Paul Higgins Podcast
If you’re a SaaS Consulting Partner earning low to mid six figures—and wearing every hat from sales to delivery—this podcast is your shortcut to scaling smarter. Each week, I talk to successful Partners of Salesforce, Zoho, NetSuite, Monday.com, and HubSpot partners who’ve cracked the code to bigger deals, better systems, and more freedom. No fluff. Just sharp lessons from the field. Subscribe and join 600+ episodes of real, raw, and proven advice for SaaS Consulting Partners ready to scale 7 figures and beyond.
Episodes
Why you should listen
- Chris Brisson reveals how SMS achieves 98% deliverability rates compared to declining email open rates, giving tech consultants an unfair advantage in client communication.
- Learn the "Textize Your Business" framework that turns every touchpoint in your client journey into a conversation starter, from lead generation to getting reviews and referrals.
- Discover real case studies including how one speaker convert...
As a tech or AI consultant who's built your business to mid-six figures, you might think you're sitting on a valuable asset. But here's the brutal reality: if your business wouldn't survive without you, you don't have a business—you've bought yourself the world's most expensive, stressful job.
In this episode, I share the exact framework buyers use to value tech consultancies and reveal why most smart, passionate founders are unknow...
Why you should listen
- Sanjeet Mahajan shares his journey building AgentForce agents and custom AI solutions, revealing the critical prompt engineering techniques that eliminate hallucinations and deliver real ROI.
- Learn the decision framework for when to use AgentForce versus building custom agents with LangChain and CrewAI, plus real case studies from hospitality and real estate showing measurable results.
- Discover how to create ...
Why you should listen
- Jon Topper reveals how to transform client cloud platform complaints into profitable migration projects, including access to substantial AWS funding programs most consultants don't know exist.
- Learn the real truth about AWS partnerships - why they don't deliver leads as promised and the relationship strategy that actually works to generate opportunities.
- Discover how to build authority in the cloud space that...
As a tech consultant, you're probably exhausted from chasing every opportunity that comes your way - bouncing between industries whenever a referral pops up. You know you need to specialize, but choosing a niche feels risky when you're already pulling in decent revenue and worried about leaving money on the table. The truth is, staying a generalist is what's keeping you stuck doing $15K implementations instead of leading $50K+ tran...
Why you should listen
- Gaurav shares how Jeeva.ai is revolutionizing sales automation by making AI-powered outreach as simple as ChatGPT, without the complexity of tools like Clay.
- Learn how to cut through the noise of generic AI outreach with personalized, multi-channel strategies that actually improve deliverability and response rates.
- Discover the future of sales technology and why natural language interfaces will replace comple...
Why you should listen
- André van Kampen reveals how his 9-year hospitality background became his secret weapon for delivering exceptional client care in Salesforce consulting, going the extra mile that sets him apart from competitors.
- Discover how building and nurturing the ISV community in Europe created multiple revenue streams while establishing André as a thought leader in the Salesforce ecosystem.
- Learn practical strategies fo...
As a consultant, you're probably feeling the ground shift beneath your feet right now. While everyone's celebrating AI's promise to make us 10x more productive, I'm seeing a darker reality unfold. Your biggest clients are starting to question why they should pay $200 an hour for work they know AI can handle in minutes. Fortune 1000 CEOs aren't waiting six months for insights anymore—they want them yesterday, and they're willing to ...
Why you should listen
- Trevor reveals how Myko solves the age-old problem of sales reps not entering data into Salesforce by using voice technology to eliminate the 53-click process down to 15 seconds
- Learn how poor CRM data entry is blocking your AI initiatives and downstream analytics, and discover a practical solution that integrates seamlessly with existing workflows
- Gain insights into the future of voice-first technology in sa...
Why you should listen
- Learn why SMB clients are now the #1 target for cyberattacks and how attackers operate (with shocking real-world examples).
- Discover how Microsoft partners can add value and margin with simplified cybersecurity services — even without deep in-house expertise.
- Find out how to protect your firm and clients from ransomware and liability without adding massive overhead or complexity.
If you think you...
If you’ve been feeling like the consulting game is changing fast—and no one gave you the playbook—you’re not alone. In this episode, I break down why being tied to just one SaaS platform is holding too many consultants back. The market is moving toward AI, automation, and cross-platform solutions—and clients simply want results.
I share why I’ve shifted my own mentoring approach to focus on helping tech, AI, and automation consultan...
Why you should listen
- Learn how Kathryn scaled from solo freelancer to a strategic RevOps firm serving VC-backed SaaS companies
- Discover the real impact of AI on RevOps—and why data hygiene is more critical than ever
- Hear how Kathryn balances strategy, tech, and team building to retain clients for 18+ months
SaaS companies grow fast—and Kathryn Castle knows how to keep their revenue operations from falling apart along the...
Why you should listen
- Discover why Twitter (X) DMs are outperforming cold email and LinkedIn for tech outreach
- Learn how to build high-quality lead lists using followers, bio keywords, and AI-enhanced targeting
- Get a behind-the-scenes look at Drippy.ai, the platform automating Twitter outreach with personalized, scalable messages
Most SaaS consultants rely on LinkedIn and email for outbound, but ignore one of the most unt...
If you’re still trying to “figure out AI” in the cracks of an overloaded week, you’re not alone. Most SaaS consultants are stuck waiting—for platforms like Salesforce or HubSpot to release perfect features, or for clients to ask the right questions. Meanwhile, the biggest margin opportunity in years is passing by.
In this solo episode, I share how I stay ahead of the AI curve—so you don’t have to. You’ll get my exact system for lear...
Why you should listen
- Kate breaks down exactly where to start, without chasing shiny tools.
- Learn how to build AI systems they’ll actually adopt.
- Kate shares how to train GPTs on your tone and strategy.
If AI still feels overwhelming, like you’re already behind or unsure where to start, you’re not alone. In this episode, I speak with Kate VanderVoort from Social Mediology, who helps consultants move beyond shiny tools and...
Why you should listen
- Learn how to build your own AI revenue streams now with agents and digital employees.
- Get a reality check on where AI adoption is really at—and how it’s disrupting mid-tier SaaS faster than you think.
- Hear practical agent use cases across sales, support, and delivery—straight from a tech leader who's helped raise $ 400 M+ and worked with Fortune 500s.
If you’re still hanging your hat on your SaaS ven...
Too many SaaS Consulting Partners are stuck in wait mode. Waiting for Salesforce or HubSpot to drop the perfect AI feature. Waiting for clients to ask the right questions. Waiting until they feel “ready.”
Meanwhile? They’re missing the highest-margin opportunity since CRM implementations first exploded: custom AI agents.
In this episode, I break down a simple, repeatable way to turn agents into a new revenue stream—without building a...
Why you should listen
- Learn how poor positioning and generic messaging quietly kill your deals before the first call.
- Erica shares what to do when word of mouth plateaus—and how to attract buyers who don’t know you yet.
- Discover how to be “AI-findable” and get found in marketplace searches before your competitors.
If your marketing sounds just like every other partner’s, it’s already costing you deals. In this episode, I’...
Why you should listen
- Understand why rigid RevOps systems are failing SaaS teams today—and what to build instead.
- Get actionable tips on using AI (like Clay and ChatGPT) to scale without losing your personal touch.
- Hear how Jacki uses LinkedIn like a "social butterfly" to create inbound interest through strategic commenting.
Still clinging to outdated RevOps playbooks? You might be quietly killing your growth. In this epi...
If you’ve ever thought, “Am I the only one dealing with this?”—you’re not. In this solo episode of the Paul Higgins Podcast, I dive into the 5 most common challenges SaaS Consulting Partners are facing today—directly from real conversations inside our group calls. From burnout to ghosted deals, half-built funnels to delegation struggles, these aren’t unique issues. They’re fixable ones.
I’ll walk you through what’s working for other...
Popular Podcasts
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
The latest news in 4 minutes updated every hour, every day.
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!
The official podcast of comedian Joe Rogan.