Get the free resource mentioned in this episode:
Grab Your Free Guide Here - Cracking the Code: How to Get Quoted in the Media.
In today's episode:
Do you ever see a colleague or competitor being interviewed by a local media outlet and wonder, "How did that happen? Why are they being interviewed? Why not me?"
Or maybe you see them and think, "That's fine...no one pays attention to local media coverage."
In today's episode I start by discussing the benefits of becoming well-known in the city or town where you live. There are three important reasons why you should take the time to build awareness for your business or personal brand in your local market. Then I talk about what you can do to increase your visibility and influence in your local market.
You'll learn:
- [3:49] Why you should build relationships with local media, events and thought leaders.
- [5:25] How local influence creates new opportunities.
- [7:07] The benefits of being top-of-mind locally for your business or expertise .
- [10:35] How to get featured in local media.
- [12:50] Build buzz by collaborating with other local businesses to host a networking event for prospective clients.
- [15:06] The benefits of teaching at a local college or university.
Connect with me on LinkedIn
Follow the Path to Visibility on Instagram
To listen to more episodes, head to Apple Podcasts or Spotify.
Please Follow, Rate & Review!
Popular Podcasts
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com