Page One or Bust!
It’s the whole objective of business in the digital age: ranking on page one of the most popular search engines. Join the Chief Solution Officer and Chief Marketing Officer of DemandJump, Ryan Brock and Drew Detzler, as they take a journey with the world’s best SEO experts and learn how to grow online businesses, drive traffic to websites, and build a respected brand. If you’re a business leader looking to cut through the noise and find proven solutions, this is the podcast for you. Hop in, it’s Page One or Bust!
Episodes
In this episode, Jen Cornwell, VP of SEO at Ignite Visibility, joins the show to discuss the changing SERP landscape and what it means for industries like e-commerce, healthcare, B2B, and more.
In this episode, Siddhesh Desai, Associate Director at Acuity Knowledge Partners, delves into the essential but often overlooked aspects of SEO – from managing stakeholder relationships to the secrets of keeping everyone happy and prioritizing conflicting interests.
Experienced SEO professionals have navigated numerous search engine updates, some of which entirely transformed the SEO landscape. Today, a new generation of SEO leaders are taking the reins. In this episode, Josh Pearson, the owner of Peaco Marketing, discusses enduring SEO strategies applicable across generations and explores tactics that may become obsolete in the future. The discussion covers a range of topics, including:
(*) Ar...
This episode is a deep-dive conversation into weathering shifts that happen during search engine updates and making it out on the other side unscathed.
We’re diving back into AI to cover its game-changing role in content creation and Google’s response to AI-generated content—a must-listen episode for marketers looking to keep the algorithm happy and rank content on page one. Ben Brown, Chief Experience Officer at Juji, gives practical advice and takeaways on:
(*) Predictions for the state of AI technology in the next 5 years. [10:34]
(*) Leveraging AI for the rapid production of hig...
This episode is for anyone ready to convert website traffic into actual qualified leads. We deep dive into the key steps needed to turn your content into a conversion powerhouse with Jeff Gavio, the Head of Demand Generation at Gisual. Get ready to find out:
(*) Why content fails to ignite lead generation. [05:52]
(*) The first steps to take to transform older content. [07:55]
(*) How to better align content to user intent and the cus...
Zoe Hawkins, Content Principal of Marketing at Sumo Logic, knows content optimization doesn't come with a quick fix or cheat code. As a former video game and tech journalist turned content marketer, she’s honed her optimization skills and shares effective strategies that will level up your SEO game, including:
(*) Cracking the Code of Optimization: Key markers and effective strategies for revamping dated content. [11:54]
(*) Avoiding...
Vito Santoro is the Founder of BrandVelocity.io, an award-winning author, and SEO expert with 18+ years of experience advising solopreneurs, entrepreneurs, and startups. In this episode, Vito shares tips for building topical authority and genuine audience engagement.
It’s a jam-packed episode, so listen to hear:
(*) What solopreneurs and startups are getting wrong about topical authority. [09:10]
(*) Technical SEO strategies...
Robert Rose, AKA the Captain Kirk of SEO, is a highly sought-after consultant, best-selling author, keynote speaker, and one of the world’s most recognized experts in digital content strategy and marketing. In this episode, Robert takes us on a journey through the history of SEO, starting in the Y2K era of flash animations into the cutting-edge frontier of generative AI.
Don't miss his key takeaways on:
(*) The Evolution and F...
Generative AI is disrupting the SEO landscape, and brands from small to large are pivoting their content strategies to keep up. Elisha Gada is no stranger to change with over 10 years of experience at Meta, Dell Technologies, and global ad agencies.
In this episode, Elisha shares lessons from successful B2B marketing evolutions and tips on how to pivot your content strategy for generative AI, including:
(*) How to keep user...
Dots Oyebolu, Client Strategist & Marketing Director at Content Allies, joins the show to discuss the demand generation benefits of account-based podcasting. Drawing from his marketing experience with 200+ global businesses, Dots shares techniques for B2B podcasting, including:
* Analyzing and utilizing podcast metrics.
* Ongoing optimization of topics and structure.
* Increasing SEO rankings and measuring ROI.
Listen ...
Amos Weiskopf, VP of Marketing at Lonsome Labs, brings his vast experience working with world-renowned consumer brands, VC firms, start-ups, and Fortune 500 enterprises to discuss the future of the organic search landscape, including:
* Google's SGE (Search Generative Experience), ChatGPT, and more.
* Industries and websites that might be disproportionately affected.
* Effective future-proofing practices and avoiding futile tricks.
...
In this episode, we're deviating from our usual format, but don't worry, we still have some quick but seriously awesome insights on content strategy to share with you. Our featured experts from the Midwest Digital Marketing conference provide their top tips on strategy in a lightning round of valuable insights.
Featured Guests:
- Lindsay Tjepkema, CEO & Co-Founder, Casted
- Bonnie L. Frank, Founder & CEO, Bonnie L. F...
Mandy McEwen, the Founder and CEO of Mod Girl Marketing and Luminetics, shares her award-winning strategies to dominate LinkedIn and generate real leads. Learn how to capitalize on your LinkedIn presence, level up your cold outreach game, and even make meaningful relationships along the way.
Time Stamps:
* (01:15) From SEO to LinkedIn consulting: Mandy's entrepreneurial journey
* (11:15) Transforming LinkedIn into a lead generator
...
In this episode, we're taking a deep dive into rebranding—the good and the bad—with Sharmin Kent, Manager, Content Strategy Lead at Studio Science. You'll discover the one question every marketer needs to answer before embarking on a rebranding journey, and we'll also unveil the essential research needed to find the perfect voice for your brand's fresh new look. We wrap up by exploring how to keep your messaging consistent across c...
Join the conversation as Misty Larkins, President at Relevance, shares how her team transformed itself from a digital PR company to a powerhouse of on-page strategies. Learn how they blended content strategies and SEO tactics to build personalized authority on a topic. Plus, Drew, Ryan, and Misty reveal the secrets to aligning your SEO strategy with your target audience's interests and keeping up with the ever-changing SEO landscap...
Ben Goodey is a seasoned SEO expert and consultant, renowned for his podcast, website, and premium community that showcase remarkable SEO case studies to help businesses. In this particular episode, Ben steps away from his hosting duties to discuss the importance of avoiding burnout in your multichannel marketing strategy. He offers valuable insights to CMOs leading small teams but striving for significant results.
Get ready for an exciting episode as we welcome Christopher Day, better known as Toph, back to the show! Toph is the former CEO of DemandJump and is now leading the charge as the CEO of Elevate Ventures, the #1 most active Seed and Early Stage investor in the Great Lakes Region and ranked 20th in the entire US. Toph is also a co-author of a groundbreaking new book, Pillar Based Marketing, which he wrote with co-host Ryan Brock. Whe...
We’re talking to Lindsay Tjepkema because she's a leader in the world of marketing and content creation! As the CEO and Co-Founder of Casted, a podcasting platform for businesses, she's helping brands everywhere use audio and video content to amplify their messages. In this episode, Lindsay introduces us to Amplified Marketing, a holistic marketing strategy that amplifies the reach and impact of a brand's message, and stresses the ...
In this episode, we’re talking about how meaningful marketing can drive growth for your company, but just as important: it can improve the lives of your customers. Joe Karasin, the CMO of Circle It and DigitalWill.com., breaks down the differences between entering a crowded market and coming in as a creator - while never losing sight of the customer’s needs.
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