Building visibility is necessary for small business and personal brands because it helps create the kind of awareness that's needed to stand out from the competition.
But when funds are limited and you can't hire an agency to do your marketing, things can get awkward. Because let's face it...being active on social media, creating content and building an email list don't come naturally to everyone.
And it's no wonder people feel uneasy about marketing. Every time you turn around you're confronted by a pushy sales pitch or some kind of hyped up message.
That's why in this episode I talk about how to market your business or brand in a way that's authentic to you and aligned with your values and beliefs.
We'll be talking about the challenges of building visibility, particularly with a limited marketing budget, and exploring ways to overcome those challenges while staying true to your own unique voice.
You'll discover how to awareness for yourself and your business without sacrificing authenticity.
Links mentioned in this episode:
1000 True Fans
LinkedIn post example
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My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
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