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July 31, 2024 39 mins

Today I'm joined by Chris M. King, the self-proclaimed "Executive Witch Doctor."  We swapped stories about building businesses from the ground up (or in our cases, from our car trunks) and dove into the nitty-gritty of what it really takes to succeed. Chris shared some fascinating insights on the psychology and science behind success that had me questioning everything I thought I knew. If you've ever felt like you're faking it in your business or struggling to turn your big dreams into reality, this one is for you.

Can't-miss moments:

  • The surprising reason Chris chose to build a business out of his car trunk instead of taking a stable job (and what it means for you and your goals)... 

  • Why "fake it till you make it" might be doing more harm than good (and what Chris and I recommend instead)...

  • Contrarian advice: don't talk about your dreams. Chris reveals unexpected downside of talking about your goals, and how it could be sabotaging your success without you even realizing it...

  • Do you have what Chris calls, "Loose Tooth Syndrome?" He breaks down how and why you might be stuck in a cycle of "wanting" instead of "having"...

  • Chris's personal triangle of success that he claims guarantees he can't fail (and how you can apply it to your own business)...

Chris's bio:

Chris M. King's life is a testament to resilience and transformation. Despite a tumultuous childhood marked by grief, rage, abuse, and addiction, he defied the odds. Overcoming a prolonged academic journey, Chris transitioned from an unfinished undergrad to an NCAA hockey player within just a year of learning to skate. His path included two failed marriages, struggles with mental illness, and a shift from a lucrative career to becoming a poverty-stricken radio personality.

Navigating unconventional career shifts, including marketing a neuroscience institute and a tech role that led to dismissal, Chris faced unemployment. Choosing an audacious path, he built a successful company from his car trunk, making a significant impact on the real estate industry.

Termed a "witch doctor" or "irritated Buddha" Chris is the author of "Renegotiate Your Existence: Unlock Your Impossible Life." Drawing on spiritual psychology and insights from diverse luminaries, he facilitates transformative expeditions for individuals and organizations, pushing them beyond perceived limits to achieve the seemingly impossible.

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Angie Colee (00:03):
Welcome to Permission to Kick Ass, the show
that gives you a virtual seatat the bar for the real
conversations that happenbetween entrepreneurs.
I'm interviewing all kinds ofbusiness owners, from those just
a few years into freelancing toCEOs helming nine figure
companies.
If you've ever worried thateveryone else just seems to get
it and you're missing somethingor messing things up, this show

(00:24):
is for you.
I'm your host, Angie Coley, andlet's get to it.
Hey and welcome back toPermission to Kick Ass With me
today is my new friend, Chris MKing.
Say hi, so good to see you.
Thanks for having me.
I'm excited about this onebecause you signed into the Zoom

(00:44):
room as Chris Imking, executivewitch doctor.

Chris M. King (00:46):
And now I must I must know more.
Well, that's, that's somethingthat a client had said to me,
because the work that we do andthe way that we do it, it really
transcends the regular kind ofbusiness and personal coaching
and consulting.
And so he said you're not acoach.
And I said well, what am I?
And he said you're some kind ofwitch doctor, voodoo medicine

(01:07):
man thing.
And I'm like, all right, that'scool, I'll buy a hat.
And I did so.

Angie Colee (01:12):
Oh my God, you actually have a hat.

Chris M. King (01:14):
I have a witch doctor hat, you know.
Oh, this is fantastic.

Angie Colee (01:19):
Okay, so for anybody not watching the video,
it's a literal top hat with,like a peacock feather oh
fantastic.

Chris M. King (01:25):
Right, got the skulls and bones on it and
everything, yeah, had to do it.

Angie Colee (01:28):
This makes me so happy.
It makes me so happy.
Well, how did you get into thisline of work?
How do you help people?

Chris M. King (01:36):
Well, I got into it.
There's a low barrier to entry.
Really, that's how that just no, I was really good at it.
I'd kind of been doing this allmy life in some way shape or
form it was.
I had this moment in my lifewhere, in the span of about a
week, I lost my job, mygirlfriend and my apartment, and

(01:57):
so I was like destitute hereand living out of my car, and my
options were go to work forthis guy who was offering me a
job to become a commercial realestate broker, or be broke and
hungry and try and build acompany out of the trunk of my
car, and so I opted for thelatter, and here we are today.

Angie Colee (02:16):
What led you to go for the like?
Broke hungry.
Build a business out of thetrunk of my car.
Versus the quote unquote stableoption.

Chris M. King (02:25):
Well, the problem with the safe route is that I
knew where it was going to endme at some point, right you know
, two, three years down the roadthere I am making good money.
I've created a lifestyle thatI'm now required to support with
this job that I don't love, youknow.
I mean it's fine but it's notsomething that lights me up and
really kind of sets my soul onfire.

(02:47):
And so and I don't do well withbored, I just I'm a high
sensation person thanks to mylove, my lovingly dysfunctional
childhood, but bored is theworst thing I can possibly be,
and so I decided I just Icouldn't end up in jail again,
the proverbial jail of theboring, safe, conventional life.

(03:10):
It just wasn't going to workfor me.

Angie Colee (03:12):
Yes, oh, I understand that feeling very,
very well.
I had a job running themarketing team for a very high
powered Internet marketer, thinklike Tony Robbins, but for the
business space, and when I leftthat team we loved each other.
Like I was leaving on top of mygame and we actually kept
consulting for several months.

(03:33):
They were trying to lure meback and I just went.
I've got to leave for my ownsake, for everybody's sake.
And when they asked me why, Isaid something kind of similar.
I feel like I've done all I canin this role and if I stay, I'm
probably going to slip intocoasting mode and that's not
going to serve anybody and we'regoing to wind up hating each
other, and that is not the way Iwant to leave this relationship

(03:54):
.
Let's leave why we still loveeach other and then that way we
can probably find exciting waysto work together in the future.

Chris M. King (04:01):
Right, it's like a moral imperative in the future
.

Angie Colee (04:09):
Right, it's like a moral imperative.
Oh, this is fascinating andokay.
So you started the business outof the trunk of your car.

Chris M. King (04:13):
What was that process like?
It was really interesting.
I was doing one of the rideshare things, a couple of those
to string together enough money,and I was in this professional
networking group and so therewere a lot of professional
service providers.
You know, lawyers andaccountants and insurance
professionals and ITprofessionals as business

(04:34):
coaches, consultants andbusiness managers and all these
you know pretty high levelpeople and I was terrified that
one of these days I'm going toget you know the call on the app
or whatever to pick somebody upand it's going to be somebody
in the network, Right, and so,um, so that was a little
terrifying, but it's when, when,in my experience, if I'm really

(04:57):
on a mission for something thatreally means something to me,
um, I have to be willing to dowhat is required to make that
happen, and if I'm not willingto do what's required, then it's
not really a goal, it's apreference, and that's okay.
But I need to know thedifference between those things.
This was an absolute missionand you know, as my father has
said about me, you know when,when Christopher puts the dagger

(05:20):
between the teeth and he callsme Christopher, he's the only
one on this planet.
Please don't go there.

Angie Colee (05:24):
My mom calls me Angela, I get it.

Chris M. King (05:27):
Love dad, but no, but he says, when Christopher
puts the dagger between theteeth, it's going to happen.
And you know, and I have ahistory of creating impossible,
seemingly impossible realitiesand and there's a science to it.
So once I learned the scienceto it, I figured well, if I did
it for me, I can do it forothers.

Angie Colee (05:46):
Oh, I love that man .
I've written so many notes.
I'm like trying to pick adirection, to go on the fly Pick
the rabbit hole, you like, orunhoused story.
When I became a copywriter, Ihad moved in with some good
friends in the San Francisco BayArea, which at the time was the

(06:08):
second most or most expensivemetro in the US.
It's still pretty high up there, but they had to move
apartments.
I couldn't afford to go withthem.
So now I am without housing andmy parents lovely, lovely human
beings that they are said hey,come back to Texas, we'll take
care of you, you can rebuild,you can get your old job at the

(06:30):
diner.
And something in my soul saidnope, nope, nope.
I would rather live in my carwith my diabetic cat and figure
this out, because something inmy soul says stay here.
I don't know what's next, butstay here.
So I did, I trusted that and,man, it was rough, because for
those first couple of weeks I'mtaking all of my meetings out of

(06:50):
Starbucks.
I went to a no-tell motel forlike 30 bucks a night, which you
definitely can't even findanymore, and this place smelled.
It was like a 10 by 10 roomwith a Murphy bed.
It smelled like a 10 by 10 roomwith a Murphy bed.
It smelled like somebody theonly cleaning they had done for
the last 30 years was walk in,sprinkle some carpet powder and
walk out.

(07:10):
It was horrible.
I managed like two nights there, but like I'm showering there,
running to Starbucks, conductingmy client meeting, closing
business, getting a check,sitting in my car, sobbing Right
, that's the path Put on thehappy face, make shit happen, go
meltdown later.
So I definitely understand whatyou're talking about, right and

(07:34):
like for everybody listening.
I'm not saying that everybodyneeds an unhoused story crying
in your car story in order tomake it, but I really loved what
you said about is this amission or just a preference?
I think that's important toknow.
What are you willing to do tomake this happen?

Chris M. King (07:55):
Well, and you also need to understand what is
within your human systems.
Tolerances, right, I refer tohuman beings as human systems,
right?
These integrated systems mind,body, spirit and different
systems have differenttolerances.
So somebody said you know and Iget this question I was asked
Chris, why didn't you take thereal estate gig and build the
coaching practice as like a sidehustle?
I said because I don't workthat way.
My system needs a certain amountof heat to mobilize.

(08:17):
Like you know, this company islike cooking a meal, and if I'm
going to cook the meal, I needthe oven at the right
temperature to make that happen.
And if I'm going to cook themeal, I need the oven at the
right temperature to make thathappen.
And if I had some cushy thingthat I was doing or if I was
hustling somewhere else, therejust wasn't going to be enough
heat to cook this meal andgenerate it.
Now, other people they wouldtake the regular gig and then
build this on the side, becausethe idea of living out of their

(08:40):
car and not knowing if they'regoing to eat tomorrow is too
stressful, it's outside theirsystems.
Tolerances, and so, yes, thereis what is required to make this
happen and what is within mytolerances, so you got to marry
those two things.
What?
What can I do?
That needs to be done, and howdo I balance this all out?

Angie Colee (08:57):
I love that because I think my biggest frustration
with a lot of business coachingout there has been this tendency
to go toward one size fits all,and I have definitely been in
those programs where they'relike Angie, just do it this way,
just trust the process.
I can see around this corner,you just need to do it my way.
And to a certain extent I go,yes, cool If this is outside my

(09:18):
realm of experience.
At some point I need to trustthe mentors that I have chosen
to guide me and try stuff out.
But even if I've tried stuffout to the best of my ability,
I've given it my all, not justhalf-assing it right and it
doesn't make any sense to me.
Well then I got to trust my owngut and my own system and my
own intuition and createsomething for me.
Does that make?

Chris M. King (09:38):
sense, right, yeah, well, and you need to know
the difference between coachesand consultants.
Right, consultants have answers, coaches have questions, and so
when?
And that's really you know thevery simple way to put it but
the I think we sort of look atthis get a mentor thing as
almost the way we might tellyoung women back in the day,

(09:59):
like you need to find PrinceCharming.
It's like this kind of rescuething, it's like this is not
going to save you.
No, a mentor is sort of likebrewing your own coffee.
There are some basic guidelines, but really ultimately do what
you like and what your intuition, especially if you're building
your thing.
Nobody has done your thingthrough you ever before, so you

(10:22):
do have a magic in there.
And that's where coaching comesin.
Consulting is great when youneed answers.
Coaching is when you need toaccess what you don't know.
You actually know.

Angie Colee (10:34):
Yes, oh, I love that distinction because, like,
we all have been studying we.
If you've been inentrepreneurship for any amount
of time, even if you're brandnew at this, you've probably
been reading books, listening topodcasts, trying to get
familiar, so you don't feel likeyou're floundering, just trying
shit right, there's a lot ofnoise out there.

Chris M. King (10:53):
There's a ton of noise out there.

Angie Colee (10:55):
How do you understand what you really want,
what makes the most sense toyou?
And only my favorite part of itis people kind of pushing you
towards certain business models,right.
And there's you know kind of aneconomic wisdom in there, right
?
Don't reinvent the wheel.
And also nobody invented likeApple computers because they

(11:16):
were trying to follow whatpeople did before.
You know what I mean.

Chris M. King (11:18):
True, Right, Are you trying to do something
that's never been done before?
Are you doing your own thing,Like, like there's no one answer
for this?
You know, I mean like I'll useconsultants.
You know I joke about this.
I'm a classic entrepreneur.
I have no business running myown business.
You know, that's just what do Ineed.
I need to file a what Like?
I got lawyers, got whatever,Like.
There are definitely placeswhere this is number one nothing

(11:42):
that I have any kind of acumenin and number two, I don't care,
I'm, I'm, I'm more of a CEO andmuch less of a president.
Right?
My operations person, Ashley,she's almost the president.
Really, the CEO is is thevisionary and in charge of the
direction.
The president is in charge ofthe day-to-day make it happen,
and so I have no business, youknow, being in charge of the day

(12:03):
to day.

Angie Colee (12:05):
Most of us feel like that on a daily basis.
What have I even built?

Chris M. King (12:09):
here.
I mean, I have yet to meet thesuccessful entrepreneur that
says, oh yeah, I knew exactlywhat I was doing the whole time.
Like no, every one of them thatI talk to is like I had no idea
what I was doing.

Angie Colee (12:17):
I need an adult.
I need an adultier adult,somebody who can tell me what
I'm doing right and wrong.
But that's been like thebiggest mindfuck of this entire
journey.
It's like there's not reallyany right or wrong, there's
what's working and what's notworking, and you kind of have to
figure that out by trial anderror.

Chris M. King (12:33):
Yeah, yeah, that's exactly it.

Angie Colee (12:36):
Okay, all right.
So you don't do well with board, so you built this business out
of the trunk of the car, right?
What was that process like?
Like I know I told you gettinga check and crying in the in the
behind the steering wheel there, but like, did you have one
client that kind of pulled youout of it?

(12:57):
Was it like fits and starts?
I'm curious.

Chris M. King (13:00):
This, this, this business runs on magic, um, and
so it's really kind ofinteresting, I?
Um.
So the first, there were a fewthings that had to happen.
Number one um, if in order tobe a good messenger, you have to
live the message.
And my first what I would callquote unquote real client was

(13:20):
this guy that was.
He was at an internationalwealth management organization.
He was making more money by theminute than I was going to see
in a month.
Right, and there I am sittingacross from his big desk telling
him how, of course, I can helpyou and your team and, and you
know, really kick ass.
And all the while, I've gotthis beat car outside with a
side view mirror that's held onby duct tape, windshield wipers

(13:42):
that were strapped on there,with zip ties at a broken tail
light, like you know.
All I can think is dear God, Ihope this guy doesn't walk me
out to the car, right.
But the thing was that therewas a deep knowing, like I knew
I was good at this and I knew Icould do this and I knew I could
crush it for him, and he hiredme and I did, to the point where

(14:02):
now, 10 years later, heactually called me about four
months ago one of my feedback onsomething, and so so there was
that and the and the phone callfrom him came in when I was
walking into I don't rememberwhat.
I was walking into a store forsomething.
I had $3 in my pocket and thishomeless person approached me

(14:25):
and asked me for money.
And my first thought was areyou kidding me?
Right now I'm broke as shit, Iknow.
But and she was telling me thiswhole story that was clearly
bullshit.
Right, I can read that kind ofthing.
But what happened was in thatmoment I realized the reason I'm
not giving her money is becauseI'm in contraction and scarcity
mindset.
It wasn't because she was fullof shit and I knew it.

(14:47):
So in that moment I was like,all right, give her a dollar.
And of course, she asked me formore, you know, and it was like
what I was sort ofcommunicating I'm going to be a
little woo here.
I was like communicating to theuniverse.
It was like when I was sort ofcommunicating I'm going to be a
little woo here.
I was like communicating to theuniverse, I'm going to let go
of my scarcity mindset and gaveher a buck.
And then she asked me for more,as if the universe itself was

(15:08):
saying are you sure?
So I gave her $3, and now I gotno cash in my pocket.

Angie Colee (15:16):
And about a half hour later the phone rang and
that guy hired me.
Isn't it so weird how theuniverse kind of tests your
faith like that.

Chris M. King (15:22):
It absolutely will.

Angie Colee (15:23):
It's like I'm not necessarily talking about faith
in a religious sense, but I'mtalking like faith in yourself,
faith in your direction, thatinner knowing that you mentioned
, which I think is so great.
Something similar actuallyhappened to me when I made that
decision to live out of my carthe day that I lost the
apartment.
Literally, I am handing thekeys to the leasing agent, we
are just completing thewalkthrough and I got the call

(15:46):
with the offer for my firstpart-time copywriting job and
that was the thing that saved me.
I only had to live out of mycar for a couple of weeks and
try to get those clients to paythe bills in between, when I got
my first paycheck in thatmoment.
So, but it was, it was minutes.
I mean minutes.
I'm handing the keys over, andI just couldn't help but think

(16:06):
after the fact that if I hadbeen in that moment on the road
back to Texas because I wasscared, I wouldn't have been
able to take that job.
That's just like.
Oh, one important question,super important, highly
important.
Did you ever wind up picking upone of your networking buddies?

Chris M. King (16:25):
Fortunately I did not, that never happened.

Angie Colee (16:32):
Oh man, that's so crazy.
I did tell a bunch of themabout it later.

Chris M. King (16:36):
I mean, I've been very, you know, open and
shameless about my history atthis point.

Angie Colee (16:40):
Yeah Well, and that's part of the impetus
behind the show too is I hid alot of this.
I remember one of my first bigbusiness conferences.
I actually wrote an Indiegogocampaign to fund my way there
and I was so ashamed of that.
I wasn't successful enough toafford it on my own without
doing this campaign, and I likelet me be clear, I wrote haikus

(17:04):
for people for five bucks and II sang on stage with my band for
20 bucks.
If like everything I couldpossibly do in this campaign to
raise money.
And when I got there, I'm justlike posturing yeah, look at me,
I made it, I'm here, I'mfantastic.
I'm just here posturing.
Yeah, look at me, I made it,I'm here, I'm fantastic, I'm
just here to soak up someknowledge.
I remember following one of thespeakers that I thought was

(17:25):
really cool to the bar thatnight, getting to the bar before
they did, asking the bartendercan you make me a tall water in
an actual glass with a twist oflime please?
I got a fiver with your name onit.
No, I don't need any booze.
I can't afford any booze.
That's what I want.
Like.
I remember like that pressureto maintain the image and not

(17:46):
show that basically I had noidea what I was doing, was very,
very strong in my early days.

Chris M. King (17:52):
Yeah, the the thing in my experience and I see
this with clients today, youknow, and I'll tell them, the
thing that you're ashamed ofright now is going to be the
catapult later, like it's goingto be a huge asset to you Right.
So if you can change yourrelationship to this, like you
know, I had the same thing.
I had to push through theimposter syndrome stuff because,
like I said, that firstclient's like I'm going to help

(18:14):
this guy yes, I am.
Yep, it wasn't a fake it untilyou make it thing.
And you know, fake it till youmake it doesn't really work for
me, cause I just it sets off mylike affirmation, affirmation,
same thing kind of sets off myinternal bullshit detector, you
know.
But when there's a, whenthere's an embodied knowing,
that's when it happens, that'swhen I'm, you know, adjusted my

(18:36):
own frequency to match thefrequency of the thing I want.
And it's going to happen, it'sjust going to happen.

Angie Colee (18:44):
I love that.
I've had to train myself onthat, to look for evidence,
because I think the way that Igrew up whether it's a product
of the local culture that Ilived in or whatever, but I grew
up with this idea of you haveto prove yourself, and I think
more I had to prove it to myselfbecause I was always
discounting everything I haddone and then comparing myself

(19:05):
to everybody around me as likenot good enough.
Look at that person I'm clearlynot good enough.
Look at that business I'mclearly not good enough.
So I literally now have I'mlooking at it in a file behind
our Zoom window something, afile that I call the kick-ass
confidence booster, and that iswhere I have a screenshot of
every win I've ever got inmarketing, every unsolicited

(19:26):
compliment I've gotten feedbackfrom the podcast.
I keep all of that there justto help me bolster that inner
faith that knowing that I canfigure this out.
Look at all these wins I've got.
Look at this long track record.
I totally agree with you on thefake it till you make it.
I cannot stand that bullshit.
Just be honest about whereyou're at, because somebody is

(19:47):
going to meet you where you'reat, and don't do it from a one
of my mentors called it a sellfrom your heels, kind of like.
Well, I mean, I'm new to thisand I could probably help.
Like there's a big differencebetween that.
Well, I'm just starting mycopywriting business and I've
done some emails for thesepeople over here.
What I think I could do for youis this and I'd be willing to
charge a reduced rate inexchange for a testimonial and
some feedback right, there's atotally different energy going

(20:09):
into.
I know I could figure this outover here versus I'm new.
Will you approve me?

Chris M. King (20:14):
Right, yeah, that that it's.
It's all energy and frequenciesand and it's important to match
the frequency that you arewhere you are with the with the
frequency of the thing you want.
I mean, that's how you're goingto bring it to you a lot faster
and the universe doesn't really, in my experience, um, kind of
let us off the hook, right,because if it's sort of like, oh

(20:36):
well, when I make, when I makehalf a million dollars, and I'll
feel better about myself, orthen I will be validated, then
that will prove to me that I'mgood enough, it's like no, the
universe isn't going to let youoff the hook that way.
You got to know you're goodenough first, without any data
points, and that is how you'regoing to you know.
It's like you know you're notgoing to you're, you're not
going to feel better aboutyourself when you make half a

(20:57):
million dollars, like when you,when you do this, then it
happens, right, most people gobackwards.

Angie Colee (21:03):
Oh, I absolutely agree.
There's a.
I wrote about it in my book.
It was like there's no crossingthe finish line into happy.
And I don't mean, don'tcelebrate your accomplishments.
And if you hit a big goal NewYork times bestseller, spoke on
my first stage in front of10,000 people those are
absolutely goals that should becelebrated.
And then don't rest on yourlaurels, because that goes away

(21:26):
after a while and you're on tothe next thing.
One of my mentors talked aboutthat too.
He was like I finally hit amillion dollars and I had like a
little party and then I wentyeah well, shit, now what.
I've been working toward thisso hard for so long.
I don't even know what to dowith myself.
And that's what it's like Setthe bar, cross it, set a new bar

(21:48):
.
On and on we go.

Chris M. King (21:50):
Yeah, once you normalize the thing you have.
I mean I know I sound a littlewoo in my speech sometimes, but
we bring a science-backedapproach and so there are more
centers in the brain, there aremore pleasure centers in the
brain for wanting than there isfor getting or having, and so we
very quickly normalize.
Once we get it, it's kind ofthere's.
It's almost not as exciting,it's like I'm working so hard

(22:12):
and I want it so bad, and thenyou get it and you're like, ah,
okay, what just happened, right.
Right.
So humans aren't.
We're not designed to be happy.
I mean, we're not.
We're actually not supposed tobe happy.
We are as humans.
We are supposed to experiencehappiness quickly, normalize it
and then strive for more.
That's what keeps us advancing.

Angie Colee (22:34):
I love that.
I love that.
I'm curious.
Can you tell me more about likethe wanting?
If it's proprietary, no isalways an acceptable answer, but
I'm curious.
I want to know more about that.
Like wanting center of thebrain.

Chris M. King (22:45):
Well, I, there's I, and I think I think Joe
Dispenza talks about this, drDispenza, you know, but we get
so much juice out of being inthat wanting and there's there's
what I call the loose toothsyndrome, like, and when we're
kids you get a loose tooth andyou flick it with your tongue
because it kind of hurts but itkind of feels good in a weird
way, right?

(23:05):
Yeah, dr Carolyn Elliott wrotea book called Existential Kink
and she talks about this.
Like when you don't have thething you say you want, there's
a part of you that is supergetting off on not having it and
just own that Right, and so,and there is, there is something

(23:25):
so exquisite in the wanting andthe pining and the the that
just desperation, right, and itdoes tend to fall flat when we
get the thing, and so that's,that's just how humans are wired
.

Angie Colee (23:39):
I can see that Like there is a certain majesty in,
or majesty magic, in being in agroup with people and just
talking about those big dreams,even when part of you is like I
don't know if I could do that,but like this is the big goal I
have, this is the vision, thisis what's going to happen.
Can't you just taste it?
Have you actually startedtoward that?
No, okay.

Chris M. King (24:00):
Well, and that's a dangerous thing, right and um,
you know, people used to saytalk about your goals or
whatever, because that makes youaccountable to them.
But the science is polaropposite to that, as diametric.
Um, yeah, because what happensis that the brain doesn't know
the difference between fantasyand reality.
It only knows what you'retelling it.
So the more you talk about yourgoals, the more your brain is

(24:21):
kind of well getting off on thetalking about.
You're literally gettingdopamine hits.
Okay, that's, you know.
Dopamine is a is a chemical inthe brain.
It hits the pleasure centers.
It's uh, if it were a streetdrug, it would be cocaine.
Okay, so you talk about yourgoals and you get so excited
about talking about.
You get all your dopamine hitsfrom that instead of getting
your dopamine hits from gettingit done.
And so you know what I say.

(24:41):
You know, quite simply, is thatthe talkers rarely do and the
doers rarely talk, becausethey're getting all their
dopamine and their juice fromgetting it done, not talking
about what they're going to do.
Yes, and this is why they sayjust keep your mouth shut, like
when you're on a mission keepyour mouth shut.

Angie Colee (24:59):
Oh man.

Chris M. King (25:05):
But how does that work for those of us that are
verbal processors and need totalk out our shit?
I think if you can do it withsome level of neutrality, if
it's data points, if it'sstrategy, if it's okay, here's
what I need to do.
This is okay, like, if it'sprocess oriented, I think you're
fine.
But if you're getting allexcited about it, you're
teetering on a dangerous edgebecause you're losing kind of
the juice that's going to launchyou into making that happen.

Angie Colee (25:27):
Yes, okay, that's a really good distinction and I
think for me puts into claritywhy so many people I've worked
with have had this struggle toactually get into action.
They're so excited by the ideaof it and the planning for it
that, like they don't evenactually need to go do the thing
and they're scared to do thething.
They'd rather just stay in thefantasy.

Chris M. King (25:47):
Yeah, it's because the fantasy is great,
right, and I see this a lot inkind of my woo friends, because
they will, they'll get allexcited about this.
I'm going to do this and I'mgoing to do that.
I'm going to build a retreatcenter, I'm going to do a
wellness center and all thesethings, and and I watched them
get all excited about talkingabout it.
But when they sit down toactually do something, they
realize that this is a massiveundertaking and whatever, and

(26:09):
they they're like, this doesn'tfeel good.
The actual doing this I, I'mscared, I have imposter syndrome
.
I don't even know if I can doit.
This isn't fun, it doesn't feelgood.
I'm going to go back to talkingabout it because that feels
good, right?
Because humans, most humans, inmy experience, they don't seek
happiness, they seek pleasure,and that's not the same thing.

Angie Colee (26:29):
That is an excellent distinction.
I really love that.
I had an interesting encounterwith that with a high-level
marketer that I know.
I remember talking to him aboutplanning his launch and it was
a big, risky new thing, like hewas moving into uncharted
territory, pitching a new angleas to why this marketing thing

(26:49):
he was teaching was going to bethe next new thing.
Right, and he commented offhandone night like I just really
hope I don't lose the house.
Like I feel like I'm puttingthe mortgage in danger and like
the company's going to go under.
And I panicked Like that was myfirst time I'm running the team
.
I'm going to him going oh mygosh, like now I feel a whole
lot of pressure.
Is there something in themarketing that's not working,

(27:11):
that's triggering you?
And he goes.
I'm sorry.
I should have warned you that Ihave dark humor.
The mortgage is paid off andthe business has plenty of
reserves.
But there's never been a timethat I go into a launch like
this that I feel like I'm okay,I know what I'm talking about
and that helped me kind ofrecalibrates how I think through
these things.
I don't feel okay, I feelscared.
I'm going to do the thinganyway because this feels good.

Chris M. King (27:33):
Right, well, and fear is a good thing.
Actually, we say you know,people tend to shy away from the
experiences that they don'tlike, but fear is necessary when
we're really going aftersomething.
People will say oh yeah, I'mgoing to follow our fearless
leader.
And I say I will never follow afearless leader.
That person is going to get asunk because fear is a focusing

(27:54):
mechanism.
There's a chemical in the braincalled norepinephrine.
Sometimes we call itnoradrenaline, but it's the
focusing chemical.
It makes you pay attention tofewer things, kind of lowers the
cognitive load.
Right, if you will, um, andwhen you're, when you have a
certain amount of fear, it'sdesigned so that you're paying
attention right now.
If you have too much fear, it'sgoing to be paralyzing, but um,

(28:16):
but the right amount of fear isnecessary when you're going
after something.

Angie Colee (28:21):
Oh, I absolutely agree.
All right, cool, abrupt segue.

Chris M. King (28:25):
Let's see if you can follow my line of thinking.

Angie Colee (28:31):
I'm going to do the smooth, okay, yes, no, this is
ADHD brain in full effect.
We talked about where youstarted.
Where are you going?

Chris M. King (28:36):
That's a fantastic question for where we
are right now on the map.
Some interesting thingshappened and we had a very rough
I had a very rough month of May.

Angie Colee (28:49):
You're not the only one I had one and I know
several people who did.

Chris M. King (28:53):
Yeah, there was a lot going on and a lot of
people in my field had kind of asimilar thing.
My oldest friend, who I'veknown since we were 13 years old
, he died that month and itreally created quite a pause, an
unexpected pause, like itaffected me much, much more
deeply than I would haveforecasted and since then it's

(29:17):
kind of in the dance of twosteps forward, one step back.
We are at, one step back.
I went hang on a second and I,like I put, I brought everything
to a grinding hold for thisorganization, you know, and also
my my previous operationsmanager left, my new one came on
board, my father kind of gotinto his crazy a little bit, so
I and I'm the one of the familythat speaks dad, so that falls

(29:38):
to me I got shingles during theprocess.
I mean, there was just stuffhappening Right, so so it was
like okay and and I was veryfeeling, very disconnected and
and this is really important tome again, being the high
sensation person can't beingbored I was so disconnected from

(29:59):
the big picture mission andwhat we're really doing here and
I really needed to refocusbecause there's this triangle
that needs to happen for me,that guarantees my success and
that is when I connect mydevotion to something right and
this is very kind of.

(30:21):
For me, this is very feminine inits orientation, right.
It's that thing that you fallon your knees and just are in
complete reverence of anddevotion to.
If I marry that to mycommitment, which is, for me,
very masculine, it's very heady.
You know, I'm choosing this,I'm doing this, this is
happening, right.
So when I marry my commitmentto my devotion and I attach that

(30:44):
to a vision, I don't know howto fail.
And so it was like where's?
Okay, my commitment is there,but where's my devotion and
what's the vision?
And so so it's been aninteresting sort of um
recalibration for thisorganization.
We had just got the new, uh,the, the new rebrand is has been
done, the website changed, likeeverything's changed, and so

(31:06):
now I feel like, okay, now we'recooking with gas here and I'm
I'm excited about where we'regoing.
So, yeah, we're in a bendreality, making seemingly
impossible.
Things happen for a lot oforganizations and individuals,
cause I like that.
I don't like being told no.
Things happen for a lot oforganizations and individuals
because I like that.
I don't like being told no, Idon't like being told what can't
be done.

Angie Colee (31:26):
I am exactly the same way and it's so funny, like
how I grew up with so much fear.
I actually wrote about this ata retreat last week Like we're
recording this in June, this isgoing to air in July, but I
wrote about like it's so funnyhow some of the most fearless
looking people among me aroundme have a whole lot of fear but

(31:47):
they just have decided to do thedamn thing anyway.
And man, I loved that.
It was out in the backwoods ofKentucky.
It was disconnected and I feellike everybody should have a
sabbatical option to just like.
I know that the economy isn'tset up that way and a lot of
jobs and there's a lot of peoplestruggling right now, but if I
had my druthers, I would lifteverybody up to the level where

(32:09):
they could regularly take thattime off and just recalibrate,
like you said.

Chris M. King (32:13):
Yeah, you can advocate for all the reasons.
You can't do it, you know.
But there's a quote and I wishI could remember the source.
But you know, if you advocatefor your limitations, you get to
keep them.
Wow, I'm just going to like letthat hang there for a second
Because, like I said, don't tellme what can't be done.
I have a lifetime filled withshit that there was.

(32:34):
I had no business being able topull off and I did every single
one of them.
You know, I mean I live inSouthern California, like in LA
on the West side.
I mean this is a town wherepeople pay $24 for avocado toast
.
Don't tell me that your crazyidea can't happen, because ain't
nothing crazier than that.
We do it every day.

Angie Colee (32:55):
Yeah, oh gosh.
It reminds me of my one of myin-house jobs.
I was working on a signagepackage and one of the sign guys
comes over and stands behind mein my cube and he sees me at my
standing desk staring at theblinking cursor of doom on my
blank page and he just says wait, is that how the signs get Like
?
You actually have to write itin a Word document.

(33:17):
And I was like, yeah, it comesfrom my brain.
I make this real from what youasked me to do.
And it just like that storypopped into my head when you
said like these things that Icreate.
That's what I love aboutentrepreneurship you have an
idea and you bring it out of theether, wherever the hell that
idea comes from, into reality.

(33:37):
Isn't that magic?

Chris M. King (33:40):
Well, and that's exactly why this organization
exists.
Like I'm not in service topeople, like people think it's
so great You're, so you know youhelp people.
I'm like I'm not really intopeople all that much.
To be honest with you, I lovepersons but people I agree.
But the way I see it is,there's something in the

(34:04):
universe whatever call it, yoursoul, like that wants to be
experienced through you, as youand you, as your persona, your
ego, construct, are in its way.
I'm in service to the thingthat's trying to come through
our clients.
I'm not really in service tothe client, I'm in service to
the thing that's trying to comethrough them.
Now, this benefits the clientin immeasurable ways.

(34:25):
They get to live the life oftheir dreams, they get to own
the businesses of their dreams,they get to accomplish
incredible things.
But I don't really do it forthem.
I do it because the thingitself is true.
The way I see it, whether it'sa company or a team within a
company or an individual,whatever they're trying to do,
is like this incredible piece ofsheet music that's never been

(34:46):
played before in the history ofhumankind, and that organization
or team or individual is theperfect instrument to play that
music.
My job is to make sure thatinstrument's in tune so that it
can actually happen.

Angie Colee (35:01):
Oh, that's awesome.
And how do you?
How do you do that?
Like?
I love these metaphors and nowI'm trying to figure out how
that actually happens.

Chris M. King (35:09):
And again, if that's secret sauce, you don't
have to share, but it's um, Imean it's a function of getting
your psychology, your physiologyand your energy all working for
you instead of against you.
Um, so it like like I'm goingto physiologically change the
way somebody's brain isoperating.
We're going to change theirbelief system on what they think

(35:30):
is actual, real, what theythink is real and possible.
You know, I'll go into anorganization they want to grow
their business or something likethat.
I tell them do not bring meyour market trends, your sales
history, your KPIs or all that.
I don't want to see that shitbecause it's completely going to
fuck up what I think ispossible because of the
Bannister principle.
You know Roger Bannister was.

(35:50):
You know, in the early to mid1900s the world was obsessed
with the idea of watching ahuman being run a mile in under
four minutes.
Nobody had ever done it beforeand people tried it for decades.
And finally, may of 1954, thisguy, roger Bannister, runs a sub

(36:11):
four minute mile and afterdecades of people trying to make
this happen, his record lasted46 days because the moment he
crossed the line, collectiveconsciousness changed.
We believe now, we believed itwas true.
And once you believe it, youcan see it.
They say, seeing is that'sbullshit.
Believing is seeing you willcreate the reality of your
understanding.
I love that, and so if I canchange your understanding of
reality, I will bend youruniverse.

Angie Colee (36:33):
And isn't that what we do in having these
businesses and serving thepeople and creating these big
visions Change reality.
That gives me goosebumps.

Chris M. King (36:45):
I have a client right now and she's been good
enough to even talk about it onour podcast and um.
But we started working with herbecause she wanted, you know,
business performance improvementkind of stuff.
But fast forward.
She was married to a clinicalnarcissist for like 26 years.
We got her divorced.
We got the house in the divorce.
We got the house refinanced.
We got her off of heranti-anxiety and anti-depression

(37:08):
medication.
She dropped 45 pounds.
She moved 13 times through thisprocess.
We more than doubled herbusiness.
This took slightly over a year.
I think it was 14 months.
She's a different person livingin a different reality and it
took over a year, I think it was14 months.
She's a different person livingin a different reality, and it

(37:28):
took us a year.

Angie Colee (37:28):
Oh man, does it start with that vision or does
it start with the steps?

Chris M. King (37:34):
It starts with disrupting the unconscious
cycles that are running in yourbrain, unconscious cycles that
are running in your brain.
Um, that's and that's ofpsychology, of neurophysiology.
I'm going to create what I liketo call hiccups in your brain
patterns and it's in thosehiccups where the consciousness
comes in, or like alternateideas and whatever, and I'll use

(37:55):
any number of modalities.
You know, I mean I, we have ahuge warehouse of tools, so to
speak, but I can change one wordin a sentence and produce a
different experience in yourfeeling state and even sitting
here having this conversation, Ican create a different
experience by changing one wordin a sentence and that's going

(38:15):
to create hiccups in yourpatterns.

Angie Colee (38:17):
Oh, I love that.
Well, like I said, I have 5million more questions I want to
ask, but I'm going to keep thisone.
That feels like such a greatway to wrap this up.
Please tell us more where wecan learn about working with you
, about your listeners.

Chris M. King (38:34):
It's chrismkingcom forward slash
permission to kick ass.

Angie Colee (38:48):
Awesome.
I'll make sure that there's aclickable link in the show notes
.
I have a feeling I'm going toget so much love from this
episode.
I will make sure to forward youevery single one, oh, thank you
.

Chris M. King (39:00):
Getting me to talk is easy.
Getting me to shut up is thechallenge, you know.
That's because I love thisstuff.
I give away a lot of workbecause I can't shut up.
It's just too much fun.

Angie Colee (39:10):
I am absolutely the same way.
That's probably why we vibe sowell.
Thank you so much again.
I really enjoyed this.

Chris M. King (39:17):
My pleasure.
Thank you for having me.

Angie Colee (39:24):
I appreciate you.
That's all for now.
If you want to keep thatkick-ass energy high, please
take a minute to share thisepisode with someone that might
need a high-octane dose of youCan Do it.
Don't forget to rate, reviewand subscribe to the Permission
to Kick-Ass podcast on ApplePodcasts, spotify and wherever
you stream your podcasts.
I'm your host, angie Coley, andI'm here rooting for you.
Thanks for listening and let'sgo kick some ass.
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