In today’s episode I interview SEO and digital PR expert John Tyreman who does an excellent job of explaining the whole idea behind the very technical concepts of search engine optimization (SEO) and digital public relations.
Even better, he describes in detail how small business owners and personal brands can use those concepts to increase their visibility and reputation. It takes a bit of work…not a ton. But the payoff is big and the benefits build over time and last for months, even years.
As an example, one digital PR campaign John talks about delivered dozens of targeted inbound leads every week for months.
The bottom line is digital PR can expand your visibility and help your target audience find you. All you need is newsworthy content and an understanding of how to distribute it. That’s what we talk about today.
Here’s what we cover:
- Search engine optimization (SEO) and why we need it
- What’s digital PR and why is it so valuable to small businesses and personal brands?
- How to craft a media pitch that gets a backlink.
- Who to target with a digital PR pitch.
- What is link juice and how does it work?
- How does a follow link differ from a no follow link
- Why it’s important to promote media coverage and how to do it.
- How to evaluate the success of a digital PR campaign
Connect with Janice on LinkedIn, Twitter or Instagram
Connect with today's guest, John Tyreman at Red Cedar Marketing, LinkedIn or Twitter
For more episodes about simple, effective ways to use public relations that will get your message out and generate demand for your small business or personal brand (without hiring a costly PR agency) head to the Path to Visibility website here.
Listen and follow on Apple Podcasts or Spotify.
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