2019.
You know, it really startedhitting shelves in 2019.

Speaker 4 (10:00):
Yeah, I think they either registered the company or
had the copyright in 2019, Ithink is what he said.

Speaker 3 (10:06):
But 2017 and 18 was product testing, trying to
figure out what we do.
I mean we're handing out Ziplocbags full of shotgun shells to
friends and outfitters.

Speaker 2 (10:14):
So what makes the shotgun shell special?
What did y'all do differentthan anyone else on the market?

Speaker 3 (10:18):
It's the stack load.

Speaker 2 (10:19):
Stack load.
Yeah, I mean, that's the stackload.
That was the beginning of it.
That's the patented process.

Speaker 3 (10:23):
The original stack load was the patented process to
put the big pellets in front ofthe little ones you know a
drafting process there andcreate density and energy.

Speaker 2 (10:34):
Now, what does that stack load do for somebody Kills
ducks?
Well, I know that.
But what is the advantage ofstack load?

Speaker 3 (10:44):
Well, again, it's a drafting process.
You know, it's just kind oflike the NASCAR idea, without
getting totally crazy andgranular.
But think of swing shot.
Are you serious?
Think about a NASCAR.
You're drafting crazy andgranular.

Speaker 2 (10:54):
but think of Wingshot .
Are you serious?

Speaker 3 (10:55):
Think about a NASCAR You're drafting the small
pellets behind the big pellets.
That's an absolute fact.

Speaker 4 (10:58):
That is an absolute fact, just wind resistance being
out of the equation for thesmaller pellets.
Are you kidding me?

Speaker 2 (11:04):
Yes, who dreamed that up?

Speaker 3 (11:06):
Drew, drew, wow.
So you know which is a greatidea.

Speaker 1 (11:10):
Great idea, it's a great idea.
I never thought in a millionyears that would I mean he
watched Ricky Bobby, he watchedRicky Bobby and the next day
he's like Shake and bake.
We're going to slingshot thesesmaller.

Speaker 2 (11:22):
BBs.
So you're telling me the bigBBs go out there, they clear the
path and the small BBs arekillers, kind of yeah.

Speaker 3 (11:37):
It's like a bunch of little killer bees coming behind
there to clean everything up.

Speaker 1 (11:39):
Yeah, but you know your energy is in the front and
you got those little rascals inthe back shake and bake baby.

Speaker 3 (11:42):
So as much as I kick him in the nuts and he's a very
brother to me, you know like,and I always want to be that guy
to do that um, you know, he'swhile we're sitting here doing
what we're doing that is nuts.

Speaker 2 (11:51):
Yeah, that's crazy having.
I did not know there's thatmuch technology in that.

Speaker 3 (11:56):
Yeah, there's more to it.
There's a lot more than that.
I mean, you know, wow, you know, you got people out there
trying to.

Speaker 2 (12:01):
Does people really know that?
I mean, I know it's stacked,but do people understand what
stacked means?

Speaker 3 (12:05):
the people we come in contact do do, and that's
that's one of the most you know.
That's a priority of ours as acompany, and where we're focused
on is, you know, educatingpeople about what we do.

Speaker 4 (12:15):
Wow that's cool, yeah .
And I'll tell you another thing.
With that drafting technologyyou're talking about the short
of.
It is like when you go shoot,you have a shot string that's
longer, right, right.
When you're drafting behindthat bigger one, it shortens
that shot string because you'renot fighting that wind
resistance, right?

Speaker 1 (12:29):
So all that just happens.
And you know, were you nervous,though, when you took the leap
of like selling your businessand then jumping on this?

Speaker 3 (12:36):
No, because Myra was three years old, you know, at
that time.
Myra was, you know, alreadydoing a thing and I knew I was
going to sell my businessregardless.
I mean, I was going to get intosomething.
And then we talked and theopportunity's there, and.
And then we talked, and theopportunities there, and it was
like a real-life thing.
It came to be real life and theteam was assembled.
You know our friend MarkRegalbuto, he's our CEO now.

(12:59):
He stepped in.
I came in at the same time.
Wade comes in.
I mean it was like three hireswithin six months.
Yeah, I mean it just startedmoving really fast and the
growth started to happen Likereal growth, real marketing
growth within six months.
Yeah, I mean it just startedmoving really fast and the
growth started to happen likereal, you know, real growth,
real marketing growth and andlike, um, I would say, uh, a
relevance and a a lot of, youknow now, respect amongst peers,

(13:21):
you know micro is a micro, is adeal.
We're out here doing our thingand we love the people that we
work with.
We are a family and I thinkpeople see that and it's pretty
contagious.
I think it is.

Speaker 1 (13:34):
I think it makes it fun so, with it being like a
five year timeline here, we'retalking about during, like the
COVID years, like where thingswere hard to get it was on the
shelf, so y'all was, y'all waswe had it when nobody else.

Speaker 4 (13:46):
Y'all had plenty of yeah, so like a new company that
nobody's really buying, you gota bunch of inventory.

Speaker 3 (13:52):
Yeah, these guys had the foresight to buy it yeah.
And everything was gone, and myis on the shelves.

Speaker 2 (13:57):
It's like a perfect storm, so where can y'all find
this stuff?

Speaker 3 (14:01):
I mean they're across the country.

Speaker 2 (14:02):
They're everywhere.
Simmons is everywhere.

Speaker 3 (14:04):
And you can go to our website too.

Speaker 1 (14:05):
I mean, I've seen it.
I've seen that in and palletsat Simmons.
You can go to our website.
There's a dealer locator onthere.

Speaker 3 (14:11):
You know, if anybody goes to the website looks out,
you know, look at our swag andall of our merchandise and stuff
.
It's on there A lot of coolinformation about the product.
The technology Wade's done alot of that, a big part of that.
But yeah, you can get on theirdealer locator you can find
product to buy.

Speaker 1 (14:37):
Yeah, it so.
That's enough about thebusiness aspect.

Speaker 3 (14:38):
Like you said, your dream, y'all's dream was to make
money that you can hunt with.

Speaker 1 (14:40):
You're gonna hunt now right, so this season coming in
you feeling good about thisseason we're gonna smack them.
I mean, we're going, we'regonna be there, we're going,
we're gonna find them somewherewe're gonna smack them.
I'm just telling you we'regonna miss killers.
Y'all gonna launch a big uhboat ramp tour this year too.
Huh round two brt 24 tell us alittle bit about that.

Speaker 2 (14:53):
What's that all about ?

Speaker 4 (14:55):
you mean done with it ?
Uh, so basically a couple yearsago we were talking and trying
to figure out I mean kind ofsimilar our conversation earlier
like what can we do to bedifferent?
Um, right, and and man, it justkind of went to like what's
nobody give me a sour thanks ohman don't eat all of them, I
just want one or two.
All right, thank you, you justgot to watch him, dude.

(15:15):
He tried to eat my mom'searlier.
Yeah, I got.
Wade shows up.
He's like everybody else.

Speaker 3 (15:18):
Tell him about butt rinsing, sorry.

Speaker 4 (15:26):
I love candy man, I do too.
But anyway, daryl does bedifferent and the only thing we
could figure out to be different, because everybody that makes
shotgun shells.
They claim they shoot farther,they hit harder.
You need some help opening thatsir, there you go, you can't
tear it.
No, look, you see what I got todeal with.

Speaker 2 (15:44):
I'm glad he's selling shells.

Speaker 4 (15:44):
He can't deliver them , he couldn't pick them up.
Shut up, man, anyway.
So we wanted to be different.
We didn't want to tell peoplelike we're shoot us, shoot our
shells, because they they shootfarther, harder.
You know the same thing, you'reright.
The time it was like so how canwe be different?
And if you look around, like asa company that's, you know, at
that time, three and a half,four years old, we don't have a

(16:06):
whole lot of employees and we'reable to move in ways that other
people can't move and able todo things that people can't do,
so it's like, well, if you wantto sell more shelves, you've got
to go to the customer.
You know you can run digitalads all you want.
Who came up with that plan?
That was, I would say, that wasmine.
I mean Q-Tips helped build it,but I mean it was something that

(16:34):
was.
Then this opportunity come upand it just clicked.

Speaker 2 (16:37):
Go to the customer.

Speaker 4 (16:38):
Yep.
So go to the customer and youknow there's three things you
want to do when you're out therewith the customer.
You want to connect with them,you want to connect with them,
you want to educate them and youwant to convert them.
I mean, if you don't convertthem, that's completely okay,
because you're able to connectand educate them with what's
going on.
At least they're aware.

Speaker 2 (16:54):
Yeah, and it's a longer play.
I mean, a lot of people knowthere's a stacked ammunition
lineup.
They don't know why, they don'tknow what it does and obviously
you guys were the first onesthat did it.

Speaker 1 (17:05):
Yep, and it's almost like one of them deals like if
you've shot a know shell yourwhole life up to this point.
It's like why are you switching?
Why would you switch?
You know you've done it thisway for so long.
Your dad or whatever has doneit this way for so long.
Why would you switch?
Yeah, you know, it's like.
It's almost like you have togive a little bit to give them
the experience to make them wantto say, okay, maybe, maybe I do

(17:27):
need to try something differentI don't need to, and we put 15
shells in a dry bag.

Speaker 2 (17:30):
Yeah right, and you put that dry bag away and we
give it out and we tell them allthe time.

Speaker 4 (17:34):
Tell us you love it, tell us you hate it.

Speaker 1 (17:36):
Keep the dry bag, dump the shells out of it
whatever you want to do, doesanybody ever come back and say,
man, I won't buy any, but thanksfor the 15.
?

Speaker 4 (17:42):
No, Thanks, for if they don't like, it is nothing
you know, and then if they loveit, they'll come back and if you
see them, they're like dude welove, like this.

Speaker 1 (17:56):
Is it?
We shot them?
Yeah, it was money?

Speaker 3 (17:57):
yeah it just.
We are of the belief that if wecan put it in their hands, we
can find a customer yeah andlike so.
That was the thing it was kindof.
It was cool because it we'regoing to come in contact with a
bunch of people that would neversee our product.

Speaker 4 (18:12):
It may not ever be on social at all.

Speaker 1 (18:14):
Yeah, and they never see it.

Speaker 4 (18:15):
They don't get on Instagram, like they're not.
No, it's a different crowd,you're a different crowd.

Speaker 3 (18:20):
Going back to the blending in part again, you know
, and that's the thing, you handthem a bag of shells.
Try it and it works, man.

Speaker 1 (18:34):
We generally make a customer out of them like that.
Well, just just the fact thatyou would put your faces in
front of people with a productand then give it to them face to
face and say, hey, try it, letus know how you it shows you
stand up behind it, because forone.
It's like there's no way, if Ihad a shell, that that didn't
work when I handed to somebody.
Yeah, in person you'redefinitely not going to put
yourself in that situation.

Speaker 2 (18:52):
No, you would never do that.
No, we're confident in whatwe've got.
That's why we are with ourboats.
I mean, I wish we can give one.

Speaker 1 (18:57):
I mean we would put our boats up, just throw one out
there to everybody.
Absolutely, but it's a littledifferent boat to show.

Speaker 2 (19:09):
A little.
I mean we want to build thebest stuff ever.
I mean, if it's not the best,tell me what I did wrong and
we'll fix it, you know.
Just tell me what I did wrong.
That's identical to what wetell people.

Speaker 4 (19:20):
Yeah.

Speaker 2 (19:20):
That's what we tell people.
It's like just tell me what youdon't like, we'll fix it.
Yep, but I mean, I get it, Iget it.

Speaker 4 (19:33):
But what you guys, it's like and there's a lot more
to admire from that like justdon't think, like that's surface
level shallow, like yeah, likethere's so much more to it and
there's so many more.
There's actually like you can,you can, it's tangible.
If you look around and you andI start pointing things out at
other brands and other companies, it's going on, you'd be like,
oh, this is how that worksthat's right.

Speaker 1 (19:51):
That's right.
You've got to see it and that'swhy, once it clicks, it's like
once it's like that's howeverything works, like breaking
through the.
You know, you say matrix, likeyou just busted through it's
like red pill, blue pill likeyou're like, oh I see everything
now.

Speaker 4 (20:04):
It's not just that all these people love it.
It's like there's somebody outthere actually managing those
relationships you know,communicating with them.

Speaker 2 (20:11):
Yeah, it's showing them the best product possible.
So I mean everything you guysrepresent, everything you guys.
I mean you're always involvedwith the best people.

Speaker 1 (20:20):
And another thing too , about just the aesthetics of
it.
Yeah, the brand of the microbrand.
I mean it looks clean, Chris,it's like the white.

Speaker 2 (20:28):
Yeah, I love it, it's money.

Speaker 1 (20:29):
If you ever like you get a new iphone, you get like a
macbook or something.
You pop that case over.
Everything is white andeverything's engineered to just
perfectly undo.
You.
Don't gotta rip a single thingin any iphone package ever, no
heck yeah, yeah, the logo andeverything.

Speaker 2 (20:43):
So I mean, so how are you enjoying it?
I mean, I'm here enjoying thisI, I love it.

Speaker 3 (20:49):
It's the coolest season of life.
Man, you know like you gothrough your thing and you open
it.
You build a, you build a, youbuild a company and you know you
go through all the hardshipsthat.
You know you get it and yeah,and like you do that and you um
get to a place in life and now Ican hunt and be around my
friends well, I mean, you stillown a business, right, I mean,

(21:09):
you still own a business.

Speaker 2 (21:10):
How long did you own your business?
17 years you just saved 10years.
So you, so you.
You enjoy stress a certainlevel.
You need it every day, okay Ineed something to get me going
but because you're a problemsolver right, you gotta have
that stress mostly a problemlike, like like if you wake up,
you have no stress in your life,no problems to solve.

Speaker 3 (21:28):
You get a little uneasy, yeah right, yeah, I like
to fix things yeah, you doright, exactly because you own
business.

Speaker 2 (21:35):
So how are you handling that?

Speaker 3 (21:38):
going from that stress level to just going
hunting Is there, it ain't justthat, and I and I would say
there is some issues there, someplanning issues, some issues.
Yeah, there's a lot of adminstuff that goes along with what
I do.
And then obviously, you know we, we all support one another and
and, uh, moving forward withwhatever you know thing that may

(21:59):
be, whatever initiative that is, whether that be marketing or,
you know, production or whatever, um, designing a shell and
input in those areas.
But yeah, there's a lot.
I would say I spend as much ormore hours doing what I do now.

Speaker 2 (22:14):
Yes, then what you did before yes, I.

Speaker 3 (22:17):
The only thing is is I don't.
I don't think people have thatdirect dependence on me.
That's right you know.

Speaker 4 (22:23):
Financially, yeah, you know like your employees
right like you.

Speaker 3 (22:26):
You take that stress home because you know.
But you know you're, you'rewhat you're.
The decisions you make providefor their family you're feeding
families, and so it's a totallydifferent.
It's a totally differentdynamic.
The stress of it is obviouslytrying to live up to the
expectations of my team you knowI don't want to let my team
down and, just like you guys,I'm sure everybody on your team
feels the same yeah, I don'twant to let my team down.

(22:48):
I want to do the best I can forthem I don't care about that guy
and I just I want to.
I want to be that guy.
When I stop being that guy, I'mnot going to do much well
obviously you're a leader, youknow I try to be helpful I would
just say that I just try to behelpful.

Speaker 4 (23:03):
You know, like I, I think he has value wherever he
goes like, no doubt he has thatvalue.

Speaker 3 (23:08):
I think that's the goal I just want to be helpful,
yeah yeah I want I want to seethis brand grow.
This is probably, you know,like starting a.
That's the coolest thing in thewhole world.
It's the American dream.
You start a company and youwatch it grow.
You build a good product.
I'm proud of what Drew has doneand then now watching the team
grow, watching the brand growit's as rewarding as my own

(23:32):
company was.
It's a really cool.

Speaker 2 (23:34):
Because that's your buddy.

Speaker 3 (23:35):
Yeah man, I want to see him win.

Speaker 2 (23:37):
You support your buddy.
I want to see the company win.

Speaker 3 (23:38):
But you know, everybody wins, you know, and
it's fun, even like sitting herewith you guys.
It's freaking awesome.

Speaker 2 (23:45):
Yeah.

Speaker 3 (23:48):
You know like I make new friends every day.

Speaker 2 (23:49):
I've been dying to meet you ever since I heard you.
Oh dude.

Speaker 1 (23:51):
We were coming back from Colorado and Daryl called
Q-Tip and I was like who in theheck is Q-Tip?
I was like man, I wonder whathe looks like.

Speaker 2 (24:01):
I wonder what Q-Tip looks like.
I didn't ask Daryl who he was.
I'm like maybe I don't know,fisherman hunter.

Speaker 1 (24:05):
I don't know, he definitely sounds like he's a
sportsman, it's like one in thedark holding the light.
You know, I was thinking, man,this mama didn't like him.

Speaker 3 (24:20):
Q-tip, he's definitely probably frog gigging
right now or something.
No doubt I do love giggingfrogs In his yard.

Speaker 2 (24:23):
I love gigging frogs, gigging frogs.

Speaker 3 (24:24):
I do love that.
That's fun.

Speaker 2 (24:26):
But yeah, so it's pretty cool.
I mean, I've learned so muchtoday.

Speaker 3 (24:39):
Are you other than like duck hunting, deer hunting,
turkey hunting?
You're doing basically anythingthat's open.
I love, I love it.
Oh, you're gonna take some ofthat nut grub home today huh,
the nut grub is probably one ofthe most exciting things, like
nut grub.
When I walked into that nut gruband smelled that and met that
fella, hey, gentlemen, goodpeople, and uh, so I opened that
bag and it smelled like it didand I said said so, my goal is,
when I get home I want to go andshoot a couple deer for the
freezer.
And I've been thinking aboutthat the last two days coming

(25:01):
back from Alberta and I was,like you know, I got about 10
days to rest before we startboat ramp tour, right.

Speaker 2 (25:06):
So, I'd like to go home and whack a few deer, you
know just to feel like a man youknow to provide a little bit of
wild game.
When are you going home?

Speaker 4 (25:16):
tomorrow so I'll go home tomorrow, you're serious,
make that trick.

Speaker 3 (25:20):
You know I'm gonna probably start, maybe split a
little bit of it tonight, youknow and we got plenty of deer.

Speaker 2 (25:25):
If we known we can put you on deer well, I'm
hundreds of deer yeah, I'm kindof conflicted.

Speaker 3 (25:31):
You know I should probably.
I should probably try that.
You know, daryl's, like youknow, won't you go y'all go kill
a hoged?
You know, I should probably, Ishould probably try that.
You know, daryl's, like youknow, won't you go y'all go kill
a hog tonight?

Speaker 1 (25:38):
you know yeah, I do, we got everything here, man,
yeah, everything I don't knowman, I don't know what I'm gonna
do.
I I just we've been showing youdeer pictures since you got
here.
Bucks daylight on a nut grub.

Speaker 3 (25:50):
I want to practice my own nut grub at home well, I
have to'd get home.

Speaker 2 (25:55):
He wants to build his own story.

Speaker 1 (25:59):
The earlier you get the nut grub.
On Nut grabbing.

Speaker 3 (26:03):
Sheep dude.
I mean, I got a couple ofpretty good looking deer at home
and if I can get them on thatnut grub, I'd be.
They're going to show up, I'dbe special.

Speaker 2 (26:13):
You're going to get it on nut grub, I promise.

Speaker 1 (26:15):
I'll tell you what you do.
You ready, go out there aboutmidnight, put the nut grub out
and when there's a little bitleft in the bag, throw it in the
air.
Climb up, climb up, get in yoursetup.
They'll be in there three and ahalf, four hours later.
Let the sun come up, smoke themright daylight, just sleep in
your stand.

(26:35):
Hey, don't risk spooking them.
Hey don't risk spooking them.
Going in just for midnight,being there the whole time.

Speaker 3 (26:43):
No, grub it, I like it.
I mean, that's a freakingstrong plan, dude.
Well, I mean, and I ain't gotnothing to do, that's a
dedicated plan.
I'll be home alone when I getthere, so I have nothing to do.

Speaker 2 (26:54):
The problem is a lot of times early season in October
.
They're always feeding early.
Yeah, you have to be in theirway, you always run the deer out
of their feeding areas, but themidnight thing is actually
probably a pretty good idea.

Speaker 4 (27:06):
If you're going to hunt, if you're going in October
.
You know he used to only putcorn and out like at midnight.
Yeah, because he would try torun them out if they're there at
night and he would just pushthem out and then bring them
back.

Speaker 2 (27:16):
Unfortunately, unfortunately, what he said is
probably the best option and itsounds a little radical.

Speaker 1 (27:21):
Some people don't like hearing it.

Speaker 4 (27:23):
But if you want to kill, that's what you got to do,
that's right.
Yeah, killers, kill.

Speaker 3 (27:35):
Get out of here building any other shells other
than duck load?
We do, yep.
Oh, what else do you build?
We do?
Turkey, oakland and dove.
So we have an ultimate fieldload, we have an ultimate dove
and we have a turkey load.
So what's the turkey load abouttss?
Um, it's a.
It it was one of the notbecause I love turkey and it was
a one of the more excitingthings to come out.
We it's a seven, nine stack yeahyou know a lot of you, you see
a lot of your, your turkey lowsand tss or nines yeah um, but

(27:58):
with the sevens they created alot of energy and a lot of punch
, yeah, um and 20 gauge, 12gauge, all of them, yeah 410, no
410 yet, um, but 20 and 12 areboth available, and and they
they are y'all looking into the410 stuff yeah.
Yeah, we have to.

Speaker 2 (28:15):
Yeah, there's a lot of people hunting turkey 410s.

Speaker 3 (28:18):
We have to, but no, they're impressive and the dove
loads, like that thing.
This year has been super, superbusy for us because, you know,
springtime we released ourturkey load the first time and
then obviously over the summerwe got the ultimate dove and the
ultimate field loads out, andall of those products have been
a huge success.

Speaker 2 (28:37):
Um I'd like to get some turkey lotus coming
absolutely.

Speaker 3 (28:41):
You guys will have it , and and you um.
So what would?

Speaker 1 (28:44):
be left for you guys, buckshot uh no, what would be
left?

Speaker 4 (28:49):
because we've got our stack, we got our field and
dove, and then we've got ourturkey, we've got our Field and
Dove, and then we've got ourTurkey, we've got Waterfowl.

Speaker 3 (28:57):
We've got some things you know, from a variety
standpoint.
You've got vintage gunopportunities that are out there
.
You've got some businessopportunities.
You've got some slug guns.
Yeah, we have two products thatare going to be released in
Probably mid-November,mid-november that are going to
be pretty special to a lot ofpeople.
That like to do what we do andshoot ducks, but those are going

(29:22):
to come out in mid-November andbe pretty exciting.
That'll be cool, but it's been abusy year for Micra.
Oh yeah, again, it's a greatteam.
Everybody really works hard andwe've got a lot done this year
and and can't wait to see whatthe growth looks like.

Speaker 1 (29:36):
So the bigger it gets , is it get to where everything
has to be planned out more andmore?
I mean, is it getting where?

Speaker 3 (29:44):
14, 15 in the office, you know, or around you know,
between me and him and some ofyou know he and I work remote.
Got another when julian worksremote, um, but yeah, and then
factory people, you know you'vegot factories and all that stuff
.
Then you got sales teams, youknow, you got, you know for
regional areas that do that.

Speaker 1 (30:01):
But migra employees, you know yeah, you're probably
right, did y'all have?
Do you have ever any issuegetting any kind of like
material, any powder, any uhpellets in oh?

Speaker 4 (30:11):
that's an issue every day day, is it?
Worse now.

Speaker 3 (30:16):
We got a war in Ukraine.

Speaker 4 (30:18):
I would say that some of it's worse, some of it's not
.

Speaker 1 (30:23):
Are you seeing other manufacturers slowing down in
certain areas just because ofthat?
Slowing down and raising pricesReally?

Speaker 3 (30:31):
Yeah, making shales has a lot more to do with supply
chain than it does.
You know, obviously.
You know you create a greatproduct, you know and all those
types of things.
But now, as far as maintaining,you know you've got marketing,
you've got all these areas ofthings that you're doing, but
supply chain and it's, it's bigyeah it's, it's just, it's huge.

(30:54):
But, like I said, we have agreat relationships with
competitors.
You know, we, we love talkingto competitors and and we're we,
we love everybody in theindustry.

Speaker 4 (31:02):
We try to get along I think we all lean on each other
we do, I think, to a degree.

Speaker 3 (31:07):
Everybody, you know, talks and everybody has, you
know, the same understanding,you know, in that area too,
toward so what's the next movefor you guys once you master the
shotgun business?

Speaker 2 (31:17):
I mean, you want to grow the business to huge sizes,
or do you want to just?
Branch out keep scaling up,yeah keep growing.

Speaker 4 (31:27):
I think that would be the best.
So just to keep scaling up, andI mean, as you scale up, you've
got to scale out right now.
So there's more opportunity forhires there, but you've got to
go up before you can go out.
And if you go out before youscale up, you've got to scale
out, right, you know.
So there's more opportunity forhires there, but you've got to
go up before you can go out.
And if you go out before you goup, you spend too much money.

Speaker 3 (31:41):
But you scale in pieces.
It's crazy how that happens.
And you scale in size, but youalso scale in quality.
Yep, you know that's the thingtoo.
That is true, and growth is acool thing, but actually getting
better?
And making the process worksmoother.

Speaker 2 (32:01):
You know what the real challenge is.
The real challenge is beingable to produce something, mass
produce something to supply thedemand and maintain quality.

Speaker 1 (32:10):
It is.

Speaker 2 (32:13):
That's the biggest challenge of manufacturing or
doing any kind of business ishow can you supply the demand?
How can you build the best boatyou can and mass produce it?

Speaker 4 (32:24):
Yeah.

Speaker 2 (32:24):
And shotgun shells has to be the same.
It is.
You can either reload themyourself hand by hand or you can
computerize.
Do it by computer, but is itthe same quality?
And is it the same quality?
And is it the same quality?
You know how do you guys testyour shells.

Speaker 3 (32:40):
Random selection, qc.
You know we developed a lot ofsystems.
You know, there, like I said,you know our production team
does a great job of figuring outthose things.
But random selection, you knowhow random that is what's
acceptable.
You know, I mean QC is huge.
You know you got to look atyour products and shooting them,
not just picking them up andlooking at them but taking them

(33:02):
out.
Run, you know, through a caseof sheep.

Speaker 2 (33:05):
Do you guys have a batch number on here?
Yes, yeah.

Speaker 3 (33:07):
They do have batch numbers, so you can trace them
back.

Speaker 4 (33:10):
Okay.
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